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NFL's smallest market prepares to host league's top offseason spectacle as draft comes to Green Bay

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NFL's smallest market prepares to host league's top offseason spectacle as draft comes to Green Bay

An elevated overall general view is seen of Lambeau Field during an NFL football game between the Green Bay Packers and the San Francisco 49ers, Sunday, Nov. 24, 2024, in Green Bay, Wis. (AP Photo/Tyler Kaufman, File)

GREEN BAY, Wis. (AP) — Corey Behnke was a 7-year-old attending a Green Bay Packers preseason game with his grandfather when he pointed to the homes across the street from Lambeau Field and vowed to live there eventually.

Now he has one of the best spots to watch as the NFL’s greatest offseason spectacle takes shape.

The NFL draft’s annual pilgrimage to cities across the league is arriving in Green Bay next week with all the pageantry that comes from operating in the home of the NFL’s only publicly owned franchise.

“I think it’s going to be iconic in a way that other drafts aren’t,” said Behnke, now president of the neighborhood association of the area adjacent to Lambeau Field.

As soon as the NFL started taking its draft around the country nearly a decade ago, Packers officials wondered what it would take to bring the event to Green Bay. They realized they’d never get a Super Bowl because of Green Bay’s small population and frigid February weather.

Hosting a draft would be the next best thing.

The possibility that Packers president/CEO Mark Murphy envisioned so long ago now becomes reality just as he prepares for his retirement this summer. As draft-related construction continues in the area around Lambeau, one of several Packers-themed signs in the yards of homes across the street from the stadium includes this message: “Draft Dreams on Murphy’s Turf.”

“For us, we’d been seeing how the draft has grown and what it’s become, and knew the kind of impact it would have, not just on the local Green Bay community, but the entire state,” Murphy said. “Since we’re a community-owned team, that’s really one of our top priorities, is to give back to the community. It’ll be the largest event ever held in Green Bay.”

Therein lies the challenge.

The Green Bay metro area includes about 320,000 people, according to Discover Green Bay spokesman Nick Meisner. The city itself has a population of under 110,000. Bringing the draft to a town of this size creates obstacles that league officials didn’t have to worry about when this event took place in Chicago, Philadelphia or other major metro areas.

Green Bay has about 5,000 hotel rooms, a figure that gets up to 10,000 when nearby Appleton is included. That means plenty of fans watching the draft may have to stay a couple of hours away in Milwaukee or Madison, though many of them already are accustomed to doing that for Packers home games.

“When people say, can the city handle it, well, what does that mean?” Behnke asked. “Do we have enough hotels? No, but we knew that. Does Wisconsin have enough hotels? Yeah, I think so. I think a lot of people (understand) the fact that it’s going to be a driving event. People are going to drive here. But I also think that’s how games are. … I think people are kind of used to driving an hour-and-a-half or two hours to get to Green Bay.”

The smaller population likely means a smaller number of people at this draft. Murphy said a total attendance of about 250,000 is expected, less than one-third of the record crowd of over 775,000 that attended last year’s draft in Detroit. Crowd figures are measured by adding the attendance numbers for each of the draft’s three days, so one person who attends all three days would be counted three times.

“The beauty of the draft is you can adapt it to any environment you’re in,” said Jon Barker, the NFL’s senior vice president for global event operations. “With each draft, there’s always going to be challenges that you need to overcome, but there’s also great opportunity.”

Those opportunities involve focusing on the tradition and history of a place Behnke calls “the best football town in America.”

For instance, one of the NFL’s greatest training-camp rituals occurs at Green Bay each summer, as players borrow children’s bicycles to ride from the locker room to the practice field. Packers officials referenced this tradition in their draft bid by sending a Packers-themed bike to NFL Commissioner Roger Goodell’s office.

“We had our draft pitch in video form in the basket in the Packer bike,” said Gabrielle Dow, the Packers’ vice president of marketing and fan engagement.

Without giving too much away, Barker said part of Thursday’s draft opening will incorporate that bike tradition. A bike parade for children is planned for Saturday.

There are other local connections as well. When first-round picks hear their names called, they’ll go through a walkway featuring artwork from Milwaukee-based Ike Wynter, who will have made each of his pieces of reclaimed wood from discarded furniture collected across the state. Former Wisconsin Badgers such as Jonathan Taylor, Joe Thomas, Tim Krumrie and James White will be announcing picks on the draft’s second and third days.

Lambeau Field also will play a central role in this draft, though this sprawling event encompasses millions of square feet surrounding the stadium. Admission is free, and television screens all over the area will enable fans to watch the draft even if they’re far from the stage and taking in the NFL Draft Experience, a fan festival featuring games, exhibits, activities and autograph sessions.

When probable first-round selections make their red-carpet entrance Thursday before the draft, they’ll walk onto the field known for its Frozen Tundra nickname. Fans will be able to go into the stadium to watch the draft on the giant scoreboard. The stage on which the picks are announced is in a parking lot just east of Lambeau Field.

“I think it’ll be a three-day commercial not just for Green Bay but for the entire state,” Murphy said. “So many different things that are unique and special to Wisconsin, you’ll see that as a part of it.”

