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'Not a women's soccer ad'

“Their play tells the story,” she said. “It’s my job to shine the spotlight on that…All we have to do is point the camera at such goodness. There’s so many exciting things happening with our players on and off the field. They’re just incredible influencers.”The league’s third annual marketing campaign, called “Just Watch,” which rolled […]

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'Not a women's soccer ad'

“Their play tells the story,” she said. “It’s my job to shine the spotlight on that…All we have to do is point the camera at such goodness. There’s so many exciting things happening with our players on and off the field. They’re just incredible influencers.”The league’s third annual marketing campaign, called “Just Watch,” which rolled out ahead of kickoff last week, is meant to help with that, according to Julie Haddon, the NWSL’s chief marketing and commercial officer. The lead ad in the campaign is composed of action shots of stars like Olympic standouts Trinity Rodman and Sophia Wilson, reigning NWSL MVP Temwa Chawinga, and Brazilian soccer legend Marta, as well as younger players like Alyssa Thompson and Ally Sentnor.The NWSL selected Latashá for the music and voice-over because of her track record of “knocking down barriers,” Haddon said; according to the NWSL, she was the first woman rapper to distribute her music on the blockchain, and was the first independent artist to auction off “music visuals” at Sotheby’s.Just don’t call it a women’s soccer ad, Haddon said.

Dare you

Players serving as influencers have helped elevate the league on social, where followers increased by 102% and engagement was up 56% last year, she said.Beyond partnering with buzzy brands, Haddon is working to continue positioning the NWSL as a cultural pillar by keeping the spotlight on the players both on and off the pitch. The league recently debuted a docuseries called For the Win: NWSL with Prime Video, one of its broadcast partners, and it brought on photographer Brigitte Lacombe to shoot high-fashion-style shots of the players during media day to show them in a “different light,” Haddon said.“We’re focusing on the game, and it just happens to be played by women,” she told Marketing Brew. “We’re not making a women’s ad. We’re making a soccer ad that is showing the best in the world…but it’s not a women’s soccer ad.”Like Latashá, e.l.f., which is now the presenting sponsor of the NWSL Challenge Cup, has a track record of breaking the status quo in its marketing, Haddon said. And working with Unwell Hydration is already paying off, Haddon said. Earlier this month, Cooper’s audience “showed up in droves” to the Challenge Cup, its annual, single-match game ahead of the season, she told us.

The lifestyle

After 9 million people watched the US Women’s National Soccer Team win a gold medal last year, and with NWSL viewership up almost 300% year over year, it’s probably safe to say people know how to tune into women’s soccer. But without icons like Alex Morgan and Kelley O’Hara playing in the NWSL this season, some might not know who to watch.

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It’s not just the campaign that’s new this season. The NWSL has brought on new sponsors, including e.l.f. Cosmetics and Alex Cooper’s Unwell Hydration. Both brands are popular with Gen Z and other younger consumers, Haddon said, which aligns with her years-long mission to tie the league to culture and lifestyle.

The spot is narrated by hip-hop artist and entrepreneur Latashá and features a reinterpretation of her song “Who I Am.” During the ad, Latashá tells the audience to “watch us move,” “fly,” “break,” “burn,” “rise,” and “rule” over cuts of the players on the pitch. “Just you watch,” she says ahead of the end card.The league is similarly looking to “break some glass as we show up,” Haddon said, adding that Latashá’s narration is meant to be “sort of like a command” for people to engage with the NWSL’s 13th season. The ad is set to run on digital, broadcast, and social channels, and Times Square billboards of players will be on display through April 6.“You’ll see some of the best in our league on the stage they deserve,” Haddon said.Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

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The lone remaining SEC program without an indoor facility is set to add one

A season of adversity was the storyline for Jeff Lebby’s first season as the head coach in Starkville, and thanks to a special announcement today, the Mississippi State program is the target of some welcome good news. Mississippi State, the only remaining SEC program without an indoor training facility, is set to get one thanks […]

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A season of adversity was the storyline for Jeff Lebby’s first season as the head coach in Starkville, and thanks to a special announcement today, the Mississippi State program is the target of some welcome good news.

