Motorsports

NASCAR on Prime Sees Sky High Viewership Across Races This Season

Published

7 months ago

June 27, 2025

Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week’s edition, the NBA Finals Game 7 was most-watched NBA Finals Game in six years; WNBA secures 1.7 million viewers with third most-watched WNBA game in history; and more.

NASCAR Viewership for Pocono and the Conclusion of Prime Video’s 2025 Coverage

NASCAR Cup Series: Sunday’s race earned a 0.86 household rating with an average of 1.87 million viewers on Prime Video
- The races Median Age was 56.1 years old
  - Prime Video races now rank #1-#5 for the youngest NASCAR audiences this season to-date
- At peak, 2.1 million viewers were tuned in
- The five races on Prime Video (Charlotte-Pocono) averaged 2.14 million viewers per minute, in line with the 2024 NCS cable race average (2.18 million)
  - The five races Median Age was 56.8, nearly 6 full years younger than the 2024 NCS average of 62.4
- NCS results reflect Nielsen’s Big Data + Panel data stream, which includes first party Prime Video data
NASCAR Xfinity Series: Facing competition from various sports airing across all other major U.S. broadcast networks, Saturday’s event earned a 0.59 household rating on The CW with an average of 1.12 million viewers tuned in per minute, up +21% over 2024 NXS New Hampshire which took place this same week last year and up +10% over 2024 NXS Pocono which took place in July (1.0 million)
- This is the most-watched Xfinity race from Pocono since 2020 (1.17 million)
- For the 16^th time in 16 races this season, NXS ranked as the #1 telecast of the week on The CW
- Viewership peaked with 1.6 million viewers tuned in
NASCAR Craftsman Truck Series: Friday’s event on FS1 earned a 0.19 household rating with an average of 331,000 viewers tuned in per minute, up +14% over 2024 NCTS Pocono, which aired in July
- The race ranked as the #1 sports event of the weekend on Fox Sports 1, ahead of MLB and CONCACAF Gold Cup competition
- Viewership peaked with 439,000 viewers tuned in

IMSA: Sunday’s event at Watkins Glen averaged a 0.32 household rating and averaged 529,000 viewers per minute on NBC, up nearly 2X YOY when the event aired on USA Network (272,000)
- At peak, 658,000 viewers were tuned in
Cable news: Following Saturday evenings breaking news of U.S. military involvement in Iran, viewership across cable news network’s rose significantly compared to the Sunday of the prior week
- Sunday’s 4:30P-7:45P window, during NCS coverage at Pocono, was 1.4X the viewership the previous Sunday across CNN, MSNBC, CNBC, and FOX News (4.1 million from 2.9 million)
  - For comparison, viewership was 2.9X Sunday to Sunday following Russia’s invasion of Ukraine in February 2022, 1.9X for the Hamas attack on Israel in October 2023, and 3.4X following Donald Trump’s assassination attempt in July 2024 (also opposite Pocono)

Weekend Motorsports, ranked by audience size:
- NCS (Pocono): 1.869 million viewers on Prime Video
- NXS (Pocono): 1.120 million viewers on The CW
- IndyCar (Road America): 781,000 viewers on FOX
- NHRA (Richmond): 597,000 viewers on FOX
- IMSA (Watkins Glen): 529,000 viewers on NBC
- NCTS (Pocono): 331,000 viewers on FS1
- ARCA (Elko): 59,000 viewers on FS2

Note: In 2024, Pocono weekend took place in July, the same weekend the Donald Trump assassination attempt took place, which occurred on Saturday. Analysis showed a significant number of TV viewers were watching cable news on Sunday afternoon, as coverage of Saturday’s events unfolded. Similar cable news consumption comparisons for 2025 are detailed above after U.S. military involvement in Iran occurred Saturday evening.

