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NASCAR’s silly season is quiet so far … but it’s only June

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BROOKLYN, Mich. — The free agency market in NASCAR seems quiet, with a couple of big names already off the board and a couple more expected to stay put.

Michael Jordan of 23XI Racing looks on during the running of the NASCAR Cup Series Goodyear 400 

But with the uncertainty at 23XI Racing and Front Row Motorsports, it could (but not definitely) change drastically if those organizations find themselves without charters amid their litigation with NASCAR.

23XI and Front Row each have three drivers and those drivers appear likely to remain with their organizations next year, as long as they remain three-car operations with guaranteed spots in the field. If the teams eventually have to race as open (with non-guaranteed spots in the field) following an appeals court ruling last week and don’t have charters in 2026, theoretically they could see their drivers jump to other teams in the offseason.

For now, the drivers would likely remain with their organizations: Bubba Wallace, Tyler Reddick and Riley Herbst at 23XI; Todd Gilliland, Zane Smith and Noah Gragson at Front Row.

Wallace isn’t signed with 23XI Racing but sits 10th in the standings and appears happy there. He declined comment Saturday on whether his contract negotiations have stalled with the latest ruling.

Bubba Wallace looks on during qualifying for the NASCAR Cup Series FireKeepers Casino 400 

Denny Hamlin, who co-owns 23XI Racing, said the issue of drivers leaving is not one he has sweated.

“I’ve got so much to worry about, I’m not focused on that particularly right this second,” Hamlin said.

Hamlin himself isn’t signed yet with Joe Gibbs Racing but is expected to ink another deal to remain with the organization. Hamlin and Wallace are the only drivers in the top 10 in the standings who are not yet set for next year.

If Hamlin signs with JGR as expected, JGR would be set with the same lineup it has this year. Other top teams appear set:

Denny Hamlin on winning the FireKeepers Casino 400: ‘I beat your favorite driver’

Denny Hamlin on winning the FireKeepers Casino 400: 'I beat your favorite driver'

— Hendrick Motorsports, with William Byron signing a contract extension last month, appears set. Alex Bowman, whose contract runs through 2026, has weathered speculation he could be out and is 13th in the standings after four wrecks in the last five weeks.

— Team Penske has its three drivers under contract, and Roger Penske told FOX Sports on May 31 that Austin Cindric is good for 2026 amid speculation that he could be out of a ride after his father was dismissed from the organization. 

“As far as Austin Cindric is concerned, I had a good talk with him,” Penske said. “He’s been a great young guy.  … I said, ‘Austin, you’ve got a job to do here, you’ve got a contract with us and you’ve got a contract for next year.’

“So as far as I’m concerned, we don’t need to be talking about Austin Cindric [status]. We need to be talking about Austin Cindric in the winner’s circle.”

Josh Berry, who drives for the Penske affiliate Wood Brothers Racing, has a win this year and is 17th in points and is expected to return.

— Richard Childress Racing, in picking up the option last month for Kyle Busch, says it is set with its two-car stable of Busch and Austin Dillon.

The biggest question mark remains at Trackhouse Racing, where Daniel Suarez is 28th in the standings. Three-time Supercars champion Shane van Gisbergen is 33rd in the standings as a Cup rookie but his Cup deal was never looked at as a one-and-done. Does Suarez sign another contract to remain at Trackhouse or will Trackhouse elevate development driver Connor Zilisch, who is fifth in his rookie year in Xfinity driving for JR Motorsports (he did miss one race because of injury), to full-time Cup?

“I wish I didn’t have to have these conversations and I didn’t have these distractions, but it’s part of life,” Suarez said.

The issue for Suarez is that if he doesn’t return to Trackhouse, there could be few options unless he has enough sponsorship to push another driver out the door. 

RFK Racing officials indicate they won’t have any changes for next year with its three-car stable remaining with Brad Keselowski, Chris Buescher and Ryan Preece.