Mississippi State, the only remaining SEC program without an indoor training facility, is set to get one thanks to a “trailblazing gift” from Howard Industries.

The new indoor, which will be named in honor of multi-sport alumnus Billy W. Howard, will provide 110,000 square feet of training space for year round development for Bulldogs athletes and will be integrated seamlessly into the daily operations of the adjacently located Leo Seal Jr. Football Complex when the project is finished.

Set to cost $60 million in total, the new project will include new areas to address sports science, and advanced recovery stations in addition to other enhanced support spaces.

Currently, architects and facility planners are completing design concepts and the project is expected to break ground in 2027.

If all goes according to plan, the indoor should open in the summer of 2008, while renovations to the current student athlete spaces at the football complex will then pick up before finishing touches in 2029. Mississippi State’s Bulldog Club is continuing to fundraise to secure full funding for the project.

Head coach Jeff Lebby provided the following statement on the news in the school’s release.

“Words cannot truly express how incredibly grateful we are to Howard Industries and the entire Howard family for making this vision a reality. This new indoor facility will allow us to train more effectively as we compete against the best in the country week in and week out. The development of players, the injury prevention, and recovery components and the ability to prepare for Saturdays regardless of the elements outdoors is going to have tremendous impacts on our program. We are grateful for the investment in Mississippi State football and are working tirelessly to make all Bulldog fans proud.”

The school shared the following video highlighting the Howard family and their story to honor the family that has made this project possible.



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College basketball players out of eligibility are entering the transfer portal — why?

Of the thousands of college basketball players who entered the transfer portal this spring, at least 137 of them stand out because of one thing they’re all lacking: remaining college eligibility. Take star College of Charleston center Ante Brzovic, for example. The Croatian-born big man moved to America in 2020 and enrolled at Division II […]

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Of the thousands of college basketball players who entered the transfer portal this spring, at least 137 of them stand out because of one thing they’re all lacking: remaining college eligibility.

Take star College of Charleston center Ante Brzovic, for example. The Croatian-born big man moved to America in 2020 and enrolled at Division II Southeastern Oklahoma State University. He redshirted his first season when he wasn’t academically eligible because he barely spoke English. He then played in 28 games the following season before transferring to Charleston, where he became a three-year starter and first-team all-conference honoree. That’s four full seasons of NCAA competition — which, under conventional rules, would normally mean Brzovic is out of eligibility.

Instead? Brzovic and his legal team are suing the NCAA for another season of eligibility, after his initial waiver request was denied on April 1. While the case is unlikely to be fully adjudicated before next season, all Brzovic needs to suit up come November is for a judge to grant a temporary restraining order (TRO).

Brzovic’s situation is unique, but his larger strategy — hoping the courts offer relief — is not. More than 10 eligibility lawsuits have been filed against the NCAA since Jan. 1. Other athletes are appealing to the NCAA. Minnesota forward Dawson Garcia averaged a career-best 19.2 points per game last season and is seeking a waiver for his sophomore season, when he left North Carolina early to be closer to family dealing with medical issues. Saint Louis guard Isaiah Swope played his freshman season in DII and, like Brzovic, is seeking another season accordingly. Both Garcia and Swope — and Brzovic, who has drawn interest from high-major programs this offseason, according to his legal team — have the potential to be difference-makers next season, which is why coaches have continued recruiting these players despite their uncertain outcomes.

Now, that’s not to say that all 137 such players are the same. Clemson starters Ian Schieffelin and Jaeden Zackery, for example, both have played four full DI seasons and said on social media they entered the portal only at the advice of their representation — just in case the NCAA loosens its restrictions.

 

But if there’s one thing that most players seeking extra eligibility have in common, it’s the possibility of a hefty payday. Brzovic’s legal team has argued that he stands to earn at least $1 million in NIL next season if deemed eligible, for example. That claim also hits at the general idea tying many of these legal challenges together: Eligibility limits could violate antitrust laws.

“Any rule that limits how long they can play,” said college sports lawyer Mit Winter, “is hurting them economically.”

That’s especially true because there has never been more money in college basketball — in part because of the pending House v. NCAA settlement, which will allow schools to pay players directly for the first time. Potential All-Americans, like Texas Tech forward JT Toppin, stand to make over $3 million next season alone. The going rate for all-conference players, or elite five-star recruits, is easily north of $2 million, according to multiple high-major coaches and general managers who spoke with The Athletic. Even average high-major starters are often looking at seven-figure deals.

