NIL
NIL is changing college sports; for better or worse?
HUNT VALLEY, Md. (TNND) — It’s been nearly four years since the NCAA enacted a new policy allowing college athletes to profit from their name, image and likeness, and just a few weeks since a federal judge opened the door for college athletic departments to pay athletes directly.
Much of the details are still being worked out in the courts. Key components like roster limits, scholarship limits and payment pools are still up in the air.
As is a governing body to oversee all of these new rules, since most current regulation is a patchwork of state laws, legal settlements and NCAA rules.
But, we are starting to see the impacts of college athletes getting paid – and what it means for the enterprise as a whole.
Depending on who you ask, the historical shift is: long overdue for athletes who’ve spent thousands of hours grinding for their craft; late to the party in terms of global sports; the official death certificate for amateurism and the “student” side of “student-athlete”; or, an inevitable reality that has to run wild before it gets reined in and regulated.
To the league itself, it’s a positive step.
When a judge granted preliminary approval for a framework for schools to pay athletes, NCAA President Charlie Baker said it would “help bring stability and sustainability to college athletics while delivering increased benefits to student athletes for years to come.”
The push for college athletes to get paid spans decades, with legal challenges and legislative efforts dating back to at least the early 2000s. Which is surprising, considering the NCAA has been a multi-million dollar industry for several decades, and a multi-billion dollar industry for about a decade.
That disparity is due to the idea of “amateurism,” a word many experts and analysts use when they cite concerns about completely commercializing college sports. That idea goes back more than a century, to 1800s England, where sports were only for the wealthy, and the working class didn’t want them to be able to pay their way to victory.
“I don’t want to say [amateurism] is going to die, but it will certainly be the commercial aspects that are going to permeate,” said David Hedlund, the chairman of the Division of Sport Management at St. John’s University. “I think we’re going to see and hear less and less about amateurism, and college sports are going to look more like professional sports, or a training ground for professional sports.”
The idea that sports are for enjoyment and the love of the game rather than money is a noble one. And players can love the game and make money off their talents at the same time.
But many experts say amateurism has long been dead; the NCAA was just, for whatever reason, the last organization behind the International Olympic Committee to let it die. It’s part of an effort to keep pace with the rest of the world. Overseas soccer and basketball players are spotted when they’re 12 to 14 years old, and go pro when they turn 18.
“We’re in a global marketplace,” said Matt Winkler, a professor and program director of sports analytics and management at American University. “We sort of have to keep up with the other nations if we want to strive and have those great moments in sports for our Olympic teams and our World Cup teams and so forth.”
Coaches have long been compensated, and universities have long profited off their sports teams.
“The money has always been there. It’s just a lot more front-facing now, I think, than it’s been in the past,” Hedlund said.
Some sports analysts say it was quite front-facing in this year’s NCAA Men’s Basketball Tournament.
March Madness was devoid of any significant upsets or Cinderella teams. For the first time in five decades, every team that made it to the Sweet 16 came from a power conference, including all four No. 1 seeds and all but one No. 2 seed.
And, every team that made it to the Final Four was a No. 1 seed.
ESPN analyst Stephen Smith said NIL deals and the now no-limits transfer portal are to blame for why mid-major programs didn’t see much success, and top-tier schools prevailed.
“If there was no NIL, if there was no portal and you have the mid-majors go 0-6 in the second round, please, we ain’t sweating that,” Smith said. “But when you’re able to point to rules that have been implemented that ultimately shows itself to have inflicted upon the game itself, that’s dangerous.
“College basketball as we knew it – which, to me, is all about March Madness – will cease to exist. Because there’s no madness.”
Experts say there is a serious question mark about the current state of how much colleges can pay to entice players, and how many times players can be enticed enough to transfer.
But not all believe it has to be the death of March Madness or competition in college sports. After all, there’s still Division 2 and 3 universities.
Richard Paulsen, a sports economist and professor at the University of Michigan, said it’s hard to gauge the impact of NIL deals and the transfer portal on competition. Because while the top ten or so power schools may be able to offer the most money to the elite players, there’s still a lot of talent out there.
“The top schools have an advantage in getting the A-level talent, but some of the players that might have sat on the bench at a top school previously could be enticed away with NIL money coming from a second tier school,” Paulsen said. “So I think the impact on competitive balance is maybe a little bit less clear.”
Paulsen says, as a professor, he is worried about the impact NIL deals – particularly million-dollar ones – can have on the students themselves, some 18, 19, 20 years old. It raises the question, does a teenager or young adult need this much money?
Shedeur Sanders is 23 years old, and his NIL valuation at the University of Colorado was roughly $6.5 million. Granted, he’s the son of NFL Hall of Famer and head coach for Colorado Deion Sanders.
But, his 2024 stats were top five in completion percentage, passing touchdowns and yards. Several analysts had him as the top prospect in the 2025 NFL draft, but he slid down to the fifth round, shocking much of the sports world.
