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'Not a women's soccer ad'

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'Not a women's soccer ad'

“Their play tells the story,” she said. “It’s my job to shine the spotlight on that…All we have to do is point the camera at such goodness. There’s so many exciting things happening with our players on and off the field. They’re just incredible influencers.”The league’s third annual marketing campaign, called “Just Watch,” which rolled out ahead of kickoff last week, is meant to help with that, according to Julie Haddon, the NWSL’s chief marketing and commercial officer. The lead ad in the campaign is composed of action shots of stars like Olympic standouts Trinity Rodman and Sophia Wilson, reigning NWSL MVP Temwa Chawinga, and Brazilian soccer legend Marta, as well as younger players like Alyssa Thompson and Ally Sentnor.The NWSL selected Latashá for the music and voice-over because of her track record of “knocking down barriers,” Haddon said; according to the NWSL, she was the first woman rapper to distribute her music on the blockchain, and was the first independent artist to auction off “music visuals” at Sotheby’s.Just don’t call it a women’s soccer ad, Haddon said.

Dare you

Players serving as influencers have helped elevate the league on social, where followers increased by 102% and engagement was up 56% last year, she said.Beyond partnering with buzzy brands, Haddon is working to continue positioning the NWSL as a cultural pillar by keeping the spotlight on the players both on and off the pitch. The league recently debuted a docuseries called For the Win: NWSL with Prime Video, one of its broadcast partners, and it brought on photographer Brigitte Lacombe to shoot high-fashion-style shots of the players during media day to show them in a “different light,” Haddon said.“We’re focusing on the game, and it just happens to be played by women,” she told Marketing Brew. “We’re not making a women’s ad. We’re making a soccer ad that is showing the best in the world…but it’s not a women’s soccer ad.”Like Latashá, e.l.f., which is now the presenting sponsor of the NWSL Challenge Cup, has a track record of breaking the status quo in its marketing, Haddon said. And working with Unwell Hydration is already paying off, Haddon said. Earlier this month, Cooper’s audience “showed up in droves” to the Challenge Cup, its annual, single-match game ahead of the season, she told us.

The lifestyle

After 9 million people watched the US Women’s National Soccer Team win a gold medal last year, and with NWSL viewership up almost 300% year over year, it’s probably safe to say people know how to tune into women’s soccer. But without icons like Alex Morgan and Kelley O’Hara playing in the NWSL this season, some might not know who to watch.

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It’s not just the campaign that’s new this season. The NWSL has brought on new sponsors, including e.l.f. Cosmetics and Alex Cooper’s Unwell Hydration. Both brands are popular with Gen Z and other younger consumers, Haddon said, which aligns with her years-long mission to tie the league to culture and lifestyle.

The spot is narrated by hip-hop artist and entrepreneur Latashá and features a reinterpretation of her song “Who I Am.” During the ad, Latashá tells the audience to “watch us move,” “fly,” “break,” “burn,” “rise,” and “rule” over cuts of the players on the pitch. “Just you watch,” she says ahead of the end card.The league is similarly looking to “break some glass as we show up,” Haddon said, adding that Latashá’s narration is meant to be “sort of like a command” for people to engage with the NWSL’s 13th season. The ad is set to run on digital, broadcast, and social channels, and Times Square billboards of players will be on display through April 6.“You’ll see some of the best in our league on the stage they deserve,” Haddon said.Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

NIL

Forget Kiffin — NIL is the real villain here

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I am not an Ole Miss fan… Hail State. So, when Lane Kiffin left for LSU, “ne’er a tear fell.” Most likely, the same could have been said about our Egg Bowl rivals when Dan Mullen left MSU to go coach at Florida in 2017, leaving the Dawgs without a head coach for the TaxSlayer Bowl.

It’s just something about having a winning season that gets our Mississippi coaches snapped up for bigger and better things.

As history has shown us, however, these grandiose positions don’t always pan out. But as luck would have it for these men, the money keeps rolling in thanks to lucrative contracts that payout even when you’re fired.