The current legal battle between Legacy Motor Club and Rick Ware Racing should not impact RFK. Charters can only be leased for one year during the seven-year charter deal. And RFK is leasing one charter from RWR this year and then will lease the charter that RWR is currently using for next year. Legacy and RWR are in court battling over whether a charter agreed to be sold to Legacy is to be done after the 2025 season or the 2026 season.

Legacy’s two-driver stable of Erik Jones and John Hunter Nemechek also appear to be safe for next year. If they add a third car, Xfinity driver Jesse Love’s previous connection to Toyota could help him. 

While Spire has made some bold moves in previous years, they do have their three drivers — Carson Hocevar, Michael McDowell and Justin Haley — under contract for next season.

Kaulig Racing with AJ Allmendinger (19th in the standings) and Ty Dillon (30th) is trending toward having its same stable. Allmendinger is pretty much locked in and talks continue on a Dillon renewal.

The drivers 35th (Cole Custer at Haas Factory Team) and 36th (Cody Ware at Rick Ware Racing) both have family ties to team management. Custer’s team appears to be finding more speed and certainly is one that has been in transition after the sale of much of Stewart-Haas Racing.

Bob Pockrass covers NASCAR and INDYCAR for FOX Sports. He has spent decades covering motorsports, including over 30 Daytona 500s, with stints at ESPN, Sporting News, NASCAR Scene magazine and The (Daytona Beach) News-Journal. Follow him on Twitter @bobpockrass.


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Kaulig CEO knows new NASCAR playoff format and predicts reactions – Motorsport – Sports

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With less than two months to go until the 2026 NASCAR Cup Series season kicks off at Daytona International Speedway, the Playoff format remains a mystery.

NASCAR President Steve O’Donnell had previously admitted that change was incoming after endless criticism of the 10-race format, which culminated in a winner-takes-all finale.

However, beside the TV broadcast schedule revealing that the final 10 races will remain playoff-related, exactly what format they’ll ultimately form has yet to be revealed, although Kaulig Racing boss Chris Rice is confident fans will be happy with the end result.

Speaking on ‘The Kenny Wallace Show,’ Rice admitted any announcements regarding the Playoffs “got put on a back burner.” This is presumably down to the recent tragic death of legend Greg Biffle and his family in a plane crash in North Carolina.

The cause of the crash remains under investigation; however, NTSB Investigator-In-Charge Dan Baker explained in a press conference on Friday that Biffle’s Cessna 550 Citation, built in 1981, took off at around 10:05 am EST from Runway 28, turning left and flying for around five minutes before making a U-turn.

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“The initial point of impact was a runway light stanchion located about 1,800 feet from the runway threshold,” Baker said. “The airplane subsequently impacted trees, two other runway light stanchions, and the airport perimeter fence short of the runway threshold before coming to rest near the runway threshold. The airplane also came to rest oriented on an easterly heading.

“Post-impact fire consumed the majority of the fuselage and the inboard wing sections. All four corners of the airplane and flight control surfaces have been identified in the wreckage and the debris field. Both engines were present with the main wreckage.”

With the NASCAR world in mourning, any discussions regarding the upcoming season have recently been put on hold. However, with the clock ticking, and the non-points-scoring Cook Out Clash at Bowman Gray Stadium scheduled for February 1, the topic of the Playoffs was bound to return soon.

Rice told Wallace that he’s confident, “You’re gonna like [the format]. You will like it.”

“It’s not exactly what everybody’s posting about. They hadn’t made a final decision the last time I was involved,” he explained. “We need an adjustment. Do we need an overhaul? No. But we need an adjustment.

“I enjoy going back to Homestead. But we don’t need one race to make the difference. We know going to Homestead, if Kyle Larson’s in the final four, who the heck you think’s gonna win? Yeah. If Tyler Reddick’s in the final four, who the heck you think’s gonna have a shot? Come on. So they recognize that.

