Oakley and Meta Debut HSTN Smart Glasses in New Color | stupidDOPE
Leave it to Oakley and Meta to take eyewear from functional to futuristic. After dropping cryptic hints through the mysterious @oakleymeta Instagram account earlier this week, the two giants finally pulled back the curtain on their first official collaboration—the Oakley Meta HSTN (pronounced “HOW-stuhn”). And with this launch, they aren’t just reimagining sunglasses. They’re positioning […]
Leave it to Oakley and Meta to take eyewear from functional to futuristic. After dropping cryptic hints through the mysterious @oakleymeta Instagram account earlier this week, the two giants finally pulled back the curtain on their first official collaboration—the Oakley Meta HSTN (pronounced “HOW-stuhn”). And with this launch, they aren’t just reimagining sunglasses. They’re positioning smart eyewear as the next evolution of wearables.
Hot on the heels of Meta’s successful Ray-Ban smart glasses run, this release shifts the focus toward athletic performance without losing sight of fashion-forward design. Think form meets function, but with a chip on its shoulder—and a built-in 3K camera to match.
Not Just Smart—Trained for Performance
The Oakley Meta HSTN isn’t another “wearable” trying to act cool. It’s tech that can actually keep up. At its core is Meta AI, an integrated assistant that does more than just bark back your reminders—it can help plan your workout, answer your mid-run questions, and even start recording your POV hustle with a simple prompt. These glasses are built to be hands-free, frictionless, and remarkably responsive.
On the outside, the HSTN frames carry that bold Oakley DNA. But under the hood, they pack serious next-gen muscle. A built-in 3K camera captures high-res, first-person perspective footage, while open-ear speakers on each side deliver crystal-clear sound without sacrificing environmental awareness. Whether you’re logging miles, lifting heavy, or just navigating city streets, the experience is immersive without being isolating.
Battery life clocks in at an impressive eight hours of continuous use, and the included charging case adds an extra 48 hours—ensuring that you’re good for days, not just hours. Add in an IPX4 rating for water and sweat resistance, and it’s clear these glasses weren’t made for standing still.
The Launch Edition That Marks 50 Years of Oakley
Oakley isn’t shy about its legacy, and the Limited Edition Oakley Meta HSTN is proof. Dropping just in time to celebrate the brand’s 50th anniversary, the debut pair comes dressed in 24K PRIZM polarized lenses with gold accents—a nod to Oakley’s trailblazing heritage in lens tech and sports performance. It’s a flex, no doubt, but one that’s earned.
The PRIZM lens technology featured in several of the six launch colorways isn’t just marketing gloss—it’s one of Oakley’s most important contributions to sports optics. Developed to enhance contrast and fine-tune visibility based on specific environments, the PRIZM lens system works by optimizing how the brain and eyes process light. In short: it’s like seeing the world in HD, no matter the conditions.
The Limited Edition “Warm Grey” version is available for pre-order now via Meta’s website, with the rest of the Rx-ready collection dropping later this summer. Prices range from $399 to $499 depending on your lens and style selection.
Smart Eyewear’s Next Chapter
Meta isn’t just dabbling in smart glasses—it’s clearly betting on them. After the Orion prototype rollout and the continued evolution of Meta’s AI assistant, the pivot toward sport-specific smart eyewear feels inevitable. According to Alex Himel, Meta’s VP of Wearables, the move was driven by years of athlete-focused research in partnership with Oakley. Together, they’ve honed in on what active users actually want: utility without compromise, and style that keeps up with pace, not trends.
Rocco Basilico, Chief Wearables Officer at Oakley parent company Luxottica, echoed the sentiment. He framed the Oakley Meta project as more than just another product—it’s part of a larger push to create a “connected eyewear” category that serves every lifestyle and community. It’s big talk, but when you’ve got Oakley’s design credibility and Meta’s tech infrastructure under one roof, it doesn’t feel far-fetched.
More Than a Gadget—It’s a Statement
What sets the Oakley Meta HSTN apart isn’t just the technology. It’s the intention behind it. These aren’t novelty specs. They’re made to blend seamlessly into real lives—especially those that live at full speed. Whether you’re a cyclist streaming your ride, a trainer documenting workouts, or a sneakerhead capturing on-the-go content, these glasses shift the frame of what’s possible.