NASCAR Cup Series The Great American Getaway 400 – Aired Sunday, June 22^nd on Prime Video

U.S. Rating
- 2025: 0.86 on Prime Video
- No direct YOY comparison
Avg. Viewers (000) (all ages P2+)
- 2025: 1,869 (1.9 million)
- No direct YOY comparison

NASCAR Xfinity Series Explore the Pocono Mountains 250 – Aired Saturday June 21^st on The CW

U.S. Rating
- 2025: 0.59 on The CW
- Up +9% over 2024 New Hampshire on USA Network (0.54)
- Up +2% over 2024 Pocono on USA Network (0.58)
Avg. Viewers (000) (all ages P2+)
- 2025: 1,120 (1.120 million)
- Up +21% over 2024 New Hampshire on USA Network (926,000)
- Up +10% over 2024 Pocono on USA Network (1.0 million)

NASCAR Craftsman Truck Series MillerTech Battery 200 – Aired Friday June 20^th on FS1

U.S. Rating
- 2025: 0.19 on FS1
- Up +6% over 2024 Pocono on FS1 (0.18)
Avg. Viewers (000) (all ages P2+)
- 2025: 331 (331,000)
- Up +14% over 2024 Pocono on FS1 (291,000)

Prime Video’s final NASCAR Cup Series (NCS) race of the season from Pocono Raceway posted 1.87 million viewers (AMA P2+) on Sunday, after a rain delay pushed back the green flag by more than two hours. Race winner Chase Briscoe executed a suspenseful fuel strategy to hold off Pocono’s all-time winningest driver during the final stage of the race—beating Denny Hamlin by .682-second to capture his first NCS victory.

Among total viewers, the event was essentially flat with the NCS race from New Hampshire that occupied the same calendar weekend in 2024 (1.94M), but Prime Video once again attracted strong year-over-year gains among all key adult demos under the age of 55: P18-34 (+94%), P18-49 (+43%) and P25-54 (+49%).

After the checkered flag, NASCAR on Prime presented a 67-minute post race show, averaging 797k viewers (AMA P2+), retaining an impressive 43% percent of the race audience.

Below, find viewership highlights from Sunday’s race in Pocono’s Tricky Triangle. A full-season viewership recap of Prime Video’s inaugural NASCAR campaign will be distributed tomorrow. Please note that all figures listed are from Nielsen’s Big Data + Panel measurement.

- According to Nielsen, Sunday’s NASCAR Cup Series race on Prime Video averaged 1.87 million viewers (AMA P2+).
  - Race coverage on Prime Video peaked at 2.13M viewers (7:15pm – 7:29pm ET).
- NASCAR on Prime delivered a median age of 56.1 on Sunday, which is more than seven years younger than last year’s NCS race from New Hampshire that occupied the same calendar weekend (63.2).
- Among viewers in the coveted P18-34 demographic, NASCAR on Prime averaged 227k viewers on Sunday, registering an increase of +94% vs. 2024’s comparable event (117k, 6/23/24 from New Hampshire).
- Among viewers in the P18-49 demographic, NASCAR on Prime averaged 502k viewers on Sunday, registering an increase of +43% vs. 2024’s comparable event (351k, 6/23/24 from New Hampshire).
- Among viewers in the P25-54 demographic, NASCAR on Prime averaged 673k viewers on Sunday, registering an increase of +49% vs. 2024’s comparable event (452k, 6/23/24 from New Hampshire).
- Sunday’s NASCAR Live from Pocono pre race show on Prime Video averaged 872k viewers (AMA P2+).

Sunday’s 67-minute post race edition of NASCAR Live from Victory Lane averaged 797k viewers (AMA P2+), retaining 43% of the race audience.

Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage

Full-season average of 2.16 million viewers across five events, and double-digit, year-over-year gains among all key adult demos under the age of 55: P18-34, P18-49 and P25-54

NASCAR on Prime’s median age of 56.1 marks the lowest by any NASCAR broadcaster in more than a decade, and nearly seven years younger than 2025 average on broadcast and cable

Comprehensive post race shows averaged 60 minutes in length and retained 43% of race audience

Introduction of AI-powered broadcast enhancements in collaboration with AWS, including “Burn Bar” and “AI Radio Scanner,” bringing fans closer to the action than ever before

