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New Tyler Reddick sponsor announced as Michael Jordan’s 23XI Racing scores huge win

23XI Racing and Tyler Reddick secured a major win after revealing that they’ve landed a new primary sponsor. It’s been a rollercoaster year for Michael Jordan’s Cup Series team, which remains embroiled in an ugly legal dispute with NASCAR. 23XI additionally made team history earlier this month by fielding four drivers at Kansas Speedway, including […]

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23XI Racing and Tyler Reddick secured a major win after revealing that they’ve landed a new primary sponsor.

It’s been a rollercoaster year for Michael Jordan’s Cup Series team, which remains embroiled in an ugly legal dispute with NASCAR. 23XI additionally made team history earlier this month by fielding four drivers at Kansas Speedway, including development driver Corey Heim – a decision that was welcomed by Bubba Wallace.

Amidst speculation that 23XI could soon lose several of its drivers, the organization received a huge boost once it was announced that they’d expanded their longstanding partnership with Pinnacle Financial Partners.

As part of the new multi-year deal, Pinnacle will serve as the primary sponsor for Reddick’s No. 45 Toyota Camry XSE in two races this season – the NASCAR Cup Series Race at Nashville on June 1 and the Bass Pro Shops Night Race at Bristol on September 13.

“Our team has enjoyed the partnership with Pinnacle since Tyler joined the team, and we’re excited to grow our relationship with Pinnacle to more prominently feature their brand on the No. 45 car,” 23XI president Steve Lauletta said in an official statement.

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Reddick has been partnered with Pinnacle for several years

“Much like 23XI, Pinnacle is driven to be impactful for their clients, their employees, and their community, and we look forward to developing more programs and activations with them.”

Back in 2018, Pinnacle first began working with Reddick while he was still competing in the Xfinity Series. The Nashville-based company has acted as an associate sponsorship partner for 23XI’s No. 45 team since 2023, with the upcoming Nashville race marking the first time it’s served as a Cup Series primary sponsor.

“The group at Pinnacle has played such an important role in my career, and I’m honored to have the chance to represent them in a greater way through this partnership expansion,” Reddick said. “From supporting me earlier in my career to continuing to believe in me and what we’re doing at 23XI, I’m excited to represent all the associates at Pinnacle and look forward to having a great opening race with them in Nashville.”

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At Nashville Superspeedway and Bristol Motor Speedway, the No. 45 team will proudly display Pinnacle’s logo on their equipment and Reddick’s driver uniform. “Pinnacle and 23XI are such a great match for each other because we both share a vision of being the best,” Pinnacle’s director of music, sports and entertainment Andy Moats said.

“The love for NASCAR and racing runs deep at our firm, and we’ve been with Tyler for a long time. Working alongside him as he’s grown into the racer he is today has been a privilege, and this partnership will bring us even closer to him, his team and the incredible community that surrounds this sport.”



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