Various reports place blame on other reasons – maybe he took more sacks than he should have, maybe NFL executives see traits we can’t see, maybe he bombed interviews with the managers, maybe it had to do with his Hall of Famer dad. And he certainly wouldn’t be the first prospect to get picked later than expected and prove all the teams that passed over him wrong.
But, he’s also losing money by going pro. The iced out, custom “Legendary” chain he wore on Draft Day reportedly cost $1 million.
“It is at least worth noting that five years ago, he wouldn’t have had the online presence that he had, and that could have turned off some NFL teams,” Paulsen said. “Without being in the rooms, I don’t know if it did, but that is possible, and it’s not something that would have been possible even five years ago.”
It begs the question, is it even worth going pro for these top-tier college athletes with insane NIL deals?
In the NBA, new data shows it may not be. The league announced last week just 106 players declared early for the 2025 draft. It’s the fewest since 2015. The number typically hovers around 300.
The drop in early entrants could be lingering effects of the extra COVID year.
But, next year, ten schools will pay their rosters somewhere in the neighborhood of $10 million, including several million dollars per top player. That’s far more than the players would make if they were a second-round draft pick in the NBA.
Winkler said the combination of competitive rosters and the scope of these NIL deals has more to do with this drop in early declarations.
“These deals are getting so big that unless you’re going to be a first round draft choice, maybe if you’re going to be kind of a lottery pick or a top 10, 15 pick, it would be better for you to exhaust your eligibility on a major team, because you’re going to make more,” he said.
So, it might be financially advantageous for athletes to wait on the pros. Some announcers were even suggesting Sanders should go back to college if the NFL didn’t deem him ready for the show. (NCAA rules prohibit him from doing so anyway; he declared for the draft and signed with an agent).
But what about the fact that these players, who become millionaires, are still students?
Schools are working to provide resources for these athletes so they can get advice on what to do with their wealth, so that they don’t spend it irresponsibly. Which is not to assume all of them would; it goes without saying this money could greatly benefit an athlete who grew up in poverty and change the trajectory for his/her family.
But Paulsen says he worries about the “student” side of “student-athlete” when we start talking about millions upon millions of dollars and students transferring to whichever school offers them the most. Sometimes credits don’t transfer; sometimes players could feel pressure to fulfill their NIL commitments over their studies, when the stakes are that high.
At a young age, these players are under an unprecedented amount of pressure, from their coach, from their family, from their financial adviser, from social media, from broadcast exposure, from stakeholders, from the tens of millions of people who can now legally bet on them.
“Players should be able to leave bad situations, absolutely, and I certainly support players’ autonomy and chasing financial benefit from their athletic talents,” Paulsen said. “But if we’re going to call them student athletes, we should have some emphasis on the student part of that too. Some of these rules that are helping the athlete are hurting the student.”
One of those rules, he says, is the transfer portal. But in addition to harming the students’ academic careers, experts say this also takes a toll on teams and fans of those teams.
Take Nico Iamaleava for example. The star quarterback abruptly parted ways with Tennessee over an alleged compensation dispute with the school’s collective. He demanded an NIL readjustment to $4 million to keep playing for the Vols, and when they said no, he transferred to UCLA, though it’s unclear if they met his demands.
The exit shocked his teammates in Knoxville, with one of his receivers and defensive backs, Boo Carter, telling reporters, “He left his brothers behind.”
But the new pay-to-play system does also beg the question of school loyalty, not just for the players, but the fans too.
Paulsen says roster continuity, players spending all four years playing for one team, has been an endearing feature of sports like women’s college basketball, when you look at the legacies, for example, Caitlin Clark built at the University of Iowa, or Paige Bueckers at the University of Connecticut.
“I do think there’s definitely some extent to which all this player movement can have negative consequences,” he said.
But, some experts doubt fans of teams need to see the same or similar team year to year.
After all, this past NCAA Men’s March Madness Championship between Florida and Houston – the one ESPN’s Smith said featured no madness at all – scored 18.1 million viewers on CBS. That’s up 22% from last year’s championship, and the biggest audience since 2019.
The Final Four games, featuring all No. 1 seeds, ranked as the most-watched games in eight years.
In other words, so far, so good when it comes to college sports fandom.
One thing broadly agreed upon among experts is that competition must remain intact. The Florida-Houston matchup was a nailbiter.
“The biggest thing that would kill sports is if there is no competitive balance,” Hedlund said. “It is known when you have a really great team being a not-so-great team, if the great team probably will win, people don’t want to watch.”
People still appear to be watching. If they stop, one could assume the NCAA would change its course, or it’d be out of all its money too.
Plus, these experts expect regulation soon – possible measures like transfer restrictions, collectively bargained salary caps, conference realignment to avoid concentration, turning athletic departments into LLCs, putting degree completion into bylaws and evening out the number of roster spots, among other rules.
Experts say: be patient, wait for the legal fights to run their course, and wait for the brightest minds in sports – and Congress – to come up with a solution that pleases the players, teams, coaches, schools and fans.
