Sports
NCAA DI Track And Field Championship 2025 Conference Scoreboard
Just like the fierce competition that lives between conferences during the peak of football season, that same energy is thriving at the NCAA Division I Outdoor Track and Field Championships this week.
Wednesday marked the first day of the four-day season finale, featuring a variety of men’s track semifinals and every men’s field final. Only the 12 best student-athletes for each individual event and top 12 relay teams from both the West and East Regionals will see action in Eugene, Oregon this week, but now they must keep pace if they want to see national victory.
Thursday saw the women debut at Hayward Field as they competed in the track semifinal and field final events.
Conferences such as the SEC, Big 10 and Big 12 have all seen success so far, and now it’s time to see how the talent really compares on the leaderboard.
Here’s how each conference fared after day two of the NCAA Division I Outdoor Track and Field Championships.
NCAA Division I Track And Field Championship Conference Scoreboard
Only six out of 21 total events have been scored so far.
Men’s Track And Field Scoreboard by Conference
- SEC — 58 points
- Big 10 — 53 points
- Big 12 — 35.5 points
- ACC — 30.5 points
- Mountain West — 25 points
- Big Sky — 7 points
- Sun Belt — 6 points
- Western Athletic — 4 points
- West Coast — 4 points
- Southern — 2 points
- Ivy League — 2 points
- America East — 1 point
Men’s Scoreboard by School
- Minnesota – 23 (Big 10)
- New Mexico – 18 (Mountain West)
- Florida – 18 (SEC)
- Ole Miss – 12 (SEC)
- Kansas – 11.5 (Big 12)
- Texas A&M – 10 (SEC)
- Wisconsin – 10 (Big 10)
- Miami (Fla.) – 10 (ACC)
- Oklahoma State – 8 (Big 12)
- North Carolina – 8 (ACC)
- Arkansas State – 6 (Sun Belt)
- Arkansas – 6 (SEC)
- Iowa – 6 (Big 10)
- Missouri – 6 (SEC)
- Nebraska – 6 (Big 10)
- Texas Tech – 6 (Big 12)
- Georgia – 6 (SEC)
- South Carolina – 6 (SEC)
- Virginia Tech – 5 (ACC)
- Air Force – 5 (Mountain West)
- Iowa State – 5 (Big 12)
- Oregon – 5 (Big 10)
- Duke – 4.5 (ACC)
- BYU – 4 (Big 12)
- Cal Poly – 4 (Big Sky)
- Tarleton State – 4 (Western Athletic)
- Washington State – 4 (West Coast)
- Northern Arizona – 3 (Big Sky)
- NC State – 3 (ACC)
- Wyoming – 2 (Mountain West)
- Furman – 2 (Southern)
- Princeton – 2 (Ivy League)
- Illinois – 1.5 (Big 10)
- Rutgers – 1.5 (Big 10)
- UMass Lowell – 1 (America East)
- Cincinnati – 1 (Big 12)
Women’s Track And Field Scoreboard by Conference
- SEC — 59 points
- Big 10 — 55.5 points
- Big 12 — 36 points
- ACC — 35 points
- Mountain West — 21 points
- Missouri Valley — 8.5 points
- Sun Belt — 6 points
- Big East — 4 points
- Atlantic 10 — 3 points
- West Coast — 2 points
- American Athletic — 2 points
- Western Athletic — 2 points
Women’s Scoreboard by School
- Georgia — 26 (SEC)
- Illinois — 16.5 (Big 10)
- Washington — 16 (Big 10)
- Louisville — 15 (ACC)
- Colorado State — 10 (Mountain West)
- Missouri — 10 (SEC)
- New Mexico –10 (Mountain West)
- Stanford — 8 (ACC)
- Texas — 8 (SEC)
- Texas Tech — 8 (Big 12)
- NC State — 8 (ACC)
- Rutgers — 8 (Big 10)
- Baylor — 6.5 (Big 12)
- South Dakota — 6.5 (Missouri Valley)
- West Virginia — 6 (Big 12)
- TCU — 6 (Big 12)
- Texas State — 6 (Sun Belt)
- Arkansas — 5 (SEC)
- Oklahoma State — 5 (Big 12)
- Kansas — 4.5 (Big 12)
- California — 4 (ACC)
- Nebraska — 4 (Big 10)
- USC — 4 (Big 10)
- Florida — 4 (SEC)
- Georgetown — 4 (Big East)
- VCU — 3 (Atlantic 10)
- Oregon — 3 (Big 10)
- UCLA — 3 (Big 10)
- Alabama — 3 (SEC)
- LSU — 3 (SEC)
- Gonzaga — 2 (West Coast)
- North Dakota — 2 (Missouri Valley)
- Rice — 2 (American Athletic)
- Fresno State — 1 (Mountain West)
- Tarleton State — 1 (Western Athletic)
- Utah Valley — 1 (Western Athletic)
- Wisconsin — 1 (Big 10)
Where To Watch NCAA Track And Field Championships 2025
All Times Eastern.
