New poll places Oregon Ducks among top NIL spenders in 2025

The college football landscape looks quite a bit different going into the 2025 season than it did even a few years ago, to the point where open conversations about who has the highest roster compensation are commonplace nowadays.

This is a world where the Oregon Ducks have found success with the backing of Phil Knight and Nike, allowing them to garner the gravitas and success on the field that keeps them attractive to high school players and those in the transfer portal.

According to a survey put out by On3, the Oregon Ducks are believed to be among the chief spenders in the country when it comes to building this year’s roster.

The website surveyed 17 stakeholders across college football, including head coaches, administrators, general managers, NIL collectives, and agents. The specific question was “Which 10 programs do you believe spent the most money to build their 2025 roster?”

While specific numbers are unknown, the Ducks came in fourth on the survey, with Texas, Texas Tech, and Ohio State coming in ahead of Dan Lanning’s program. Texas A&M rounded out the Top 5.

Again, no specifics were given, but the general belief is that the Ducks are able to spend more than their share in securing some pivotal transfers.

“Similar to some of the other stalwarts of the NIL Era, Oregon has not had any problems spending top dollar on players. That has been backed by Nike co-founder Phil Knight, who started the Ducks’ NIL collective and has committed to seeing his alma mater win a national title,” On3 writer Pete Nakos said. “Oregon restructured its offensive line with Nevada’s Isaiah World and USC’s Emmanuel Pregnon, both highly valued players.”

This is the first time Oregon’s focus has been on the offensive line when it comes to the portal, as before, the Ducks have focused on quarterbacks such as Bo Nix and Dillon Gabriel. That strategy worked out well, and there’s no reason to think this won’t also.

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