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NWSL title game sets viewership record

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PUBLISHING NOTICE: The Morning Buzz will not publish Thursday or Friday due to the Thanksgiving holiday. It will return on Monday, Dec. 1

Start your morning with Buzzcast with Abe Madkour: A new NFL record? Details on Yankees’ ticket revenue; BofA drafts Beckham and Project B’s storytelling strategy

SAN JOSE, CALIFORNIA - NOVEMBER 22: Esther Gonzalez #9 of NJ/NY Gotham FC and teammates celebrate with the Champion's trophy after winning the NWSL Championship 2025 final between Washington Spirit and NJ/NY Gotham FC at PayPal Park on November 22, 2025 in San Jose, California.  (Photo by Brandon Vallance/Getty Images)
NJ/NY Gotham FC’s win delivered an average of 1.184 million viewers in the primetime window on CBS — a new high for any NWSL game airing on TV. Getty Images

The NWSL “smashed its all-time single-game TV audience record” during its championship game Saturday, as NJ/NY Gotham FC’s 1-0 win over the Washington Spirit delivered an average of 1.184 million viewers in the primetime window on CBS — a new high for any NWSL game airing on TV. That represents a 22% increase over the 2024 title game, which set the previous record for the most-watched NWSL game. There was also a 70% increase in viewers aged 18-34 over the 2024 title game (THE ATHLETIC, 11/25). The NWSL’s seven postseason matches broadcast across ABC/ESPN and CBS averaged 550,000 viewers and “drew a cumulative audience” of 3.36 million. That was an 18% increase over the 2024 postseason (AP, 11/25).

A Texas bankruptcy judge yesterday “ruled largely in favor of” Hurricanes owner Tom Dundon in a bankruptcy case related to the Alliance of American Football. getty images

A Texas bankruptcy judge on Tuesday “ruled largely in favor of” Hurricanes owner Tom Dundon in a bankruptcy case related to the Alliance of American Football, which “collapsed shortly after Dundon became its biggest investor.” Since then, investors and vendors have “battled in bankruptcy court, including over whether Dundon or his businesses were on the hook to the league’s creditors” for $180M. The judge yesterday “concluded they aren’t.” After six years of legal filings and a trial, the judge “mostly agreed with Dundon,” but “didn’t fully absolve” him. The court “found that he engaged in self-dealing by giving free or discounted advertising during the league’s broadcasts to friends and associated businesses.” The adverse ruling, however, “amounted to little more than a legal slap on the wrist.” Given the league folded, the judge “only awarded creditors $1 in damages” (Portland OREGONIAN, 11/25).

Luka Doncic #77 of the Los Angeles Lakers turns to the basket around James Harden #1 of the LA Clippers
Lakers G/F Luka Doncic “was not pleased by the special NBA Cup” court at Crypto.com Arena, calling it “slippery” and “dangerous.” Getty Images

Lakers G/F Luka Doncic “was not pleased by the special NBA Cup” court at Crypto.com Arena, calling it “slippery” and “dangerous.” Doncic, after praising the tournament’s format, said, “Adjust the courts, please. It’s just slippery. It’s dangerous. … I slipped a lot of times. You could see a lot of players slipped. That’s dangerous, man.” The game was the Lakers’ first NBA Cup game at home after starting group play with two road games. Doncic said he “couldn’t remember whether the courts in New Orleans and Memphis were more slippery than normal.” Complaints about the special courts “are not new.” Celtics F Jaylen Brown said he “injured his groin” while playing on the Raptors’ NBA Cup court in 2023, and other players “have weighed in on the dangers of playing on unworn hardwood” (AP, 11/25).

