Jeddah, Saudi Arabia: Nissan Motor Co. Ltd. and Nissan Motorsports & Customization Co. Ltd. (NMC) announced new initiatives aimed at strengthening Nissan’s overall brand power through the expansion of motorsports activities and the NISMO car lineup. As part of the Re:Nissan product strategy, “heartbeat models” play a key role in defining Nissan’s brand DNA by sparking emotion and driving passion, with NISMO positioned at the center of this ambition.

NMC will support this strategy by further showcasing the pursuit of performance through motorsports and delivering excitement through NISMO products, supported by new business initiatives spanning racing, customization, and heritage programs.

The pursuit of performance through motorsports

Under the motto “road to track, track to road,” Nissan continues to leverage the technology and driving spirit cultivated through top-tier racing series such as Super GT and Formula E. Insights and innovations developed on the track are transferred into the NISMO car lineup, reinforcing the brand’s performance credibility and emotional appeal. Nissan will continue to challenge itself in series including Super Taikyu, while expanding into new types of racing.

From fiscal year 2026, Nissan plans to introduce prototype vehicles for racing activities to accelerate technological advancements in both hardware and software, supporting future motorsports participation and NISMO lineup expansion.

NISMO car lineup: delivering emotion and excitement

Building on the success of its current portfolio, Nissan aims to double the number of NISMO models available globally from five to ten. Market availability of NISMO vehicles will also be expanded, with annual shipment volumes targeted to increase from approximately 100,000 units to 150,000 units by 2028. Overseas sales are expected to grow from approximately 40% to 60% during this period.

In pursuit of greater customer value, Nissan will actively consider collaborations with external partners to further expand its NISMO business and deliver products that enhance driving excitement and performance.

Showcasing NISMO at Tokyo Auto Salon 2026

As part of this evolution, Nissan and NMC will present the latest expression of NISMO’s performance and innovation at Tokyo Auto Salon 2026, taking place from January 9 to January 11 at Makuhari Messe. Marking the first public expression of NISMO’s future direction, the concept will serve as a tangible representation of the brand’s performance philosophy and design ambition.

Alongside the debut of the NISMO concept model, the booth will feature vehicles that highlight Nissan’s motorsports DNA and driving passion, including the Fairlady Z NISMO MT, offering a manual transmission option for customers seeking a heightened driving experience.

Motorsports heritage will also be celebrated with the display of the MOTUL AUTECH GT-R from the 2016 Super GT season, honoring the career of Tsugio Matsuda following his retirement from Super GT at the end of the 2025 season.

Heritage and restoration programs

Alongside its future-facing initiatives, NMC will continue to grow its heritage and restoration businesses. The global auto restoration market, currently valued at approximately 500 billion yen and projected to exceed 1.2 trillion yen by 2032, represents a key growth opportunity.

NMC will initially focus on restoration, restomod, and parts sales centered around the Skyline GT-R R32, R33 and R34, with additional vehicles and regional offerings planned for the future. These programs aim to preserve Nissan’s performance heritage while delivering renewed excitement for long-time fans and collectors.

Yutaka Sanada, President and CEO of NMC, said: “NISMO continues to elevate the excitement and innovation of Nissan vehicles. Moving forward, we aim to infuse our passion and driven excitement into Nissan’s other product lines.”

Through continued motorsports activities, expansion of the NISMO lineup, and growth of customization and heritage businesses, Nissan and NMC aim to deliver new excitement to NISMO and Nissan fans worldwide.

About Nissan Motor Co., Ltd.

Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).

For more information about our products, services, and commitment to sustainable mobility, visit Nissan AMI. You can follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

For more information, please contact:

Media Relations  

Hatoun Bushnaq  

GM Corporate Communications  

Nissan Saudi Arabia Co. Ltd.   

Email: hatoun.bushnaq@nissan-me.ae   

Faisal Ghouth  

DGM Corporate Communications  

Nissan Saudi Arabia Co. Ltd.   

Email: faisal.ghouth@nissan-me.ae    

Naif Al Shahrani  

Senior Media Relation Director

Edelman Saudi Arabia  

Email:  naif.alshahrani@edelman.com   

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View the NASCAR Truck Series number placement in the guidelines graphic below

FDNY Racing is based out of Mamaroneck, NY. They field entries in the NASCAR Truck Series.

On Tuesday, the team shared a graphic from the NASCAR rule book. The graphic shows guidelines for decal placement on Trucks for 2026.

In the graphic, the door number is shown further forward. However, there’s been nothing released in writing regarding door number placement.

The team posted this with the graphic, “Hot off the press from NASCAR : 2026 NASCAR Craftsman Truck Series Car Branding Guidelines”

Traditionally, the numbers for the NASCAR Truck Series have been in the center of the door.

In the NASCAR Cup Series, numbers were moved forward several years ago. An uproar from the fanbase directly followed that announcement.

