Connect with us
https://yoursportsnation.com/wp-content/uploads/2025/07/call-to-1.png

NIL

NC State has an opportunity to become an NIL superpower, but are they willing to give up some of their tradition to get there?

Published

on


I grew up going to NC State football and basketball games.

When I reach back for those core memories aside from a few major upsets and big wins, most of the on-field or on-court action just melts together into a single blur.

The memories that are vivid are the memories of parking off of Clark Ave. and walking with my Dad to Players Retreat or Darylls for a bite to eat before heading across campus to Reynolds.  Or parking in the wooded lot off of Trinity, sitting in the bed of a truck, eating a Bojangles tailgate special, and throwing a football before walking over to Carter-Finley.

I’m not alone in having these experiences; in fact, these are the experiences that are unique to almost all NC State fans, and part of long-held traditions passed down from generation to generation.

This year, I’ll be taking my children to their first NC State football game. We’ll park in a tailgating lot, sit in the back of my truck, eat some Bojangles, throw the football, and then trek over to the stadium. I’m positive the experience will become one of these core memories, not just for me, but also for my kids. It will be a moment of reliving my youth, but also passing the torch that was passed to me as a Wolfpack fan. It’s something that will be special.

As for basketball, things have changed a lot. Sure, I can relive the past (and plan to do so) by bringing my kids to the Heritage game in Reynolds this season. But for the most part, that tradition is over. It ended when NC State moved to the new arena. Now it’s just a drive down the highway, to a parking lot, and into the stadium to watch the game.

Losing tradition is tough, but as with anything, there’s a price.

College sports are going through an era of change. The introduction of NIL has thrown an absolute wrench in the old system. Suddenly, instead of needing to fund the athletic department for scholarships, staff and facility upgrades, fans and donors are being asked to do that, AND being asked to donate to NIL funds so the team can have talent to compete.

It’s a whole other revenue stream that just popped up out of nowhere, and schools are trying to navigate the changes while still steering the ship. Decisions have to be made quicker, and with no settled-upon blueprint on how it’s done, the risk levels are through the roof.

But we’re at a crossroads. The rich schools aren’t having issues. They have huge donors willing to float the NIL funds, while the everyday fans can continue to fund the athletic departments through ticket purchases and smaller donations.

However, schools like NC State, which don’t have bottomless piggy banks, are in a bind. They have to make choices. Split NIL money equally and likely be mediocre in both sports or go all-in for a certain sport (football or basketball) during a certain year and hope it works out.

Two years ago they went all in on football, and it didn’t work out as well as most NC State fans expected. They spent heavily in the portal, and NC State finished 10th. This year, they’re going all in on basketball, hiring Will Wade, upping their NIL budget, and looking to put themselves back into the Tobacco Road mix alongside Duke and Carolina as national contenders.

But my question is…”Is this sustainable?”

They needed to beg donors to give more to get Will Wade (and have enough NIL budget he required to take the job). Every year, they are getting as creative as they can to find ways to convince you to give your money to fund the program. Season ticket prices will have to rise. Parking prices will have to rise. There will be more ‘tiered access’ options. Pay more, get more.

And this isn’t a knock on NC State.

If NC State doesn’t get good coaches and good players, they aren’t going to have good teams, and without good teams, fans aren’t going to come to games, and if they don’t come to games, then they get less revenue for facilities….And man, that is a slippery slope and a collapse like that can happen fast and with conference realignment happening, a collapse in any major sports could become permanent if conferences split/realign and you’re left out.

Just look at basketball last year. Keatts, coming off a Final Four, blamed the school for a lack of NIL funds. And whether it was the funds or the poor use of what they did have (I think it was a combination), it spiraled fast. They started losing, the chemistry was off, and suddenly the arena was empty. The interest was gone, and the trust was gone. And thus, the revenue was gone and the willingness to give to that coaching staff was gone. So NC State had no choice but to move on.