Omaha Productions “helped produce” a new ad spot for Macy’s that stars Buccaneers QB Baker Mayfield and will air during the annual Macy’s Thanksgiving Day Parade.
Omaha Productions “helped produce” a new ad spot for Macy’s that stars Buccaneers QB Baker Mayfield and will air during the annual Macy’s Thanksgiving Day Parade. Macy’s

Peyton Manning‘s Omaha Productions “helped produce” a new ad spot for Macy’s that stars Buccaneers QB Baker Mayfield and will air during the annual Macy’s Thanksgiving Day Parade tomorrow. The spot features a number of celebrities “looking for ways to find the perfect gift, on behalf of Macy’s.” The assemblage “ties together many of the elements of the day,” which also features NBC’s telecasts of the The National Dog Show and the Bengals-Ravens game. Omaha has “won notice in recent years for its popular ‘ManningCast,’” but the company is “expanding beyond sports alterna-casts and other unscripted fare.” In recent months, Omaha has “done a lot of work for insurance giant Nationwide” and “produced a live pregame morning show, ‘Breakfast at Bethpage,’ that ran ahead of” the Ryder Cup (VARIETY, 11/25).

Vancouver World Cup
The city enacted a similar bylaw for the 2010 Olympic and Paralympic Winter Games. Getty Images

The Vancouver City Council on Wednesday will consider “temporary bylaw changes that will limit street vendors and performances, block unauthorized commercial advertising and loosen noise restrictions during the two months the city hosts World Cup matches.” The changes “will be in place from May 13 to July 20 of next year.” The city enacted a similar bylaw for the 2010 Olympic and Paralympic Winter Games. The city will also “ramp up municipal ticket enforcement during the period, with fines ranging from $250 to $1,000.” Noise restrictions for event-related activities “would be relaxed,” and “music, public addresses and other entertainment would also be allowed to take place at venues and city sites from 8 a.m. to midnight seven days a week” (Vancouver PROVINCE, 11/24).

Gratitude was on full display at this year’s SBJ New Voices Under 30 ceremony, where the industry’s rising stars were celebrated for reshaping the future of sports business. For Innovative Partnerships Group’s Isabel Lapus, the honor marked more than a milestone; it was the culmination of a journey defined by ambition, courage, an unwavering sense of thankfulness and a chance to celebrate with those closest to her.

On this week’s pod, host and SBJ media writer Austin Karp is joined by LionTree Managing Dir Alex Michael for a deep dive into investment opportunities in youth sports, as well as trends in sports tech and international growth. Karp also reflects on the YouTube TV-Disney carriage deal and Nielsen’s big data impact on sports as part of what he is most thankful for this year. Finally, a look into the future of TNT Sports and consolidation in sports media.

FC Cincinnati is looking for a Senior Manager/Social Media. The Cincinnati-based position is responsible for day-to-day story telling of the club on social while managing the distribution of content across all of the club’s accounts including FC Cincinnati, FC Cincinnati 2, FC Cincinnati Academy, FC Cincinnati Foundation and TQL Stadium (FC Cincinnati).

ESPN is looking for Technical Operations Manager. The Bristol-based position is responsible for the planning, support and execution of all technical and operational requirements of all live event productions executed in a non-traditional production model (ESPN).

Fanatics are looking for a Dir/Strategy and Business Operations. The L.A.-based position is responsible for shaping long-term strategy, build business cases for new commercial opportunities and lead end-to-end execution on initiatives that help to grow the business and improve the collector experience (Fanatics).

The Mammoth are looking for a Hospitality Manager. The Sandy-based position is responsible for leading the planning and execution of all facility-hosted events, ensuring smooth operations and exceptional guest satisfaction (Mammoth).

Read More >>>


Speed Reads…

Jordan Brand has inked an NIL deal with UConn F Sarah Strong “as part of the company’s ‘Class of 2025.’” Strong’s deal was announced “along with deals with” Syracuse F Kiyan Anthony and Duke F Cameron Boozer and G Cayden Boozer (HARTFORD COURANT, 11/25).

A “land acknowledgement video” created by the Shingle Springs Band of Miwok Indians “will play before Sacramento Kings games at Golden 1 Center” (SACRAMENTO BEE, 11/25).

