Lincoln-based Hudl announced the acquisition of yet another company Wednesday, adding GPS player tracking to its tools.
NIL
NFL Academy Player Makes History with First
NIL just went global, and Luke Francis Jr. is leading the charge. In a move that’s redefining the boundaries of name, image, and likeness (NIL) rights, 17-year-old defensive force Luke Francis Jr. has become the first international high school athlete to ink a NIL deal. The U.K.-based NFL Academy standout signed with TeaVoila, a premium […]


NIL just went global, and Luke Francis Jr. is leading the charge.
In a move that’s redefining the boundaries of name, image, and likeness (NIL) rights, 17-year-old defensive force Luke Francis Jr. has become the first international high school athlete to ink a NIL deal. The U.K.-based NFL Academy standout signed with TeaVoila, a premium wellness tea brand, in a landmark cross-border partnership that blends athletic excellence with wellness culture.
Known as “The Trench Titan” for his dominance on the line of scrimmage, Francis is more than just a powerhouse in the trenches — he’s now the face of an emerging global NIL era. His representation, brokered by Next Play Nation (NPN) CEO Jerrit Judie and solidified with support from Coach Tony Charles of the U.S. Army All-American Bowl & National Combine, reflects the growing ambition to elevate young talent across borders.
“This partnership reflects the expanding reach of NIL opportunities and the rising demand for international athlete representation,” Judie stated. “It’s more than a brand deal — it’s a global partnership that empowers young talent and elevates athlete branding across continents.”
Francis joins TeaVoila as an official brand ambassador, aligning with their mission of promoting mindfulness, health, and excellence. CEO Souzan Gerami says the decision was simple. “Luke embodies discipline, positivity, and the pursuit of excellence — values that resonate with our wellness philosophy.”
With NIL legislation still evolving outside the U.S., Francis’s deal sends a powerful message: international athletes can — and will — participate in this rapidly changing sports marketing landscape. His role includes digital campaigns, event appearances, and wellness advocacy aimed at young, health-conscious sports fans across both continents.
Already a standout in the NFL Academy pipeline, Francis is expected to draw interest from major U.S. college programs in the coming recruiting cycles. His NIL deal could become the blueprint for rising global stars hoping to monetize their value and personal brand before even stepping on American soil.
One thing is clear: NIL is no longer confined by geography. Luke Francis Jr. just opened the door — and it’s only the beginning.
NIL
McMullan Named Mississippi State Baseball Associate Head Coach
STARKVILLE – New Mississippi State head baseball coach Brian O’Connor has turned to a trusted and familiar voice as he builds his staff in Starkville. O’Connor announced the hiring of longtime Virginia assistant Kevin McMullan as the Bulldogs’ associate head coach. Widely regarded as one of the premier assistant coaches and recruiters in college […]

O’Connor announced the hiring of longtime Virginia assistant Kevin McMullan as the Bulldogs’ associate head coach. Widely regarded as one of the premier assistant coaches and recruiters in college baseball, McMullan spent the past 22 seasons at Virginia, including the last 19 as associate head coach under O’Connor.
“Mac has set the standard in player development for as long as I’ve known him,” O’Connor said. “His record helping to make these young men better baseball players and better people is unmatched in college baseball. He is an elite recruiter, develops winners and brings a tireless work ethic to our program. I am very happy that Mac is coming to Mississippi State, and I am excited that it sends a powerful message about the vision we have for this program.”
A two-time National Assistant Coach of the Year (2009, 2024), McMullan helped guide Virginia to seven College World Series appearances and a national championship in 2015. The Cavaliers averaged 42 wins per season during his tenure, reaching the NCAA Tournament 18 times.
He also oversaw one of the most productive offenses in the country over the last two decades, with Virginia leading the ACC in batting average over the past 15 years and hitting above .300 as a team in multiple seasons. In 2024, UVA ranked in the top five nationally in hits, runs, batting average, doubles, slugging percentage and on-base percentage, while belting a school-record 116 home runs.