Life is just not fair!

I guess some of you may be curious as to why I am even bringing up this topic. It’s not like I am any kind of football fanatic or guru.

Sure, I enjoy watching a game now and again, particularly when Mississippi State is having a winning season — I guess you can deduce that it’s not been too often these days — but what little enjoyment I have had in the past is certainly waning. And it seems this Kiffin contract is becoming the nail in the coffin.



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John Calipari Said What? Must-Hear Quote About NIL Era Goes Viral After Arkansas Video

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Arkansas men’s basketball coach John Calipari expressed a desire for the NCAA to adjust its eligibility rules when talking Saturday about aging rosters in the era of NIL and revenue sharing.

Calipari was asked Saturday what he thought about recent upsets including Gonzaga’s Friday blowout of Kentucky, Louisville’s Saturday upset of Indiana and Iowa State’s dominant Saturday win over Purdue.

“There are a lot of older gentlemen with beards playing basketball in college right now,” Calipari answered after the Razorbacks’ 82-58 Saturday win over Fresno State. “There are. So, the one that’s crazy, and the guy comes in, and he’s waving to his kids up in the seats. And you’re like, ‘Wait a minute. The guy’s got two kids. He’s still playing college basketball.’

“Crazy thing. He’s using NIL for his first wife’s alimony, and now he’s still playing college basketball. Are we nuts? So now you have these kinds of games, and these kind of scores.”

Calipari went on to estimate that the Razorbacks will be “one of the three youngest teams in the SEC” this season.

The head coach told reporters that creates mismatches with older teams both on mental and physical levels.

“Last year every team was old in our league. They were old,” Calipari said. “And so now, you’re going to have those kind of things. And you’re also going to have a team, like a Fresno, beat somebody because they’ve got all grad students, seniors, and their average age is 25, and your average age is 19 or 20.

“So, until we fix the eligibility thing, this is what it is.”

Average ages in men’s college basketball have been trending upward for the past decade.

The average age of starters in the Sweet 16 rose from 20.8 to 21.6 between 2019 and 2025, per Lev Akabas of Sportico.

Auburn’s starters had an average age of 23.2, which made the Tigers rotation older than the starting lineups of five NBA teams at the time, per Akabas.

That trend could become even more dramatic if the NCAA considers giving athletes an additional year of eligibility without a redshirt, which The Athletic’s Sam Khan Jr. and Ralph D. Russo reported in October some football and basketball coaches were expecting in the near future.

The NCAA answered with a memo in October stating that current eligibility rules giving athletes five years to play four seasons would remain in place at least through the 2026-27 academic year, per Khan and Russo.



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College Football Playoff Top 25: Final Official 2025 CFP rankings revealed

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The final College Football Playoff rankings have arrived, revealing the 12-team field selected by the committee along with the teams which just missed the cut. As conversation rages on about multiple bubble teams and their case to play into the postseason, the bracket is now set in stone.

The five highest-rated conference champions are guaranteed a spot in the field, but not a first-round bye. The remaining seven bids will be filled by seven at-large qualifiers who can be slotted according to their ranking.

A slight shift from last season’s format, this brings added clarity to the process throughout the season and ensures the top teams will benefit from their resume. Those who finish between 5-12 will participate in the first round, hosted by the higher seed before subsequent rounds are played at traditional bowl sites.

With all the data in, here is how the selection committee ranked the Top 25 teams and their spot in the upcoming 12-team College Football Playoff. Even with everything set, there is sure to be plenty more debate over the decisions.

Indiana finishes the season 13-0, winning its first Big Ten Championship in more than 50 years over Ohio State. For Curt Cignetti’s team, that victory all but sealed the No. 1 overall seed as the only undefeated team left in college football.

Now, they’ll top the College Football Playoff rankings for the first time. This team is firmly in the national title race.