“This is fundamental to the success of sports, so we just need to figure out what rules, what regulations, what governing bodies, how do we facilitate this?” Hedlund said. “We don’t want to ruin sports. That’s what’s at stake here.”
Winkler says it all comes down to the most “hardcore” stakeholders: fans and alumni. If the SEC and Big 10 just ganged up and created their own Premier League and college sports turned into checkbook sports, it could threaten that school pride.
“This year, we definitely saw cracks in the system,” Winkler said. “If the best athletes just go to the top, are [fans] rooting for an inferior product? Are they still going to have that affinity for their school, their team, their degrees, and people that are doing it? This is really going to test that.
“[Schools] have two key pressure points: keep getting a lot of money from TV so you can fund your athletic department, and keep alumni, fans and donors still feeling as engagedThere’s a lot to be worked out in the next several months and probably the next year to really get a boiler plate idea of what the rules and regulations need to be.”
NIL
$1.4 million QB predicted to follow departing coach to college football powerhouse
The college football offseason landscape shifted dramatically this week as one of the nation’s most productive quarterbacks officially signaled his intent to explore new options. This decision comes immediately after a major coaching carousel change in which his longtime mentor left their shared Big 12 Conference program for a prestigious opening in the Big Ten Conference.
The move immediately sparked speculation regarding a potential reunion that could reshape the competitive balance of the upcoming season.
Analysts are already connecting the dots between the veteran signal-caller and his former head coach’s new destination. The quarterback boasts a reputation for delivering in high-pressure fourth-quarter moments and possesses the type of high-floor reliability that championship contenders covet. His entry into the transfer database essentially resets the market for teams in desperate need of a veteran presence under center to stabilize a transition.
Media personalities have wasted little time identifying a frontrunner for his services. The prevailing sentiment suggests that the existing bond between the player and the coaching staff makes one specific landing spot nearly inevitable unless a drastic shift occurs.
This specific transfer recruitment is expected to be swift given the deep ties and the immediate need for a starter to lead the coach’s new program.
Connection between Rocco Becht and Penn State is undeniable
During a recent episode of Josh Pate’s College Football Show, the host addressed the developing situation regarding Iowa State Cyclones quarterback Rocco Becht. The redshirt junior holds a $1.4 million NIL valuation according to On3 and has entered the transfer portal following the departure of his head coach. Pate views the link to the Penn State Nittany Lions as logical, given the recent hiring of Iowa State Cyclones head coach Matt Campbell in Happy Valley.
“Rocco Becht is in the portal. This is not a shock,” Pate said. “He is a Matt Campbell guy. Campbell goes to Penn State, quarterback goes in the portal. You’ve got to think Penn State’s going to play a major factor here.”

Becht leaves Ames as one of the most decorated passers in school history. He accumulated over 9,200 career passing yards and 64 touchdowns while winning 26 games as a starter. His 2025 campaign was hampered by a shoulder injury that required offseason surgery. He still managed to throw for 2,584 yards despite the physical setback. Pate emphasized the mental attributes that make Becht an attractive target for the Nittany Lions.
“He is an excellent player in fourth-quarter moments,” Pate stated. “If you add Rocco Becht there, there is no crash-and-burn season unless he gets hurt. So you get a high floor, but a very next-level mentality too. He kind of thinks more like an NFL guy.”
Forever A Cyclone❤️🌪️🌪️❤️ pic.twitter.com/chHf7fjh0j
— Rocco Becht (@RoccoBecht) December 20, 2025
The transition would be seamless for Becht. He would reunite with Campbell as well as offensive coordinator Taylor Mouser and quarterbacks coach Jake Waters. This familiarity is crucial as Becht rehabilitates his shoulder ahead of the 2026 season.
“He’s a coach’s kid and a friend of the program, Anthony Becht, by the way,” Pate added. “I would say Penn State (is the leader) until otherwise noted there.”
The NCAA Transfer Portal officially opens for all players to enter on Jan. 2.
Read more on College Football HQ
NIL
Only one college football coaching hire earned an A+ grade
The 2025 college football coaching carousel is one for the history books — and it’s not even over yet! As of late December, 30 FBS college football teams have hired new head coaches for the 2026 season, including six from the SEC and several more from the other power conferences.
Now that almost all of the jobs have been filled, ESPN writer Bill Connelly took the time to grade each and every hire made by an FBS program, assigning anywhere from an A+ to a C — a fairly friendly scale, even to the No. 30 hire on the list, which we won’t spoil. You can view the whole thing right here.
In Mr. Connelly’s seminar on How To Properly Conduct A Coaching Search, A’s were aplenty as eight students (meaning: FBS schools) earned an A or better in his book for the hire of their new head football coach. Those are the following…
Eight coaches earn an A grade
*Alphabatized by school
Jim Mora | Colorado St.
Jon Sumrall | Florida
Mark Carney | Kent St.