“The fans have been vocal. ‘Kenny Wallace is a big, big advocate of this. I’ve watched so many times. Kenny, change the direction of the lawsuit by saying X.’ And I’m like, geez, that’s good. We’ve listened as a sport. And it’s gonna be great.

“What I do know is I feel like 75 percent of the people are gonna love it. 10 percent are gonna be, ‘Ah, okay,’ right? And that’s gonna leave [five percent] of the people that’s gonna hate it.”

Despite this, Rice insisted that change was necessary, citing his belief that the sport risked alienating its younger audience if it went back to the pre-Playoff full 36-race championship.

“So with that being said, the traditional way of doing points would be tough to do in this era. Because we are looking towards a younger group of people, right?” he said.

“So that’s what we got to think about. Me and you, man, I’ll go back and watch them old races on Tubi. And like, dude, it might be one car in the lead lap. And somebody’s winning the point series by 487 points. Like, I mean, that ain’t exciting to the young guy or the young woman.

“So we got to make it exciting. And our attention spans, my social media guy says, ‘Remember, Chris, 30 seconds long, not four hours. 30 seconds.’”



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UniFirst Corporation: Seeking New Paths?

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Unifirst Corporation’s stocks have been trading up by 16.23 percent after unveiling robust third-quarter financial results.

  • Engine Capital owns about 3.2% of UniFirst’s shares and has been pressing for a ‘value-maximizing sale’, hoping to better align company management with shareholder interests.

  • Recently, there has been significant support for Engine Capital’s nominees at the UniFirst annual meeting, signaling increasing dissatisfaction with current leadership.

  • The re-election of critical board members, like Steven S. Sintros and Joseph M. Nowicki, indicates both stability and shareholder support, although pressures for strategy reevaluation remain high from some investors.

  • UniFirst’s involvement in the 2026 NASCAR Cup Series, backing Chase Elliott and the No. 9 team, might help in enhancing public engagement and brand visibility.

Candlestick Chart

Live Update At 17:04:15 EST: On Monday, December 22, 2025 Unifirst Corporation stock [NYSE: UNF] is trending up by 16.23%! Discover the key drivers behind this movement as well as our expert analysis in the detailed breakdown below.

Quick Overview of Financials and Performance

When it comes to successful trading, discipline and timing are crucial. Traders are often tempted to rush into positions, driven by emotion rather than strategy. However, it’s essential to remember what seasoned professionals advocate. As millionaire penny stock trader and teacher Tim Sykes, says, “Be patient, don’t force trades, and let the perfect setups come to you.” This philosophy encourages traders to wait for ideal conditions rather than forcing positions in the market, emphasizing the importance of strategy and timing over impulsive decisions.

Despite the tumultuous governance environment, UniFirst is not standing still. Recent market numbers show a stock value bounce up and down, indicating high volatility. For instance, on Dec 25, 2025, the stock opened at $213.22 and closed at $197.64, after a rollercoaster of a day. Such fluctuations often suggest uncertainty among investors about future company performance. Intraday, the stock saw highs of over $218 and lows near $191, reflecting market volatility.

Financial reports show UniFirst’s management is cautiously navigating a challenging economic landscape. The recent earnings report highlighted an increase in operational revenue totaling $614.45M for the quarter, alongside significant operating expenses. Yet, the company maintained a healthy gross profit margin, showcasing the viable nature of their core business.

Growth metrics show UniFirst boasts a profitability edge. With an EBIT margin of 7.6% and gross margins near 36.6%, their financial health seems sound. Key ratios, like a low total debt-to-equity ratio of 0.03, suggest a leveraging strategy built for resilience rather than risk, critical in these times.

What’s interesting is how certain catalysts seem to be missing in propelling UniFirst’s stock. Poor strategic decisions are cited by some shareholders, costing millions in value loss. This sentiment is shared across various articles, echoing a louder call for potential systemic changes.