During NWSL Championship week, the Togethxr x StudBudz takeover with WNBAers Courtney Williams and Natisha Hiedeman resulted in content that generated 4 million impressions in 72 hours and reached 3.8 million accounts. The takeover accounted for 74% of all engagement across social media during the NWSL Championship match (Togethxr).

The most read article yesterday was about the Columbus Crew stadium securing a new naming rights sponsor, with the venue name to be called ScottsMiracle-Gro Field starting in 2026: Scotts Miracle-Gro nabs naming rights for Crew’s stadium.


Quick Hits…

“I love that it’s got people talking. We could have done Times New Roman (font) and called it a day and nobody would have said anything. But at least people are talking about the logo and it’s getting a lot of attention” — Utah Gov. Spencer Cox, on the reaction to the rebranding of the 2034 Olympics to Utah 2034 (DESERET NEWS, 11/25).


Morning Hot Reads: Short Memory

The SAN ANTONIO EXPRESS-NEWS went with the header, “As Justin Tucker and Art Briles eye comebacks, they’re counting on public to forget.” The Saints “stink,” and they are “closer to hitting bottom than they are to competing for anything meaningful.” So “why, then, did they even consider signing” Tucker? Why did they, “like the out-of-the-way Division II college that just hired” Briles, “think that now is the time to bring back a man the rest of their industry rightfully has avoided?” Did the Saints “really believe a kicker accused of sexual misconduct by 16 female massage therapists could help them?” Did Eastern New Mexico “really believe the coach fired as a result of one of the worst sexual assault scandals in college athletics history could lead a perennial loser to glory at the age of 70?”

Also:


Social Scoop…


Last night’s ‘Final Jeopardy’ category was ‘1980s Television’

“This spin-off premiered 21 years after the show that inspired it but took place nearly a century later.”


Off the presses…

The Morning Buzz offers today’s back pages and sports covers from some of North America’s major metropolitan newspapers:


Final Jeopardy…

“What is ‘Star Trek: The Next Generation’?”





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Rec Sports

Outgoing Othello mayor says time in office taught some lessons

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OTHELLO — Outgoing Othello Mayor Shawn Logan said his time in office has reinforced some things he already knew and taught him some new lessons, too.

“Othello has nice people in it. Really good people. And we really are a family-friendly, youth sports, agriculture, largely Hispanic community,” he said. “I got to know my community better. And the other thing that I was learning is that this town has a lot of kids in it.”

Logan was defeated earlier this year in a bid for his fourth term as mayor. He was first elected to the mayor’s job in 2014. Logan said his motivation was to help Othello grow and improve, and that continued to be his focus. The question, he said, was how to do it.

“People want to make an investment in Othello, build homes, make improvements (including) infrastructure improvements. But the thing that we found out was, our water supply was a major obstacle,” Logan said. “This was about 11 years ago. Currently, we rely 100% on water from the Wanapum aquifer, and our static water levels in all our city wells are dropping just like they are in many places in eastern Washington. But what we did is, we developed a long-term strategy to secure Othello’s future.”

The strategy involved finding an alternative source of water that was easy to access.

“We wanted to bring in surface water from the El 68 (irrigation) canal, treat it to Class A drinking water standards and create an aquifer storage and recovery system,” Logan said. “And this put us at the forefront of modern water supply innovation. And so, you know, so we did lots of studies. We took local money from our budget. We received a lot of state and federal investments in it.”

It’s been a long process – Othello is still working on getting the money to design the facility and will need to find money to build it. Logan said there were some lessons in that process.

“That’s (another) thing I learned, it is difficult to finish a project. A lot of people start projects but finishing them is really difficult because it takes a lot of effort. And a lot of people don’t want to put in that kind of effort,” he said.

He cited the project to build the Iron Horse Playground in Lions Park as an example.

“The reality is, is that there are a lot of details. This is a public project. This takes a lot of time, a lot of effort,” Logan said. “You have architects, you have playground experts, you have different contractors, and then you have (the Recreation Conservation Office). They are monitoring your project, and you have to build it according to the grant specifications that you applied for.”