Comparatively, the starting point for most G League and overseas contracts is in the five figures.

Though the NCAA has granted several blanket eligibility waivers lately — as it did after the COVID-19 pandemic, for anyone who played during the 2020-21 season — that isn’t usually the governing body’s first option.

Instead, it often takes legal recourse to force the NCAA’s hand. Vanderbilt quarterback Diego Pavia won an injunction against the NCAA in December, which allowed him to recoup a year of DI eligibility for the time he’d spent in junior college. Then the NCAA, while appealing the ruling, granted another blanket waiver — this time, for any players whose eligibility was set to expire in 2024-2025 and who had “competed at a non-NCAA school for one or more years.”

“Candidly,” said Mark Peper, Brzovic’s South Carolina-based lawyer, “I would love for this to open the floodgates.”

Still, the NCAA has not lost all of its eligibility challenges. A Tennessee baseball player and four football players in North Carolina seeking additional eligibility were recently rebuffed in court. In a statement provided to The Athletic, Tim Buckley, the NCAA’s senior vice president of external affairs, referenced the association’s standing efforts to gain relief from lawsuits through federal legislation. “Eligibility rules ensure high school students have the same access to life changing scholarship opportunities that millions of young people had before them,” he said in part, “and only Congress can act to protect these basic rules from these shortsighted legal challenges.”

Could a landmark eligibility alteration be on its way? Earlier this year, the NCAA discussed the possibility of giving college athletes five full seasons of competition instead of four, regardless of situation, in an attempt to clear the system of redshirts and waivers. Some college leaders have voiced concern for possible downsides, such as fewer opportunities for high school recruits — and questioned if the change would actually stop waiver requests and legal challenges. The concept of five seasons in five years hasn’t been recommended for formal review, but it’s a conversation that could pick up again once the House settlement is finalized and would represent another seismic shift to college sports’ infrastructure.


Current NCAA rules state that college athletes have five years to complete four seasons of full competition. (The fifth year is for players who redshirt, either for development or injury reasons.)

But ever since the COVID-19 pandemic, various exceptions and court rulings have whittled away that standard “four-in-five” rule. That began with the “COVID-19 year” of eligibility that allowed stars like Hunter Dickinson, Armando Bacot and Johni Broome to play five seasons of DI ball. Then there’s the Pavia case, which will allow players like Chad Baker-Mazara — who spent a year in juco before starting for Auburn the past two seasons — to suit up again next winter. Baker-Mazara recently announced his transfer to USC.

And that’s only the tip of the eligibility iceberg.

In April, Rutgers football player Jett Elad earned a temporary injunction by playing off Pavia’s ruling. Elad’s college career began in 2019, meaning his NCAA-allowed five-year window should be up. But because he spent one season redshirting, one season at junior college and got back a season for the COVID-19 year, Elad argued he had played only three countable seasons in Division I. A federal judge issued a TRO, making him eligible this fall, despite that technically being Elad’s seventh season of college football. The NCAA has appealed that ruling in another effort to defend its ability to enforce eligibility rules and has until June 6 to file its response.

“The four-year rule now is sort of arbitrary,” Winter said. “Initially, it was the thought that most people go to school for four years, but that’s not always necessarily the case anymore.”

Then there’s Brzovic, arguing his second season at Southeastern was a “lost year” because of language difficulties, mental health struggles and hardships following the pandemic — and therefore, Brzovic’s time at DII shouldn’t count against his four years of eligibility.  He makes a similar argument as the one that Wisconsin cornerback Nyzier Fourqurean used to receive an injunction in February. Fourqurean’s lawsuit is still pending and is also being challenged by the NCAA, but the TRO he received means he’ll be able to suit up for the Badgers this fall.

Additionally, Brzovic’s legal team claims the NCAA’s rigid waiver categories no longer accurately represent the variety of players and backgrounds in DI. Atop that list is there not being any specific waiver for international players, despite them migrating en masse to the United States to play college ball (and reap the benefits of NIL).