Full-season of uninterrupted green-flag action on the track, and an average of 47 laps of commercial-free racing to conclude each race

Successful launches of NASCAR-themed Prime Originals “Earnhardt” and “American Thunder: NASCAR to Le Mans,” as well as Amazon Music Original and NASCAR on Prime anthem “Up Around the Bend”

Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever Vs Las Vegas Aces Averaged 1.7 Million Viewers

Sunday, June 22
- 1.7 million average viewers
  - Peaked at 2.2 million
  - Up 52% vs. last year’s WNBA on ESPN regular season average
- WNBA Countdown presented by Google
  - 443 thousand viewers
  - Up 33% vs. last year’s regular season average on ESPN
- 2025 WNBA coverage across ESPN up 14% from last season

Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ is Most-Watched NBA Finals Game in Six Years

ABC’s presentation of the Oklahoma City Thunder’s Game 7 Championship victory over the Indiana Pacers is the most-watched NBA Finals game in six years, since 2019, according to preliminary data from Nielsen. The winner-take-all Game 7 averaged 16,353,000 viewers and peaked with 19,281,000 viewers from 9:45-10 p.m. ET across ABC and ESPN+.

The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May. The audience for the 2025 NBA Playoffs across ESPN and ABC – 34 games – averaged 6,118,000 viewers, up 10 percent from 2024.

Prime Video’s NASCAR Cup Series (NCS) Race from Mexico City on Sunday Attracted an Average Audience of 2.10 Million Viewers

The event, won by road-racing boss Shane van Gisbergen, outperformed both IndyCar (1.20M) and F1 (1.57M) on broadcast television, as well as all other live events across linear, except for the final round of the U.S. Open.

The penultimate event of Prime’s inaugural five-race season of NCS coverage drew its youngest audience yet, as well as the youngest audience for any Cup Series race since 2017. Through four events, NASCAR on Prime continues to post double-digit increases among P18-34 (+24%), P18-49 (12%), and P25-54 (+21%), when compared to the four NCS races that occupied the late-May, mid-June stretch of 2024 (Coca-Cola 600, Illinois, Sonoma, Iowa).

Sunday also marked NASCAR on Prime’s most-watched post race show of the season, as an audience of 1.07M (AMA P2+) remained to watch SVG launch a celebratory footie into the grandstands and a full-service recap of the race.

- According to Nielsen, Sunday’s NASCAR Cup Series race on Prime Video averaged 2.10 million viewers (AMA P2+).
  - Race coverage on Prime Video peaked at 2.45M viewers (6:15pm – 6:29pm ET).
- Through four races, NASCAR on Prime has presented the four youngest NASCAR audiences of the 2025 season, and is delivering a median age of 56.0, which is more than six years younger than audiences watching NASCAR Cup Series races this season on linear networks (62.8).
- Among viewers in the coveted P18-34 demographic, NASCAR on Prime averaged 243k viewers on Sunday, registering an increase of +7% vs. 2024’s comparable event (227k, 6/16/24 from Iowa).
  - Through four races, NASCAR on Prime is averaging 235k among P18-34, which is +24% above the comparable stretch of NCS events from 2024 (189k).
- Among viewers in the P18-49 demographic, NASCAR on Prime averaged 629k viewers on Sunday, and is averaging 623k through four races, which is +12% above the comparable stretch of NCS events from 2024 (558k).
- Among viewers in the P25-54 demographic, NASCAR on Prime averaged 788k viewers on Sunday, and is averaging 837k through four races, which is +21% above the comparable stretch of NCS events from 2024 (690k).
- Sunday’s NASCAR Live from Mexico City pre race show on Prime Video averaged 553k viewers (AMA P2+).

Sunday’s 55-minute post race edition of NASCAR Live from Victory Lane on Prime Video averaged 1.07M viewers (AMA P2+), marking the show’s largest audience of the season.

