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NASCAR track up for sale after being left abandoned then recently revived

Rockingham Speedway hosted the NASCAR Truck Series and NASCAR Xfinity Series earlier this year, and is set to be put up for sale after a successful return to the sport. Oscar Maung-Haley US Sports Reporter 19:33 ET, 29 May 2025Updated 08:55 ET, 30 May 2025 Rockingham Speedway has been put up for sale(Image: Getty) After […]

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Rockingham Speedway hosted the NASCAR Truck Series and NASCAR Xfinity Series earlier this year, and is set to be put up for sale after a successful return to the sport.

Rockingham Speedway
Rockingham Speedway has been put up for sale(Image: Getty)

After its triumphant comeback to NASCAR earlier this year, Rockingham Speedway is on the market. The track was previously left abandoned and in disrepair just a few years ago but has recently made a successful comeback.

NASCAR’s history has been a hot topic in recent weeks with the release of a new documentary series on Amazon Prime Video about Dale Earnhardt. His son, Dale Earnhardt Jr., revealed the moment their relationship shifted and also admitted being taken aback by revelations from his sister, Kelley. She also revealed the pair are fearful of being arrested if they visit his grave, where they are not welcome.

Rockingham is a track where Dale Earnhardt won three times and was also the scene of his seventh and final championship triumph back in 1994. This April, the Rockingham Speedway welcomed back the NASCAR Truck Series after an absence of over a decade. Not only that, but the track also hosted the NASCAR Xfinity Series for the first time since 2004, where Sammy Smith clinched the North Carolina Education Lottery 500 victory.

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The venue saw a change in ownership when Dan Lovenheim snapped it up for $2.8 million in August 2018, embarking on a mission to return the speedway to its former splendor. Now, with success under his belt, Lovenheim is ready to cash in on the North Carolina racing hotspot.

“And the time is right to pass the baton to someone who can take it farther than we can,” he said.

Over the last few years, Rockingham has benefited from upwards of $12 million in infrastructure enhancements, with state government contributing more than $9 million. Lovenheim has sights set on selecting a new owner by July 1 as the sales process gets underway.

The Richmond County, North Carolina property, spanning 250 acres, doesn’t have a listed price just yet. Nonetheless, the next proprietor will inherit a track fresh off a NASCAR revival last month. That Xfinity Series race drew a whopping sell-out crowd exceeding 25,000 and boasted 1.053 million TV viewers tuning in.

Rockingham Speedway
Rockingham Speedway enjoyed a successful NASCAR return(Image: Getty)

While a Cup Series NASCAR event hasn’t been promised for 2026 or 2027 at Rockingham, the speedway’s team holds out hope for featuring in the upcoming seasons’ schedules.

“It gave me a greater smile in doing so,” Lovenheim remarked about listing the racetrack for sale.

“But whether or not this race went off like it did – gangbusters – or it was rained out, still, we’ve taken the facility from weeds growing out of it to the capabilities of having high-level NASCAR races. And that was our goal either way.”



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NASCAR Michigan full weekend schedule, TV schedule for Cup Series race

The NASCAR Cup Series, Craftsman Truck Series and ARCA Menard Series are all at Michigan International Speedway this weekend for three days of racing at the 2-mile track. ARCA opens the weekend with practice, qualifying and racing on June 6, while the Truck Series qualifies and races on June 7 alongside Cup practice and qualifying. […]

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The NASCAR Cup Series, Craftsman Truck Series and ARCA Menard Series are all at Michigan International Speedway this weekend for three days of racing at the 2-mile track.

ARCA opens the weekend with practice, qualifying and racing on June 6, while the Truck Series qualifies and races on June 7 alongside Cup practice and qualifying.

The Cup Series races in the FireKeepers Casino 400 on June 8, the 15th race of the 2025 season.

The Xfinity Series is off this weekend ahead of next week’s trip to Mexico City.

Here is the full on-track schedule in Michigan:

All times Central; on-track activity at Michigan International Speedway.

Friday, June 6

12 p.m. — NASCAR Craftsman Truck Series practice, No TV

1 p.m. — ARCA Menards Series practice and qualifying, No TV

7 p.m. — Henry Ford Health 200 ARCA Menards Series race (100 laps, 200 miles), FS1 (Watch FREE on Fubo)

Saturday, June 7

7 a.m. — NASCAR Craftsman Truck Series qualifying, FS1 (Watch FREE on Fubo)

8:30 a.m. — NASCAR Cup Series practice and qualifying, Amazon Prime Video (Watch Amazon Prime Video with a free trial)

11 a.m. — DQS Solutions & Staffing 250 NASCAR Craftsman Truck Series race (125 laps, 250 miles), FOX (Watch FREE on Fubo)

Sunday, June 8

6:15 p.m. — FireKeepers Casino 400 NASCAR Cup Series race (200 laps, 400 miles), Amazon Prime Video (Watch Amazon Prime Video with a free trial) and MAX (in-car cameras)



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Michael Jordan’s 23XI Racing charter in jeopardy after court ruling – Field Level Media – Professional sports content solutions

A United States appeals court on Thursday vacated a preliminary injunction that allowed Michael Jordan’s 23XI Racing and another NASCAR team to be treated as chartered teams, putting the teams’ futures in NASCAR in question. 23XI Racing — whose owners include Jordan and NASCAR driver Denny Hamlin — and Front Row Motorsports refused to sign […]

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A United States appeals court on Thursday vacated a preliminary injunction that allowed Michael Jordan’s 23XI Racing and another NASCAR team to be treated as chartered teams, putting the teams’ futures in NASCAR in question.