Lane Kiffin | LSU
Charles Huff | Memphis
Eric Morris | Oklahoma State
Matt Campbell | Penn St.
James Franklin | Virginia Tech
That list represents several of the biggest hires of the 2025 college football coaching cycles but also has a couple of underrated names as well. Plus, Kentucky’s Will Stein and UCLA’s Bob Chesney were mentioned as hires on the A-/B+ cusp. The one that earned an A+ grade, though? Perhaps you guessed, but it was Lane Kiffin picked as the prized sea bass.

“We won’t overthink this one,” Connelly wrote on the LSU hire of Lane Kiffin away from Ole Miss, noting that the process was certainly over-dramatic. “But in his past nine years as a head coach, he has won double-digit games six times and he engineered the Rebels’ best three-year run in 60-plus years. He checks almost every box for a school that can afford to hire a guy who checks lots of boxes.”
The LSU coaching transition featured a dispute and eventual promised payout of a $50+ million buyout to Brian Kelly, then included the public interference of the Louisiana Governor, the firing of the LSU athletic director and the offer of a massive contract to Lane Kiffin to poach him from an SEC rival. Yet, with the dust still settling, the Tigers appear set up to go for glory in the latter half of the 2020s.
Per ESPN and Bill Connelly, Lane Kiffin is the No. 1 hire of the college football season.
More on College Football HQ
NIL
USC-Notre Dame Rivalry The Latest Casualty Of Modern College Football
The Battle For The Jeweled Shillelagh is no more.
The slow death of beloved traditions in college football continues, as another all-time rivalry has gone the way of the dinosaurs.
The Notre Dame Fighting Irish and USC Trojans have played each other every year since 1946 (except for the COVID year in 2020), but it appears that meeting will no longer be an annual or even a semiregular one.
A lot of blame has been thrown back and forth on social media regarding who is at fault here, with USC fans saying Notre Dame is scared to play them, while Irish fans think the Trojans are trying to punish the Irish for not being in a conference and trying to “skate by” on making their own schedule.
Regardless of who is actually at fault, this one still stings all the same.
USC and Notre Dame have given us some of the most memorable games of all-time, with the “Bush Push” of 2005 being one of the most iconic games of this century. The two programs are also some of the most tradition-rich in college sports, so the fact that they haven’t renewed their rivalry is a tough pill to swallow.
This has been rumored for some time, but now that it’s finally happened, it just represents another death knell in our once beautiful sport.
NIL, an unregulated transfer portal, an ever-expanding playoff system, and even the death of bowl season. They’re all crushing the traditions that make college football so unique.
The Trojans and the Irish ending their storied matchup isn’t the only casualty of the new era of college football, it’s just the latest.
The Big Ten sacrificed great regional rivalries for a budding superconference — giving us their disgraceful “Rivalry Series” in the process — and it looks like the Battle For The Jeweled Shillelagh is their next victim.
The more this sport succumbs to its lust for a paycheck, the more I’m considering taking up hiking on Saturdays in the fall, or, at the very least watching the FCS.
At least that league hasn’t been perverted by the almighty dollar yet.
NIL
LaNorris Sellers returning to South Carolina: What it means for Shane Beamer, Gamecocks
The metrics — near the bottom of the SEC in as many categories as you could count — were enough to make your stomach churn and there was nothing available over-the-counter to aid Shane Beamer and his team’s recovery.
After flying home from a road loss to Ole Miss earlier this season, South Carolina’s fifth-year coach severed ties with offensive coordinator Mike Shula, signaling change that commenced a string of events highlighted this month by the arrival of Kendal Briles as the Gamecocks’ new offensive director, two additional staffers and LaNorris Sellers’ pivotal return at quarterback.
Sellers announced Monday he was “running it back” with the Gamecocks, putting an end to questions there were other programs in the mix.
With Beamer’s potential tenure-defining decision, the Briles-Sellers pairing means South Carolina is scheduled to press the issue offensively for the first time since the Steve Spurrier era, the height of the program’s success. And with the ink finally drying on Sellers’ updated terms, the Gamecocks’ offseason outlook is considerably more positive than it looked after the season ended with a disheartening loss to Clemson that slapped South Carolina with a 4-8 final record to end a season that began with so much hope.
“This job is not for on-the-job training,” Beamer said on his OC hire this month. “When you talk about someone that has done it in this league and done it in other conferences at a high level, has done it with multiple personnel, different styles of quarterbacks, it’s really impressive. Offensively, explosive, wants to run the ball.
“Go back in 2021-2022, his offense in Arkansas was one of three offenses in the entire nation that averaged over 230 yards a game, rushing and passing. They protect the quarterback, which we need to do a better job of. We need to do a better job of protecting the football and being explosive, and he certainly can do that.”
For teams in schematic transition like the Gamecocks, figuring out the quarterback situation was the first step in getting the ball rolling toward putting together an early two-deep and determining where else this program needed help in the talent department.