Jeremiah Smith-Ohio State-Ohio State football-Buckeyes
Ohio State WR Jeremiah Smith (Birm/Lettermen Row)

Ohio State suffered a loss in the Big Ten Championship, dropping them to 12-1 on the season. Ryan Day’s team falls from the No. 1 spot it held for most of the season but remains high enough to secure a first-round bye in the College Football Playoff.

Just like last season, they’ll go into the bracket with a loss in their final game before the postseason. Is it time to say, “repeat season?”

Georgia was crowned the SEC Champion after avenging its only loss of the season against Alabama, bringing them to 12-1 in total. Kirby Smart and the Bulldogs will lock up a first-round bye in the College Football Playoff as a result.

Georgia looked dominant in their win over the Crimson Tide. That’s the type of defense that can win you a national championship as Smart looks for his third as head coach.

Texas Tech picked up a second win over BYU this season, helping the Red Raiders lift the Big 12 title at 12-1. Joey McGuire’s team will secure a first-round bye in the College Football Playoff as a result, paving their path forward in the postseason.

Speaking of a defense that’s dominant, Texas Tech has it. Jacob Rodriguez is in the Heisman conversation and he’ll look to add a national title to the Red Raiders trophy case.

Oregon QB Dante Moore
(Ben Lonergan | The Register-Guard | USA TODAY NETWORK via Imagn Images)

Oregon is the top-ranked team which sat idle on conference championship weekend, standing behind their 11-1 record. Dan Lanning and his team will be able to host a first-round matchup as a result of the seeding.

Eugene should be on fire for the College Football Playoff in a couple of weeks. After getting a bye last season, Oregon will go right away in this year’s postseason.

Ole Miss finished 11-1 before head coach Lane Kiffin left for the LSU job, leaving the postseason in flux. Now, Pete Golding leads his team into the College Football Playoff with a chance to host the first round in Oxford, Mississippi.

The Aggies finished 11-1 this season and a loss to Texas kept them out of the SEC Championship. Still, they have made the College Football Playoff for the first time and will get a home game in College Station.

Mike Elko and crew will have a chance to rectify any errors at the end of the regular season. And if they win at home, they’ll take on the defending national champs: Ohio State.

Oklahoma QB John Mateer
Brianna Paciorka | News Sentinel | USA TODAY NETWORK via Imagn Images

Oklahoma finished the regular season 10-2, a good enough mark to keep them safely in the postseason picture. Brent Venables’ team will now host a first-round matchup after seeing the teams behind them playing in championship weekend lose.

Oklahoma gets the spot above Alabama, whom they will play in the first round in Norman. The Sooners beat them in the regular season so it’s officially time for a rematch for the right to play Indiana.

Alabama lost in the SEC Championship, dropping their final record to 10-3 before the selection committee met to rank the Top 25 teams. The Crimson Tide pitched their case behind Kalen DeBoer and argued conference championship weekend as additive.

They weren’t penalized though and DeBoer returns to the College Football Playoff, this time in Crimson colors. They’ll have a chance to get payback against Oklahoma in the first round.

Miami has made its head-to-head case throughout the season against Notre Dame, with the selection committee answering for the movement each week. Mario Cristobal’s team sat idle on conference championship week, but continued to be the center of bubble conversation.

So now, they’ll be in the College Football Playoff for the first time in program history. Because of the conference championship results, the committee ultimately decided to reevaluate the bubble teams and came to the conclusion the Hurricanes were worthy this year.

Notre Dame RB Jeremiyah Love
© Michael Caterina-Imagn Images

The Fighting Irish were the first team left out of the College Football Playoff. Due to their head to head loss against Miami back on August 31st, the committee reevaluated the data as they were pitted against one another Sunday.

Since the rankings dictated both the Hurricanes and Irish were right next to each other, Miami would get the nod due to their win. The Irish won 10 in a row to conclude the year, but they’ll be subject to a high profile bowl game instead of the CFP.