23XI Racing — whose owners include Jordan and NASCAR driver Denny Hamlin — and Front Row Motorsports refused to sign a take-it-or-leave-it charter agreement NASCAR presented in September, while the other 13 organizations in the Cup Series proceeded to sign.

The two holdouts filed an antitrust lawsuit against NASCAR the following month. In December, U.S. District Judge Kenneth D. Bell granted the teams’ request for a preliminary injunction to be recognized as chartered teams while their lawsuit was active.

NASCAR slammed that decision and brought an appeal to the Fourth Circuit Court of Appeals in Richmond, Va. On Thursday, a three-judge panel unanimously ruled in NASCAR’s favor and vacated the preliminary injunction.

“In short, because we have found no support for the proposition that a business entity or person violates the antitrust laws by requiring a prospective participant to give a release for past conduct as a condition for doing business, we cannot conclude that the plaintiffs made a clear showing that they were likely to succeed on the merits of that theory,” the decision read in part. “And without satisfaction of the likelihood-of-success element, the plaintiffs were not entitled to a preliminary injunction. … We therefore conclude that the district court abused its discretion in entering the preliminary injunction that it did.”

23XI Racing and Front Row are still allowed to compete in the Cup Series, but having charter status guarantees them automatic spots in races and they would earn more money with a charter than as “open” teams. An open team must qualify their way into each race.

They can also file for a petition for rehearing.

–Field Level Media



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NASCAR Teams 23XI And Front Row Must Qualify On Speed, For Now

DARLINGTON, SOUTH CAROLINA – SEPTEMBER 01: 2024 Regular Season Champion, Tyler Reddick, driver of … More the #45 Upper Deck Toyota, poses with Curtis Polk, 23XI Racing co-owners, NBA Hall of Famer, Michael Jordan, and Denny Hamlin, driver of the #11 Sport Clips Haircuts Toyota, after the NASCAR Cup Series Cook Out Southern 500 at […]

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The NASCAR charter war took another dramatic turn Thursday as the United States Court of Appeals for the Fourth Circuit ruled in favor of NASCAR, overturning a lower court’s decision that temporarily granted 23XI Racing and Front Row Motorsports the right to compete as chartered teams in 2025.

In short: NASCAR wins this round. The two teams that dared to sue the sport they compete in have now lost their guaranteed place in the field—again.

According to the ruling, the December 18 decision by a lower court that handed each team three charters for the 2025 season—including one each purchased from the now-defunct Stewart-Haas Racing—has been vacated. That means no automatic starting spots, and no guaranteed slice of NASCAR’s multi-billion-dollar media rights pie. Not unless 23XI and Front Row can convince the court to reconsider.

The teams have 14 days to petition for a rehearing. Failing that, the judgment becomes final 21 days from now—on June 26, just two days before the Cup Series hits the newly rebranded EchoPark Speedway in Atlanta. A symbolic gut punch? Perhaps. But also a logistical nightmare for two multi-car operations with Daytona-sized ambitions and no guaranteed starting spots.

This is only the latest twist in a legal saga that started last October when 23XI and Front Row filed a lawsuit against NASCAR, arguing that they were unfairly shut out of charter ownership despite purchasing charters from Stewart-Haas Racing. When the Dec. 18 ruling gave them the green light, it looked like they’d successfully stuck it to the establishment.

But NASCAR quickly appealed that ruling, calling it “fraught with errors, both legally and factually” in a Feb. 12 brief. When oral arguments were heard on May 9, early indications hinted that the appellate judges were skeptical of the teams’ position. That skepticism has now translated into a full reversal.

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NASCAR’s charter system, which functions like a franchise model, guarantees certain teams a spot on the starting grid and a share of media revenue. But the current system also hinges on participation in the NASCAR Charter Agreement. When 23XI and Front Row declined to sign the most recent iteration of that agreement, NASCAR took the position that they had forfeited any charter-related benefits—even for charters they claimed to own.

The Dec. 18 ruling temporarily rewrote that narrative. Now, the appellate court has rewritten it again.

The decision throws another wrench into 2025 plans for both teams. Without charters, their drivers must qualify on speed each week. Sponsorship deals become trickier. And any illusion of stability in the garage has been vaporized by legal fumes.