Friday, June 13
- Men’s Day 2: 8:00 PM | ESPN2
Saturday, June 14
- Women’s Day 2: 9:00 PM | ESPN2
NCAA DI Outdoor Track and Field Championships Schedule
Here’s the full schedule of events for the 2025 NCAA Track and Field Championships.
All times Eastern.
Friday, June 13
Track Events
- 8:02 PM – 4x100m Relay, Final, Men
- 8:12 PM – 1500m, Final, Men
- 8:24 PM – 3000m Steeplechase, Final, Men
- 8:42 PM – 110m Hurdles, Final, Men
- 8:52 PM – 100m, Final, Men
- 9:02 PM – 400m, Final, Men
- 9:14 PM – 800m, Final, Men
- 9:27 PM – 400m Hurdles, Final, Men
- 9:37 PM – 200m, Final, Men
- 9:55 PM – 5000m, Final, Men
- 10:21 PM – 4x400m Relay, Final, Men
Field Events
- 5:15 PM – Discus, Final, Men
- 7:30 PM – High Jump, Final, Men
- 8:10 PM – Triple Jump, Final Men
Combined Events
-
2:45 PM – 100 Hurdles, Heptathlon, Women
- 3:45 PM – High Jump, Heptathlon, Women
- 5:45 PM – Shot Put, Heptathlon, Women
- 9:43 PM – 200M, Heptathlon, Women
Saturday, June 14
Track Events
- 9:02 PM – 4x100m Relay, Final, Women
- 9:11 PM – 1500m, Final, Women
- 9:24 PM – 3000m Steeplechase, Final, Women
- 9:42 PM – 100m Hurdles, Final, Women
- 9:52 PM – 100m, Final, Women
- 10:02 PM – 400m, Final, Women
- 10:14 PM – 800m, Final, Women
- 10:27 PM – 400m Hurdles, Final, Women
- 10:37 PM – 200m, Final, Women
- 10:55 PM – 5000m, Final, Women
- 11:21 PM – 4x400m Relay, Final, Women
Field Events
- 3:30 PM – Discus, Final, Women
- 8:30 PM – High Jump, Final, Women
- 9:10 PM – Triple Jump, Final, Women
Combined Events
-
6:30 PM – Long Jump, Heptathlon, Women
- 7:45 PM – Javelin, Heptathlon, Women
- 10:43 – 800M, Heptathlon, Women
About Hayward Field
Hayward Field, which was built in 1919, is no stranger to top-tier track and field events, including the Diamond League and the U.S. Olympic Team Trials.
The venue is named after Bill Hayward, who ran the University of Oregon track and field program from 1904 to 1947. Though it originally was intended for Ducks football, many additions and renovations over the century have helped it become a premier destination.
In September 2023, the venue became the first facility outside of Zurich or Brussels to host the two-day season-ending Wanda Diamond League Final, where the year’s 32 overall champions were crowned.
What Schools Won The Team Titles At The 2025 NCAA Division I Men’s And Women’s Outdoor Track And Field Championships?
The Arkansas women took home the outdoor team title in 2024, sweeping the indoor and outdoor championships for the 2023-2024 season.
Florida, led by legendary head coach Mike Holloway, secured the men’s title in 2024, giving the Gators three consecutive outdoor men’s titles. Florida became the first team to three-peat since Texas A&M (2009-2011).
What Schools Have Won The Most Titles At The NCAA Division I Outdoor Track And Field Championships?
The NCAA Division I Men’s Outdoor Track and Field Championships first was held in 1921.
USC owns the most men’s titles with 25, while Arkansas is the only other program with 10 or more (10).
The NCAA Division I Women’s Outdoor Track and Field Championships first was held in 1982.
LSU has won the most women’s titles with 14. The next-closest is Texas with five.
