NIL
Oklahoma State athletic department forms new OSU NIL Alliance
Updated Dec. 17, 2025, 12:54 p.m. CT
STILLWATER — The Oklahoma State athletic department has announced the OSU NIL Alliance to provide a unified approach to revenue sharing and endorsement opportunities for the school’s student-athletes.
The Alliance will provide resources and partnerships for athletes as they navigate the era of name, image and likeness in college athletics.
“At Oklahoma State, we have long empowered our student-athletes to achieve success in academics and athletics,” OSU athletic director Chad Weiberg said in a statement Wednesday, Dec. 17. “The launch of The Alliance represents a tremendous opportunity for our student-athletes to become entrepreneurs in commercial activity driven by their brand. By streamlining our efforts and expanding our NIL initiatives, we’re aligning the brands of our student athletes with the strength of the OSU Athletics brand, our business partnerships, and the power of our loyal fan base.”