Influence of News on UniFirst’s Stock

The narrative around UniFirst is increasingly drawing attention, not because of groundbreaking innovations but due to internal governance dynamics and market presence decisions, like the NASCAR campaign. How does this impact numbers on a quarterly basis? The financials indicate a consistent revenue inflow, with a quarterly total of over $614M in operating revenue, keeping the business afloat. Yet, many believe a revamp of tactics might unlock further potential swiftly.

UniFirst’s profits, though steady, seem parked on a plateau. Shareholder calls for action reverberate among investors like Engine Capital, focusing attention on the need for strategic direction realignments. Pushing for a bold sales strategy might initiate a ripple effect, impacting stock perception across markets.

The willingness to embark on high-profile sponsorship ventures targets increased brand recognition, painting an optimistic picture about future revenue channels. Still, some concerns loom. With a current ratio of 3.2, UniFirst holds liquidity strength, allowing it to safely navigate immediate liabilities while investing in ventures like the NASCAR sponsorship.

More Breaking News

As the tug-of-war continues between those advocating change and those reinforcing current trajectories, the stock market keeps observing, waiting and speculating. Investors, thus, are glued to any developments relevant to management decisions.

The Demand for Strategic Reforms: Unchartered Waters

From what can be seen across the media lynchpins, UniFirst’s situation draws a fascinating question mark. Will they evolve under pressure?

While their primary sponsorship of a competitive NASCAR team captures attention, innovations surrounding core business offerings remain under review by many. Investors and analysts are showing a penchant for companies prioritizing adaptive strategies instead of stagnant operations.

This innovative push is threading into the corporate ethos of shareholder activists focused on constructive adaptations, party to using available avenues for reaching success.

Meanwhile, Engine Capital voices an opinion, making clear that underlying value destruction cannot carry on. A strategic shake-up, many argue, would unshackle hidden prospects for UniFirst.

In essence, the story continues to play out—a beautifully tangled narrative of investor aspirations, management ethos, and market realities. Stakeholders watch, strategize, and wait for the next chapter in UniFirst’s evolution. The outcome, however, lies between the call for innovation and steering current paths through calm and storm alike.

Conclusion: Harnessing Potential in an Evolving Landscape

The current trader atmosphere surrounding UniFirst is one of anxious anticipation entwined with belief. As millionaire penny stock trader and teacher Tim Sykes, says, “Preparation plus patience leads to big profits.” How these strategies unfold is central to whether UniFirst continues on its present course or veers towards innovative terrains, maximizing shareholder value. As uncertainty mingles with hope, this story, one of corporate intrigue, represents a crossroads for a company craving directional clarity. The coming days could bring profound changes to the narrative unfolding within UniFirst’s financial odysseys. Where it heads will have ramifications for more than just its shareholders—indeed, the industry observes a piece of history in the making.

This is stock news, not investment advice. Timothy Sykes News delivers real-time stock market news focused on key catalysts driving short-term price movements. Our content is tailored for active traders and investors seeking to capitalize on rapid price fluctuations, particularly in volatile sectors like penny stocks. Readers come to us for detailed coverage on earnings reports, mergers, FDA approvals, new contracts, and unusual trading volumes that can trigger significant short-term price action. Some users utilize our news to explain sudden stock movements, while others rely on it for diligent research into potential investment opportunities.

Dive deeper into the world of trading with Timothy Sykes, renowned for his expertise in penny stocks. Explore his top picks and discover the strategies that have propelled him to success with these articles:

Once you’ve got some stocks on watch, elevate your trading game with StocksToTrade the ultimate platform for traders. With specialized tools for swing and day trading, StocksToTrade will guide you through the market’s twists and turns.
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Veteran Automotive Executive Andy Thomas Named Vice President of Manufacturer Relations At Ten Tenths Motor Club

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CONCORD, N.C., Dec. 22, 2025 /PRNewswire/ — Ten Tenths Motor Club has named longtime automotive executive Andy Thomas as its new Vice President of Manufacturer Relations, bringing more than three decades of global experience in luxury automotive sales, marketing and brand management to the newly opened motorsports and lifestyle destination.