NCS: NASCAR ranked as the #2 sport of the day on Sunday behind only the U.S. Open (golf) Final Round, with the event in Mexico City earning a 0.87 household rating with an average of 2.097 million viewers per minute on Prime Video
- At peak, 2.4 million viewers were tuned in
- The races Median Age was 54.3 years old, ranking as the youngest NASCAR audience of the season
  - Prime Video races now rank #1-#4 for the youngest NASCAR audiences this season to-date
- Post-race coverage on Prime Video averaged 1.1 million viewers tuned in per minute (6:54PM – 7:48PM), ranking as the most-watched post-race coverage on Prime Video through 4 races
- NCS results reflect Nielsen’s Big Data + Panel data stream, which includes first party Prime Video data
NXS: The event in Mexico City earned a 0.49 household rating on The CW with an average of 868,000 viewers tuned in per minute
- NXS ranked as the #1 sport of the week on The CW
- At peak, 938,000 viewers were tuned in
Weekend Motorsports, ranked by audience size:
- NCS (Mexico City): 2.097 million viewers on Prime Video
- Formula 1 (Canadian GP): 1.335 million viewers on ABC
- IndyCar (WWTR): 1.012 million viewers on FOX
- NXS (Mexico City): 868,000 viewers on The CW
- ARCA (Berlin): 102,000 viewers on FS1

NASCAR Cup Series Viva Mexico 250 – Aired Sunday, June 15^th on Prime Video

U.S. Rating
- 2025: 0.87
- No direct YOY comparison
Avg. Viewers (000) (all ages P2+)
- 2025: 2,097 (2.1 million)

NASCAR Xfinity Series The Chilango 150 – Aired Saturday, June 14^th on The CW

U.S. Rating
- 2025: 0.49
- Flat versus 2024 Iowa on USA Network (0.49)
Avg. Viewers (000) (all ages P2+)
- 2025: 868 (868,000)
- Flat versus 2024 Iowa on USA Network (871,000)

DIGITAL

NASCAR’s Digital Platform Experiences Massive Audience Engagement this weekend

The Mexico City race weekend drove nearly 4 million visits, 13 million page views, and 700,000 video views across NDM.
Traffic from Mexico was 3x higher than an average race weekend on NASCAR.com, signaling strong regional interest.

Innovative AI Translation for MRN Broadcast

Successfully launched a proof of concept translating MRN Radio into Spanish in real time using AI.
Available through the NASCAR Mobile App and desktop Scanner for both Xfinity and Cup races.

Free Scanner Drives Major Usage Surge

Enabled free access to Scanner, resulting in usage doubling from 120K to 245K—a 2X increase over the average weekend.

Cross-Platform “Logistics Story” Campaign

Collaborative Editorial + Social campaign highlighting the logistical feat of moving the circuit south of the border.
Deployed across .COM, Instagram, X (Twitter), and Facebook.
Resulted in 1 million+ views of logistics-related content, including interviews, border-crossing footage, and exclusive hauler stories.

Immersive On-Site Mobile Storytelling

Doubled the volume of mobile stories compared to prior markets.
Heavy use of on-the-ground visuals (cell videos, photos) created a vibrant, localized narrative.
Generated nearly 500,000 views of Mexico-specific mobile content.

ROBLOX

A big spike in Daily active users (~400k on Saturday) & visits (2m on Saturday) to NASCAR World with the new Mexico drop
(More data to come on this front)

FAN REWARDS UPDATE (not Mexico specific)

Currently has just over 325,000 members.
We’ve seen a 60% increase in membership YoY.
Additionally, the members who are enrolling and participating are more active than they’ve ever been. 83% of members actively participate in the program and the number of member engagements have increased 80% year over year.

NASCAR on Prime Outperforms F1 and IndyCar on Broadcast TV

Prime Video’s NASCAR Cup Series (NCS) race from Mexico City on Sunday attracted an average audience of 2.10 million viewers (AMA P2+). The event, won by road-racing boss Shane van Gisbergen, outperformed both IndyCar (1.20M) and F1 (1.57M) on broadcast television, as well as all other live events across linear on Sunday, except for the final round of the U.S. Open.

