NBA doesn't want fans to miss a thing with playoff campaign

The NBA is reminding fans to lock-in to the playoffs with its new campaign “Don’t Miss a Thing.” Premiering tonight on TNT during the Play-In Tournament, the spot is set to Aerosmith’s iconic song “I Don’t Want to Miss a Thing.”

The NBA worked with agency Translation on the campaign, and the spot will be translated into nine languages as part of the league’s effort for global reach.

Singer Shaboozey, actor Rob Lowe, Pro Football HOFer Jerry Rice and influencer Khaby Lame all appear in the spot. On the player side, Nuggets C Nikola Jokić, Celtics F Jayson Tatum, Thunder G Shai Gilgeous-Alexander, Cavaliers G Donovan Mitchell and Knicks F Karl-Anthony Towns all lent some time.