Name, image, and likeness deals with college talent have included Colorado Buffaloes wide receiver and cornerback Travis Hunter, University of Southern California basketball star JuJu Watkins, and former University of Kentucky (now Minnesota Timberwolves) point guard Rob Dillingham. Cumulatively, the marketing addresses the company mission of “helping people make smarter financial decisions,” McCoy said. “We’re […]
Name, image, and likeness deals with college talent have included Colorado Buffaloes wide receiver and cornerback Travis Hunter, University of Southern California basketball star JuJu Watkins, and former University of Kentucky (now Minnesota Timberwolves) point guard Rob Dillingham.
Cumulatively, the marketing addresses the company mission of “helping people make smarter financial decisions,” McCoy said. “We’re trying to inspire people to demand the best financial products in the same way they demand the best electronics, plane flight, hotel room—comparison shopping is such typical behavior across so many industries, but there is still a large percentage of people who are not demanding it for the very products that fuel all of those passion points and their lifestyle.”
NerdWallet—which competes with Credit Karma, WalletHub, and Mint, among others—estimates that American consumers “leave $55 billion on the table by having sub-optimal financial products,” McCoy said.
So far, NerdWallet joins other first-timers for Super Bowl 59 that include Totino’s Pizza Rolls, Ritz crackers, Instacart, Coffee mate, and Häagen-Dazs.
