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AFC Bournemouth entered this week’s The Soccer Tournament (TST) to elevate its U.S. presence ahead of the Premier League Summer Series next month, and one of its minority investors, Ryan Sports Ventures, saw an opportunity to highlight some of its other investments at the same time.

All AFC Bournemouth’s players for the seven-a-side competition wore Playermaker sensors on their cleats to track passing, shooting, possession and running data. Some of that data was then presented on the ESPN broadcast via another RSV portfolio company, Tagboard. A shoppable QR code was included in the graphics, leading to a few purchases.

There was an activation in which fans could face off against the players in a fastest shot competition using PlayerMaker. Also, the hosts of the Men in Blazers-operated channel Give N Go were on site to capture social content and take their own kicks.

“We’ve been trying to grow the U.S. fan base for the club, and so we just thought this was a perfect vehicle to do that, and then as we were bringing it, I thought, ‘What better way than to get our other portfolio companies involved?’” said Paul Hourigan, a partner at Ryan Sports Ventures and assistant coach for AFC Bournemouth’s TST team.

The plan to show the goal-scoring shot speed fizzled when AFC Bournemouth’s only goal in its ESPN-televised opener was a chip shot traveling only 31 miles per hour, “but that’s live TV,” joked Hourigan.

One of AFC Bournemouth’s other assistant coaches for TST is Jozy Altidore, the longtime USMNT striker who now owns a tech-forward training facility Sogility and brought some of his company’s tools to the tournament. Altidore was connected to the club through his friendship with Hollywood star Michael B. Jordan, a co-investor in AFC Bournemouth through the Black Knight Football Club holding company.

AFC Bournemouth lost its first two matches of the TST to Pat McAfee’s The CONCAFA Soccer Club and the Wrexham Red Dragons. Its third and likely final match is this evening against Real Athletico.

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SAVE $40: As of June 6, the Fitbit Charge 6 is on sale for $119.95 at Amazon. That’s 25% off its list price of $159.95.

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Credit: Fitbit

Fitbit Charge 6

$119.95 at Amazon
$159.95 Save $40.00

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Amazon has offered a number of impressive Fitbit deals lately, including a very nice discount on the Fitbit Charge 6.

The Fitbit Charge 6 is currently listed for $119.95. That’s a 25% discount from its list price of $159.95 and as a sweet little bonus, your purchase also comes with a two-month Audible Premium Plus free trial. Keep in mind that this only applies to new customers.

SEE ALSO: The Samsung Galaxy Watch FE is back to its best-ever price at Amazon

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In our comparison of Fitbit vs. Apple Watch, writer RJ Andersen said the Fitbit Charge 6 “packs a powerful punch into a tiny device — including health and fitness tracking, sleep tracking, built-in GPS, and more — while boasting a great battery life and a solid price tag.”

Don’t miss out on this limited-time deal on the Fitbit Charge 6 at Amazon.

Amazon has quite a few Fitbit models on sale right now. To see all of the available discounted models, check out our breakdown of Fitbit deals.

The best deals this week, hand-picked by Mashable’s team of experts

The esports market is witnessing an exceptional surge, fueled by rising digital engagement, competitive gaming popularity, and the integration of advanced streaming technologies. As of 2024, the market reached a value of USD 2.09 Billion, and with a promising CAGR of 16.40%, it is expected to achieve USD 9.54 Billion by 2034. This article provides a comprehensive view of the esports market, covering market overview, size, trends, opportunities, segmentation, growth, forecast, and key competitors.

Esports, or electronic sports, refers to organized competitive video gaming, typically between professional players, individually or as teams. The ecosystem includes live-streamed competitions, professional tournaments, and a global fanbase accessing content via platforms like Twitch, YouTube, and Facebook Gaming. With the rising mainstream adoption of gaming, esports has transformed into a legitimate spectator sport, similar to traditional sports leagues. Increasing investments, high internet penetration, and mobile gaming popularity are helping reshape entertainment globally, particularly among Gen Z and millennials.

Esports Market Size

The esports market has entered an era of explosive financial momentum. In 2024, the industry reached a remarkable valuation of USD 2.09 Billion, reflecting its rapid transformation from underground gaming communities to a globally celebrated entertainment sector. The increase in viewership, both live and on-demand, has become a major driver for this financial upsurge. Esports now rivals traditional sports in terms of audience engagement and brand sponsorship potential, attracting millions of dedicated fans across platforms like YouTube, Twitch, and Facebook Gaming.

Esports monetization is now diverse, ranging from sponsorships and advertising to merchandise, tickets, and media rights. Big brands are pouring in capital, seeing esports as a prime advertising opportunity, especially among millennials and Gen Z consumers. Additionally, as game developers increasingly structure titles around competitive play, tournaments, and leagues, revenue potential continues to expand.