In a first-of-its-kind partnership combining unparalleled motorsports history, automotive heritage and business expertise, officials with Speedway Motorsports and business leader Rick Hendrick today announced the creation of the Ten Tenths Motor Club. (PRNewsfoto/Speedway Motorsports)

In his new role, Thomas will develop and maintain relationships with OEM partners to understand their needs, perspectives and objectives, while working to identify opportunities for growth by leveraging new and existing partnerships to increase facility usage.

Click here for photos to support this release.

Thomas joins Ten Tenths Motor Club after serving as Vice President of Marketing and Communications for McLaren Automotive North Americasince 2015, where he led strategic marketing, communications and global strategy that helped drive record sales growth. During his decade with McLaren, Thomas oversaw experiential events in over 30 major metro markets and developed retail programs that significantly increased sales conversions and owner engagement.

“Andy’s reputation and relationships within the global automotive community are unmatched,” said Rick Hendrick, who founded Ten Tenths Motor Club in partnership with Speedway Motorsports. “His leadership will be instrumental in strengthening our partnerships with manufacturers and luxury brands as we continue to establish Ten Tenths as a world-class venue for automotive experiences.”

Prior to McLaren, Thomas served in leadership roles with Rolls-Royce Motor Cars in both Goodwood, U.K. and North America, where he guided global brand alignment and oversaw international marketing strategy across Europe, Asia-Pacific and the Middle East. Earlier in his career, he held key marketing and sales roles with BMW of North America, Ferrari North America and Land Rover North America, gaining experience in dealer relations, product marketing and luxury customer engagement.

“Our vision for Ten Tenths Motor Club is to establish the facility as not only a premier experience for passionate automotive enthusiasts, but also to create a destination for corporate events that is unmatched in the automotive industry,” said Speedway Motorsports President and CEO Marcus Smith. “We look forward to Andy joining our efforts to invite manufacturers from around the world to Ten Tenths Motor Club and the greater Charlotte region.”

A Clemson University graduate with a Bachelor of Science in Mechanical Engineering, Thomas also serves on the Board of the Erwin Center for Brand Communication at his alma mater. In that role, he mentors students, sponsors real-world marketing projects and connects students with opportunities across the automotive and luxury brand landscape.

A native of Salisbury, Maryland, Thomas began his career in dealer operations at Fox Chevrolet in Baltimore before joining the OEM side of the industry. His work has taken him across the United States, the United Kingdom and Europe, building a broad network and a deep understanding of international brand collaboration.

“I’m thrilled to join Ten Tenths at such an exciting time,” Thomas said. “The club’s vision represents the next evolution of automotive lifestyle and performance culture. I look forward to connecting global manufacturers with this extraordinary facility and to becoming part of the Charlotte community.”

Located adjacent to the iconic Charlotte Motor Speedway, Ten Tenths Motor Club combines exclusive track access, curated events and premium hospitality to create an unparalleled environment for members and partners. The facility has quickly become a premier destination in the Charlotte metropolitan area for automotive launches, luxury brand activations, enthusiast experiences and special events. Tickets are now on sale for Ten Tenths Motor Club signature public event, Heritage Invitational, April 9-11, 2026.

About Ten Tenths Motor Club

Based in Concord, North Carolina, Ten Tenths Motor Club is a private automotive and lifestyle destination designed for those who live and breathe performance. Located beside Charlotte Motor Speedway, the club offers members access to exclusive driving experiences, signature events, and brand collaborations with the world’s most respected automotive manufacturers and luxury partners.