Recreation for children and teens is important to the community, he said, something he heard frequently from Othello residents.

“There were some attempts to do things, but there just never seemed to be anything of substance that was done,” he said.

With some effort, things started to happen, he said. City officials found some opportunities and were able to access them, he said.

“What came together is that we could make improvements. We received money. We fell into certain categories when we applied for state money because of our demographic, and we were able to do some tremendous projects over the last number of years,” Logan said. “The playground and the four court outdoor basketball courts, futsal court, the new baseball playfield and concession stand and announcer stand, the splash park that’s going to be built by this summer. There’s still hope that we might even get the money we had applied for (to build) a playground at Kiwanis Park, and we’re putting basketball courts up there for others to play basketball. And youth soccer. Soccer has overtaken (other sports) as the biggest sports in Othello, both youth and adult.”

Logan said the improvements wouldn’t have been possible without the support of city employees and Othello City Council members.

“I am proud of what we’ve done. I couldn’t have done all this without the people that work with me. And the city council that I’ve had – they are excellent. My department heads are excellent people. They understand government, they understand their role, and it has just been a pleasure to work with people like that,” Logan said.

City employees are willing to ask questions, he said, brainstorm with him when it comes to solving problems – and were willing to work with him when he came up with new projects.

“Really, it’s been a lot of fun to work here. It was fun to come to work every day,” he said. “We had a lot of fun, and we got a lot of work done, because people came here and they wanted to work.”

    Shawn Logan and helpers cut the ribbon at the new Iron Horse Playground in Lions Park in 2024. Logan said one of his areas of focus was expanding activities for young people.
 
 
    Shawn Logan shakes hands with former Othello Police Chief Dave Rehaume.
 
 



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Grice Connect’s local sports coverage builds community connection across Bulloch County

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Grice Connect highlighted the growth of its high school sports coverage at its annual Stakeholder Luncheon, emphasizing consistent reporting across all four Bulloch County programs and a team-based approach to same-night coverage. Leaders said the expanded sports initiative strengthens community pride, youth engagement, and connection by celebrating student-athletes beyond the scoreboard.

Grice Connect highlighted the rapid growth of its local sports coverage during its annual Stakeholder Luncheon, pointing to high school athletics as one of the most effective ways the organization connects students, families, and schools across Bulloch County.

Founder DeWayne Grice said that while sports have always been a cornerstone of small-town communities, Grice Connect has intentionally expanded its coverage over the past two seasons to ensure every local program receives consistent, meaningful attention. He said the goal is not simply to report scores, but to tell the stories that reflect the pride, effort, and character behind local athletics.

Grice explained that Grice Connect now provides regular coverage of all four Bulloch County high schools with sports programs — Statesboro High School, Southeast Bulloch High School, Portal High School, and Bulloch Academy — with reporters and photographers assigned to ensure weekly consistency throughout the season.

Lead Reporter Blake Williams addressed attendees about how the sports operation is structured, explaining that the coverage plan focuses on reliability and relationships. Since the start of the football season in late August, the sports team has published more than 100 local sports stories, including game recaps, photo galleries, and feature stories highlighting players, coaches, and programs.

Williams emphasized that the success of the coverage is driven by collaboration. Destiny Harwell leads the weekly sports operation, traveling to each school for pre-game interviews, capturing practice photos, and coordinating coverage across all four programs. She also oversaw the Difference Maker of the Week feature, which recognizes student-athletes for leadership, work ethic, and character both on and off the field.

On game nights, Chance Lucas and Kyle Arnold provide coverage from Portal and Southeast Bulloch home games, ensuring timely recaps and photo galleries for families and fans. Ke’Juan Humphries supports both home and away coverage, helping gather statistics, photos, and game details and ensuring stories are published quickly — often within hours of the final whistle.

Williams said the team’s collaborative approach has made it possible for Grice Connect to meet its goal of same-night coverage for every school each week, a commitment that requires long nights, tight deadlines, and careful coordination.