FloTrack Is The Streaming Home For Many Track And Field Meets Each Year
Don’t miss all the track and field season action streaming on FloTrack. Check out the FloTrack schedule for more events.
FloTrack Archived Footage
Video footage from each event will be archived and stored in a video library for FloTrack subscribers to watch for the duration of their subscriptions.
Join The Track & Field Conversation On Social
Sports
Wisconsin volleyball vs Kentucky Final Four TV channel, time, schedule
Updated Dec. 15, 2025, 6:22 p.m. CT
Wisconsin volleyball upset No. 1-seed Texas to advance to the NCAA Tournament Final Four on Sunday evening.
The Badgers won the Regional Final match 3-1 (25-22, 25-21, 20-25, 25-19), avenging an early-season sweep at the hands of the Longhorns. Star Mimi Colyer again led Wisconsin with 23 of its 67 total kills. The Badgers as a whole hit 29.4%, compared to Texas’ 25%.
Wisconsin booked a Final Four trip to Kansas City, Missouri, with the win. The team will face No. 1-seed Kentucky in the semifinals, with the winner set meet the winner of No. 1 Pittsburgh and No. 3 Texas A&M in the championship game on Sunday.
With just a few days remaining until the Badgers play in their seventh Final Four, here is where and when to watch the action.
Wisconsin volleyball vs. Kentucky NCAA Tournament Final Four match: TV channel, tip time
Date: Thursday, Dec. 18
TV Channel: ESPN
Location: Kansas City, Missouri
Start Time: 9:00 p.m. ET, 8:00 p.m. CT
The Badgers and Wildcats will face off around 9:00 p.m. ET, 8:00 p.m. CT.
Where to watch the Wisconsin-Kentucky NCAA Tournament volleyball match on livestream
Wisconsin-Kentucky will be available via streaming on ESPN+.
Watch Wisconsin vs. Kentucky on ESPN
Contact/Follow @TheBadgersWire on X (formerly Twitter) and like our page on Facebook to follow ongoing coverage of Wisconsin Badgers
Sports
Shanahan tabbed with America East Female Track Athlete of the Week
ORONO, Maine — The America East Conference named Maine’s Bayleigh Shanahan as the America East Female Track Athlete of the Week, the conference announced Tuesday.
Shanahan set two new personal records at the Black Bear Invitational on Friday December 12. Finishing in first place in the 60m dash with a time of 7.97 and finished four in the 300m with a time of 43.42, capping off a successful home meet performance.
This is Shanahan’s first weekly award of the Indoor Track campaign.
Shanahan and the Black Bears return to action on January 17th as they open their spring semester at the Bates College Invitational.
-UMaine-
Sports
VB Announces Signing of Carson Tyler
MILWAUKEE, Wis. – Marquette volleyball head coach Tom Mendoza has announced the addition of Ball State transfer Carson Tyler to the Golden Eagles.
“We are excited to add a player of Carson’s ability and character. As good of a volleyball player Carson is, she’s an even better person and the type of teammate who will fit in really well with our group and what we are building at Marquette” Mendoza said of Tyler.
A native of Pavillion, New York, Tyler arrives in Milwaukee after two seasons at Ball State from 2024-25, and will join the Golden Eagles for the Spring 2026 semester. She will have two years of eligibility remaining.
This past season, Tyler earned MAC Player of the Year, First Team All-MAC, and AVCA First Team All-Midwest Region honors after posting 506 kills (4.18 kills/set) while hitting .324 on the season, 581 total points (4.80 points/set) and 321 digs (2.32 digs/set). Her attacking numbers each ranked first in the MAC this past season, and while her 506 kills ranked 17th in NCAA DI.
In her freshman campaign with the Cardinals in 2024, Tyler provided one of the most prolific freshman seasons in school history, earning AVCA Midwest Region Freshman of the Year and AVCA Midwest All-Region Honorable Mention honors. Her play also rewarded her MAC Freshman of the Year, All-Freshman Team, and First Team All-MAC honors. That season, she ranked second in the league with 4.22 kills/set and 374 total kills.
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JOIN THE CONVERSATION: #WeAreMarquette
Sports
Pitt’s Olivia Babcock among college volleyball player of year finalists
Updated Dec. 15, 2025, 7:42 p.m. ET
The 2025 NCAA women’s volleyball tournament is down to the Final Four — so is the 2025 AVCA Player of the Year Award shortlist.