The penultimate event of Prime’s inaugural five-race season of NCS coverage drew its youngest audience yet, as well as the youngest audience for any Cup Series race since 2017. Through four events, NASCAR on Prime continues to post double-digit increases among P18-34 (+24%), P18-49 (+12%), and P25-54 (+21%), when compared to the four NCS races that occupied the late-May, mid-June stretch of 2024 (Coca-Cola 600, Illinois, Sonoma, Iowa).

Below, find viewership highlights from Sunday’s historic race at Autódromo Hermanos Rodríguez. Please note that all figures listed are from Nielsen’s Big Data + Panel measurement.

According to Nielsen, Sunday’s NASCAR Cup Series race on Prime Video averaged 2.10 million viewers (AMA P2+).
- Race coverage on Prime Video peaked at 2.45M viewers (6:15pm – 6:29pm ET).
Through four races, NASCAR on Prime has presented the four youngest NASCAR audiences of the 2025 season, and is delivering a median age of 56.0, which is more than six years younger than audiences watching NCS races this season on linear networks (62.8).
Among viewers in the coveted P18-34 demographic, NASCAR on Prime averaged 243k viewers on Sunday, registering an increase of +7% vs. 2024’s comparable event (227k, 6/16/24 from Iowa).
- Through four races, NASCAR on Prime is averaging 235k among P18-34, which is +24% above the comparable stretch of NCS events from 2024 (189k).
Among viewers in the P18-49 demographic, NASCAR on Prime averaged 629k viewers on Sunday, and is averaging 623k through four races, which is +12% above the comparable stretch of NCS events from 2024 (558k).
Among viewers in the P25-54 demographic, NASCAR on Prime averaged 788k viewers on Sunday, and is averaging 837k through four races, which is +21% above the comparable stretch of NCS events from 2024 (690k).
Sunday’s NASCAR Live from Mexico City pre race show on Prime Video averaged 553k viewers (AMA P2+).
Sunday’s 55-minute post race edition of NASCAR Live from Victory Lane on Prime Video averaged 1.07M viewers (AMA P2+), marking the show’s largest audience of the season.

ESPN Formula 1 Viewership Notes After Canadian Grand Prix

ABC’s live telecast of the Formula 1 Canadian Grand Prix on Sunday, June 15, averaged 1.9 million viewers for the race-only portion of the telecast (2-3:45 p.m. ET), the largest audience ever for the event on U.S. television.

The audience was up from last year’s viewership of 1.8 million, which at the time was the largest ever for the race.

The race also averaged 854,000 viewers in the Persons ages 18-49 demographic.

Formula 1 qualifying on Saturday, June 14, at 4 p.m. ET on ESPN2 averaged 593,000 viewers.

Of the nine F1 races held so far this season, all but one (Miami) have seen year-over-year viewership increases and five of the nine (Australia, China, Monaco, Spain and Canada) scored event record audiences. The audience for the Monaco Grand Prix was the third-largest live audience ever for a Formula 1 race on U.S. television.

Across ESPN, ESPN2 and ABC, F1 races are averaging 1.3 million viewers, up six percent over the season-to-date average for the 2024 season and up 16 percent over the full 2024 season average.

In the younger demographic of Persons ages 18-49, races are averaging 507,000 viewers, up 13 percent over the 2024 season to date average and up 23 percent over the full 2024 season average.

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Motorsports

TOYOTA GAZOO Racing Announces GR Yaris MORIZO RR | Toyota | Global Newsroom

Published

8 hours ago

January 9, 2026

Your Sports Nation

The GR Yaris MORIZO RR is a special-edition model created with Toyota Motor Corporation Chairman and Master Driver Akio Toyoda, aka Morizo, by applying insights gained through the challenge of competing as TOYOTA GAZOO ROOKIE Racing (TGRR) in the 2025 Nürburgring 24 Hours endurance race.

TGR, with its core mission of making ever-better motorsports-bred cars, and ROOKIE Racing, which hones GR vehicles, transcended organizational boundaries and came together based on roles rather than titles under Morizo’s leadership to form TGRR, aiming to further accelerate the making of ever-better cars.