A key component of the sports initiative discussed during the luncheon was the Difference Maker of the Week program, which was developed in response to feedback from coaches and parents. The feature spotlights athletes who demonstrate leadership, consistency, and a positive attitude — qualities that extend beyond game statistics.

Williams said the Difference Maker stories have become some of the most-read and shared sports pieces on the site, with families often reaching out to express appreciation for the recognition. The series also provides increased visibility for student-athletes, allowing college recruiters and community members to easily find and learn about their accomplishments.

Grice returned to the podium to emphasize that sports coverage plays a critical role in engaging younger audiences and families with local journalism. He said that for many students, seeing their name or photo in a local publication is their first interaction with journalism — and a reminder that their efforts matter to the community.

He also acknowledged the behind-the-scenes commitment required to deliver consistent coverage, thanking reporters, photographers, and sponsors who support the sports division. Grice noted that the dedication shown on Friday nights and early Saturday mornings reflects the organization’s broader mission to serve the community first.

Grice concluded by saying the growth of Grice Connect’s sports coverage is one of the clearest examples of how local investment and teamwork translate into community impact, reinforcing the role of athletics as a shared experience that brings Bulloch County together.

Grice Connect needs your support

Grice Connect is dedicated to delivering high-quality local news free of charge. We believe in the power of local news and are committed to covering the stories that matter most to our community.

To keep this vital resource thriving, we rely on the generosity of community members.

We need your support to maintain our mission.

If you value the work we do, please consider making a contribution. Every dollar helps us strengthen our commitment to keeping local news free and accessible to everyone. Even a small amount can make a significant difference.

Your contribution is essential in helping us continue to serve the community with reliable, local news.

Click here to make a contribution now.

Or you can mail a check to:

Grice Connect

34 East Main Street

Statesboro, GA 30458

Thank you for being a dedicated reader.

We hope you will join us in our mission to strengthen the community.

Bulloch Daily E-Newspaper

If you only follow Grice Connect on social media like Facebook or X, your missing out on a lot of local news coverage, our events calendar and obituaries. Click here to subscribe now to Grice Connect’s Bulloch Daily e-newspaper delivered daily at 6 am to your email inbox, FREE.

Seven days a week, at 6 am you will receive your daily e-newspaper. In the Bulloch Daily you will see all of the news, sports, events and obituaries we cover daily. Most of which, you will not see on Facebook or X. Best yet, we do not allow comments on our news stories in the Bulloch Daily or on GriceConnect.com. This allows you to read the news, without being subjected to other readers opinions or input.

Click here to subscribe now to Grice Connect’s Bulloch Daily e-newspaper

 



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Children’s day event coming to area | News, Sports, Jobs

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CHILDREN’S DAY EVENT SET — At left, James Baber, left, president of the Martin Luther King Association in Steubenville, along with Bobbyjon Bauman, executive director of the Sycamore Youth Center, have teamed to bring a special Youth and Children’s Day event to the Steubenville area on Jan. 17. At right, Bauman joins the day’s guest speaker, Nickayla Wiggins, a news achor and reporter with WTOV-TV.
— Contributed

STEUBENVILLE — The Sycamore Youth Center, in partnership with the Martin Luther King Association of Steubenville, will host a Youth and Children’s Day from 11 a.m. to 2 p.m. on Jan. 17 at the Sycamore center.

The MLK Association is run under the leadership of its president, James Baber.

Activities have been designed to inspire and encourage youth throughout the area, offering music, faith, service and positive role models, according to Bobbyjon Bauman, executive director of Sycamore.

The Youth and Children’s Day will be open to the public, with programming geared toward school-aged children. Children are welcome to participate in the various offerings held throughout the day.

A special highlight of the event will be guest speaker Nickayla Wiggins, a weekend news anchor and reporter with WTOV-TV. Wiggins said she is excited for the opportunity to speak to the young people of Steubenville, and looks forward to sharing her personal story of faith, as well as her career journey in broadcast journalism.

