NFL team sponsors continue playoff activations heading into divisional round

The Chiefs are hosting their ninth playoff game over the past six seasons, with the Texans providing the opposition Saturday at 4:30pm ET. Temperatures between 7 and 27 degrees are forecast. Grocer Hy-Vee, Chiefs sponsor for their playoffs run, is backing an in-stadium cell phone light show. Fans will have to download the Chiefs app to participate.  

NFL team sponsors are looking for playoff payoffs this weekend, with a variety of activations surrounding the Divisional Round.NEXTThe Lions don’t have to worry about weather inside Ford Field for the Saturday night matchup against the Commanders. However, an ambitious “We Want More” bus tour sponsored by Bud Light has traveled to more than a dozen localities, as disparate as Grand Rapids, the Upper Peninsula town of St. Ignace, and Windsor, Ontario, and stops at sponsors.“You never want to sell only on wins and losses, but we’re more firmly established as a national brand and it feels like we’re setting ourselves up well, as far as new stadium partners,’’ Hartlund said.
With the two top MVP candidates facing off at QB, single-digit temperatures, and the Sunday evening (6:30pm) slot, Bills-Ravens is set up to garner the monster viewership number of the weekend. Bills CCO Jason Hartlund said the team’s presenting sponsor for the playoffs, Northtown Automotive, is running a sweeps for game tickets and high-end hospitality access, along with a 30-yard field goal try at halftime for a Toyota Tacoma lease.  2/4 Wegman’s is behind a pep rally tomorrow that will visit schools and distribute Bills swag, while Bud Light is backing a tailgate tour across the adjacent parking areas.There will also be free skating at the IBX River Rink for anyone in team gear, per Eagles SVP/Corporate Partnerships Brian Napoli. Principal city buildings, including City Hall, will be illuminated in green at night.  4/4 PREVIOUSJim Beam is doing a “backyard” tailgate activation in the Ford Tailgate District, an area where T-Mobile is also staging a “Club Magenta” activation.Top NFC seed Detroit has no less than four presenting playoff sponsors: Ford, Comerica, Henry Ford Health and Miller Lite. These brands will be on the “We Want More” rally towels distributed to fans entering the game, along with LED ads, social/digital inventory, out of home ads, and TV promos. Light-up wrist bands will be at every seat, synched to various music throughout the game.

NFL playoffs activations

Looking to provide some Instagrammable moments, the team has also painted logos in some Center City parks. Not enough Jason Kelce for you? There will be a Life-sized bobblehead of him outside Lincoln Financial Field on game day.  

Photo: Terry Lefton/SBJ

The Eagles and Rams play in Philadelphia at 3pm Sunday, with snow expected. Game presenting sponsor Acme is providing “Let’s Hunt” rally towels and offering fans in uniform at their stores on Sunday a 5% discount. Toyota is backing a “Road to Victory” TV special Friday night on the local affiliate NBC 10, which is also sponsoring the “Road to Victory” bus tour — which continues with some sponsorship help from Ticketmaster. It’s scheduled to do six stops on Friday.

Photo: Terry Lefton/SBJ

Considering the weather, it seems appropriate that sponsor M&T Bank has commissioned a 7x12x4-foot “Billieve Together” ice sculpture that will sit outside Highmark Stadium. Meanwhile, there’s’ a new stadium under construction next door, opening next year.

Photo: Terry Lefton/SBJ

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Photo: Terry Lefton/SBJ

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