Conflicting paint scheme reveals

Yesterday, Tyler Ankrum’s 2026 paint scheme was released. It showed the number right in the center of the door. That was the standard look for the 2025 season.

On the same day, Brenden “Butterbean” Queen released their paint scheme for 2026. In this case, the door number was shown much further forward on the door in comparison to Ankrum’s release.

Cummins joins NASCAR team with full-time sponsorship in 2026

So, what’s the rule for 2026? That remains unclear. At the very least, the door number placement has been relaxed ahead of the new season, giving teams the option to move the number forward.

Links

NASCAR

Charlotte, N.C. – The fallout from NASCAR’s federal antitrust trial continued into the new year as NASCAR Commissioner Steve Phelps on Tuesday announced his resignation after more than 20 years with the top racing series in the United States.

His resignation comes after last month’s trial in which inflammatory texts Phelps sent during contentious revenue-sharing negotiations were revealed. Phelps will leave the company at the end of the month, ahead of the start of the first exhibition race of the season on Feb. 1.

He was named NASCAR’s first commissioner last season after a courting process for the same role by the PGA golf tour. The opportunity with the PGA was revealed during December testimony of the antitrust trial brought by two race teams against NASCAR and Phelps testified he pulled out of consideration for that role upon the NASCAR promotion from president.

The top executive at NASCAR was deeply bruised during the trial – and the discovery process leading into it – when communications he exchanged with his leadership team was exposed. In one exchange, Phelps called Hall of Fame team owner Richard Childress “a stupid redneck” who “needs to be taken out back and flogged.”

DETROIT (WXYZ) — If you’re looking for family-friendly activities to participate in at the Detroit Auto Show, Visit Detroit has you covered.

The Auto Show announced that there will be an immersive Visit Detroit Interactive Experience, located in the Atrium at Huntington Place

The Experience will include:

• Real-world science and engineering concepts with the Michigan Science Center
• Coding and virtual reality-based technician training with Code 313
• A motorsports simulation with Pit Lanes Sim Racing
• A kid-focus Power Wheels track, presented by Jeep and Ram.

“This activation is about planting seeds,” said Todd Szott, 2026 Detroit Auto Show Chair, in a press release. “We want kids and students to walk in, get their hands on technology, feel the excitement of innovation, and start to imagine themselves as engineers, designers, coders, technicians, or entrepreneurs. If we can inspire even a fraction of them to explore a future in the auto industry, that’s a win for Detroit and for the industry as a whole.”

For more information on the 2026 Auto Show, open to the public at Huntington Place from Jan. 17-25, click here.

Steve Phelps, the commissioner of US motor racing’s Nascar series, has resigned from his role after over 20 years at the organization, amid the fallout from a scandal related to the sport’s recent major antitrust trial.

During the trial, which resulted in a settlement between Nascar and its 23XI and Front Row Motorsports teams, malicious texts sent by Phelps were revealed.

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In an exchange between himself and Nascar vice president Brian Herbst, Phelps was revealed to have repeatedly disparaged Richard Childress, owner of the RCR organization (which fields two Nascar Cup teams), including claiming that the team owner owed all of his fortune to Nascar, among other more graphic insults. 

The revelation drew significant criticism, perhaps most notably from Johnny Morris, the founder of the Bass Pro Shops retail chain – a prominent Nascar sponsor via the Bass Pro Shops Night Race cup series event, and a backer of RCR – who penned a letter in support of Childress calling for Phelps to be removed from his position.

That letter was published just days before the conclusion of the lawsuit, which resulted in the establishment of permanent “evergreen” team charters (the series’ revenue sharing model introduced in 2016).

These messages came back in 2023, when Phelps was president, when RCR was locked in charter negotiations with Nascar, but they now nonetheless seem to have cost Phelps his position.

Nonetheless, the France family, Nascar’s owners, strongly credited Phelps with pushing the series forward during his tenure, wishing him well in a statement, with executive vice president Lisa France Kennedy saying: “Steve leaves Nascar with a transformative legacy of innovation and collaboration with an unrelenting growth mindset.”

Phelps joined Nascar in 2005 as vice president of corporate marketing, becoming chief marketing officer the following year.

This was the beginning of a consistent ascent from Phelps, who was elevated to executive vice president in 2013, before becoming chief operating officer in April 2018, before becoming just the fifth president in Nascar history in September 2018.

Phelps became commissioner in 2025, taking up that newly created role with a wider remit as to the governance of the sport compared to the commissioner position.

Steve O’Donnell, who replaced Phelps as Nascar president, will assume the duties of commissioner in the interim, alongside the sport’s executive leadership team.

Following his exit, Phelps said he will look to follow “new pursuits in sports and other industries.”

Phelps previously served as vice president of corporate marketing at American football’s elite NFL, and as head of global sales at the Wasserman Media Group agency.

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