Wiggins’ message will touch on King’s influence in her life and on her professional path, as well.

Bauman stated Wiggins joined WTOV after working as a producer at WJW-TV and WOIO-TV in Cleveland. A graduate of Cleveland State University, she gained national media experience through internships with the “Today Show” and with CNN’s “Don Lemon Tonight.”

Wiggins is known for her community involvement, including volunteering with Big Brothers Big Sisters of America.

She is a graduate of Riverside High School in Painesville.

The program will feature youth entertainment and performances from 11 a.m. to noon, along with Wiggins’ message.

Performers will include Elisha Fletcher, the winner of Valley’s Got Talent 2014; Gene “Minister of Truth” Shelby, a hip-hop artist from Pittsburgh; Lawrence Lewis Jr., a hip-hop artist from Steubenville; the Mighty Disciples; My Team; and the Next Level Community Choir.

A free luncheon will be provided by the Sycamore Youth Center from noon to 1 p.m. The afternoon will conclude with a community service project led by the staff at the Sycamore Youth Center from 1 p.m. to 2 p.m. Participants will assemble food bags for children in need throughout the Steubenville area.

“The goal of Youth and Children’s Day is to uplift young people and show them that they are valued and have a purpose,” Bauman said. “By combining faith, music, service and encouragement, we hope this event leaves a lasting impact on the lives of our children.”

Programming will be geared toward children in kindergarten through 12th grade, although everyone in the community is welcome to attend, Bauman concluded.





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Club sports are reshaping youth athletics—at what cost?

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Club sports are reshaping youth athletics—at what cost?