Learn more at www.tententhsmotorclub.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/veteran-automotive-executive-andy-thomas-named-vice-president-of-manufacturer-relations-at-ten-tenths-motor-club-302648064.html

SOURCE Speedway Motorsports



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Mobil 1, Autodromo Again Partner on Limited-Edition, Auto-Inspired Watch

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The Mobil 1 brand has again teamed up with Autodromo to introduce a limited-edition, automotive-inspired wristwatch—the Group B Mobil 1 Edition. After the sellout success of their first collaborative timepiece, the Monoposto Mobil 1 Edition, the companies return with a new design crafted for motorsports enthusiasts.

Inspired by the Group B rally era, a short-yet-iconic period from 1982-86, the watch draws from a chapter widely regarded as one of motorsports’ most thrilling, according to officials. Group B combined fearless driving with advanced materials and bold engineering, producing the kind of speed and spectacle that helped define modern performance culture. Drivers charged across mountain passes, desert roads and snowy forest stages in machines that continue to shape the way fans view the sport today.

Autodromo’s interpretation of this era blends that history with modern craftsmanship. The Mobil 1 Group B Pegasus Edition features a bimetallic case construction with a lightweight 39mm titanium capsule housed within a stainless steel outer structure. Designed with a unisex fit, the watch offers a versatile wear experience for collectors and fans alike.

mobil 1 + autodromo logos

The integrated stainless-steel bracelet is finished with a black DLC coating for a sharp, contemporary look, and a high-contrast dial inspired by vintage racing tachometers reinforces the motorsports influence. Each piece arrives in a handcrafted aluminum box, and the bracelet can be easily removed with a spring bar tool for those who prefer to swap in a strap.

Blending Innovation & Passion

Only 70 watches will be available at Autodromo.com (retail value: $995).

“Group B represents a moment in motorsports where innovation and passion were at their highest. It still inspires so much of what the Mobil 1 brand stands for,” says Austin Johansen, North America marketing manager on behalf of the Mobil 1 team. “We loved seeing the response to our first watch, and we are excited to bring fans a second collaboration that celebrates both performance and lifestyle.”

For Autodromo, the Group B silhouette is one of the brand’s most iconic designs, known for its slim profile, precision and early-1980s high-tech aesthetic.

“The Mobil 1 brand sits at the heart of automotive culture, so this collaboration continues to feel purposeful and exciting for us,” says Bradley Price, founder of Autodromo. “This edition is a chance to honor an unforgettable motorsports era and create something that feels fresh, collectible and full of character.”

Key features include:

  • Bimetallic titanium and stainless steel case
  • Stainless steel integrated bracelet with hidden butterfly clasp and black DLC coating
  • Miyota 9015 automatic movement
  • Sapphire crystal with antireflective coating
  • Water resistant to 50 meters
  • 39mm case diameter
  • 9mm case thickness
  • 75 mm lug to lug
  • 20 mm lug width
  • Packaged in a handcrafted aluminum collector’s box



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Bigrock Motorsports Crowned Indian Supercross Racing League Season 2 Champions

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The Indian Supercross Racing League (ISRL) Season 2 concluded spectacularly with a historic Grand Finale at the EMS Corporation Stadium, Calicut. Megastar and ISRL Brand Ambassador Salman Khan was present on the ground, adding star power to an electrifying night of high-octane racing and live entertainment.

The finale witnessed a record-breaking turnout of over 32,000 fans, marking the highest-ever attendance for a motorsport event in India and reinforcing Kerala’s strong connection with motorsport and large-scale live sporting experiences.

Indian Supercross Racing League Season 2

Amid roaring crowds and intense on-track action, Team Bigrock Motorsports was crowned ISRL Season 2 Champions, capping off a fiercely competitive championship that unfolded across Pune, Hyderabad, and Calicut. The season showcased a compelling blend of international excellence and emerging Indian talent.