Behind Sellers’ decision to stay
Multiple sources told CBS Sports during Sellers’ conversations with South Carolina about re-signing that the quarterback’s return would impact roster construction and how this team looks in 2026. Sellers isn’t the type to give ultimatums, but he at least needed to know who he would be working alongside next fall and what the plan was for the offensive line and strengthening that unit moving forward.
There was significant worry, at least from inside the program, that the Palmetto State native could leave this cycle for another program. During the negotiation process, Sellers wanted assurances — more than fair for a player who was sacked 42 times as a sophomore and would’ve likely been a first-round pick in April had South Carolina not been historically bad offensively this season.
Beamer needed to get his offensive coordinator hire right, plain and simple. Sellers could have tested the market. At the end of the season, it was believed by national sources that Sellers had three options: Stay, go pro, or transfer.
Beamer said last week that conversations between Sellers and Briles were positive and he felt strongly about the return of his top offensive player despite nothing being finalized in terms of an NIL and revenue share-based contract until now. Sellers’ decision to stay put for next season reset the quarterback transfer market, giving way to players like Florida’s D.J. Lagway and Nebraska’s Dylan Raiola making themselves available this cycle, among others.
Figures will not be released, but CBS Sports was told through a source that Sellers’ 2026 contract far exceeds his previous deal, which was $1.7 million for 2025.
Last summer, Sellers’ father told The Athletic that his son fetched an NIL offer from an interested team worth $8 million for two years. That matched the reported figure ex-Tulane signal caller Darian Mensah agreed to at Duke. This offer surfaced after Sellers became just the third freshman in FBS history to throw for 2,500 yards and rush for 500 yards, joining Johnny Manziel and Jalen Hurts.
“He was offered all kinds of crazy numbers,” Norris Sellers said in May 2025. “I told him he could say, ‘I’m gonna stay or I’m gonna go.’ By my two cents: It was to get into college on a scholarship, play ball, get our degree and go on about our business. This NIL deal came later. We didn’t come here to make money. We came here to get our education, play ball. And with schools calling, we’re not gonna jump ship because they’re offering more than what we’re getting. If it ain’t broke, don’t fix it.
“You’re 19. You don’t need ($8 million). You’re in a great spot. There were several talks, but it never really crossed his mind (to leave). It’s a challenge with colleges offering younger guys that kind of money. Who’s gonna say no to $8 million for two years? They’re gonna be swayed if you don’t have the right people in your corner.”
Since that sizable offer last offseason, CBS Sports has learned Sellers’ family and representation has taken a more “NFL mindset” ahead of his final college season and confidence that he would develop into a Day 1 draft pick for 2027 was the most pressing matter in this decision with terms secondary.
Transformation offensively in Columbia
The Gamecocks endured major decline across several categories this season under the direction of Shula offensively, leading to multiple staff changes from Beamer and the decision to bring an entirely new scheme to the program under Briles.
The historic regression in 2025 offensively nearly cost Beamer his job. Reported to be among the initial candidates for the Virginia Tech vacancy from sources at both programs, Beamer reaffirmed his commitment to South Carolina and called the Gamecocks his “dream job” before saying he planned on sticking around to help the program get things back on track.
After the loss in Oxford against Ole Miss dropped South Carolina to 3-6, the belief from sources inside the program was Beamer would get the remainder of the season and the first half of the 2026 campaign before being evaluated as long as significant changes were made offensively. Part of that was due to Beamer’s raise and extension signed last January that raised his buyout by nearly $20 million.
Athletic director Jeremiah Donati confirmed Beamer’s safety a few weeks later prior to the finale against Clemson. The slate’s been wiped clean for Briles, who brought offensive line coach Randy Clements with him from TCU and had a say in signing off on the hire of Penn State’s Stan Drayton as South Carolina’s new running backs coach.
Even marginal improvements should mean the Gamecocks are a bowl-team again in 2026, at minimum, which should increase the runway for Beamer after moving to a nine-game conference schedule. Negative factors like bad offensive line development, head-scratching third-down decisions and seemingly no sense of game flow snap to snap should be behind South Carolina since Beamer made on-field results with these new additions as a priority.
Sellers is close with Appalachian State coach Dowell Loggains, who called plays during the quarterback’s first two seasons on campus after coming over from Arkansas. That included Sellers’ redshirt year in 2023 when he was the understudy of Spencer Rattler, whose 19 touchdown passes that season is the most in a single campaign at South Carolina since Jake Bentley’s 27 in 2018. Loggains and Briles previously worked under Sam Pittman with the Razorbacks where K.J. Jefferson was a successful multi-year starter behind center.
Sellers is an ideal fit for Briles’ scheme and almost a carbon copy of Jefferson from a size standpoint, albeit a bit more lean. The expectation is South Carolina’s 2026 attack will mirror much of how Arkansas looked in 2022 when the Razorbacks finished second in the SEC in rushing with much of that total going through their quarterback in Briles’ third season as OC.