NC State couldn’t afford to make a bad hire, so they went all in. They tapped resources they hadn’t tapped before and took a gigantic risk, upping spending to levels unseen at NC State with hopes to salvage the basketball program.

So far so good. but again, “Is this sustainable?”

The costs will keep rising, and someone will have to pay those costs. My guess is that you’ll see the state start tapping into the sports betting fund to help with these costs for their public schools, but it won’t be enough. The cost will eventually be passed down to you.

There is, however, another way. But it will come at a large cost for longtime Wolfpack fans.

NC State is in a very rare situation. They own all the land around their stadium. That land, right now is used for tailgating, and to many long time NC State fans, tailgating is culture, it’s tradition.

But how much do those things matter if the team isn’t winning or if the team is playing in a lower conference?

Over the next few years, the Hurricanes will be developing a $1 billion entertainment and sports district around their stadium. It will have restaurants, bars, hotels and music venues. It will activate all the time. 16 times for basketball, 41 times for hockey, and almost every other night for concerts and people just looking to go out and have dinner or drinks.

The amount of revenue that will be brought in will be massive. If you want to get an idea of the type of money that will be brought in, then just look the financials for Atlanta’s Battery District (where the Braves play).

So here is the opportunity for NC State.

Most schools do not own the land around their stadium, or they already have development around them, or they are on campus and can’t be zoned appropriately.

This isn’t the case for NC State. The Wolfpack COULD decide to build out some of their land as mixed-use development and tie it into the development happening next door. For this development, they would be the landlord, and they would generate the revenue.

And again, if you look at what Atlanta was bringing in with the Battery, then you’d understand what this means.

This would mean fully funded, self-sufficient NIL for all sports. This would mean SEC-level money, which would lead to SEC-level talent in football and would be able to dwarf what Carolina or Duke brings in on the basketball side. If conference realignment is a question, this would put NC State in a prime position to get a spot wherever they wanted to go.

This could mean that they no longer need to hound fans for NIL donations. It could mean they dont’ need to look at ticket prices or parking prices as a main revenue generator. It could limit the weight that the everyday fan is being asked to carry more and more each year.

But there is a cost…and the cost isn’t monetary. It’s those core memories, it’s culture, and it’s tradition. It’s tailgating.

It’s a tough thing to weigh. What good are those things without a winning program, and can you sustain a winning program without huge money. Are there ways to create that money without messing with tailgating? So far, I haven’t seen a good plan.

But once these things are gone, they’re gone for good.

Is there a way to do both. Build out and create revenue and still keep a ton of tailgating?

Could moving the practice facility off-site free up space for tailgating? Could moving the horse complex off-site free up space for tailgating?

This decision isn’t going to have to happen right now, but in the next few years it’s going to come to a head, and as fans, we’re going to have to decide where we stand.

Where do you stand?



Link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

NIL

University of Missouri football player countersues University of Georgia

Published

on


A University of Missouri athlete countersued his former university on Tuesday.

Mizzou Football’s defensive end, Damon Wilson II, is countersuing the University of Georgia for damages regarding Name, Image and Likeness (NIL) money.

The lawsuit comes after the University of Georgia Athletic Association (UGAA) sued Wilson for allegedly violating a Term Sheet that he had signed in December 2024 during the College Football Playoffs.

The paperwork was presented to him by the Classic City Collective, Inc. (CCC), a supporter-funded platform used by UGAA to license student-athletes’ NIL rights, according to court records.

Wilson’s legal counsel argued that the signed Term Sheet was never a legally binding contract, as the documentation included the line, “In the event the parties agree to this Term Sheet, then they shall work cooperatively to set forth these terms in a full legal contract, including all the standard provisions of NIL licensing agreements.”

His attorney further noted that the CCC never presented him with what was promised in the Term Sheet or used it as a base to create a full legal License and Option Agreement contract.

Court documents reported that four days after Wilson signed the Term Sheet, and no legally binding contract was created, finalized or signed, CCC sent him $30,000 on Christmas Day.