Darren Heitner, a Florida-based NIL lawyer who is also part of Brzovic’s legal team, said he’s heard from over 50 players this offseason all wondering how they can secure additional eligibility. Of those players who have reached out, he’s presently working only with a handful whom he believes could qualify for legitimate hardship waivers. Heitner has previously worked with the NCAA on eligibility waivers.

To his point, Tennessee baseball player Alberto Osuna’s motions for additional eligibility were twice denied in court. Four former Duke and North Carolina football players were also denied after challenging the NCAA’s five-year window of eligibility.

As for those hoping for a blanket fifth season? Changes in NCAA policy may not come quickly enough.

“In my conversations with the NCAA,” Heitner said, “all I’ve been led to believe is that they’re just conversations and that there is no draft legislation yet — which means, to me, it’s very unlikely that the class of individuals who are reaching out to me now will be affected by any change in policy. It’s likely (to be) those players next year, if at all.”


That’s not to say the sport won’t include mid-20’s hoopers with various one-off situations.

After averaging 18.4 points and 8.1 rebounds last season, Brzovic could easily be a high-major starter in the winter, if he’s deemed eligible — and he’s not the only one.

Take Memphis big Dain Dainja, for instance, who reportedly filed a waiver to the NCAA last week. Dainja redshirted his freshman season at Baylor in 2020-21 — which he would get back regardless because of the COVID-19 rule — and played in only three games during the 21-22 season, before transferring to Illinois in December 2021. (He did not suit up for the Illini the second half of that season.) Dainja then played two full seasons at Illinois before ending his career at Memphis this season. Technically, because Dainja played in three games during the 2021 fall semester at Baylor, he’s already used four “full” Division I seasons. But the NCAA has shown a proclivity for granting waivers to players who appeared in under 30 percent of their team’s games in a given season, usually because of injury, which was not the case for Dainja. He turns 23 in July.

Or how about Baker-Mazara, who will turn 26 next January? His college career began in 2020-21 at Duquesne, although the COVID-19 year wipes that from his eligibility slate. The Dominican wing then transferred to San Diego State for the 21-22 season, before dropping down to the juco level at Northwest Florida State College in 22-23. He then transferred up to Auburn, where he spent the past two seasons and became a key cog on a Final Four team. Normally, Baker-Mazara’s year in juco would have counted against his four-year clock — but the Pavia ruling granted him another year of eligibility.

Perhaps the most remarkable one-off is former Grand Canyon wing Tyon Grant-Foster, who is in the transfer portal. The 6-foot-7 NBA prospect began his college career in juco in 2018-19 at Indian Hills Community College and spent two seasons there before transferring to Kansas. Grant-Foster was a rotation player at KU in 2020-21, before transferring to DePaul.

Then midway through DePaul’s season opener in 2021-22, Grant-Foster collapsed — and because of two heart surgeries that followed, he was unable to play the remainder of that season or the next. He was granted a medical redshirt for the 21-22 campaign, meaning, once again, Grant-Foster had yet to have a college basketball season count against his four years of eligibility. He was finally cleared to play in March 2023, at which point he transferred to Grand Canyon, where he’s spent the past two seasons as the Antelopes’ best player. Grant-Foster should have at least one more season of eligibility left, despite turning 25 in March.

“Everyone says the world’s going to end because all these players are going to have 12 years and play into their forties,” Heitner said. “That’s hyperbole.”

But that, at least in some circumstances, has been the NCAA’s viewpoint. The governing body’s response to Brzovic’s first waiver request, for instance, cited that sentiment as a slippery slope college sports could go down if eligibility mattered only at the DI level:

Plaintiff effectively seeks permission for student-athletes to compete during, at minimum, fourteen seasons of intercollegiate competition: an athlete could compete in two seasons of junior college competition, four seasons in Division III competition, four seasons in Division II competition, only then to matriculate to a Division I institution at roughly the age of twenty eight with a fresh four-season clock. The outcome would eliminate the collegiate nature of intercollegiate sports — making Division I the “professional” ranks that “student”-athletes may join after participating in the “minor leagues” of the lower Divisions.

Translation: Where does this all end?