BYU’s loss in the Big 12 title game basically ended any hopes of a College Football Playoff bid this season. The Cougars had to beat Texas Tech in order to get into the bracket.

They were on the outside looking in going into Saturday, so they would’ve needed some sort of miracle in order to land a bid this year. Kalani Sitake’s crew will go into a bowl game at 11-2.

13. Texas
14. Vanderbilt
15. Utah
16. USC
17. Arizona
18. Michigan
19. Virginia
20. Tulane (College Football Playoff No. 11 seed)
21. Houston
22. Georgia Tech
23. Iowa
24. James Madison (College Football Playoff No. 12 seed)
25. North Texas



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Texas Tech lands No. 4 seed, trip to Orange Bowl

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LUBBOCK, Texas – Texas Tech will make its first appearance in the Capital One Orange Bowl on New Year’s Day as the Big 12 champion Red Raiders were announced Sunday as the No. 4 seed in the final College Football Playoff rankings.

The Red Raiders will receive a first-round bye in the College Football Playoff and await the winner of the 5/12 matchup between No. 5 Oregon and No. 12 James Madison. Oregon (11-1) was an at-large selection into the College Football Playoff and will host James Madison (12-1), the champion of the Sun Belt Conference, in the opening round at a date and time to be determined later this afternoon.

Kickoff between the winner of that game and the Red Raiders is slated for 11 a.m. CT on Jan. 1 from Hard Rock Stadium in Miami Gardens. Hard Rock Stadium is also the site of this year’s CFP National Championship Game, which pits the winner of the semifinal matchups at the VRBO Fiesta Bowl and the Chick-fil-A Peach Bowl.

“This has been the goal of this program the entire season – to win the Big 12 title and play in the College Football Playoff,” head coach Joey McGuire said. “To be able to achieve that goal and play in such as prestigious event like the Orange Bowl is an added chapter to the story this team continues to write. We’re thankful to get a first-round bye to be able rest our team and get ready for either a very talented Oregon or James Madison team.”

Texas Tech’s path to the College Football Playoff is one rarely seen in college football season with 12 victories by 20-plus points. The Red Raiders, who improved to 12-1 overall with a 34-7 victory Saturday over previously-No. 11 BYU in the Edward Jones Big 12 Championship, joined the 2018 Alabama team as the only programs in the Associated Press era (since 1936) to record at least 12 wins in a season by 20-plus points prior to the bowl game.

Texas Tech’s second win over BYU this season Saturday secured the Red Raiders’ first Big 12 title and their first outright conference crown since winning the Border Conference in 1955. The win placed Texas Tech in the College Football Playoff for the first time, continuing a memorable season for the Red Raiders, who have already set a new school record with 12 wins behind a stifling defense and a high-scoring offense.

“On behalf of our entire athletics department and university, Texas Tech is excited to make its first appearance in the Capital One Orange Bowl,” Director of Athletics Kirby Hocutt said. “As a former resident of the Miami area, myself, I know Red Raider Nation will enjoy the hospitality and entertainment the Orange Bowl is known for and turn South Beach into West Texas.”

Ticket requests for the Capital One Orange Bowl are now being accepted from Red Raider Club members and current season ticket holders. Due to limited ticket inventory, Texas Tech will allow only eight requested tickets per Red Raider Club account at the $5,000 level or above and then four tickets for all other accounts. As a reminder, College Football Playoff tickets are not guaranteed and will be filled based on Red Raider Club priority points, while tickets remain.

Red Raider Club members and current season tickets holders can submit ticket requests now by logging into their account on TexasTech.com. The Texas Tech Ticket Office will open at 8:30 a.m. Monday and can be reached at 806-742-TECH for any College Football Playoff ticket information.



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Ole Miss QB Trinidad Chambliss Announces Career News Amid College Football Season

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Trinidad Chambliss and the Ole Miss Rebels capped the regular season with a Week 14 win over the Mississippi State Bulldogs. The victory was almost overshadowed by the drama of coach Lane Kiffin leaving for the LSU Tigers vacancy.