And unlike earlier generations of smart eyewear that screamed “tech bro” in bold plastic, the HSTN actually looks good. The frames feel like Oakley’s best designs got a digital upgrade—not just in performance, but in aesthetics. There’s no clunky compromise here—just sharp lines, sharp tech, and sharper execution.
Where Style Meets Signal
The Oakley Meta HSTN drop marks more than just the birth of a new product—it signals a merging of two dominant forces: Oakley’s reputation for pushing performance design, and Meta’s increasingly refined vision of AI-assisted living. Together, they’re not just selling smart glasses—they’re selling the idea that your eyewear can work smarter without losing its cool.
The Limited Edition Meta HSTN is available to pre-order now for $499, with the rest of the lineup arriving later this summer. Whether you’re in it for the camera, the AI, the optics—or just the flex—this drop is a strong contender for wearable tech’s most stylish summer accessory.
Internal AI adoption a top priority for pro sports teams, leagues
Nearly three years after the public launch of ChatGPT catalyzed a groundswell of generative artificial intelligence adoption, levels of AI maturity within the sports industry vary widely. Where most organizational leaders agree, however, is that reconciling this transformative and constantly evolving technology is a core business priority, particularly in investigating ways it can streamline operations. […]
Nearly three years after the public launch of ChatGPT catalyzed a groundswell of generative artificial intelligence adoption, levels of AI maturity within the sports industry vary widely.
Where most organizational leaders agree, however, is that reconciling this transformative and constantly evolving technology is a core business priority, particularly in investigating ways it can streamline operations. And this emphasis comes from the top down.
“One of [our five biggest company objectives] is master AI to boost efficiency and impact,” X Games CEO Jeremy Bloom recently told Sports Business Journal. “That is a leg on the stool, it’s not a peripheral goal or an afterthought.”
Internal efficiency-focused AI use cases are not always flashy, nor directly revenue generating. They run the gamut of areas such as segmenting fan data, drafting communications and employee onboarding, and are increasingly tapping agentic workflows, a class of artificial intelligence that is more autonomous — meaning minimal or no human intervention — and layered in its decision making than large language models, and can act on behalf of users.
The empirical benefits of AI in these contexts remain theoretical in some cases, but tech leaders center their efforts on increasing productivity and freeing understaffed departments to focus on big picture priorities, rather than mundane daily tasks.
Everyone is different
Enamored with the potential impact of AI on the sports industry, Josh Walker, co-founder and CEO of data firm Sports Innovation Lab, earlier this year launched a sports-focused AI education program called AI Advantage. With two of four planned sessions completed, the program has assembled hundreds of industry professionals — split evenly among teams/leagues, brands/agencies and media/technology companies, in Walker’s estimation — to learn more about AI and investigate potential use cases through presentations and product demos.
The biggest trend he has noticed with how sports teams and leagues are adopting AI?
“There is no pattern,” Walker said. “It would make perfect sense for the leagues to centralize the services that they are building for AI and roll it out to the teams. The teams never wait for that. You have some enterprising data science team or some enterprising CTO at the team level — they’re going to try stuff faster than the leagues do.”
Professional basketball is a hotbed of such enterprising teams.
The Cleveland Cavaliers, according to Michael Conley, the team’s executive vice president and chief information officer and president of Rock Entertainment Sports Network, began their generative AI discovery 3½ years ago. This started by consulting tech experts on the potential impact of generative AI and forming a cross-departmental generative AI committee. Eventually, they even transitioned one of their data quality analysts, Ben Levicki, into a full-time AI solutions architect, a first in the sports industry.
Ticket, food and beverage and retail data are among the areas the Cavaliers have deployed generative AI insights over the past 3 1/2 years. Cleveland Cavaliers
Since then, the Cavs have found success in initial use cases, such as building a semantic search function for the team’s basketball operations manual and a generative AI insights layer for their real-time ticket, food and beverage and retail data platform. At the direction of their C-suite, they are now focused on automating elements of their external communications, streamlining the processing of internal fan data and personalizing fan interaction.
During the NBA’s first Data Strategy Forum in July, the team presented the working prototype of a custom-built product that leverages a network of AI agents and fan information to distribute individualized emails to subscribers, down to details such as color scheme and emoji usage. After further testing using real fan profiles in September, the Cavs’ plan is for the product to be a part of email workflows by the start of the 2025-26 NBA season.