At his best, Sellers would be a more polished and physically-gifted version of Jefferson under Briles, but that will depend on how quickly he familiarizes himself with the scheme and where to go with the football.
Too often during the 2025 season, Sellers looked unsure of himself from the pocket and lacked confidence, perhaps a product of Shula’s pro-style, overly-complicated ideas. When Sellers was able to freelance somewhat under Loggains in 2024, he was one of college football’s most prolific playmakers over the second half of the season and nearly led the Gamecocks to their first playoff appearance.
Briles noticed those abilities on film before moving his family from Texas to South Carolina, he said.
“I’m not going to go out there and ask him to do something he’s not great at, so we’re going to build the offense around him and the rest of the personnel and do the things that he’s really good at,” Briles said during his introductory press conference. “So we want him to be comfortable. He’s out there with people running full speed at him, probably in a bad attitude, and trying to get after him. So we’re going to do the things that he feels really comfortable with, and I’m excited to work with him. He seems like a great kid.”
***
One aspect of Sellers’ game that was significantly hampered this season by play-calling and scheme was his prowess as a run-threat. He was hand-cuffed by Shula’s directives and painted as a pocket-passer when Sellers was not comfortable in that role. Processing was a struggle at times, this coming after South Carolina’s former OC said during the spring his plan for Sellers was to enhance his abilities as a runner while keeping him upright.
Sellers finished second on the team in rushing with 166 carries for 674 yards and seven touchdowns as a first-year starter in 2024 compared to 270 yards and five scores this season, more than half of that production coming in wins over Kentucky and Coastal Carolina.
Getting back to what Sellers does best — gutting opposing defenses with his arm and legs — is paramount for Briles and this new-look scheme to find success.
The following statistical projection was provided to CBS Sports by Matrix Analytical, an analytics company that has assisted in several coaching searches around college football this cycle through the use of data models, statistical projections and measurable efficiencies.
Matrix Analytical
Offensive PPA (Predicted Points Added) is a per play statistic, commonly used in determining overall success rate for play-callers. A positive PPA means the play improved the team’s scoring chances and is a measure of points added (or lost) on each play compared to the predicted value. These categories from a unit-wide standpoint are expected to significantly rise under Briles for the Gamecocks as well as this team’s passing game situation.
Most assume the Air Raid is pass-heavy, but it’s moreso dependent on personnel and Briles’ interpretation of this offense does not mean the Gamecocks are going to throw it 40 times a game. It’s different, obviously, from Lane Kiffin’s run-to-set-up-pass spread he perfected at Ole Miss, but it still flows through the quarterback’s decision-making ability and Briles will have a proven, mobile player back there setting things up.
Sellers should have confidence in what South Carolina returns from its wideout room, too. While no announcement has been made, multiple sources tell CBS Sports top-threat Nyck Harbor (30 catches, 618 yards, six TDs) is expected to re-sign and the Gamecocks are in good hands with Vandrevius Jacobs, Jayden Sellers and Donovan Murph, too.
For the most part, Briles’ offense from a wideout standpoint is not sum-of-its-parts based like we’ve seen in recent years at South Carolina, sans former first-rounder Xavier Legette. Each of the past two seasons at TCU and going back to Briles’ tenure at Arkansas, there were three, clear go-to players at the position with targets, catches, yards and touchdowns essentially revolving around three players. He utilizes the tight end as well and Brady Hunt is back for the Gamecocks.
Wide receiver is one position group where the Gamecocks would like to add a ‘high-end’ weapon in the transfer portal to accompany the rest of what’s returning under assistant coach Mike Furrey, who called plays during three games this season as interim OC following Shula’s firing.
***
Peering deeper into the additions of Clements and Drayton, that duo could be more consequential than the Briles signing for the Gamecocks. Clements comes to South Carolina widely-regarded as top-tier considering Beamer’s decision to push interim offensive line coach Shawn Elliott back to his original tight ends spot.
With more than two decades of college experience at the line of scrimmage, Clements helped usher the most remarkable era in Baylor history during Art Briles’ tenure as coach as the leader up front for the Bears. Clements was the offensive line coach and run game coordinator during three straight double-digit win seasons from 2013-15 and later joined Briles for one year at Houston in 2018 before assisting Kiffin at Ole Miss in 2020 and Mack Brown at North Carolina thereafter.
Drayton helped develop developed Ezekiel Elliott and J.K. Dobbins at Ohio State, where he coached units that ranked No. 1 in Rush Success Rate and No. 1 in Power Success, via Matrix Analytical’s metrics. Drayton, who worked at Mississippi State with Beamer in 2004, spent this season at Penn State. Nittany Lions running back Kaytron Allen and Nicholas Singleton combined for 1,852 yards and 28 touchdowns on the ground.
Drayton’s brief stay at Penn State came after a three-year, unsuccessful tenure as Temple’s head coach. Speaking with those inside the industry for background on this story, the blame was placed elsewhere on Drayton’s run-game imbalance and overall struggles with the Owls.