Defensively, McMullan’s impact was equally strong. Virginia owns the highest fielding percentage in the ACC since his arrival (.973), with 10 of his teams finishing among the nation’s top 40 in that category. The Cavaliers eclipsed the .970 mark in fielding 16 times in his 22 years.
McMullan was voted by his peers as the nation’s top assistant coach in a Baseball America poll of Division I head coaches in 2012, 2017 and 2020.
Over the course of his 27-year college coaching career, more than 100 players under McMullan have signed professional contracts, including 52 Virginia position players drafted and 17 who reached the major leagues. That list includes Ryan Zimmerman (Washington), Mark Reynolds (Milwaukee), Joe Koshansky (Colorado), Brandon Guyer (Tampa Bay), Sean Doolittle (Oakland), David Adams (New York Yankees), Chris Taylor (Seattle), Phil Gosselin (Atlanta), Jarrett Parker (San Francisco), John Hicks (Seattle), Derek Fisher (Houston), Adam Haseley (Philadelphia), Matt Thaiss (Los Angeles Angels), Joe McCarthy (San Francisco), Pavin Smith (Arizona), Ernie Clement (Cleveland), Jake McCarthy (Arizona) and Zack Gelof (Oakland).
Prior to Virginia, McMullan held coaching roles at East Carolina, St. John’s and Indiana University of Pennsylvania. He also managed in the Atlanta Braves organization and played professionally in the Yankees system. A two-sport All-American at IUP, McMullan was an NCAA standout in both baseball and football.
“Mississippi State is a place with championship tradition, passionate fans and the resources to be elite in everything we do,” McMullan said. “Our players, coaches and staff will work every day in a way that respects and honors that tradition and earns the opportunity to compete in front of the best fanbase in college baseball. Hail State!”
McMullan is a 1990 graduate of Indiana University of Pennsylvania. He and his wife, Sandra, have three children: Maggie, Emma and Jack. Their son Jack is currently baseball player at Liberty University. McMullan’s father, John, was an All-American football player at Notre Dame and played in the NFL with the New York Giants, Philadelphia Eagles and New York Titans (now the Jets).
Visit www.HailState.com for the latest news and information on the baseball program. Fans can also follow the program on social media by searching ‘HailStateBB’ on X, Facebook and Instagram.
NIL
College Athletes’ Voices are Valuable Missing Piece of House Settlement
The House v. NCAA settlement has yet to be approved, and it remains an imperfect solution to college sports in the NIL era. The harsh truth is that it didn’t need to be this way. Simply put, it should have taken input from college football and basketball players — those most affected by revenue sharing. […]

The House v. NCAA settlement has yet to be approved, and it remains an imperfect solution to college sports in the NIL era.
The harsh truth is that it didn’t need to be this way. Simply put, it should have taken input from college football and basketball players — those most affected by revenue sharing.
The NCAA has consistently lost litigation due to athletes not agreeing to the set rules. It’s why the transfer portal rules were eradicated and why NIL is legal and without guardrails at present.
The need for collective bargaining and a negotiation process has never been clearer. Is there a pathway to that future without employment status for college athletes?
The settlement’s core is at odds with its claims amid roster limit issues and other changes.
Under the guise of publicity rights, athletes will sign these NIL deals directly with schools, which ultimately amount to pay-for-play.
The problem is that it limits the athletes’ opportunities to use their likeness for real endorsement deals outside of the school.
For example, a brand might conflict with the brand that sponsors the school, but the athletes won’t own their rights to do endorsements in the same way.
The athletes did not agree to these restrictions, including the compensation limits imposed by the cap and the NIL clearinghouse for third-party deals.
Jim Cavale, founder of the players association for college athletes, Athletes.org, has been working to implement a process for collective bargaining in college sports.
He views the cap on their earnings as the most contentious aspect of the settlement, given its lack of collective bargaining.
Next come the contracts where athletes are confused once they see they can’t do other NIL deals or are asked to do extra promotion for free. The coach may try to push them out, but they can’t because they’re not performance contracts.
These lawsuits will no longer target the NCAA; instead, they will target schools or even coaches, compounding the problem.
