New NIL Rules Will Allow The Ohio State Buckeyes To Build A College Football Dynasty

Year in and year out, the Ohio State Buckeyes feature one of the nation’s premier college football teams. Despite consistent turnover on the roster, the Buckeyes are one of the few teams that has been able to find consistent success.

Since Ryan Day fully took over as head coach in 2019, the Buckeyes have peaked inside the top five of the College Football Playoffs each season. They’ve made their way to the CFP four times under Day and finally broke through to win a national championship last season in the inaugural 12-team CFP format.

The national championship victory was the Buckeyes’ first in a decade and likely saved Day from losing his job. The team and the fanbase celebrated the championship for weeks after their victory over Notre Dame, but all attention has now been turned to running it back and securing another ring in 2025.

With new developments in the NCAA and the world of college football, it appears that not only will Ohio State have the opportunity to contend in 2025, but they could have the potential to build the next great dynasty in college football.

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The Ohio State Buckeyes Are Building College Football’s Next Dynasty

Over the last handful of years, NIL has changed the landscape of collegiate sports forever. Some would argue, myself included, that it’s gone too far, but the reality of the situation is that collegiate athletes are now going to be paid for their services.

Ahead of the 2025 school year, there are new developments when it comes to how collegiate players are being compensated. TWSN’s Andrew Little broke down the key impacts of the House v. NCAA settlement and how it will affect college sports.

“Moving forward, schools can choose to opt into revenue sharing and allocate a portion of their athletic department funds to pay players directly. The cap will start at $20.5 million in 2025-26 and increase by at least 4% annually for the next decade,” wrote Little.

The Buckeyes will be using $18 million of the $20.5 million cap for direct player payment. The ability to pay players to this degree immediately gives Ohio State a leg up over schools that don’t generate enough revenue to be able to pay players millions and millions of dollars.

Outside of the developments that allow schools to directly pay players, we’re seeing changes to how NIL funding is collected from external donors.

For the last few years, a group called THE Foundation was the primary NIL collective at Ohio State. In 2025 and beyond, the primary NIL group will be Buckeye Sports Group, an in-house entity that is run in part by the athletic department.

This might not sound like much, but the transition to an in-house entity now means that OSU’s NIL group will now have access to the school’s alumni database, something THE Foundation could not utilize. The ability to directly contact members of one of the nation’s largest alumni networks will be game-changing for Ohio State’s ability to raise NIL money.

In 2025, money drives almost everything in college football. An elite coaching staff and strong structure within your program is what pushes you over the edge, but money is what gets you a seat at the table.

Ohio State is already an established school with an unbelievable ability to recruit the top talents in the nation. With even more money now flowing through the football program, the rest of the nation better watch out because there’s a dynasty in the making in Columbus, Ohio.