It also will showcase how much growth has taken place in the area around Lambeau Field.

The Resch Expo, a 125,000-square-foot facility just east of the stadium, opened in 2021 and will serve as the green room for draft prospects. The NFL Draft Experience will be at Titletown, a 45-acre development just west of Lambeau Field that features offices, shops, restaurants and apartments.

“If those developments don’t happen, I don’t think we get the draft,” Meisner said.

The draft should have an economic impact of $20 million for Brown County and $90 million for Wisconsin, according to Beth Jones Schnese, Greater Green Bay Chamber vice president of marketing/member engagement. She said that equates to the amount generated by three straight Packers home-game weekends. It also means some inconveniences for local residents with all the road closures and traffic headaches.

Then again, this community is used to expanding for several weekends each football season. This is just a super-sized example.

Behnke knows that as well as anyone. His family has owned Packers’ season tickets since Lambeau Field opened in 1957. He was born in Green Bay, started living across from Lambeau Field full-time about five years ago and co-founded the Cheesehead TV Packers fan site.

He believes the Packers are ingrained in the Green Bay community in a way that’s different from other cities that have multiple pro sports franchises. They’re accustomed to accommodating fans who consider visiting Lambeau Field a bucket-list item.

“I do think as stewards and ambassadors of the city, I think people take that very seriously,” Behnke said. “We’re not just Wisconsin nice or Minnesota nice or Midwestern nice. I think people understand we have an obligation and a responsibility to the people who come here, to show them a good time, which is what you see on gamedays. So I think that will just extend.”

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Why Georgia is in court to seek damages from Damon Wilson’s NIL deal

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Updated Dec. 5, 2025, 4:33 p.m. ET



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Buddie Defends Dykes as TCU Fans Fume Over 8–4 Season

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TCU’s just-passed 8-4 regular season had many in the purple people masses as angry as a tourist who just paid $40 to park, and for many others as disappointed as when Junior brought home an F in civics.

Many have expressed themselves in much the same way of our old friend, the frontier prospector Gabby Johnson of “Blazing Saddles” fame: No sidewindin’, bushwackin’, hornswagglin’ cracker croaker is gonna rouin me bishen cutter!

TCU Athletic Director Mike Buddie gets it.

“I think there were 11 teams in our league this year whose fan bases wanted their coaches fired,” Buddie said on Friday morning at the FIFA World Cup Draw party at Billy Bob’s Texas, the world’s largest honky tonk. “That’s the culture that we live in. You can win [against a] ranked opponent, [next week against] ranked opponent, [a third straight win against a] ranked opponent, and then lose — they want you gone.

“It’s a new day and age.”

Like the mood of Paris in 1793 — cheers in the morning, pitchforks and the guillotine by dusk.

TCU finished in the middle of a congested Big 12 at 5-4. To put some perspective on its season, Texas finished 9-3. Of course, many UT fans think the Longhorns should win every game, too. No. 25 Missouri, like TCU, finished 8-4. So, too, did Tennessee and Iowa, two teams receiving votes in the AP poll. In the end, after 12 regular-season games, only two teams finished undefeated — Ohio State and Indiana. One of those teams will lose this weekend; they play each other.

North Carolina — guided by renowned football genius Bill Belichick — stumbled to 4–8, taking a season-opening black eye from TCU.

Just last year, Ohio State fans wanted coach Ryan Day on the nearest interstate out of town after the Buckeyes took the worst kind of a second loss of the season — to Michigan. That was on Nov. 30. By the end of January, they wanted to elect him governor after winning the national championship. 

The Horned Frogs will learn their postseason bowl destination on Sunday.

Dykes has gone 35-17 over four seasons at TCU, including 13-2 and a berth in the College Football Playoff championship game in his first season. That campaign included a victory over No. 2 Michigan in the Fiesta Bowl CFP semifinals.

TCU slipped to 5-7 in 2023 but went 9-4 last year and could do the same in 2025 with one last victory.

“We need to be better,” Buddie said. “We’re committed to getting better. I’m excited because nobody realizes that more than Sonny Dykes.

“He’s committed to addressing some needs that I think we have and more than ever before, what I do and how we strategically fundraise and approach people financially has a direct impact on your football program. I think Texas Tech showed us all that if you can build the most talented roster and develop them, really good things happen.”

Texas Tech, which is playing in the Big 12 Championship Game on Saturday against BYU, spent, according to reports and speculation, as much as $28 million on its football roster this season. The Red Raiders are No. 4 in the most recent CFP rankings.

Spending that kind of money is the result of a completely transformed landscape in college football. Colleges can now spend as much as $20.5 million on payroll for athletes in its various programs. That mostly impacts football and men’s basketball — those sports that generate the most revenue, the “revenue sports.”

Before that, each Division I school had an adjacent collective designed to allow athletes to cash in on their name, image, and likeness. That quickly evolved — devolved? — into merely paying athletes by writing checks out of the collective’s pool. Now completely legal after a U.S. Supreme Court case permitting athletes to receive compensation beyond traditional scholarships. The collectives simply became the mechanism to funnel those payments.