“The next frontier of lawsuits is coming directly to campus, and it’s a huge liability for everyone involved,” Cavale said.
Athletes don’t know what they’re signing up for and what they’re giving up in revenue sharing. It’s an issue that has been brought up with U.S. District Judge Wilken and the plaintiff’s attorneys, but it’s one they keep alleging isn’t pertinent to the settlement.
“They’re just trying to get an answer on the settlement, and that’s distracting them from all the other things they’re going to have to figure out next,” Cavale said. “Which are complex but yet could be simplified through taking an existing blueprint and copy and pasting it into college sports, and that’s collective bargaining.”
Athletes.org is the largest players association in the country, with 4,700 members, and their goal of collective bargaining is shared with coaches and even athletic directors.
Cavale has created a process they’ve begun to socialize with athletic directors to show them what it would be like for athletes to have a seat at the table.
“One thing that’s been encouraging about those meetings is a lot of the things that the ADs want is not far from what the athletes want,” Cavale said. “I think getting a deal done is realistic once we have those conversations.”
Cavale and his partner created a bill for their conversations in DC that shows a path for collective bargaining without employment status. He believes that route would have the best bipartisan support.
He also sees an information gap where schools and commissioners may believe collective bargaining would occur directly between the athletes and the school.
“The Atlanta Falcons players don’t collectively bargain with the Atlanta Falcons,” Cavale said. “The Atlanta Falcons players collectively bargain with the NFL.”
It’s clear that schools and athletes are lacking a vehicle to collectively bargain, and a league entity like a player’s association solves that.
The House settlement appears to have no positive impact on the state of college sports without the athletes’ input.
NIL
Lincoln
Hudl’s headquarters at Canopy and P streets. Journal Star file photo Lincoln-based Hudl announced the acquisition of yet another company Wednesday, adding GPS player tracking to its tools. The sports video and analytics company acquired Titan Sports, which uses wearable technology to track players on the field with GPS. Hudl is focused on giving teams […]

Hudl’s headquarters at Canopy and P streets.
The sports video and analytics company acquired Titan Sports, which uses wearable technology to track players on the field with GPS.
Hudl is focused on giving teams tools to capture and act on performance data, said Greg Nelson, a senior vice president.
“Adding Titan strengthens that mission by making verified physical data more accessible — so coaches can train smarter, get their teams game ready and help athletes track their progress and build confidence in their development,” Nelson said in news release.
Terms of the deal were not disclosed.
Titan Sports was founded in 2013 and has been used by football and soccer teams in the U.S. The business’ technology uses GPS tracking, heat maps and tracks speed data.
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The acquisition is one of many Hudl has made in recent years and months.
In March, the company bought a sports software company specializing in ice hockey and basketball. And in February, the company added a volleyball analytics company.
Although Hudl already has a wearable tracker, called WIMU, the new technology will enhance Hudl’s ability to collect training and performance insights and showcase athletes through highlights and graphics, according to the release.
Hudl plans to integrate Titan metrics alongside its video offerings.
Stephane Smith, the CEO of Titan, said the company’s mission has been to give coaches the tools to understand and apply data.
“Joining Hudl allows us to build faster, reach more teams and continue helping coaches and athletes across the globe train smarter and perform at their best,” Smith said.
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Top Journal Star photos for May 2025
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Michele Kelley (from left), Kim Larson, Claire Kallhoff and Deanna Hughes plant flowers at the Sunken Gardens on Saturday as part of the Wake up the Beds event.
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Reach the writer at nfranklin@journalstar.com or 402-473-7391.
On Twitter @NealHFranklin
NIL
Texas Gov. Greg Abbott signs bill to amend state NIL law
After a Texas bill to amend the state’s NIL law passed the House and Senate, it headed to Gov. Greg Abbott’s desk. He signed it into law Thursday morning – paving the way for some high school athletes to sign deals. Abbott signed HB 126 into law, which allows colleges in the state to directly […]

After a Texas bill to amend the state’s NIL law passed the House and Senate, it headed to Gov. Greg Abbott’s desk. He signed it into law Thursday morning – paving the way for some high school athletes to sign deals.