In the Nürburgring 24 Hours, Morizo, as a team driver, took the wheel of the GAZOO Racing Direct Automatic Transmission-equipped No. 109 GR Yaris fielded by TGRR, logging more laps than scheduled despite the course’s grueling conditions. Upon the team’s successful completion of the race, Morizo was quick to convey how good he found the GR Yaris to be, and he credited its 8-speed automatic transmission with enabling him to conquer 15 laps.

The GR Yaris MORIZO RR is exceptional for its Nürburgring-cultivated delivery of car-driver unity for a high level of driver-vehicle interaction, its reliability and security, and its ability to make car-lovers smile and want to keep on driving it.

The GR Yaris MORIZO RR for the Japanese market is to be available in a total of 100 units from spring 2026, with purchasing lottery applications now being accepted via the TGR official smartphone application “GR app”. The model is also to be released in certain European markets in a limited run of 100 units.

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Motorsports

Mando Deodorant to Sponsor Josh Bilicki in Seven Races

Published

9 hours ago

January 9, 2026

Your Sports Nation

Mando Deodorant will expand its relationship with NASCAR O’Reilly Auto Parts Series driver Josh Bilicki in 2026, serving as an anchor partner of the No. 07 Chevrolet Camaro for SS-GreenLight Racing.

The company will serve as the primary sponsor of Bilicki’s Chevrolet in multiple events in NASCAR’s second-tier division in 2026, including the season-opener at Daytona International Speedway on February 14.

“Josh [Bilicki] is the kind of racer you want to root for,” said a representative from Mando. “He’s talented, humble, and puts in the work – just like the guys who count on Mando every day. We’re proud to expand our partnership with him in 2026 and to be part of what he’s building with SS-GreenLight Racing. He’s the kind of competitor who keeps fighting when others fade, and that grit is why he’s such a natural fit for Mando.”

Bilicki and Mando first partnered for a one-off last Summer in the NASCAR O’Reilly Auto Parts Series event at Indianapolis Motor Speedway, where the Wisconsin-native picked up a top-20 finish in the No. 91 for DGM Racing.

The 30-year-old driver moved away from his role as the anchor driver for DGM Racing at season’s end, to instead pursue a full-season effort in the No. 07 for SS-GreenLight Racing. Bilicki has worked with the organization previously, but 2026 will mark the first time the two parties have united for a full-season effort.

“I’m extremely excited to welcome Mando as an anchor partner for the 2026 season,” said Bilicki. “Their focus on confidence and performance aligns perfectly with what it takes to compete at this level, and having them on board for seven races, starting at Daytona, is huge for our team.”

Mando Deodorant will also expand its relationship with Bilicki beyond just the NASCAR O’Reilly Auto Parts Series, with the company serving as a partner for the Menomonee Falls, Wisconsin-native in the Chili Bowl Nationals next week in Tulsa, Oklahoma.

Bilicki is a veteran of more than 250 starts across NASCAR’s National Series, having competed in NASCAR since 2016. The lion’s share of those starts, though, have come in the NASCAR O’Reilly Auto Parts Series, where he’s collected four top-10 results — three for DGM Racing and one for Joe Gibbs Racing. Over the last decade, Bilicki has made starts for several organizations, including BJ McLeod Motorsports, RSS Racing, DGM Racing, Joe Gibbs Racing, and SS-GreenLight Racing.

The NASCAR O’Reilly Auto Parts Series campaign will begin at Daytona International Speedway on Saturday, February 14 at 5:30 PM ET on The CW, Motor Racing Network, and SiriusXM NASCAR Radio Channel 90.

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Motorsports

An Insider’s Account of NASCAR’s Tabasco Fiasco

Published

9 hours ago

January 9, 2026

Your Sports Nation

What looked like a perfect NASCAR startup, a rising driver, massive funding, and veteran leadership, collapsed almost instantly. The Tabasco-backed Todd Bodine program promised the world, but became one of the fastest implosions of the modern era, leaving chaos in its wake and unexpectedly changing one career forever.