Also Read: Tesla Model Y’s HEPA Filter Can Filter Out 99.97 Pc Of Pollutants: Watch Video

The Calicut round delivered thrilling racing across all categories. Matt Moss from team BigRock Motorsports (Australia) claimed victory in the 450cc International class aboard the Kawasaki KX 450, while Calvin Fonvieille from team Apollo Indewheelers (France) dominated the 250cc International category on the Yamaha YZ 250. The 250cc India-Asia Mix class was won by Delvinator Alfarizi (Thailand) riding the KTM 250 SX – F, drawing thunderous applause from the packed stadium.

Indian Supercross Racing League Season 2 Result

Megastar Salman Khan, Brand Ambassador, ISRL, said: “Watching the Grand Finale in Calicut was truly special. The passion of the fans and the intensity of competition show how far Indian motorsport has come. ISRL is creating a platform where Indian riders can compete confidently alongside the world’s best.”

Also Read: Nissan Previews New Nismo Concept Ahead Of Tokyo Auto Salon 2026 Debut

Reflecting on the season, Veer Patel, Managing Director, ISRL, said: “Season 2 reflects the growing belief in Supercross across India. From Pune to Hyderabad and now Calicut, the record-breaking fan response shows the sport has truly found a home here, while we continue building strong pathways for Indian riders alongside world-class racing.”

Over the course of Season 2, 36 international riders from 21 countries, including Australia, France, the USA, Germany, Thailand, and South Africa, competed alongside India’s top riders such as Rugved Barguje, Ikshan Shanbhag, Prajwal Vishwanath, and Shlok Ghorpade, highlighting ISRL’s growing global stature.

Beyond the races, the Reise Moto ISRL Fan Park transformed EMS Corporation Stadium into a complete motorsport festival, featuring live music, racing simulators, interactive brand zones, food experiences, merchandise, and rider interactions, creating an immersive fan experience for families and enthusiasts alike.

Also Read: Tata Sierra EV Snapped Testing In India; Here’s What We Know So Far

With Season 2 concluding on a historic high, the Indian Supercross Racing League now looks ahead to expanding its footprint, strengthening grassroots development, and further positioning India on the global Supercross map.



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Nissan plans to double NISMO lineup by 2028

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On the Dash:

  • Nissan plans to expand its global NISMO lineup from five models to 10 by 2028.
  • The move supports a broader turnaround strategy focused on motorsports and performance vehicles.
  • U.S. availability remains limited, and not all future NISMO models will reach every market.

Nissan plans to significantly expand its high-performance NISMO lineup as part of a broader turnaround strategy to reverse years of slowing sales and rebuild brand momentum.

The automaker announced this week that it intends to double the number of NISMO models offered globally, growing the lineup from five vehicles today to 10 by 2028. The expansion is tied to Nissan’s ongoing transformation plan, which places renewed emphasis on motorsports, performance engineering and enthusiast-focused products.

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NISMO, short for Nissan Motorsports, represents the company’s performance division and delivers upgraded versions of standard models. These vehicles typically feature more powerful engines, sport-tuned suspensions and distinctive exterior styling cues that set them apart from the core lineup.

In the U.S., Nissan currently offers just two NISMO-branded vehicles. The NISMO Z delivers an additional 20 horsepower compared with the standard Z and includes track-focused upgrades such as an oil cooler, performance tires and racing-style seats. The NISMO Armada, a recent addition, produces 35 more horsepower than the standard full-size SUV and includes suspension revisions and exterior enhancements.

While Nissan confirmed the global expansion, it did not specify which vehicles will receive NISMO variants or how many will be sold in the U.S. The company also indicated that not all 10 models are expected to be available in every market.

As part of the strategy, Nissan said it is open to working with external performance partners to broaden the NISMO portfolio. Those collaborations could help accelerate development and expand the brand’s reach without relying solely on in-house resources.

The NISMO push signals a shift in priorities for Nissan as it looks to reconnect with driving enthusiasts and strengthen its brand image. Performance models have historically served as halo vehicles, helping attract showroom traffic and reinforce engineering credibility across the broader lineup.



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