“That data is misleading,” one source said. “(Those) issues were program-wide resource constraints, not coaching deficiency.”
Where Clements and Drayton should bring the most substantial, immediate help is protecting Sellers and generating some semblance of discipline in the run game. South Carolina’s rushing offense ranked 120th this season at 111.9 yards per game, second-worst among Power programs in third-down conversion rate (31.8%) and 133rd in total sacks allowed (43).
Beamer’s confidence level draws Brian Kelly parallels
Here’s the thing about Beamer: no one knows this program better or is more confident the 2026 campaign will look nothing like the warts of this past season. His recent bold declaration that South Carolina would be a playoff team is gutsy considering the financial impact drops considerably when it’s time for Donati to re-evaluate and assess around this time next year.
“I hate that we’ve gone through this,” Beamer said after South Carolina’s 28-14 loss to Clemson to end November. “I hate it for the seniors that don’t come back. But I can one billion percent promise you this. When we have a hell of a season in 2026 and when I’m doing this press conference after the Clemson game next year and we finished a regular season because of the success that we’re going to have next season, I know we will.
“We’re going to look back at this season and say, ‘it sucked going through it, but because of what we went through in ’25, it led us to what we just did in ’26.'”
To Beamer’s credit and moreso his point despite a 4-8 finish, this was a team that nearly knocked off several elite opponents this season despite anemic numbers offensively. The Gamecocks led fourth-ranked Alabama as a three-touchdown underdog late in the fourth quarter before Germie Bernard’s two touchdowns in the final 2.5 minutes gave the Crimson Tide a 29-22 victory and torched Texas A&M for 30 first-half points on the road before losing in historic letdown fashion.
In all, South Carolina went 0-4 against four playoff teams with an average margin of loss at 10.7 points per game.
Beamer’s guarantee is similar to what former LSU coach Brian Kelly said last November when he guaranteed the Tigers would reach the national championship game in 2025 after his regular-season finale win against Oklahoma. Like Beamer’s Gamecocks, LSU was a preseason top-15 team with playoff aspirations before failing to meet expectations and finishing unranked.
“We’re taking receipts and we’ll see you at the national championship (in 2025),” Kelly said, unknowingly scripting his eulogy that would come to fruition in October after the Tigers pulled the plug on his tenure.
Beamer’s name will be near the top of most preseason hot-seat lists next summer, though the situation at South Carolina is more akin to turning the knob on the thermostat compared to the three-alarm fire that was unfolding in Baton Rouge early this season following LSU’s loss to Ole Miss.
The Tigers exhausted resources and went all-in on a portal-infused roster after re-signing its star quarterback, Garrett Nussmeier, which is exactly the plan for the Gamecocks with Sellers in tow when the free-agency window officially opens on Jan. 2.
Balance in transfer portal
This is the second pivotal transfer cycle for Darren Uscher, South Carolina’s director of player personnel and recruiting who was hired last summer. He’s tasked with ensuring the salary numbers for next year’s roster fit relative to NIL/revenue share standards and establish first observations on potential portal targets that may assist the team.
The Gamecocks’ 2025 portal class was ranked 15th overall by 247Sports, but didn’t include as many impactful players as the previous group, which featured former SEC Defensive Player of the Year Kyle Kennard, running back Rocket Sanders and linebacker Demetrius Knight.
Beamer said last week while he hadn’t given player deadlines on making a decision on next season following exit meetings, he reiterated his desire for knowing “ASAP” and the program would not “sit around and wait forever” on yes or no’s with the portal opening next month.
In other words, the Gamecocks are trying to figure out how much money they need to earmark for retention and the balance of what’s going toward a new crop of signees from the transfer market. Beamer’s plan is to attack portal where he deems fit with difference-makers. Depth is built through South Carolina’s already-established roster.
“It’s not like we need to go outside (and get) 40 portal guys and flip this roster,” Beamer said earlier this season. “We don’t.”
While the Gamecocks need reinforcements on Briles’ side of the football, the defense loses a significant portion of its production as well, including several starters in the secondary. Safety Jalen Kilgore and cornerback Brandon Cisse both have declared for the NFL Draft as potential first-rounders and there are other positions of need there, notably edge and linebacker.
South Carolina’s play defensively this season under Clayton White gave the Gamecocks a fighting chance in several games despite the offense’s dreadful numbers. South Carolina led the SEC in takeaways and ranked fifth in red zone defense, accolades that went relatively unnoticed considering the unfortunate spotlight elsewhere.
If Beamer and his recruiting staff can fill a few notable holes in the roster, it’s going to make the situation much more conducive to success for Sellers and his three new coaches.
NIL
Alabama Football Player Uses NIL Money to Give Tuscaloosa Kids a Brighter Christmas
TUSCALOOSA, Ala. — On Monday, December 22, Brailsford — the starting center for the Alabama Crimson Tide — hosted a Holiday Shopping event at the Target on 13th Avenue East in Tuscaloosa. Using his own NIL money, Brailsford treated ten children from underserved communities to a Christmas shopping spree, giving each child a gift card to shop for themselves.