• How did an $8 million per year Tabasco sponsorship unravel before the season even started?
• Why did elite promises like exclusive chassis and top-tier equipment never materialize?
• What red flags during testing exposed deeper problems inside the operation?
• How did missing the Daytona 500 trigger a life-changing opportunity for Jeffrey Baker?

On paper, the team had everything: manufacturer support, high-level personnel, and direct backing from one of the biggest sponsors in the garage. In reality, key deals quietly collapsed, used equipment replaced what was promised, and decision-making behind the scenes raised serious concerns. When the team failed to qualify for the Daytona 500, the entire project effectively imploded under the weight of its own hype. For Jeffrey Baker, the fallout became a turning point. A last-minute move to Penske Racing during Speedweeks led to a career spanning decades, championships, Indy 500 victories, and a permanent place inside one of motorsports’ most successful organizations. One of NASCAR’s biggest sponsor disasters accidentally launched a Hall of Fame-caliber career.

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Motorsports

CarBravo delivers affordability and confidence with new 12-month/12,000 mile warranty

Published

9 hours ago

January 8, 2026

Your Sports Nation

CarBravo delivers affordability and confidence with new 12-month/12,000 mile warranty

2026-01-08

When we created CarBravo, our goal was straightforward: make used car buying and owning more transparent, accessible and predictable.

Now, we’re giving customers more confidence with every vehicle purchased with CarBravo’s standard certification by increasing the warranty coverage from 6-month/6,000-miles* to 12-month/12,000 miles,* whichever comes first. This Bumper-to-Bumper Limited Warranty – with no deductible or added cost – sets a new standard in the used car market. That level of protection helps customers manage the total cost of ownership at a time when affordable vehicle options are at the forefront. Even older, higher-mileage vehicles that fall outside of CarBravo’s standard certification criteria can still qualify for a 30-day/1,000-mile BravoBudget Powertrain Limited Warranty.**

We’ve also included 24-hour roadside assistance and courtesy transportation, because peace of mind and convenience doesn’t stop at the purchase — it’s about keeping customers moving. Even better, unlike many other used car platforms, CarBravo’s warranty repairs are available through GM’s network of over 4,000 dealerships nationwide.

CarBravo is a General Motors program, and that shows up in how we think about quality, transparency and choice. Customers can shop online, in-store or through a seamless combination of both, with access to thousands of vehicles across a wide range of brands and budgets. Every vehicle is inspected, and customers have the information they need to make confident decisions.

In a crowded used-car market, we believe transparency, convenience and protection all go hand-in-hand. CarBravo is designed to deliver on those tenets — and to raise expectations for the customer experience around buying and owning a used vehicle.

**CarBravo vehicles that are greater than 10 and less than 15 years old and/or have greater than 100,000 and less than 150,000 miles, are eligible to receive Powertrain Limited Warranty coverage for 30 days or 1,000 miles (whichever comes first).

When we created CarBravo, our goal was straightforward: make used car buying and owning more transparent, accessible and predictable.

*Coverage and terms are different in the State of California. See participating dealer and warranty booklet for limited warranty eligibility and coverage details, including limitations and exclusions. For non-GM vehicles, covered components vary from GM vehicles; please see a participating CarBravo dealer for component coverage details and full terms and conditions.
**CarBravo vehicles that are greater than 10 and less than 15 years old and/or have greater than 100,000 and less than 150,000 miles, are eligible to receive Powertrain Limited Warranty coverage for 30 days or 1,000 miles (whichever comes first).

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Motorsports

NASCAR star opens up on reality of sport – ‘I’ve had so many failures’ – Motorsport – Sports

Published

10 hours ago

January 8, 2026

Your Sports Nation

Toni Breidinger has built a growing presence in NASCAR, but behind the highlight reels and rising profile is a reality she says few fans fully understand.

The 26-year-old NASCAR driver recently opened up about the constant uncertainty that comes with trying to survive in a sponsorship-driven sport, admitting that setbacks have been a defining part of her journey.

“I feel like I’ve had so many failures,” Breidinger, who also explained her concerns about working with Victoria’s Secret, said on The Burnouts podcast. “There’s been times where I’ve lost a sponsor right before a race, and I haven’t been able to race, and I was devastated. And then I got like a whole new opportunity after that.”