Approximately one week later, Georgia’s season ended in a loss and the defensive end entered the transfer portal, eventually deciding to transfer to the University of Missouri to expand his opportunities of getting exposed to the NFL.

Less than three weeks later, CCC issued a termination notice to Wilson following his transfer announcement, which included a claim that would have required him to pay “all remaining License Fees that would have otherwise been payable under” the Term Sheet, which was a total of $390,000.

The lawsuit accused UGAA of violating the confidentiality agreement by publicly disclosing the full, signed Term Sheet to news outlets, on the public docket and by contacting at least three major college football programs to falsely claim that if Wilson left Georgia, then he would be subject to a 1.2 million buyout.

“UGAA’s actions signal that it is stuck in its old ways. The era of universities exerting total control over the career trajectories and rights of their student-athletes has been dead for nearly half a decade,” read the lawsuit. “Nonetheless, UGAA has demonstrated that, left to its own devices, it will attempt to exploit every loophole to deprive student-athletes like Wilson of the ability to reap the benefits of full and fair competition for their NIL rights.”

The petition stated that Wilson will not endure harassment from the UGAA and hold them accountable for interfering with his “business expectations when he entered the portal and chose to transfer, their breach of the Term Sheet’s Confidentiality Agreement and UGAA’s efforts to tarnish his reputation as he pursues his lifelong dream of playing in the NFL.”



Link

Continue Reading

NIL

Report: Notre Dame agreement with College Football Playoff led to USC not continuing rivalry

Published

on


Turns out, the rivalry between Notre Dame and USC was close to being saved earlier this season. According to Ryan Kartje of The Los Angeles Times, the two programs almost announced a 2026 game had been scheduled. However, the agreement Notre Dame put together with the College Football Playoff changed things for the Trojans.

“USC and Notre Dame were close to announcing a continuation of their rivalry earlier this season, a source told @latimes,” Kartje said via X. “USC was ready to compromise and play the ’26 game in November But then USC learned of ND’s agreement w/ the CFP to have a guaranteed spot if in the top 12.

“In light of Notre Dame’s agreement re: CFP, which USC hadn’t been aware of, USC reversed course on its plan to compromise and insisted that the ND game be played in Week Zero in 2026. A source said they felt ND’s agreement was ‘a material advantage’ that could disadvantage USC.”

Notre Dame athletic director Pete Bevacqua revealed this agreement, also called an MOU, with the CFP after this past Selection Sunday. If the Irish are placed inside the top-12 moving forward, they are guaranteed a spot in the field. The same is true if the CFP expands to 14 teams, as Notre Dame would need to be ranked inside the top 13.

If the MOU were in effect this season, Notre Dame would have gotten into the field over Miami despite being ranked lower. Miami also held the head-to-head matchup, jumping Notre Dame at the last possible moment. This scenario playing out against USC was apparently a concern for administration in Los Angeles.

“Had Notre Dame had its new agreement with the CFP committee in place in 2025, the Irish would’ve gotten in over Miami, who beat them earlier in the season,” Kartje said via X. “That scenario was a concern to USC.”

Now, for just the second time since World War II, there will not be a game between Notre Dame and USC. It’s one of the more storied rivalries in college football despite the two never sharing a conference. We are not too far away from 100 games between them, sitting at 93 after the 2025 edition took place in South Bend.

Notre Dame already has a game on the ’26 and ’27 schedule to replace USC. A home-and-home series will take place with BYU, a team they could have played in the Pop-Tarts Bowl in a few days.



Link

Continue Reading

NIL

More than the game: How NIL is reshaping opportunity for Hawaiʻi athletes | Hawai’i Hustle

Published

on


HONOLULU (Island News) — When conversations turn to Name, Image and Likeness in college sports, the focus often lands on eye-popping numbers and national stars.