The list of 14 semifinalists for the 2025 AVCA Player of the Year Award was narrowed to four finalists on Monday. Three of the four finalists are preparing to compete in the NCAA tournament semifinals on Thursday, which features No. 1 Pittsburgh facing off against No. 3 Texas A&M and No. 1 Kentucky going head-to-head with No. 3 Wisconsin.
Reigning 2024 Player of the Year Olivia Babcock is among the finalists. She’s looking to become the fifth player to win the award in back-to-back seasons and first to do so since Stanford’s Kathryn Plummer in 2017-2018.
The player of the year award will be announced on Friday, Dec. 19 at the AVCA Convention in Kansas City, Missouri, ahead of the national championship game on Sunday, Dec. 21 (ABC).
Here’s a look at the finalists:
NCAA VOLLEYBALL: Final Four set as Texas A&M and Wisconsin advance
2025 AVCA Player of the Year finalists
Olivia Babcock, Pitt, Jr.: The 6-foot-4 right side hitter already won 2025 ACC player of the year for the second straight season. Is a second consecutive AVCA Player of the Year award next? Babcock set career highs in kills per set (5.11) and digs per set (2.11) this season and a program record with 45 kills vs. North Carolina on Nov. 2.
Mimi Colyer, Wisconsin, Sr.: The 6-3 outside hitter 20 or more kills in nine matches this season, including 23 kills vs. No. 1 Texas in the Elite Eight and 27 kills vs. No. 2 Stanford in the Round of 16. She averages 5.39 kills per set and 5.97 points per set. Two Wisconsin players — Dana Rettke (2021) and Sarah Franklin (2023) — have previously won the award.
Eva Hudson, Kentucky, Sr.: The 6-1 outside hitter was named the SEC Player of the Year after hitting .317 with 4.54 kills per set and 504 total kills on the year. She leads Kentucky’s offense, which is hitting .295 this year.
Bergen Reilly, Nebraska, Jr.: The 6-1 junior setter was named Big Ten Player of the Year and Big Ten Setter of the Year after averaging 10.47 assists and 2.70 digs per set. She totaled 73 kills, 67 blocks and 19 aces this season.
Former ACVA Players of the Year
- 1985: Kim Oden, Stanford
- 1986: Mariliisa Salmi, Brigham Young
- 1987: Tonya Sanders-Williams, Hawaii
- 1988: Tara Cross, Long Beach State
- 1989: Tara Cross, Long Beach State; Tonya Sanders-Williams, Hawaii
- 1990: Bev Oden; Stanford
- 1991: Antoinette White; Long Beach State
- 1992: Natalie Williams, UCLA
- 1993: Danielle Scott; Long Beach State
- 1994: Laura Davis, Ohio State
- 1995: Cary Wendell, Stanford; Allison Weston, Nebraska
- 1996: Angelica Ljungqvist, Hawaii
- 1997: Misty May, Long Beach State
- 1998: Misty May, Long Beach State
- 1999: Lauren Cacciamani, Penn State; Kerri Walsh, Stanford
- 2000: Greichaly Cepero, Nebraska
- 2001: Logan Tom, Stanford
- 2002: Logan Tom, Stanford
- 2003: Kim Willoughby, Hawaii
- 2004: Stacey Gordon, Ohio State; Ogonna Nnamani, Stanford
- 2005: Christina Houghtelling, Nebraska
- 2006: Sarah Pavan, Nebraska
- 2007: Foluke Akinradewo, Stanford
- 2008: Nicole Fawcett, Penn State
- 2009: Megan Hodge, Penn State
- 2010: Carli Lloyd, Cal
- 2011: Alex Jupiter, Southern California
- 2012: Alaina Bergsma, Oregon
- 2013: Krista Vansant, Washington
- 2014: Micha Hancock, Penn State
- 2015: Samantha Bricio, Southern California
- 2016: Sarah Wilhite, Minnesota
- 2017: Kathryn Plummer, Stanford
- 2018: Kathryn Plummer, Stanford
- 2019: Yossiana Pressley, Baylor
- 2021 (spring): Madison Lilley, Kentucky
- 2021 (fall): Dana Rettke, Wisconsin
- 2022: Logan Eggleston, Texas
- 2023: Sarah Franklin, Wisconsin
- 2024: Olivia Babcock, Pitt
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Sports
Discipline and determination drive track and classroom success for graduating student-athlete
KENNESAW, Ga. |
Dec 16, 2025

Balancing the demands of Division I athletics with a rigorous academic program is
no small task. For graduating senior Grant Crabtree, discipline became the foundation
for success both on the track and in the classroom.