“Our goal is to be able to increase the amount of engagement that comes off a click action for those emails, to be able to eventually lead to better results down the funnel,” Conley said. “Is the messaging more effective, where we’re seeing greater open rates? Are we seeing greater engagement?”
Elsewhere, the Indiana Fever have seen potential in deploying AI agents (via Salesforce’s Agentforce platform) to comb through and segment internal fan data, which Joey Graziano, Pacers Sports & Entertainment executive vice president of strategy and new business ventures, said will help the team deliver personalized offers, content and experiences to fans and eventually be a resource for partners as well.
This is a massive potential use case in sports, given the multifaceted nature of fan data and ability for AI to scale the capabilities of understaffed data engineering departments.
“We are getting more sophisticated every day,” Graziano said. “And it’s not just the sophistication, it’s the speed and it’s the volume of segments you can create.”
The San Antonio Spurs, as a unique example, are using OpenAI to train models on previous years’ travel calendars (and other custom rules) to ingest the NBA’s overarching schedule and create deliverables such as team-specific master calendars, flight charters and email templates for outreach to preferred hotels and practice facilities on the road.
Human oversight is required, of course, but Charlie Kurian, the team’s director of business strategy and innovation, said tests have shown that first iterations of the deliverables can be produced in about 20 minutes, with the end-to-end, manual process of inputting information into Excel block-by-block distilled from three weeks to, at worst, one. He anticipates a version of the technology will aid the Spurs’ schedule-making as early as this season.
“This came directly from our CEO,” Kurian said. “[The message was], ‘Our people need to be focused on the higher ROI items. How do we use AI to deal with some of these tasks we’re bogged down with?’”
Culture matters
Kurian, at the head of the Spurs’ AI adoption effort, often says the first step of building a company’s “AI muscle” is enabling an AI-empowered workforce.
“We still believe we are very, very early on in the AI revolution. It’s hard to tell who is going to win, and what is going to stick,” Kurian said, comparing the current marketplace of competing AI platforms to the early days of social networking. “But what we can undoubtedly say is this technology will absolutely stick for the foreseeable future. [We’re] making sure we have invested in the most important thing we have — which is our people — so that, agnostic of what tool it comes to, we will still win.”
The team put this focus into action last year by piloting a generative AI learning program using ChatGPT, which has led to 90% of the 150 participants adopting the technology on a week-to-week basis, according to Kurian.
“We’ve crossed a threshold in people broadly using AI tools,” he said. “Now we’re doing discovery across every single department in our organization, understanding workflows, and, in the most positive way, blowing up the workflows to be able to integrate where AI can add value so that the real human beings can focus on the best use of their resources.”
Across its properties, TKO also is undertaking a hands-on approach to AI discovery and education, according to Alon Cohen, executive vice president of innovation. He and Melanie Hildebrandt, TKO and WME Group’s CIO, brought in an advanced prompt engineer for hands-on AI training with “natural early adopters” (e.g., TKO’s innovation and IT teams), and are now looking for other areas the technology can provide business value.
“The next version of almost every business application that we use has a heavy AI component to it,” Cohen said. “So, every team is identifying places where they think they can be successful, and when they go through their next upgrade cycle — or we consolidate to a new tool that’s also a good moment for an upgrade cycle — those tools become available.”
X Games CEO Jeremy Bloom said the property’s employees are encouraged to spend 10% of their working hours experimenting with AI tools that could increase productivity. AP Images
X Games encourages its staff to dedicate 10% of their working hours to experiment with AI tools that could boost productivity, Bloom said. One particularly effective use case has been in training a model on droves of internal data to be a resource for new hires on everything from finding sales deck templates to signing up for benefits.
“The company that I founded before [joining X Games], we had 600 employees, so we had really big and built-out functions across all these specific areas,” Bloom said, referring to the software startup Integrate. “[At] X Games, we have like 30 full-time employees. Necessity is the mother of invention for us.”
Reason for optimism
Across virtually all corporate industries, there is palpable and understandable anxiety about the potential for AI to replace certain job functions.
Bloom, for one, noted that the AI startup he recently launched, Owl AI — which offers AI-powered competition judging, data processing and broadcast commentary capabilities, including for X Games — is leveraging AI agents for market research, effectively substituting for an internal team or expensive third-party consulting firm.
However, he views live sports as not just insulated from automation, but potentially a benefactor of it.
