Octoplay Expands Reach with Danske Spil Deal in Denmark

Octoplay has taken a significant step forward in its European expansion strategy with the announcement of a new partnership with Danske Spil, Denmark’s state-owned gambling giant. The agreement will bring Octoplay’s entire catalog of high-performance gaming content to one of the most influential operators in the Danish market, reinforcing the developer’s standing across the Nordic region.

Danske Spil Integration Marks Key Regional Milestone

The collaboration marks another pivotal achievement for Octoplay as it continues to cement its role within Europe’s regulated gaming landscape. With the addition of Danske Spil to its roster of partners, Octoplay is making its full portfolio available to Danish players—though the specific launch date for its titles on the platform has not yet been disclosed.

Ralitsa Georgieva, Director of Business Development at Octoplay, highlighted the strategic importance of the deal: “Partnering with Danske Spil, Denmark’s most established and trusted gaming brand, represents a significant milestone in our European expansion. This aligns perfectly with our approach of securing direct partnerships with leading operators in each market we enter. With their deep roots and nationwide recognition, Danske Spil provides an exceptional platform to showcase our premium content to Danish players.”

Danske Spil now joins a growing list of state-backed and market-leading operators across Europe that have integrated Octoplay’s games, further demonstrating the demand for its content.

Strengthening Presence in Regulated European Markets

The deal with Danske Spil follows a string of notable partnerships that have driven Octoplay’s European growth. These include collaborations with Sweden’s government-run Svenska Spel, Dutch heavyweight JACKS.NL, and UK-based Rank Group. Earlier this year, Octoplay also signed a supply agreement with JOI Gaming to deepen its footprint in the Netherlands.

Simon Hoffmann Riis, Senior Games & Analytics Manager at Danske Spil, welcomed the new relationship: “We are delighted to welcome Octoplay as a trusted partner whose premium portfolio has consistently proven itself across European markets. Their data-driven approach to creating quality content aligns perfectly with our commitment to offering Danish players the most engaging and responsible entertainment experience possible.”

Momentum Driven by Rapid Expansion and Market Strategy

With gaming licenses in 10 regulated European markets—including the UK, Malta, Sweden, Italy, Romania, and Belgium—Octoplay has been actively expanding its reach. The company has averaged five new integrations per month throughout 2024 and concluded commercial agreements with more than 80 operators.

This steady pace of growth in Europe complements Octoplay’s efforts in North America. The company recently secured provisional licenses in Michigan and New Jersey, marking its entry into the U.S. regulated market. By pursuing parallel growth across both continents, Octoplay continues to demonstrate its commitment to building a strong presence through direct partnerships and consistent game innovation.

The Danske Spil deal serves not only as a testament to Octoplay’s rising profile but also as a key move in its broader international expansion strategy.

Source:

“Octoplay secures a partnership with Danske Spil in Denmark, Expanding Nordic Market Presence”, Press Release. May 28, 2025