Born in Panama City, Florida, and raised in Douglasville, Georgia, Crabtree discovered early that running came naturally. He joined the local “Road Runners” youth track team in elementary school and continued competing through middle and high school, where distance running became his strongest event.
“Over time, I continued to get better,” Crabtree said. “I figured it was something I could do at the collegiate level.”
Crabtree began college at Augusta University as a biology major before realizing he
wanted a more hands-on academic path. His interest in building and problem-solving
drew him toward engineering. That led him to transfer to Kennesaw State University
to major in mechanical engineering and join the men’s cross country and track and field teams as a walk-on.
The move placed him within the Southern Polytechnic College of Engineering and Engineering Technology, where he took on the challenge of balancing high-level athletics with a demanding
academic load.
“I knew I could be a good runner, but I also knew engineering was where I wanted to be,” he said. “Walking on at KSU meant proving myself in both places, and I was ready for that challenge.”
Over the next three years, Crabtree became one of the top distance runners in program
history. He set school records in the indoor 3000-meter, outdoor 5000-meter, indoor
distance medley relay, and tied the outdoor 1500-meter record. He also earned ASUN
Conference All-Academic Honors and played a key role in helping the Owls secure the
2024 ASUN Conference indoor and outdoor championships.
“It was surreal,” he said. “To win the conference championship and be part of something that special makes me proud of my teammates. We all put in the hard work together.”
Managing the pace of athletics and engineering required careful planning and communication.
Morning practices were followed by classes, labs, and long study sessions. Crabtree
regularly met with professors before traveling for meets in order to stay on track
academically.
His most meaningful academic experience came during senior design, where his team
addressed road safety. They developed a roadside wind turbine system that captures
airflow from passing cars and trucks, converting it into energy for roadway safety
signals. The project gave him the chance to apply years of engineering coursework
to a real-world problem and reflect on how his work ethic supported both academic
and athletic success.
Crabtree’s approach embodies the values of SPCEET.
“Our engineering students run through labs, collaborate on real-world design projects, and tackle rigorous coursework,” SPCEET Dean Lawrence Whitman said. “Grant accomplished all of this while competing at the highest level of collegiate athletics.”
In addition to his coursework, Crabtree served as an ambassador for the National Council
of Examiners for Engineering and Surveying, speaking with younger students about the
importance of licensure and the long-term value of a strong academic foundation.
Beyond academics, distance running shaped some of his closest friendships. He credits
his teammates and coaches for creating the support system that carried him through
demanding seasons, tight travel schedules, and important races. Those relationships
remain a part of his KSU experience that he values most.
Crabtree has already begun his professional journey with Cleveland Electric as an
assistant project manager and plans to continue building his career in the electrical
contracting industry after graduation.
Reflecting on his time at KSU, he hopes his experience encourages others to stay committed
to their goals even during difficult periods.
“There are going to be hard times, but it gets easier,” he said. “As long as you stay consistent, organized, and dedicated, it will all pan out.”
– Story by Raynard Churchwell
Photos by Matt Yung
Related Stories
A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate, and doctoral degrees to its more than 51,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties, and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 8 percent of U.S. colleges and universities with an R1 or R2 status. For more information, visit kennesaw.edu.
Sports
Why On Is Entering Football
Hi everyone, welcome back to SportsVerse, my twice-weekly newsletter that tells stories you can’t find anywhere else about the intersection of sports, fashion, business, and culture. This will be the final SportsVerse edition of 2025 (unless I decide to put a special edition out in the event of big industry news, which often happens around this time of year). I wanted to say thank you again to everyone who has engaged with this newsletter since January. It’s been so much fun seeing it grow and grow and grow. I’ll catch you all in 2026 for more. And if you need best-in-class sports culture analysis and fun content in the meantime, be sure to sign up for OffBall’s daily newsletter, written by the incredible Ashtyn Butuso, edited by yours truly. Peace.