It was one of Shayna Seymour’s favorite stories to share in 2025

TODAY’S YOUTH SPORTS WORLD. IN THE WORLD OF YOUTH SPORTS, A NEW PLAYBOOK IS BEING WRITTEN. A LANDSCAPE HAS CHANGED DRAMATICALLY FROM WHEN I WAS A KID. I FEEL LIKE WE’RE AT A DIFFERENT YOUTH SPORT EVERY NIGHT OF THE WEEK. BY SOME ESTIMATES, YOUTH SPORTS BRINGS IN $20 BILLION A YEAR IN ECONOMIC ACTIVITY IN THE UNITED STATES, AND CLUB SPORTS HAVE HAD A BIG HAND IN CHANGING THE GAME. THERE’S HUNDREDS UPON HUNDREDS OF ORGANIZATIONS AND TEAMS. IT’S BEEN A BIG TIME THIRST FOR PEOPLE. I THINK ACROSS SO MANY SPORTS. CLUB TEAMS OFFER YEAR ROUND TRAINING. I JUST LIKE, TRY TO LIKE KEEP GETTING BETTER EVERY DAY AT PRACTICES, AT GAMES, ELITE COMPETITION. WE PLAY GOOD TEAMS AND WE GET GOOD COMPETITION. AND FOR SOME, A PATHWAY TO COLLEGE. THE OPPORTUNITIES TO TO BE ABLE TO PLAY COLLEGE BASKETBALL FOR FREE IS ABSOLUTELY AMAZING. UNLIKE MANY TOWN IN SCHOOL SPONSORED PROGRAMS, CLUB SPORTS GO BEYOND SEASONS, GIVING ATHLETES A CHANCE TO FACE TOP TALENT ALL YEAR ROUND, SAYS EIGHTH GRADER MADDIE ABA. FOR A TOWN TEAM LIKE WE ONLY HAVE ONE GAME A WEEKEND, BUT FOR CLUB, WE HAVE A TOURNAMENT EVERY WEEKEND, SO I’LL BE PLAYING LIKE FOUR GAMES A WEEK INSTEAD OF JUST ONE CLUB TEAMS ARE FORMED BASED ON TALENT, SKILL AND EXPERIENCE FOR ATHLETES LIKE EIGHTH GRADER LANEY LEE, THE BENEFITS ARE CLEAR I GET TO SHOOT MORE, DRIBBLE MORE, AND I JUST GET TO PLAY WITH MORE GIRLS WHO LIKE, UNDERSTAND AND LOVE THE GAME AS MUCH AS I DO. AND FOR THE MANY PARENTS WHO SHUTTLE THEIR KIDS TO AND FROM CLUB PRACTICES AND GAMES, OFTEN HOURS AWAY, IT FEELS LIKE A SECOND JOB, BUT I WOULDN’T CHANGE THE EXPERIENCE AT ALL. IT CAN BE THE HOPE OF COLLEGE RECRUITMENT OPPORTUNITIES OR MORE SIMPLY, FOR THEIR CHILD JUST TO BE A PLAYER IN THE GAME. DO YOU FEEL LIKE THERE’S PRESSURE TO PLAY CLUB SPORTS? I THINK THERE’S A LITTLE OF THAT. ONE ORGANIZATION AT THE HEART OF THIS MOVEMENT IS MIDDLESEX MAGIC, A YOUTH BASKETBALL CLUB BASED IN WELLESLEY. FOUNDED IN 1993, THE CLUB IS NOW LED BY FORMER CELTICS ASSISTANT BASKETBALL COACH MICHAEL CROTTY JR, WHO TOOK OVER AFTER HIS FATHER’S PASSING. THE MAGIC HAS EVOLVED QUITE A BIT, STARTING WITH TWO TEAMS, MIDDLESEX MAGIC HAS GROWN TO MORE THAN 70 ACROSS ALL LEVELS AND AGE GROUPS. MORE THAN 600 MAGIC PLAYERS HAVE GONE ON TO COMPETE AT THE COLLEGIATE LEVEL. TO BE ABLE TO HELP ONE KID BECOME A COLLEGE ATHLETE EVERY TIME IT HAPPENS, THE JOY I GET IS SO REAL. GOOD MOVE ALEX. ATHLETES LIKE 19 YEAR OLD ALEX WILKINS HAVE THE MAGIC SPIRIT. HE PLAYS ON MAGIC’S SPONSORED ELITE UNDER ARMOR TEAM. WHAT IS IT THAT YOU LOVE ABOUT BASKETBALL? BASKETBALL HAS BEEN AMAZING TO ME. IT’S GOTTEN ME TO SCHOOL FOR FREE, SO IT MEANS A LOT TO ME FOR SURE. AT SIX FIVE, WILKINS EARNED 25 COLLEGE SCHOLARSHIP OFFERS. YUP, 25. LET ME SEE WHAT YOU GOT. LET ME SEE. HE’S HEADED TO FURMAN UNIVERSITY, WHOSE BASKETBALL PROGRAM COMPETES AT THE DIVISION ONE LEVEL. MOM AND DAD MADE A LOT OF SACRIFICES FOR ME, SO I’M EXCITED THAT I’M. I’M ABLE TO GIVE BACK. ALEX CREDITS HIS FAMILY FIRST FOR HIS SUCCESS, BUT ALSO THE OPPORTUNITIES PROVIDED BY CLUB SPORTS, LARGELY MIDDLESEX MAGIC. IT’S OPEN DOORS THAT I NEVER THOUGHT WOULD OPEN. IF I’M BEING TOLD I SHOULD CHANGE MY LIFE. I’VE MET SOME SOME REALLY GREAT PEOPLE WATCH FILM. WE HAVE WE HAVE SCOUT REPORTS. WE’RE ALWAYS TOGETHER. WE’RE ALWAYS EATING TOGETHER. DO YOU THINK CLUB SPORTS ARE NECESSARY TO PLAY AT THE COLLEGIATE LEVEL? YES, MA’AM. I PLAYED IN FRONT OF MAYBE 30 