This year’s Heisman Trophy winner, Indiana quarterback Fernando Mendoza, reportedly earned more than two million dollars through NIL deals — a figure that has become shorthand for how dramatically the college athletics landscape has changed.

But far from the national spotlight, NIL is quietly reshaping opportunity in a very different way.

At the University of Hawaiʻi, athletes are discovering that NIL isn’t only about endorsements or social media reach. It’s about identity, adaptability, and learning how to navigate a world where athletic performance and personal story now intersect.

For kicker Kansei Matsuzawa, that intersection arrived unexpectedly.

Matsuzawa came to Hawaiʻi from Japan to play football, improve his English, and test himself at the highest level of college athletics. Branding and marketing were never part of the plan. Yet in today’s NIL era, those skills have become part of the education.

“As a business… I can apply to the business side,” Matsuzawa said, reflecting on what he’s learned through the process.

That lesson took shape through an NIL partnership with Honolulu Coffee Company, a collaboration rooted not in star power, but in storytelling. The result was the Tokyo Toe Blend, a coffee inspired by Matsuzawa’s journey from Japan to Hawaiʻi and the precision and discipline required of a kicker — details that mirror both his athletic and personal path.

For Honolulu Coffee, the partnership represented a shift in how businesses think about college athletes.

“As we really started to think about his story… and the University of Hawaiʻi athletics this year too,” said Erica Mounsey, the company’s chief operating officer. “We think this is just the beginning of many partnerships to come in the future.”

Rather than chasing national recognition, the company leaned into authenticity — choosing an athlete whose background aligned with its values and local customer base. In the evolving NIL marketplace, that approach is becoming increasingly important. Consumers respond not just to names, but to narratives that feel real and connected to place.

Those same changes are being felt inside athletic departments.

At UH, NIL has introduced a new layer of complexity to college sports — one that requires creativity, coordination, and a long-term view of athlete development beyond competition.

“We’re thinking about, okay, is there… we gotta be thinking about all at the same time,” said Matt Elliott, UH’s athletic director. “We’re putting together packages… a lot of creative problem solving.”

That problem solving reflects a broader reality: athletes are now brands, universities are strategic partners, and local businesses are part of the ecosystem. Success depends not on one viral moment, but on relationships built thoughtfully and sustainably.

For Mounsey, that mindset defines the future of NIL in Hawaiʻi.

“Anything’s possible… with a goal in mind,” she said.

As NIL continues to evolve nationwide, Hawaiʻi’s athletes are navigating it in a uniquely local way — balancing culture, community, and opportunity. For Matsuzawa, the experience has expanded his understanding of what it means to be a student-athlete.

The kicks still matter. So do the wins and losses. But increasingly, so does the knowledge gained off the field — lessons in storytelling, adaptability, and self-advocacy that will carry far beyond college football.

In Hawaiʻi, NIL isn’t just changing the game.

It’s changing what athletes take with them when the game ends.


Tradition drives Hawaiian Pie Company through its peak season



Link

Continue Reading

NIL

Grading the Sherrone Moore era at Michigan

Published

on


The Sherrone Moore era is over at Michigan after two short years, and for good reason. Now that he’s in the rearview mirror, we can begin to assess the overall job he did as Michigan’s head football coach.

Today, we broke down a few of the key qualities of a football coach and assessed how he performed as Michigan’s leading man.

Following Jim Harbaugh’s departure, Moore had to rapidly fill out a staff as Harbaugh took most of Michigan’s assistants with him to the NFL. Moore hired Kirk Campbell to be his offensive coordinator, Wink Martindale to be the defensive coordinator, and J.B. Brown to be the special teams coordinator. Swing and a miss. Campbell and Brown were abject disasters, with Campbell being let go after just one season while Brown made it two yeaes before being fired. Martindale was well on his way to needing to find a new job as well.

As for position coaches, Moore does get credit for bringing in defensive line coach Lou Esposito and running backs coach Tony Alford. However, the rest of the staff has been disappointing to various degrees. Alford and Esposito prevent this from being an F, but Moore was pretty close to flunking this department.