When On first entered the tennis category after attracting investment from Roger Federer in 2019, it became clear that the brand had ambitions far greater than dominating just the running footwear market where it first made a name for itself. When the Swiss sneaker company began branching out into high-end fashion collaborations with the likes of Loewe, Beams and Post Archive Faction, it also became apparent that the brand had intentions far greater than simply producing performance shoes and apparel for sports.

Very early on, the brand’s founders and executive team set out a strategy that, if executed correctly, would see the once-niche disruptor brand from Zurich transform itself into a bona fide sportswear powerhouse, taking its place alongside the likes of Nike, Adidas, New Balance, and others.
For years, I’d wondered which sport the brand would look to for its next expansion. Naturally, I asked all the On executives and co-founders whenever I came across them in meetings or interviews, but they all remained tight lipped (a wise decision) while adding that the brand was always assessing new sports or categories for potential growth.
I’d been told that a lot of (very serious) golfers compete in the On’s training and running shoes, so I wondered if it could be that. But late last week, On gave the biggest indication yet of its next big move, with its surprise signing of Sydney Schertenleib, a fast rising star of FC Barcelona and the Swiss national team.

The 18-year-old is joining On specifically as an ambassador to promote the brand’s training and lifestyle collections, meaning we won’t be seeing On products on the football pitch just yet. It also doesn’t mean that two years from now, On will be churning out football gear and boots (cleats) for athletes or the general public. But make no mistake, On’s signing of Schertenleib — the first deal of any kind for On in football — was a very intentional play and a major indication of its trajectory.
Yes. Signing Schertenleib presents a perfect opportunity for On to begin lightly introducing its brand to the football world, opening the door to scores of fans and consumers who may not have bought products from — or even heard of — the brand so far. It’s relatively low risk and low cost, since it’s not like On will be investing hundreds of thousands of dollars into R&D to develop and market football products, given she will simply be endorsing the brand’s training and lifestyle clothing, which already exists. Schertenleib is expected to continue wearing Adidas boots in-game.
This is a key growth category for On. Training and lifestyle essentially = sports-inspired fashion gear for everyday use, either in the gym, around the house or out and about. It’s the category that generates the lion’s share of sales for sportswear powerhouses, which is helping scale On from a specialist footwear maker into an all-round sportswear giant that will generate over $3 billion in annual revenue this year. It’s the reason why the brand has pushed hard into popular culture and lifestyle over the past 18 months, signing big-ticket ambassadors from Zendaya to FKA Twigs to Burna Boy, splashing out on multi-million dollar Super Bowl ads.

Schertenleib is clearly an outlier when placed against the above names. But her signing makes a lot of sense. She’s a generational talent with the footballing world at her feet. On is getting in early, backing her while she’s still a young talent and hoping to benefit tenfold from the association down the line. She is also the first athlete to be signed to specifically promote training and apparel, rather than a sport like tennis or track and field. This is a smart move: it’s all well and good using famous actors or music stars to promote lifestyle and training gear, but no one underscores the authenticity and credibility of sportswear better than an elite, highly marketable athlete.
Yes. She fits the profile that On is looking for when it comes to assembling its next-gen roster of ultra-marketable Gen-Z athlete talent.
For many years now, On has been executing a strategy to find elite sporting talent who may have been overlooked or undervalued by other brands in the market. These athletes represent major upside potential for a brand like On, making it a very mutually beneficial partnership. The brand is building a unique roster of the next
We saw it happen with Ben Shelton, who has publicly admitted he never wanted to be one of 30 other tennis players in Nike’s roster, and has steadily grown to represent On’s ambitious brand building in the world of tennis as his own stature in the game — and wider culture — has grown. 23-year-old Swiss hurdler Ditaji Kambundji signed for On in January this year, again helping the brand speak to a younger audience through her compelling social media content, and providing an instant return in a sporting sense with her gold medal showing at the World Championships.
Schertenleib aligns with both the age profile and the style of athlete that On is looking for right now — young, highly marketable and with the world at her feet. At just 18 years old, she has amassed over 460,000 followers on Instagram alone, and has already started promoting the brand with collaborative content on the platform. Her choice to sign with On is a reflection of her savvy ambitions for her own personal brand, knowing she will get far greater marketing focus at a brand like On rather than Adidas or Nike.
That’s that for today, friends. Thanks for coming along for the ride.
See you next time,
DYM
Also, shoutout to Cherry Beagles and her incredible platform, The 400 Club, for including SportsVerse in the holiday season’s “gift ideas for the sports girl.”
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