Abbott signed HB 126 into law, which allows colleges in the state to directly pay athletes in line with the House v. NCAA settlement. It also means high school athletes who are 17 and older can sign NIL deals. That’s a shift from the previous verbiage that said only college athletes in the state could do so.
Texas State Rep. Brandon Creighton sponsored the bill, filed March 10, and the state House and Senate both signed it June 1. That meant it headed to Abbott’s desk for signature, and the law took effect immediately after he signed.
Under the previous law, high school athletes were not allowed to sign NIL deals and had to wait until they got to college. The amendment changes that, setting the age requirement at 17 years old to do so.
“Unless a prospective student athlete younger than 17 years of age is enrolled at an institution of higher education, an individual, corporate entity, or other organization, including an institution to which this section applies, may not enter into an arrangement relating to the athlete’s name, image, or likeness with the athlete or with an individual related to the athlete by consanguinity or affinity,” the law states.
Texas’ new NIL law also comes ahead of the landmark House settlement, which is set to usher in the revenue-sharing era in college athletics. Schools will be able to directly pay athletes up to $20.5 million in 2025-26, the first school year of the 10-year agreement, and the law allows schools to participate in rev-share.
The previous version of the law said institutions could not “provide or solicit a prospective student athlete of an intercollegiate athletic program at the institution with compensation in relation to the prospective student athlete’s name, image, or likeness.” The amended law eliminated that language, meaning universities can directly pay athletes.
At Texas, athletics director Chris Del Conte announced plans to fully fund every sport by maximizing roster limits that would be put in place by the House settlement. Additionally, he said the school is raising football season ticket prices by $13 per game to help defray the extra costs.
“I’m going to alter the season ticket price … to help defray the cost of what we’re doing,” Del Conte said during his annual town hall in February. “I’m doing this, y’all, because I’m trying to maintain the very best athletic program in the country.
“I hope that you think the value we provide you on game day with all the things that we’re doing – whether it’s Bevo’s Blvd., the concert, everything that we do – we’re trying to create incredible value to say thank you. But more importantly, for you to understand what we’re trying to do.”
NIL
Cliff Godwin exposes tampering across college baseball: ‘We have proof’
The transfer portal has only been open for a few days in college baseball but already the accusations are flying. On Thursday, East Carolina coach Cliff Godwin accused coaches at Power Four schools of tampering with his players. East Carolina finished its season over the weekend, coming up a little short in the Conway Regional […]

The transfer portal has only been open for a few days in college baseball but already the accusations are flying. On Thursday, East Carolina coach Cliff Godwin accused coaches at Power Four schools of tampering with his players.
East Carolina finished its season over the weekend, coming up a little short in the Conway Regional final against Coastal Carolina. And now Godwin is having to battle illegal contact.
“Our system is so BROKEN!” Godwin wrote on Twitter. “We have coaches at P4 schools texting our players directly who are not in portal! And we have proof!”
Cliff Godwin didn’t provide proof immediately, though his original tweet was still very fresh at the time of this writing. So it’ll be interesting to see if he opts to lay everything bare on social media at some point.
Even if he doesn’t, Godwin has been vocal in the past about the potential pitfalls of NIL and the transfer portal. In conjunction, the two can be especially disruptive for a coach at the non-power-conference level.
“I don’t like the portal and NIL together because it’s become a corrupt business,” Godwin said in January 2024. “So people are cheating. And I’m not perfect. I’m not saying that. But that’s not why that was created.”
As of Wednesday morning, there were more than 2,700 Division I baseball players in the transfer portal, according to On3’s Pete Nakos. So the problems aren’t going away any time soon.
Cliff Godwin outlines issues with NIL
The East Carolina coach has been blunt about how he feels about NIL, too. In short, he thinks its a system ripe for abuse. He even called it ‘pay for play.’
“They kept saying it’s not pay for play,” he said. “Well guess what it is? Pay for play.”