“AI is going to disrupt so many jobs and so many industries,” Bloom said. “But I think the tailwind for us, and for any sport, is humans are still going to want to watch humans play football, and not want to watch robots play football. I think that is a huge tailwind for X Games, for the NFL, for Major League Baseball, basketball. I think it’s one of the big reasons we’re seeing so much private equity want to get into sports.”
Garmin watches could finally get a key feature Apple’s had for years – here’s why it matters
Two new leaks claim future Garmin watches will be getting LTE connectivity This feature allows you to add smartwatches to a data plan, allowing you to make calls and stream without a phone It’s a feature included on Apple and Samsung watches, usually on more expensive models Two new leaks claim we could soon be […]
Two new leaks claim future Garmin watches will be getting LTE connectivity
This feature allows you to add smartwatches to a data plan, allowing you to make calls and stream without a phone
It’s a feature included on Apple and Samsung watches, usually on more expensive models
Two new leaks claim we could soon be able to make calls, stream music and answer texts from some of the best Garmin watches yet to be announced – even without an attached phone.
Yes, LTE connectivity is coming to Garmin watches, according to separate reports from leak sites Garmin Rumors and The5Krunner. Garmin Rumors partnered with a site called AppSensa, which digs into code to discover in-development features. Garmin is reportedly going “all-in” into cellular connectivity, according to the site.
The Tupelo based company makes sensors for government and commercial clients TUPELO, MISS. (WCBI) – The award naming Hyperion Technology Group as Tech Manufacturer of the Year was presented by the RISE Center at the University of Mississippi. The Center offers resources for small businesses across the state. “The purpose at the RISE Center is […]
The Tupelo based company makes sensors for government and commercial clients
TUPELO, MISS. (WCBI) – The award naming Hyperion Technology Group as Tech Manufacturer of the Year was presented by the RISE Center at the University of Mississippi. The Center offers resources for small businesses across the state.
“The purpose at the RISE Center is to help high-growth companies, which are scaling up. We can be specific in our counseling for those type businesses,” said Chip Templeton, Director of The RISE Center.
Hyperion Technology Group was founded in 2009 with five employees. The company provides state-of-the-art, custom electronic systems for government and commercial clients in the United States and worldwide.
Chad Williams, president and CEO of Hyperion, says the award is a testimony to the high-tech company.
“I feel a lot of gratitude for all the folks who help along the way, those who work here, work hard and try to make the company into something that is productive and profitable, strength and health to continue for many years to come,” Williams said.
Hyperion’s award not only shows the importance of innovation, but also the importance of teamwork among public and private organizations at the local, state, and national levels.
“We have had a partnership with them for several years; they rent a building we own, and another one is some technology they provide us as far as some data we have in our community. It is a great recognition for them,” said Tupelo Mayor Todd Jordan.
Hyperion now has around sixty employees at its Tupelo location.
Hyperion also has an office in Gulfport.
For more information, visit their website at hyperiontg.com.
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Tags: All America City, CDF, Chamber of Commerce, commercial clients, custom electronic systems, defense contractor, Government, growth, high tech sensors, Hyperion, Hyperion Technology Group, innovation, local, military, military contracts, national, Partnership, private sector, RISE Center at University of Mississippi, SBDC, sensors, Small Business Development Center, state, teamwork, Tech Manufacturer of the Year, Tupelo, workforce development
Whoop Facing Class Action Lawsuit for Allegedly Sharing Users’ Fitness Tracker Data Without Permission
New to ClassAction.org? Read our Newswire Disclaimer A proposed class action lawsuit accuses health and wellness company Whoop, Inc. of unlawfully disclosing to a third party the sensitive personal data of its fitness tracker and app users. Get the latest open class action lawsuits sent to your inbox. Sign up for ClassAction.org’s free weekly newsletter. […]
A proposed class action lawsuit accuses health and wellness company Whoop, Inc. of unlawfully disclosing to a third party the sensitive personal data of its fitness tracker and app users.
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The 15-page lawsuit says that consumer information is captured through Whoop’s wearable device, which measures and tracks workouts, sleep patterns, blood pressure, stress levels, heart rate and other health metrics and vitals. According to the suit, Whoop has shared this “treasure trove” of personal data without users’ knowledge or consent via a third-party tracker called Segment embedded into the app—in violation of federal and state privacy laws.