“The NCAA does allow for additional years beyond the traditional four, and that’s why there is a waiver process,” Heitner said. “There’s many, many, many instances where players perform for more than four years and beyond a five-year window. So I think if you’re going to make exceptions, it just needs to be streamlined.”

But for the time being, college sports’ eligibility status is a patchwork quilt of various federal injunctions, court rulings and one-time waivers. If the House settlement is finally completed this summer, the NCAA could return to exploring the five-year plan. That wouldn’t provide relief in time for players like Brzovic, whose legal battles are ongoing.

If anything, situations like Brzovic’s have underscored the need for a long-term, stable solution.

“Five years is, I think, going to be looked at as a compromise,” said a former NCAA official, who was granted anonymity in exchange for his candor, “the more sixth- and seventh-year guys get approved to be able to stick around.”

(Photo of Ante Brzovic: Ehrmann / Getty Images)





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Nick Saban expected to serve as co-chair for Trump administration’s commission on college football

USATSI Former Alabama coach Nick Saban is expected to co-chair President Donald Trump’s commission into college athletics, a source confirmed to CBS Sport’s Richard Johnson. The news comes after Trump met with Saban to discuss potential name, image and likeness reform. Additionally, Texas businessman Cody Campbell, founder of Texas Tech’s Matador Club NIL collective and chairman of the Texas Tech board […]

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USATSI

Former Alabama coach Nick Saban is expected to co-chair President Donald Trump’s commission into college athletics, a source confirmed to CBS Sport’s Richard Johnson. The news comes after Trump met with Saban to discuss potential name, image and likeness reform. Additionally, Texas businessman Cody Campbell, founder of Texas Tech’s Matador Club NIL collective and chairman of the Texas Tech board of regents, will serve as co-chair alongside Saban.

The commission would examine prominent issues facing college sports like the transfer portal, unregulated booster compensation that goes directly to athletes, the employment of college athletes and Title IX, among other hot-button topics, according to Yahoo Sports. 

Trump was also recently in Tuscaloosa to deliver the University of Alabama’s commencement speech. 

The president is also considering an executive order aimed at greater scrutiny towards NIL deals, though any executive order would likely still need congressional action, NCAA president Charlie Baker told Dennis Dodd in April.

President Donald Trump considering executive order for NIL after meeting with Nick Saban, per report

Cameron Salerno

President Donald Trump considering executive order for NIL after meeting with Nick Saban, per report

Sen. Tommy Tuberville of Alabama, who previously had stints as the coach at Ole Miss, Auburn, Texas Tech and Cincinnati, also said he spoke with the Trump administration about NIL. 

“College football is the heart and soul of America — but it’s in danger if we don’t level the playing field,” Tuberville posted on social media.

Saban, a seven-time national champion who retired from coaching in January 2024, has remained a prominent figure in college football. Upon his decision to step away from Alabama, he was hired as an analyst on ESPN’s “College GameDay.”

He also maintains an office inside Alabama’s Bryant-Denny Stadium and works in an advisory role to Crimson Tide athletics. 





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Mark Wasikowski passionately defends West Coast baseball teams: ‘People don’t get it’

In college baseball, the SEC is widely seen as the premier conference for baseball. The South, in general, is often seen as the premier region. However, Oregon Ducks head coach Mark Wasikowski recently pushed back against that, advocating for the West Coast. Wasikowski, a California native who has been the head coach at Oregon since […]

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In college baseball, the SEC is widely seen as the premier conference for baseball. The South, in general, is often seen as the premier region. However, Oregon Ducks head coach Mark Wasikowski recently pushed back against that, advocating for the West Coast.

Wasikowski, a California native who has been the head coach at Oregon since 2020, has coaching experience around the country. That’s given him perspective and helped him to advocate for those programs and players.

“Yeah, they’re good,” Wasikowski said. “People don’t get it. There’s really good baseball on the West Coast.”

Things like analytics can color the public’s views on a conference or region. Right now, nine of the top 10 teams in the RPI rankings come from the SEC or ACC. That includes the top five teams all being from the SEC. In the entire RPI Top 25, only three teams, including Oregon, come from the West Coast. Despite that, Wasikowski pushed back on that way of judging programs.