High School Recruitment: A-

Moore did well on the recruiting trail. The 2026 class was a borderline Top-10 class and included two five-stars in running back Savion Hiter and edge rusher Carter Meadows. But since his firing, two members of the class in four-star tight end Matt Ludwig and three-star offensive lineman Bear McWhorter have already left. However, it’s okay to give Moore some credit for putting together very good classes. Don’t forget the class of 2025 also included two five-stars in Bryce Underwood and Andrew Babalola.

Transfer Portal Management: B

In the transfer portal era, it’s unfair to define this category based on quantity as back-ups move around at their own pleasure now. However, we have to look at the quality of players in and out. Michigan lost a small handful of notable players in Keon Sabb, DJ Waller Jr. and Matthew Hibner after winning Harbaugh left and Moore was hired. However, Moore then brought in Jaishawn Barham, Josh Priebe and Dominic Zvada, to name a few, that same offseason. At worst, he broke even that season.

Before his second year, he was able to bring in Justice Haynes, Donaven McCulley, Damon Payne Jr. and Tre Williams, to name a few. The transfers out were plentiful, but very few made an impact at their respective new schools. It’s safe to say Moore brought in more talent than he lost in each of his two years. However, there were a few glaring holes each offseason that he did not address (quarterback in 2024, punter in 2025, etc.).

It’s hard to give Moore anything other than an A in this category, as he essentially got NIL off the ground at Michigan. Harbaugh’s famous “transformational, not transactional” model was destined to be dead-to-rights. Moore was able to retain players such as Mason Graham, Will Johnson, Kenneth Grant and Colston Loveland thanks to NIL deals, and he also played a role in Underwood signing with the Wolverines. Say what you will about Moore’s tenure at Michigan, but this was one of his legitimate strengths.

To me, this is the single most-damning category for Moore. He seemed to have no clue what he was doing when it came to clock-management and his use of timeouts. The 2024 Indiana game is the best example, as it quite literally cost the Wolverines a chance at winning. However, alternative examples are numerous and there were no signs of improvement. Under his watch, Michigan routinely challenged obviously correct calls, failed to challenge obviously incorrect calls, and played an all-around undisciplined brand of football. This category is easily an F.

When Moore was first promoted, his main mantas quickly became “SMASH” and “Team over Me.” At the time, most fans were optimistic about these, as Moore was the former offensive line coach and had developed three stellar offensive lines from 2021-23. But that quickly deteriorated, as the 2024 and 2025 offensive lines were average at best.

However, the main reason we are giving this an F is the events of the past few weeks. The fact players and staffers in the program were aware of the inappropriate relationship between Moore and the staffer but were seemingly too afraid to speak up tells you all you need to know. The culture appears to be significantly worse now than what it was when Moore took over, prompting an easy F in this field.



Link

Continue Reading

NIL

Missouri DE Damon Wilson II sues Georgia, setting up landmark player vs. school NIL legal battle

Published

on


Former Georgia defensive end Damon Wilson II has sued the school’s athletic association, escalating one of the messiest player-school disputes of the NIL and transfer portal era.

In a 42-page complaint filed Tuesday morning in Boone County, Mo., Wilson’s attorneys allege a civil conspiracy involving the Bulldogs and Georgia’s collective to try to “penalize Wilson for his decision to transfer.” The suit alleges that they interfered with his ability to enter the portal and lied about his NIL buyout. The former five-star recruit spent this season at Missouri.

The move is a counter to Georgia earlier seeking to go to arbitration to get $390,000 from Wilson, alleging damages after the player signed an agreement to return to Athens for his junior season before entering the transfer portal a month later.

It’s also believed to be the first time a player and school have taken each other to court over an NIL dispute. The resolution could hinge on Wilson’s argument that the NIL agreement with Georgia’s collective was a binding contract.