Whoop’s fitness tracker, which consumers receive as part of their annual subscription to the app, is designed to be worn “24/7” to monitor a user’s activity and vitals, the case states. The app offers metrics analysis and hosts a library of health-centered educational videos to help guide consumers looking to improve their overall well-being, the complaint describes.
The filing asserts that through its app, Whoop has secretly shared users’ full names, email addresses, heights, weights, birthdays, genders, cities, usernames and mobile device details. In addition, the app discloses consumer vitals, details about their overall health and the titles of any videos they viewed or requested, the Whoop lawsuit contends.
The alleged conduct flies in the face of Whoop’s “Privacy Principles,” which pledge to keep user data anonymized and protected, the suit charges. According to the case, Whoop has also violated California law by sharing users’ medical information and the federal Video Privacy Protection Act by disclosing their video-watching history without consent.
The class action lawsuit looks to represent all United States residents who watched a video in the Whoop mobile app within the last two years, and all California residents who purchased a Whoop membership.
Check out ClassAction.org’s lawsuit list for current class action lawsuits and investigations.
How AI is boosting revenue for athletes, leagues and media companies.
Storied soccer manager José Mourinho is not shy about criticizing his players publicly. He calls it “confrontational leadership.” Snickers leaned into this well-known trait for an ad campaign in the U.K. last summer, whereby the chocolate bar brand partnered with OpenAI, Meta and other tech companies to develop an artificial intelligence clone of Mourinho to […]
Storied soccer manager José Mourinho is not shy about criticizing his players publicly. He calls it “confrontational leadership.” Snickers leaned into this well-known trait for an ad campaign in the U.K. last summer, whereby the chocolate bar brand partnered with OpenAI, Meta and other tech companies to develop an artificial intelligence clone of Mourinho to roast their friends in personalized videos.
All someone had to do was open WhatsApp, chat with a bot to share info about a friend’s gaffe and then a video would be produced featuring a digital twin of Mourinho making a wisecrack about the error.
This new type of sponsorship deal is just one early example of how the proliferation and rapid improvements in generative AI functionality are opening the prospects of new revenue streams for athletes, leagues and media companies.
At the core is the monetization of IP in new ways, though the legal and technological infrastructure hasn’t evolved enough for easy commercialization.
“Law is developing too, naturally, and we have yet to have the first digital twins be copyrighted,” said OneTeam CEO Sean Sansiveri, adding that there is value in preparing now for the inevitability. “Being the steward or the shepherds of athlete IP in the group context, we do believe that a library of digital assets — those player avatars, player voices, the player data that underpins all of that — are going to have both offensive and defensive value moving in the future.”
To produce his sanctioned avatar, Mourinho spent three hours in a studio, where his video and voice were captured to power the AI model. That’s a similar process behind The CAA Vault, a product with Veritone to preserve and promote the agency’s talent as digital likenesses.
“AI has become a sponsorship category, and I suspect that some properties are going to grant certain rights in their sponsorship deals that they wish they could get back when it comes time to do their media rights deal.”
— Sports Media Advisors CEO Doug Perlman
“We think of this as unlocking opportunities that wouldn’t exist otherwise,” Alexandra Shannon, CAA’s head of strategic development, told Sports Business Journal. She acknowledged that the market is still being formed, “but that idea of our clients owning their digital likenesses is a really critical step in the right direction, so we decided to launch this as a service for our clients.”
Sansiveri offered a few other possibilities: using a star quarterback’s voice to promote season-ticket sales or — citing market research that more fans buy jerseys when seeing them on athletes — every player’s digital twin could appear on an e-commerce site.
A league’s assets can also be repurposed for revenue. Scott Gutterman, PGA Tour senior vice president of digital and broadcast technologies, suggested a large language model featuring the tour’s proprietary data and video could be licensed to third parties who want to build products using verified golf IP. There remains a long-term timeline, however. “We’re at the same place a lot of people are, waiting for the industry to come along a little bit to make that closer to reality,” he said.
The tour has shifted its AI focus from developing proofs of concept to now concurrently operating more than 30 ongoing projects, such as the automated creation of Golfbet player profiles; the use of an agentic AI copywriter to ensure proper tour and Associated Press style in all AI-generated writing; and TourCast’s use of AI-powered commentary to provide context on every shot. The average TourCast visitor spends 60 minutes there over a four-day event and, with an era of AI-driven, hyperpersonalization, Gutterman expects that to trend higher. Longer dwell times can lead to higher ad spend, and more interest in betting can help grow the value of the league’s official data.