Breidinger, who competes full-time in the NASCAR Craftsman Truck Series, said those moments often arrive with little warning. Losing funding can mean missing a race altogether, turning months of preparation into a scramble just to stay on track.

“There’s been times even the past few years where I’m like, I don’t have a partner for this race. How am I going to do?” she said.

“And it’s just like a scramble to make it work. I actually have my hands in everything still. I’m very much kind of a control freak. So I’m very involved in all the pitches and everything.”

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Breidinger became the first Arab American woman to debut in a NASCAR national series race in 2021, and her visibility has grown rapidly. Across Instagram and TikTok, she has a combined following of roughly five million, with additional reach on Facebook and X that rivals, and in some cases exceeds, established Cup Series drivers.

Even with that audience, Breidinger said sponsorship remains fragile. Early in her career, she relied on cold emails and persistence after moving to North Carolina, long before social media traction became a selling point.

“When I first moved to North Carolina, it was a lot of just cold emails, not much success,” she said. “With my social media at the time, I don’t even think I had 10,000 followers. To me, I was like, I just want 10,000 followers, baby steps.”

Her growth eventually caught the attention of Toyota Motor North America, which signed her through its marketing department rather than its traditional driver development ladder. That partnership gives her access to Toyota’s performance resources, including training, nutrition support and simulator time, but it doesn’t remove the pressure to constantly secure race-by-race backing.

On track, Breidinger has delivered results. In 65 ARCA Menards Series starts, she posted 27 top-10 finishes, the most by a female driver in series history, along with four top fives and a fourth-place finish in the 2024 standings.

“I feel like it’s hard because I’m just being in a male-dominated space, you want to be respected,” Breidinger said. “I’ve always been cautious about how I present myself.”

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Motorsports

Keselowski to miss Clash, LaJoie to fill in

Published

10 hours ago

January 8, 2026

Your Sports Nation

CONCORD, N.C. — Brad Keselowski will miss the Clash at Bowman Gray Stadium and Corey LaJoie will fill in for him, RFK Racing confirmed to TRE.

Keselowski will miss the Feb. 1 preseason exhibition race due to a leg injury sustained while skiing with his family in December. LaJoie will drive his No. 6 Ford in his absence.

LaJoie recently raced for Rick Ware Racing — a team closely aligned with RFK — in 2025. He previously filled in for a NASCAR Cup Series champion in 2023 when he drove Hendrick Motorsports’ No. 9 Chevrolet at World Wide Technology Raceway Gateway after NASCAR suspended Chase Elliott.

Keselowski is likely to be ready in time for the season-opening Daytona 500, set for Feb. 15. The 2012 NASCAR Cup Series champion is set to make his 17th start in the race. While he has won the Daytona summer race, he has never won the Daytona 500 before.

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Jonathan Fjeld is the co-owner of the The Racing Experts, LLC. He has been with TRE since 2010.

A Twin Valley, MN, native, Fjeld became a motorsports fan at just three years old (first race was the 2002 Pennsylvania 500). He worked as a contributor and writer for TRE from 2010-18. Since then, he has stepped up and covered 24 NASCAR race weekends and taken on a larger role with TRE. He became the co-owner and managing editor in 2023 and has guided the site to massive growth in that time.

Fjeld has covered a wide array of stories and moments over the years, including Kevin Harvick’s final Cup Series season, the first NASCAR national series disqualification in over 50 years, Shane van Gisbergen’s stunning win in Chicago and the first Cup Series race at Road America in 66 years – as well as up-and-coming drivers’ stories and stories from inside the sport, like the tech it takes for Hendrick Motorsports to remain a top-tier team.

Currently, he resides in Albuquerque, N.M., where he works for KOB 4, an NBC station. He works as a digital producer and does on-air reports. He loves spending time with friends and family, playing and listening to music, exploring new places, being outdoors, reading books and writing among other activities. You can email him at fjeldjonathan@gmail.com

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