COACHES A GAME THIS SUMMER. KARATE KNOWS A LOT OF PEOPLE. HE’S BUILT THOSE RELATIONSHIPS OVER YEARS. IF YOU THINK YOU’RE A COLLEGIATE ATHLETE, YOU SHOULD DEFINITELY BE PLAYING FOR A CLUB. BUT CLUB SPORTS AREN’T CHEAP, AND MOST FAMILIES HAVE TO PAY TO PLAY. INVESTING THOUSANDS A YEAR IN TRAVEL, TRAINING AND EQUIPMENT. THE 2022 ASPEN INSTITUTE STATE OF PLAY REPORT SAYS PARENTS OF KIDS IN ELITE CLUB PROGRAMS OFTEN SPEND $12,000 OR MORE PER YEAR, AND FOR EVERY SUCCESS STORY, LIKE ALEX, MANY FAMILIES INVEST BIG BUCKS IN ENDLESS TIME INTO CLUB SPORTS FOR ATHLETES WHO MAY NEVER PLAY AT THE NEXT LEVEL. WHY? SO WE HAVE THOSE INSPIRATIONS LIKE OUR KIDS ARE GOING TO GO PRO, BUT THEN WE COME TO A REALIZATION THAT, YOU KNOW, THAT’S NOT GOING TO HAPPEN AS LONG AS THEY FEEL COMFORTABLE PLAYING AND THEY BUILD THAT CONFIDENCE IN THEMSELVES. THAT’S WHAT WE LOOK FOR. I’M HAVING A BLAST. I TALK TO PARENTS THAT I KNOW WHOSE KIDS ARE OUT OF COLLEGE AND THEY SAY, HEY, YOU KNOW WHEN YOU’RE IN IT, SOMETIMES, YOU KNOW, YOU CAN FEEL LIKE IT’S A LITTLE OVERWHELMING. BUT I’M THINKING ABOUT, YOU KNOW, 3 OR 4 YEARS FROM NOW, I DON’T KNOW WHAT I’M GOING TO DO ON WEEKENDS. GIVEN THE BILLIONS SPENT ON THESE PROGRAMS, THEY’RE LIKELY HERE TO STAY. STILL, A GROWING NUMBER OF PEOPLE AND ORGANIZATIONS ARE SEEKING ALTERNATIVES. WHAT IS BEING SOLD RIGHT NOW IS THAT THE ONLY WAY FOR MY KID TO PARTICIPATE IN SPORTS IS TO REALLY DEEPLY INVEST IN ONE SPORT, PICK THE CLUB SPORT, PICK THE THE SPECIALTY TRAINING, WHATEVER IT MIGHT BE. AND ROBERT AND I BOTH CHALLENGE THAT AS WHAT IS REAL FOR KIDS IN TERMS OF THEIR DEVELOPMENT. AND THAT CONTINUES TO BE A HUGE CONVERSATION IN THE YOUTH SPORTS WORLD. ALSO, PRIVATE EQUITY IS IN THE GAME. BUYING TEAMS AND FACILITIES, WHICH COULD BRING BETTER RESOURCES, BUT ALSO HIGHER COSTS TO FAMILIES AN

Club sports are reshaping youth athletics—at what cost?

It was one of Shayna Seymour’s favorite stories to share in 2025

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Updated: 7:50 PM EST Dec 29, 2025

Editorial Standards

It was one of Shayna Seymour’s favorite stories of 2025: an in-depth look at the youth sports phenomenon, including the influence of private, club sports. By some estimates, youth sports brings in $20 billion a year in economic activity in the United States, and private club sports have had a big hand in changing the game.

It was one of Shayna Seymour’s favorite stories of 2025: an in-depth look at the youth sports phenomenon, including the influence of private, club sports.

By some estimates, youth sports brings in $20 billion a year in economic activity in the United States, and private club sports have had a big hand in changing the game.



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Letter: Kids’ sports too serious for the wrong reasons

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EP 14U softball, MHR football power youth sports in area | Sports

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As club teams continue to grow in popularity across youth sports in recent years, house leagues at the community level for baseball and softball are working as hard as ever to remain relevant.

So, when a neighborhood rallies around a huge storyline at the community level, it can’t help but turn heads.



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How Donald Trump became FIFA’s ‘soccer president’ long before World Cup draw

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