This industry has grown more sophisticated, with better infrastructure, enhanced game streaming tech, and localized content creation boosting market penetration. With the help of strategic investments and rising global digitalization, the esports market size is not just expanding-it’s exploding. As esports events continue to break attendance and viewership records, this size is just the tip of the iceberg.

Get a Free Sample Report with Table of Contents: https://shorturl.at/cA93A

Esports Market Trends

The esports market is undergoing dynamic shifts that are reshaping how competitive gaming is consumed and monetized. One of the most impactful trends is the rise of mobile esports, especially in Asia Pacific and Latin America, where smartphones are the primary gaming platform. Games like PUBG Mobile and Mobile Legends have created massive esports ecosystems, making mobile the fastest-growing sector in the industry.

Another major trend is the convergence of esports with entertainment and pop culture. From collaborations with musicians and fashion brands to hosting tournaments inside virtual environments like the metaverse, esports is blending gaming with broader cultural experiences. Influencer marketing is also playing a bigger role, with top gamers building huge followings that rival Hollywood celebrities.

Streaming innovation is another game-changer. Viewers today expect interactivity, real-time stats, and multi-camera angles, and platforms like Twitch and YouTube are evolving to meet these demands. Franchise-based leagues are also on the rise, creating sustainable team-based ecosystems similar to the NBA or NFL. Ultimately, these evolving trends are not only enhancing user engagement but also unlocking new revenue streams for publishers, streamers, and sponsors. The esports world isn’t just keeping up with entertainment-it’s redefining it.

Read Full Report with Table of Contents: https://shorturl.at/fSZJA

Esports Market Opportunities and Challenges

The esports market presents robust opportunities such as the expansion into untapped markets in Latin America and the Middle East, the increasing adoption of 5G for real-time gaming, and the growth of mobile esports. However, the industry also faces challenges, including regulatory uncertainty, esports player burnout, and limited infrastructure in emerging economies. Ensuring consistent quality, audience engagement, and security measures for online events will be crucial for sustainable growth.

Esports Market Segmentation

Breakup by Revenue Streaming

Sponsorship

Advertising

Merchandise and Tickets

Game Publisher Fees

Media Rights

Others

Breakup by Streaming Type

Live

On-Demand

Breakup by Gaming Genre

Real-Time Strategy Games

First-Person Shooter Games

Fighting Games

Multiplayer Online Battle Arena Games

Others

Breakup by Region

North America

Europe

Asia Pacific

Latin America

Middle East and Africa

Esports Market Growth

The esports market is in hyper-growth mode, with multiple engines powering its trajectory. Key among them is the growing global viewership base, which has reached hundreds of millions. Esports fans are more digitally connected and brand-loyal than typical sports audiences, making them a goldmine for sponsors and advertisers. The increasing accessibility of games-via PCs, consoles, and mobile-has further democratized participation, attracting amateur players and professional athletes alike.

Institutional investment is another driver. Venture capitalists, tech giants, and even traditional sports franchises are backing esports teams, leagues, and infrastructure projects. Educational institutions are also integrating esports into their curricula, offering degrees and varsity-level tournaments, further fueling grassroots growth.

Esports tournaments now offer multi-million-dollar prize pools, broadcast deals, and sold-out stadium events. This visibility has enabled the creation of sustainable esports ecosystems around top titles like League of Legends, Dota 2, and VALORANT. Furthermore, the increasing professionalism and organization of leagues and teams are creating long-term value for investors.

As governments in countries like South Korea, China, and the U.S. begin to recognize esports as a legitimate industry, the growth is accelerating even more. The global esports boom isn’t slowing-it’s just getting started.

Esports Market Forecast (2025-2034)

The esports market is set to surge forward with unstoppable momentum over the next decade. With an expected CAGR of 16.40%, the global market is projected to skyrocket from USD 2.09 Billion in 2024 to a massive USD 9.54 Billion by 2034. This extraordinary growth reflects the increasing commercialization of esports, its growing integration into mainstream media, and technological innovations like virtual and augmented reality.

By 2034, the esports audience is expected to exceed 700 million people globally, offering unparalleled opportunities for brands, game publishers, and broadcasters. Monetization strategies will become more diverse and data-driven, as AI-powered analytics personalize viewer experiences and optimize content delivery.

Another major component of this forecast is the expansion into emerging markets, particularly across Latin America, the Middle East, and Southeast Asia, where rising internet connectivity and mobile penetration are unlocking new audiences. Cross-platform play and cloud gaming will further remove hardware barriers, allowing more people to engage in esports.

The industry will also benefit from regulatory support and structured governance, which will legitimize esports as a career and institutionalize competitive gaming. With such a robust outlook, esports is not a passing trend-it’s the future of entertainment.