The tour also is exploring the use of agentic AI to interact with agents of other LLMs, such as OpenAI or Anthropic’s Claude. It’s all part of understanding how fan behavior on the tour’s apps and websites might change as they “shift to an AI-first experience,” Gutterman said.
WSC Sports has worked closely with the tour on some of its personalized products, and the AI video company is now creating short episodes and daily highlight shows for specific demographics. Co-founder and Chief Business Development Officer Aviv Arnon said one such show is already being produced with a North American partner; he couldn’t disclose further details, but it is telling that such content is already in the public domain and has escaped obvious identification as being fully automated.
“That’s a new type of show and assets that they can commercialize,” Arnon said, explaining that personalization is possible, too. “You might have three kids, and they like different animated characters, so maybe you can give them their own NFL or NBA show with a different character telling them the story — [you can] change the show based on the viewer.”
The other area in which AI is already boosting properties’ bottom lines is through sponsorship, where blue-chip brands such as AWS, Google Cloud and IBM have aligned themselves with leagues as official partners of varying designations: technology, cloud and AI. Ensuring there’s clear delineation of what’s included will be important to secure the creation of more AI-generated content.
“AI has become a sponsorship category, and I suspect that some properties are going to grant certain rights in their sponsorship deals that they wish they could get back when it comes time to do their media rights deal,” Sports Media Advisors CEO Doug Perlman said.
ABC Fitness Launches AI Retention Tool After Court Blocks ‘Click-to-Cancel’ Rule
The fit tech leader is rolling out Click2Save, an AI-powered retention tool, as gyms grapple with churn and confusing consumer protection rules ABC Fitness has launched Click2Save, a member retention tool that helps gyms and studios curb churn by engaging at-risk members with personalized offers, while navigating shifting consumer protection rules. The fitness software provider, […]
The fit tech leader is rolling out Click2Save, an AI-powered retention tool, as gyms grapple with churn and confusing consumer protection rules
ABC Fitness has launched Click2Save, a member retention tool that helps gyms and studios curb churn by engaging at-risk members with personalized offers, while navigating shifting consumer protection rules.
The fitness software provider, which processes more than $12 billion in payments annually for fitness businesses worldwide, developed the new tool in partnership with DXFactor, whose Outcomes Micro Agents Platform powers the system.
“As a trusted partner to over 30,000 fitness businesses, we’re committed to helping our customers stay ahead of changing consumer expectations and regulatory standards,” ABC Fitness chief revenue officer Conor O’Loughlin said. “Click2Save brings proactive member retention, flexible freeze options, and real-time offers right inside our platforms. By simplifying processes that were once manual and compliance-heavy, we’re enabling clubs to lead with choice, flexibility and outcomes.”
Click2Save integrates directly into the cancellation flow, acting as an “always-on retention agent.” Instead of letting members walk away, the system surfaces tailored options such as temporary billing holds, promotional discounts or membership transfers to keep recurring revenue intact.
credit: ABC Fitness
“We are not in the business of building software, as we are obsessed with building revenue machines,” DXFactor co-founder and CEO Dharmesh Trivedi said. “Click2Save turns every moment of risk into an opportunity to re-engage and retain. By partnering with ABC Fitness to distribute this at scale, we’re giving fitness businesses a new way to lead with outcomes — not churn.”
See Also
The launch comes just weeks after the U.S. Court of Appeals for the Eighth Circuit struck down the Federal Trade Commission’s “click-to-cancel” rule, which would have required gyms and other subscription-based businesses to make cancellations as seamless as sign-ups. The court vacated the rule on July 8, citing “procedural deficiencies,” a move the Health & Fitness Association hailed as “a major victory” following two years of lobbying against it.
Still, fitness operators aren’t entirely off the hook. While the federal mandate has been blocked, several states are pushing their own cancellation requirements. In May, New York Attorney General Letitia James reached a $600,000 settlement with Equinox Group over allegations that its brands, including Equinox, Equinox+ and SoulCycle, failed to provide accessible online cancellation options. “New Yorkers should be able to cancel a membership they no longer use or want without breaking a sweat,” James said at the time.
The launch of Click2Save also follows ABC Fitness’ recent rollout of ABC Trainerize Business, an all-in-one client management add-on that streamlines booking, payments, referrals and coaching for trainers.
