NFL Teams Approve $32 Million Investment in Professional Flag Football League

Key Takeaways

• NFL teams unanimously voted to invest $1 million each, totaling $32 million, to develop and launch a professional flag football league with both men’s and women’s teams.
• The league intends to sell media rights for the venture and expects to begin play after the 2028 Summer Olympics, where flag football will make its Olympic debut in Los Angeles.
• Two potential operating partners have emerged: TMRW Sports, founded by Tiger Woods and Rory McIlroy, and a group led by former NFL running back Curtis Martin with former Bucks part-owner Marc Lasry.
• Flag football participation has reached 20 million players worldwide, with 2.4 million kids under 17 playing organized flag football in the United States.
• The sport is now offered at the high school level in 38 states, with hundreds of colleges and universities also providing flag football programs.

Financial Commitment Marks Strategic Expansion

NFL teams took a definitive step into professional flag football Wednesday, voting unanimously to invest up to $32 million in the development and launch of a new pro league. The virtual vote during a league meeting authorizes 32 Equity, the NFL’s investment arm, to enter into an agreement with an operating partner for the planned league.

Each of the league’s 32 teams is committing $1 million to the venture. A source familiar with the matter confirmed to Front Office Sports that the approval was unanimous, signaling broad support across ownership groups for expanding the NFL’s footprint in flag football.

Troy Vincent Sr., executive vice president of football operations for the NFL, described the vote as “a critical step in establishing flag football as a premier global sport.” Vincent added that the league is “developing the infrastructure to accelerate the game’s growth to new heights by creating a clear pathway for aspiring athletes to progress from youth and high school programs through college and now to the professional level.”

Partnership Landscape Narrows to Two Contenders

The NFL has been fielding inbound interest from potential partners for months. In May, a source familiar with the league’s thinking told Front Office Sports that “more than a dozen parties” were still in consideration. By October, according to Bloomberg, that field had narrowed to two finalists.

The first is TMRW Sports, the company founded by professional golfers Tiger Woods and Rory McIlroy that launched the indoor golf league TGL. The second is a group led by former NFL running back Curtis Martin that includes former Milwaukee Bucks part-owner Marc Lasry.

An NFL representative told Front Office Sports Wednesday that the league is “not commenting on specific partners at this stage, but there has been tremendous interest in the marketplace in developing a professional flag football league.”

The structure under consideration involves an entity that the NFL supports financially but does not directly operate. This approach allows the league to leverage its brand and resources while enabling specialized partners to handle day-to-day operations.

Olympic Timing Shapes Launch Strategy

The NFL’s push into professional flag football aligns with the sport’s debut at the 2028 Summer Olympics in Los Angeles. Flag football will be included in the Olympic program for the first time, creating a global stage and potential inflection point for mainstream adoption.

While the NFL didn’t specify an exact launch date for the new league, the expectation is that play will begin sometime after the 2028 Summer Olympics conclude. This timing positions the league to capitalize on heightened visibility and fan interest generated by Olympic coverage.

In February, NFL commissioner Roger Goodell said the league was exploring both men’s and women’s pro flag leagues. A source familiar with the matter told Front Office Sports Wednesday that there will be one league featuring both men’s and women’s teams. The NFL also intends to sell media rights for the venture, creating additional revenue streams and broadcast exposure.

Earlier this month, the New York Jets committed $1 million to a new women’s college flag football venture from the Eastern College Athletic Conference, which will begin play in February. That commitment was made through a grant from The Betty Wold Johnson Foundation, a philanthropic organization named for the mother of Jets owner Woody Johnson.

Participation Growth Validates Investment

Youth and recreational flag football participation has expanded substantially in recent years. The International Federation of American Football, the global governing body responsible for growing American football worldwide, reported earlier this year that 2.4 million kids under 17 are playing organized flag football in the United States, with millions more participating internationally.

Overall, 20 million flag football players exist worldwide, according to the NFL’s Wednesday statement. The sport has gained traction at the high school level, now offered in 38 states. Hundreds of colleges and universities also provide flag football programs, creating a pipeline of experienced players who could transition to professional competition.

This participation base provides the NFL with both a talent pool and a built-in audience for a professional league. The growth spans demographics, with particular momentum among girls and women. Many state athletic associations have added girls’ flag football as an official high school sport, addressing long-standing gaps in athletic opportunities.

Strategic Implications for Youth Sports Market

The NFL’s commitment to professional flag football represents a calculated expansion into a segment of the sports market with lower barriers to entry than tackle football. Flag football requires less equipment, carries reduced injury concerns, and can be played in smaller venues, making it more accessible to a broader range of participants and communities.

The league’s investment creates a professional endpoint for a participation pyramid that now extends from youth programs through high school, college, and into the Olympics. This pathway could attract athletes who might not pursue tackle football while also appealing to those seeking alternatives to traditional contact sports.

By establishing media rights and partnerships before launch, the NFL is positioning flag football as a viable commercial product rather than a developmental initiative. The inclusion of both men’s and women’s teams in one league structure also reflects evolving approaches to gender equity in professional sports.

The $32 million investment, while substantial, is modest compared to the NFL’s overall financial scale. For context, NFL revenue exceeded $20 billion in 2024. The per-team commitment of $1 million represents a low-risk exploration of whether professional flag football can sustain itself as a business venture with sufficient fan interest and media demand.

via: FOS / YAHOO

photo: RCX Sports

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