Most, if not all, of the collectives have now been merged with universities’ traditional athletics fundraising arm. NIL endorsement deals are now supposed to be just exactly that — an athlete endorsing a product, for example. I’m not exactly sure how all that sorts out.

“The landscape has changed, but we still have a ton of advantages in facilities and where we’re located and historical success,” said Buddie, who added that TCU also is “thoughtful and strategic in how we employ people.”

“We’re not in the business of paying $50 million buyouts for people to go away. And when you believe you’ve got the right person who’s already proven that he can win in the College Football Playoff, it’s incumbent on me to provide him every resource that he needs to be successful.”





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Penn State football AD Pat Kraft rips recruiting, NIL in audio leak

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Updated Dec. 5, 2025, 5:27 p.m. ET



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Wall Street Journal Article on NIL and Phillip Bell

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Article is about Phillip Bells High School experience and being shopped to different schools and 7 x 7 teams. Really sad situation.

A few quotes:

“Bell’s mother, who abused drugs, shopped him from school to school, demanding up to $72,000 a year, according to court filings, public records and interviews with relatives and others who knew the family. He also joined a club team that paid thousands of dollars a weekend.’

On his visit to OSU: “The hotel room where Bell’s mother and stepfather were staying was “trashed,” leaving an OSU coach with a bill for broken furniture, his high-school coach later told relatives. A Buckeyes coach subsequently informed Bell’s mother that the team wanted her son, but the “entourage” wasn’t welcome in Columbus, the high-school coach said.

OSU declined to comment.

Before they left Ohio, Barnes’ blood sugar spiked to life-threatening levels, she suffered a heart attack and was hospitalized for several days, according to public records.”

Hoping that with support from OSU that he can break the cycle and achieve great things!

This link is behind a paywall: https://www.wsj.com/us-news/football-high-school-nil-phillip-bell-81270bdf?mod=hp_lead_pos7

Definitely worth a read – there is definitely a downside to the money flowing to these athletes. Kinda makes me wonder about the Legend Bey situation.



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Georgia sues Missouri edge rusher Damon Wilson for nearly $400K over NIL contract he signed with Bulldogs

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Georgia is attempting to get edge rusher Damon Wilson to pony up after his transfer to Missouri.

The school’s athletic association has filed a lawsuit against Wilson saying he owes $390,000 from the NIL contract he signed with the school’s collective in December 2024 ahead of Georgia’s College Football Playoff loss to Notre Dame. Wilson transferred after the 2024 season to Missouri and received one payment of $30,000.

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Wilson, a junior, led Missouri with nine sacks and 9.5 tackles for loss this season. He had three sacks and 5.5 tackles for loss as a sophomore for the Bulldogs in 2024.

Georgia is claiming Wilson owes the balance of the base pay the contract stipulated he’d be paid via a liquidated damages claim. According to ESPN, Wilson’s deal with Classic City Collective was for $500,000 spread out over 14 monthly payments with two post-transfer portal bonuses of $40,000 and that he’d owe what was still set to be paid out to him if he left the team.

From ESPN:

“When the University of Georgia Athletic Association enters binding agreements with student-athletes, we honor our commitments and expect student-athletes to do the same,” athletics spokesperson Steven Drummond said in a statement to ESPN.

Georgia is not the first school to file a suit over NIL payments to a player who transferred. But the hard-line tactic is noteworthy, and may ultimately not work out in Georgia’s favor.

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Schools typically do not ask coaches to pay out the balance of their contracts when leaving for another job. For example, Lane Kiffin did not have to pay Ole Miss what the school was scheduled to pay him over the rest of his deal with the school when he left for LSU. Instead, LSU paid Ole Miss $3 million for Kiffin to get out of his contract.

That situation happens all the time when coaches leave for new jobs. Their buyouts to get out of their contracts are far smaller than the buyouts schools owe when a coach is fired without cause.

And coaches are employees. Schools have long resisted that players be classified as employees and continue to do so even as the revenue-sharing era begins. The NCAA and its member schools have long clung to amateurism and that antiquated idea is why it took so long for players to get paid in the first place.



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Georgia seeks $390K in NIL contract damages from Missouri football DE

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Dec. 5, 2025, 3:22 p.m. CT

Georgia athletics is taking Missouri football defensive end Damon Wilson II to court in a novel, nearly first-of-its-kind case over an NIL contract dispute. 

The news was first reported by ESPN’s Dan Wilson on Friday, Dec. 5. The Tribune confirmed the news through a university source and court documents filed in Georgia by the Bulldogs.

UGA is attempting to take Wilson into arbitration and is seeking $390,000 in liquidated damages from the star edge rusher, who transferred to the Tigers in January 2025, over what the university views as an unfulfilled contract in Athens. The lawsuit is not against the University of Missouri, only Wilson.

According to the ESPN report, Georgia is arguing that Wilson signed a contract — a common practice in the NIL era — with what was then UGA’s main NIL and marketing arm, Classic City Collective, in December 2024.



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