“I really wanna make their day,” Brailsford said. “I mean, that’s what this is really about for me.”
The children moved eagerly through the aisles, selecting toys and gifts while checking items off their Christmas lists.
Brailsford said the event was funded entirely through his own NIL earnings.
The sophomore has already made an impact on the field this season, earning SEC Offensive Lineman of the Week honors multiple times. Off the field, he said giving back has always been important to him.
Adopted as a baby, Brailsford said he grew up with enough, even if his family did not have much.
“We didn’t necessarily have a lot, but we had enough,” he said. “Being able to give back to kids that don’t always have that opportunity at Christmas is something special to me.”
Brailsford is currently studying social work and said he hopes to work with children after school in the future.
“I really want to be able to get into that field and help kids in any way I can,” he said.
While he continues to gain recognition on the football field, Brailsford said moments like the holiday shopping event are just as meaningful.
“I feel like I’m good at helping people,” he said. “That’s something that fulfills me. It’s my purpose in a way.”
For the children involved, the shopping trip was more than just receiving gifts. It was an experience shared with a role model who hopes to continue giving back long after the holidays are over.
NIL
College Football Playoff team has ‘significant interest’ in 4,000-yard QB
Indiana’s rise from perennial Big Ten bottom feeders into national title contenders has been one of college football’s most compelling stories in 2025.
Under second-year head coach Curt Cignetti, the Hoosiers finished the regular season undefeated at 13-0, captured the program’s first Big Ten title since 1967, and earned the No. 1 seed in the College Football Playoff.
Quarterback Fernando Mendoza capped the breakthrough season by winning the school’s first-ever Heisman Trophy, throwing for 2,980 yards with 33 touchdown passes and a 71.5% completion rate that helped propel Indiana into national contention.
That success now intersects with a separate transfer-cycle storyline: North Texas quarterback Drew Mestemaker, the FBS passing leader (4,129 yards, 31 touchdowns, 70.2% completion rate), is likely to enter the transfer portal when the window opens in January.
On a December 19 episode of “College Football Insiders,” CBS Sports’ Chris Hummer connected the dots.
“He can be somebody you can build your program around for multiple years,” Hummer said. “I’ve heard the same about Indiana. I think they do have a significant interest in Drew Mestemaker, and I think he would be a really good fit for their system.”

Mestemaker is a former walk-on who emerged as the nation’s passing leader this season as a redshirt freshman, posting multiple 300-yard performances and a 608-yard outing in North Texas’ 54–20 win over Charlotte, a game that set single-game passing yardage records for both the school and the American Athletic Conference.
His breakout year earned him the Burlsworth Trophy, American Athletic Conference Offensive Player of the Year honors, and first-team All-American recognition.
There are clear reasons the fit is being discussed publicly.
Indiana has demonstrated a clear willingness to use transfers to accelerate competitiveness, most notably with Kurtis Rourke’s arrival as a graduate transfer in 2024, followed by Mendoza’s move from Cal.
Both quarterbacks produced elite statistical seasons that propelled the Hoosiers to winning campaigns.
If Mendoza ultimately declares for the 2026 NFL Draft, which is widely expected, Indiana would need either an internal successor or a portal option who can step in at Power-5 level speed.
Mestemaker’s profile checks several boxes: production, track record under a pro-style system, and remaining eligibility.
Read More at College Football HQ
- SEC program listed as highest-valued college football team with $1.4 billion valuation
- Major college football head coach denies receiving offer for Michigan job
- $5 million quarterback market predicted amid transfer portal frenzy
- ESPN silent after celebrity guest picker misses College GameDay
-
Motorsports2 weeks agoSoundGear Named Entitlement Sponsor of Spears CARS Tour Southwest Opener
-
Rec Sports3 weeks agoBlack Bear Revises Recording Policies After Rulebook Language Surfaces via Lever
-
Motorsports2 weeks agoDonny Schatz finds new home for 2026, inks full-time deal with CJB Motorsports – InForum
-
Rec Sports2 weeks agoHow Donald Trump became FIFA’s ‘soccer president’ long before World Cup draw
-
Rec Sports2 weeks agoDavid Blitzer, Harris Blitzer Sports & Entertainment
-
Motorsports2 weeks agoJR Motorsports Confirms Death Of NASCAR Veteran Michael Annett At Age 39
-
Sports2 weeks ago
Elliot and Thuotte Highlight Men’s Indoor Track and Field Season Opener
-
Motorsports2 weeks agoRick Ware Racing switching to Chevrolet for 2026
-
Sports2 weeks ago
West Fargo volleyball coach Kelsey Titus resigns after four seasons – InForum
-
Sports2 weeks agoTemple Begins Indoor Track & Field Season at UPenn This Weekend