As it stands, 23XI Racing, co-owned by Michael Jordan and Denny Hamlin, and Front Row Motorsports, which expanded aggressively by acquiring SHR assets, now find themselves staring at the same uphill legal road they thought they’d already climbed. It’s unclear whether they will file for a rehearing or take the fight all the way to the Supreme Court.

In a statement, Jeffrey Kessler, attorney for 23XI and Front Row Motorsports, said the teams were “disappointed” in the ruling but remained confident heading into their December 1 trial date.

“We are disappointed by today’s ruling by the Fourth Circuit Court of Appeals and are reviewing the decision to determine our next steps,” Kessler said. “This ruling is based on a very narrow consideration of whether a release of claims in the charter agreements is anti-competitive and does not impact our chances of winning at trial scheduled for December 1. We remain confident in our case and committed to racing for the entirety of this season as we continue our fight to create a fair and just economic system for stock car racing that is free of anticompetitive, monopolistic conduct.”

What is clear: NASCAR has reclaimed the high ground—for now. And with the next round of Charter Agreements expected to shape the sport’s financial future for a decade, the battle lines are only getting deeper.



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NASCAR Picks & Michigan International Speedway Predictions

We’re heading to the fastest two miles in NASCAR. Michigan International Speedway is all about raw speed, clean air, and who brought the biggest engine to the party. Long green-flag runs are the norm here, so you need drivers who can hold pace, manage track position, and punch hard on restarts. Here’s who I’m backing […]

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We’re heading to the fastest two miles in NASCAR. Michigan International Speedway is all about raw speed, clean air, and who brought the biggest engine to the party. Long green-flag runs are the norm here, so you need drivers who can hold pace, manage track position, and punch hard on restarts.

Here’s who I’m backing this week: two favorites, two mid-tier values, two longshots, and three props that are too sharp to ignore.

 

 

 

The Favorites

Denny Hamlin (+600 at BetMGM)
He’s been flirting with wins for weeks, and Michigan has treated him well. Two wins, six top-six finishes in his last seven starts here, and speed every single week when the car doesn’t fall apart. The 11 team was clean at Nashville and grabbed third. If they…



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Judges side with NASCAR in antitrust lawsuit | News, Sports, Jobs

CHARLOTTE, N.C. — A three-judge federal appellate panel ruled in favor of NASCAR in the antitrust lawsuit filed by two teams, one owned by Michael Jordan. The judges at the U.S. Court of Appeals for the Fourth Circuit in Richmond, Virginia, on Thursday vacated an injunction that required 23XI and Front Row be recognized as […]

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CHARLOTTE, N.C. — A three-judge federal appellate panel ruled in favor of NASCAR in the antitrust lawsuit filed by two teams, one owned by Michael Jordan.

The judges at the U.S. Court of Appeals for the Fourth Circuit in Richmond, Virginia, on Thursday vacated an injunction that required 23XI and Front Row be recognized as chartered teams as their case snakes through the legal system.

Both race teams sued NASCAR late last year after refusing to sign new agreements on charter renewals. Jordan owns 23XI. The charter system is similar to franchises in other sports, but the charters are revocable by NASCAR.



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Formula 1 sponsorship revenue over $2B in 2024, closing on NFL – Field Level Media – Professional sports content solutions

Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in sponsorship revenue in 2024. SponsorUnited, which tracks sponsorship and advertising takes across sports, had F1 and its teams behind only the NFL at $2.5 billion in total sponsorship revenue. The total advertising spend […]

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Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in sponsorship revenue in 2024.

SponsorUnited, which tracks sponsorship and advertising takes across sports, had F1 and its teams behind only the NFL at $2.5 billion in total sponsorship revenue.

The total advertising spend for F1 in 2025 is on course to exceed $2.5 billion, according to Ampere Analysis.

But major U.S. sponsors such as American Express and IBM still are flowing in with the circuit catapulting in popularity off the success of Netflix series “Drive to Survive” while thriving under the control of Liberty Media.

F1 tops the NBA, MLB and NHL and its racing teams each accounted for more than $6 million, according to the report, which breaks down the airbox and sidepod ad placement cost at more than $5 million for the most popular drivers on the circuit.

Tops among individual sponsor agreements with F1 is the 10-year, $1 billion pact with luxury conglomerate LVMH, which holds a portfolio anchored by TAG Heuer, Louis Vuitton and Hennessy.

The largest sponsor for any F1 team is the Williams contract with Australian software corporation Atlassian valued at a reported $25 million to $30 million per year.

On the NFL side, the most significant singular sponsorship commitment is with Pepsi. That contract is worth a reported $2 billion over 10 years for exclusive rights at all NFL events and use of the league’s trademark in advertising.

With F1, Mercedes, Ferrari, Red Bull and McLaren are the highest earners in the sponsorship category.

Car and driver technology accounts for nearly $500 million in partner income for the 10 teams, according to the report.

–Field Level Media



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