Even though NIL has impacted the way rosters are built at times, that hasn’t changed anything for Godwin’s approach at ECU. But balancing that can be challenging, and when NIL comes into the picture, Godwin admitted that jealousy can play a role, too. That only becomes more challenging when considering college baseball teams only have so many scholarships (currently) to distribute across a much larger roster.
“I’m all for rewarding our guys who have been in our program and have done the things the right way, from Trey Yesavage to Justin Wilcoxen to Joey Berini,” Cliff Godwin added. “I think it’s also worth mentioning that Joey Berini has never received a cent of baseball scholarship money since he’s been at East Carolina because we only have 11.7 (scholarships). [Wilcoxen] has only received scholarship this year in his fifth year. Guys that have grinded, that have developed with our coaching staff, that means something to me, because that’s what this place was built on. Now I still want them to be able to make some money if that is available. And so those guys were able to get some money, but it also creates jealousy.
“I asked Trey Yesavage this summer, ‘Does NIL create jealously?’ ‘100 percent Coach.’ So that’s another thing we have to navigate. But I’m all for helping the returners. I can’t foresee Coach Godwin offering any recruit any amount of money because that is going to take away from the culture that we have in the locker room. A lot of coaches talk about it. And I’m not sitting up here saying that we have the best culture in the country, but it means something to me to have culture. And you can’t sustain success the way we do if you don’t have great culture within that locker room.”
On3’s Jonathan Wagner also contributed to this report.
NIL
Gallant, Runco and White Earn Philly-SIDA Academic All-Area Nods
Story Links PHILADELPHIA – The 2025 Philly-SIDA Academic All-Area Softball Team boasts a program-best three Wildcats as Kat Gallant, Maranda Runco and Kelsey White were all named to the local team, as announced on Thursday. The Villanova trio sits on an 11-player team selected through voting by the sports information offices of […]

The Villanova trio sits on an 11-player team selected through voting by the sports information offices of 30 institutions in the Philadelphia metropolitan area, with both academic and athletic accomplishments taken into consideration. To be eligible, student-athletes must be in at least their second year at their current institution and hold a cumulative GPA of 3.30 or higher.
This marks the fourth consecutive season that Villanova has at least two players named to the team. These three ‘Cats bring the program’s total number of honorees to 14 since the 2007-08 campaign.
Gallant picked up All-BIG EAST First Team status this season with a league-best 1.84 ERA in conference games, coming in third for wins (eight) and fewest walks allowed (13) during the conference slate. The junior from Monroe, Conn. paced Villanova’s pitching staff in nearly every category, tossing 147 innings with a 3.43 ERA, 15 complete games, 101 strikeouts and a .294 batting average against. She earned BIG EAST Pitcher of the Week status on March 17 after tossing 13 innings against Creighton and picked up two BIG EAST Weekly Honor Roll spots later in the season. This is her second academic nod of the postseason, also earning a spot on the CSC Academic All-District list.
Runco brought power to the plate during her sophomore campaign, earning NFCA All-East Region Third Team and All-BIG EAST First Team laurels. She set the Villanova single season home run record with a 20-homer season and led the BIG EAST in slugging percentage as the only player above 1.000 in conference play. The Olyphant, Pa. native paced the ‘Cats to the tune of a .375 batting average, 48 RBI, 126 total bases and 27 walks. She started in 47 games as the designated player, totaling 15 multi-hit games with 12 two-knock outing a trio of three-hit efforts along the way. She also added 14 appearances in the circle, striking out nine batters in 23.2 innings with a pair of wins. She was BIG EAST Player of the Week in the opening conference honors and went on to add three Weekly Honor Roll spots.
White was unanimously selected to the All-BIG EAST First Team as the league’s top dual-threat option. She allowed the fewest hits and runs in conference games among qualified pitchers and was the only eligible pitcher not to allow a home run in BIG EAST play. The Taunton, Mass. native notched career bests across the board at the plate with 37 hits, nine doubles, eight homers and 30 runs scored. She hit in eight difference games for the ‘Cats throughout the season. Much like Gallant, she also earned a spot on the CSC Academic All-District Team after the campaign.
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