However, at 11-1, the Rebels’ national championship hopes are very much alive. ESPN’s FPI gives Ole Miss a 100% chance of making the College Football Playoff.

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Much of the team’s success is tied to Chambliss. He has completed 218-of-333 passes for 3,016 yards, 18 touchdowns, three interceptions and a 157.6 passer rating. He’s also rushed for 470 yards and six touchdowns on 118 carries.

Ole Miss Rebels quarterback Trinidad Chambliss.Petre Thomas-Imagn Images

Ole Miss Rebels quarterback Trinidad Chambliss.Petre Thomas-Imagn Images

The Rebels’ successful season has created numerous name, image and likeness licensing opportunities for the redshirt senior. On Thursday, he teased a new partnership. Chambliss revealed his newest NIL deal with AT&T in a joint Instagram post on Saturday.

Advertisement

“Y’all had eyes on the wrong transfer #ATTInfluencer #ad,” the caption read.





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Trump warns of trouble for college sports in cryptic Truth Social post

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NEWYou can now listen to Fox News articles!

President Donald Trump posted a cryptic message on Truth Social Saturday, expressing concern for the future of college sports. 

“College Sports is in $BIG trouble, just like I said it would be. A judge, with no knowledge or experience, ruled and, rather than fighting, the sports reps FOLDED. Can’t do that,” Trump wrote. 

Trump did not identify the judge or the situation he was referring to. 

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The post comes exactly six months after Judge Claudia Wilken approved a settlement between the NCAA, its most powerful conferences and lawyers representing all Division I athletes. The deal means the NCAA will pay close to $2.8 billion in back damages over the next 10 years to college athletes who competed from 2016 to 2025. The settlement also allows for college programs to pay athletes directly.

Wilken was appointed by former President Bill Clinton in 1993. 

NICK SABAN PRAISES TRUMP’S EXECUTIVE ORDER CRACKING DOWN ON PAY-TO-PLAY IN COLLEGE SPORTS

Trump and Pat Glory

Former President Donald J. Trump, left congratulates Princeton wrestler Pat Glory, right, after Glory won the NCAA wrestling championship at 125 pounds March 18, 2023, in Tulsa, Okla.  (AP Photo/Sue Ogrocki)

During a November interview on “The Pat McAfee Show,” Trump argued that college programs would soon require huge “NFL-type payrolls” to compete and warned that “bad things are going to happen unless they figure this out.”

In July, Trump signed an executive order to set new restrictions on payments to college athletes. The “Saving College Sports” executive order prohibits athletes from receiving pay-to-play payments from third-party sources. 

However, the order does not impose any restrictions on NIL payments to college athletes by third-party sources.

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Trump basketball

President Donald Trump holds a team autographed basketball at a ceremony honoring the 2019 women’s NCAA basketball champion Baylor Lady Bears in the Oval Office at the White House.  (Geoff Burke/USA Today Sports)

It also demands that schools account for preserving resources for the non-revenue sports. 

“The Order provides that any revenue-sharing permitted between universities and collegiate athletes should be implemented in a manner that protects women’s and non-revenue sports,” the order states. 

“The Order requires the preservation and, where possible, expansion of opportunities for scholarships and collegiate athletic competition in women’s and non-revenue sports.” 

Earlier this week, a House vote on the SCORE Act (Student Compensation and Opportunity through Rights and Endorsements), which would regulate NIL deals, was canceled shortly before it was to be brought to the floor.

The White House endorsed the act on Tuesday, but three Republicans, Byron Donalds, R-Fla.; Scott Perry, R-Pa.; and Chip Roy, D-Texas, voted with Democrats not to bring the act to the floor. Democrats have largely opposed the bill, urging members of the House to vote “no.”

The White House added that the act “is a crucial step toward enacting legislation that will preserve and strengthen this institution that is central to American culture and success.” It did not respond to a request for comment regarding Wednesday’s cancellation.

Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.





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