“They grumble about RPI and this that or the other,” Wasikowski said. “And you just go shoot. These guys — every club that we’ve played, I’ve heard about RPI this, RPI that. Yet, two of the teams that we’ve played in non-conference — we played four teams in non-conference. Oregon State one of them. The other three teams were two teams that are winning their league. In our non-conference strength of schedule is now hanging around 10 in the country. I think that’s a credit to a lot of West Coast schools. These guys are good, and they’re hanging around the middle part of their league. It’s hard out here on the West Coast.”

Still, by most rankings, the SEC and ACC dominate the discussion. The latest D1 Baseball Rankings have 10 SEC teams and five ACC schools. In total, there are six schools ranked from the West Coast, spread across four different conferences. Notably, every team ranked from the Big Ten comes from the conference’s West Coast additions. The West Coast teams in the Big Ten also make up four of the top five teams in the conference standings.

“There’s really good people and really good players,” Wasikowski said. “And I think that’s why the Southeastern Conference and maybe some of the other leagues have tried to hijack a lot of West Coast kids to go out there to that part of the country, because they see how good the baseball is out here.”

Wasikowski has been a head coach at two stops, Purdue and Oregon. Since getting to Oregon in 2020, he’s made the NCAA Regional all four years the postseason was held and has made the NCAA Super Regional in each of the last two seasons. So, there has been success for Wasikowski at Oregon. However, the College World Series hasn’t been won by a West Coast school since Oregon State in 2018.

In all of that, Wasikowski doesn’t know exactly what makes West Coast baseball. However, he did make sure to emphasize that the people are special.

“I don’t know. There’s just a lot of good players. There’s a lot of good teachers. Not saying there aren’t in other parts of the country. My career’s been all over the country, I guess,” Wasikowski said. “But my time that I spent on the West Coast, I have a lot of respect for all the coaches out here. Coach [Eric] Valenzuela for Saint Mary’s is a tremendous coach.”

Oregon wraps up the season series against Washington and Iowa. There, the Ducks look to build momentum for the postseason.



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UNT revamps fundraising to back $10M in athlete revenue sharing as NCAA NIL settlement looms

Subscribe today The Denton Record-Chronicle is offering North Texas fans a chance to read all of our content for $1 per month through the spring sports season. Sign up here: dentonrc.com/subscribe-now/sports-offer/ North Texas athletic director Jared Mosley vowed weeks ago to maneuver the school’s athletics department in a way that would set it up for success in a […]

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UNT revamps fundraising to back $10M in athlete revenue sharing as NCAA NIL settlement looms

North Texas athletic director Jared Mosley vowed weeks ago to maneuver the school’s athletics department in a way that would set it up for success in a new era of college athletics.

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Nick Saban expected to co-chair President Donald Trump’s commission on college sports, targets NIL

Nick Saban is adding another job to his resume. The ESPN “College GameDay” analyst – and former Alabama coach – is expected to co-chair President Donald Trump’s commission on college sports, ”The Athletic” is reporting. The report comes not long after The Wall Street Journal reports Saban urged Trump to get involved in NIL discussions. […]

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Nick Saban is adding another job to his resume.

The ESPN “College GameDay” analyst – and former Alabama coach – is expected to co-chair President Donald Trump’s commission on college sports, ”The Athletic” is reporting.

The report comes not long after The Wall Street Journal reports Saban urged Trump to get involved in NIL discussions. Per the Journal:

“Trump met with Saban on Thursday night when he was in Tuscaloosa to deliver the University of Alabama’s commencement address. Saban talked about “NIL” deals with Trump, telling the president how he believed the influx of money had damaged college sports.”

The Journal, citing people familiar with the meeting, reports Trump agreed with Saban and would look at crafting an executive order. In addition, Saban proposed “reforming” NIL, saying it is causing an uneven playing field.

According to The Athletic, the other co-chair will be a “prominent businessman with deep ties to college athletics.”

Yahoo Sports first reported Trump’s plans to form a commission focused on college sports.

Mark Heim is a reporter for The Alabama Media Group. Follow him on Twitter @Mark_Heim. He can be heard on “The Opening Kickoff” on WNSP-FM 105.5 FM in Mobile or on the free Sound of Mobile App from 6 to 9 a.m. daily.





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