Esports Market Competitor Analysis

The esports market features a competitive landscape with established game developers, tech firms, and emerging esports platforms vying for dominance. These key players are expanding via mergers, acquisitions, and innovation to gain market share and enhance global reach.

Tencent Holdings Ltd – Global giant with major stakes in popular esports titles and streaming services.

Activision Publishing, Inc – Publisher of renowned esports franchises like Call of Duty and Overwatch.

Electronic Arts Inc. – Creator of competitive titles such as FIFA and Apex Legends, widely used in esports leagues.

Gameloft SE – Mobile game developer expanding esports integration into its titles.

Skillz Inc. – Platform connecting mobile game developers and hosting real-money esports tournaments.

Motorsport Games Inc. – Specializes in esports racing games with partnerships in the motorsport industry.

Gfinity PLC – Esports solutions provider offering services across league operations and digital media.

HTC Corporation – Pioneer in virtual reality-based esports experiences and gaming hardware.

FACE IT LIMITED – Competitive platform hosting tournaments and online leagues for various games.

Riot Games, Inc. – Developer of top esports titles like League of Legends and VALORANT.

CAPCOM Co., Ltd. – Famed for titles like Street Fighter, a cornerstone in fighting game tournaments.

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• The Garmin Index Sleep Monitor is rapidly becoming an open secret
• A regional arm of Garmin reportedly released a one-minute video featuring the device
• The video was quickly taken down, but Gadgets & Wearables managed to grab a few screenshots

The fact that Garmin is entering the best sleep tracker race with a new product, said to be called the Garmin Index Sleep Monitor, isn’t news anymore. Several leaks over the last two weeks have all but confirmed the product’s existence. However, this time the leak has apparently come from Garmin itself, as it published – then quickly took down – a video featuring the product. The call is coming from inside the house!

First reported by Gadgets & Wearables, a regional arm of Garmin first posted the video. The report doesn’t mention which region, and as the video has been taken down, we’re unable to work our way back to the YouTube channel that originally posted it.

Strategic partnership to dominate BMPS 2025

In order to represent a bold step in creating a high-performance and innovation-driven esports ecosystem in India, OnePlus has come together with Gods Reign, one of India’s most accomplished esports organizations. With these partnerships, OnePlus aims to strengthen its position in the gaming market while contributing to the growing esports scene in India. They will integrate their latest technology into Gods Reign’s gaming environment.

Gods Reign sight set on BMPS 2025

The collaboration will drive mutual growth through product feedback loops, co-branded activations, and amplified storytelling around Gods Reign’s journey across top-tier Battlegrounds Mobile India (BGMI) tournaments.

Earlier this year, Gods Reign cemented their position as one of India’s top BGMI teams by winning the ESL Snapdragon Pro Series (SPS) Season 6 and taking home INR 50 lakh in prize money.

With the BGMI Pro Series (BMPS) 2025 currently underway, where 96 of the country’s top teams are competing for a massive INR 2 crore prize pool, Gods Reign is driving their training and tournament push with OnePlus’ top-tier gaming technology.

Partnership with OnePlus

The company also plans to involve these teams in its product development process. Players will give feedback on current devices, which will be used to improve performance in real-world gaming conditions. OnePlus is making a statement through this partnership that its devices are battle-tested and gamer-approved, rigorously refined through high-stakes competition.

“This partnership with OnePlus marks a significant milestone for our team. We’re proud to be aligned with a brand that not only understands elite performance but also shares our hunger for innovation and excellence. With Times One’s support, we look forward to creating impactful experiences for our fans and the gaming community,” said Mr. K R Rohith , CEO & Co-Founder, Gods Reign.

The deal was facilitated by Times One, which connects forward-thinking brands with the vibrant esports and gaming audience through strategic collaborations and branded experiences.

“At Times One, we believe in the transformative power of esports as the next big cultural movement. Facilitating this partnership between OnePlus and Gods Reign underscores our mission to bring together premium brands and elite gaming talent. We are thrilled to play a pivotal role in scripting this chapter of India’s gaming evolution,” said Mr Kanishka Singh, Head Gaming Business, Times One.

As per the FICCI-EY Media and Entertainment Industry Report 2025, the number of brands investing in esports is projected to grow from 68 in 2024 to 75 in 2025, while total player participation in tournaments is expected to grow from 2 million to 2.8 million in the same period.

This growth signals a broader shift in how brands are recognizing esports as a credible, high-engagement platform. In this landscape, the partnership between OnePlus and Gods Reign is strategically aligned with where the industry is headed.

For more updates, follow Khel Now Gaming on Facebook, Twitter, and Instagram; download the Khel Now Android App or IOS App and join our community on Telegram & Whatsapp.