“Georgia appears intent on making an example of someone, they just picked the wrong person,” said Jeff Jensen, one of Wilson’s attorneys. “Damon never had a contract with them. I don’t see how Georgia thinks intimidation and litigation will help their recruitment efforts — maybe players could bring lawyers with them to practice.”

“As this matter involves pending litigation, we will have no additional comment at this time and refer you to our previous statement,” University of Georgia Athletic Association spokesman Steven Drummond said.

The backstory

Wilson appeared in 26 games at Georgia from 2023 to ‘24 and was expected to be a significant contributor this season when he signed an NIL agreement last December with Georgia’s Classic City Collective. The terms sheet called for him to receive $30,000 per month from December 2024 through January 2026.

A month after signing the deal, he transferred to Missouri, where he led the Tigers with nine sacks. Because the agreement was contingent upon his staying at Georgia, the collective ended the deal.

In October, the UGAAA filed an application to compel arbitration in Athens-Clarke County, Ga. It alleged Wilson owed $390,000 — the unpaid amount on the deal — in liquidated damages, as spelled out in the terms sheet.

What Wilson’s suit argues

The suit alleges Georgia staffers falsely told multiple unnamed Power 4 programs that Wilson would owe the Bulldogs $1.2 million if he left. That action was “an effort to prevent (other schools) from offering Wilson an NIL agreement, thereby impeding his ability to obtain an NIL agreement from a competing program that was the product of free and open competition for his athletic services and NIL licensing rights.”

It also contends the Bulldogs didn’t immediately put his name in the portal but instead launched an “all-out offensive” to try to keep him at Georgia. Those acts were part of what the suit called a “civil conspiracy” to interfere with Wilson’s business endeavors by the suit’s defendants: UGA’s athletic association, the collective and its two now-former CEOs, Matt Hibbs and Tanner Potts.

The suit also includes a count of interfering with Wilson’s business opportunities and accuses UGA’s athletic association of violating the confidentiality provision of the terms sheet by sharing its contents, including through a public court filing.

Much of the complaint addresses the NIL deal itself. The suit said Wilson and several other teammates were simply told by a Bulldogs employee to go upstairs at the football building to sign the agreement during preparations for the College Football Playoff. Wilson’s filing argues the deal is not enforceable because it says its terms would “be used to create a legally binding document.” That document was not created. The filing also notes that the terms sheet encouraged Wilson to “seek legal counsel” before finalizing a full agreement. If Wilson’s reading is correct, he would not owe the $390,000 the Bulldogs claim he does.

Finally, the suit includes a count of defamation over a line from a Bulldogs spokesperson about expecting athletes to honor commitments. The statement, the complaint said, implies that Wilson was dishonest, which hurts his reputation.

Wilson lost out on endorsement opportunities and NIL revenue and suffered emotional and mental distress caused by the Bulldogs’ false claims, his attorneys allege. He’s seeking a “fair and reasonable amount of damages” for the “financial and reputational harm he has suffered” along with legal fees.

Why this case is important

Georgia’s filing against Wilson this fall was the first known instance of a school taking a current/former player to court over an NIL buyout. And this complaint appears to be the first time a player has sued a school regarding an NIL deal.

The closest comparison is one-time Florida signee Jaden Rashada’s pending lawsuit over a $13.85 million dispute. But he filed that against three individuals involved (including now-former Florida coach Billy Napier) and a booster’s private company; the Gators have not been named as a party in the case.

As the player compensation space evolves in the first year of direct revenue sharing between schools and athletes, disputes will continue to arise. Whether contracts are binding is, to some degree, an open question and affects whether players can essentially act as free agents every year. This case is one of the first, best looks into how the issue might be resolved.



Link

Continue Reading

NIL

Former Tennessee QB Nico Iamaleava returning to UCLA for second season

Published

on


Updated Dec. 22, 2025, 10:57 p.m. ET





Link

Continue Reading

Most Viewed Posts

Trending