In partnership with Play Anywhere and BetMGM, the Monumental+ app offers live betting odds and gamification features for Mystics games through ‘Monumental Game Center’ 

CLICK HERE for screenshots of new MNMT sports betting and gamification features for Mystics games.    

Washington, D.C. (June 12, 2025) – Following its historic launch of interactive sports betting and gamification features for Washington Capitals (NHL) and Washington Wizards (NBA) games earlier this year, Monumental Sports Network (MNMT) announced today that the “Monumental Game Center” feature is now live for all Washington Mystics games on MNMT throughout the 2025 WNBA season. In partnership with Play Anywhere and BetMGM, MNMT is the first known local media rights holder to offer viewer interactivity including live sports betting, advanced stats, and gamification options across the women’s sports landscape. Monumental Game Center is available via MNMT’s best-in-class streaming app Monumental+ (M+), powered by ViewLift. 

“Monumental Sports Network is proud to be the leader among local WNBA broadcasters and set a new benchmark for how fans engage with women’s sports,” said Zach Leonsis, President of Media & New Enterprises at Monumental Sports & Entertainment (MSE). “The launch of Monumental Game Center for Mystics games reinforces our commitment to innovation and equity in our viewership experience. This is a historic step forward in delivering a more interactive, data-rich, and engaging streaming platform for women’s basketball fans.” 

Powered by Play Anywhere’s state-of-the-art technology, Monumental Game Center initially launched in February 2025 and, at the time, MNMT became the first local media rights holder to offer this type of interactive viewing experience outside of Las Vegas and the first of its kind across the NBA.  

Mystics fans who opt in to this new experience will see in-game betting prompts and live odds from BetMGM as well as interactive trivia questions and other features displayed via popups on their screen. Within the M+ app streaming platform, viewers will also notice a control bar on the right side of their device, including interactive features like in-game player stats, advanced game stats and play-by-play analysis, league standings, in-game polls, trivia questions, and other fun. 

“We are honored to continue to partner with Monumental Sports Network to bring an enhanced viewing experience to WNBA fans,” said Yaacov Ben-Yaacov, CEO of Play Anywhere. “This partnership continues to fortify Play Anywhere as a global standard for providing engaging experiences for viewers, through gaming, e-commerce and contextual sponsorship. We are excited to be working with leagues to enable these new experiences through their rightsholder ecosystem and our patented compliance and clearinghouse platform ensuring production quality extends into the interactive overlays.” 

Monumental Game Center features can be accessed via streaming on the M+ app and will be seen only by fans who opt in to the experience. Live betting odds will only be accessible to viewers 21+ as verified by BetMGM’s age verification protocols. Viewers watching the linear broadcast will see little difference other than occasional in-game graphics offering a QR code directing to the Monumental Game Center second screen experience. 

Fans within MNMT’s footprint who are interested in experiencing this innovative technology and all of MNMT’s award-winning D.C. sports coverage can purchase an annual or monthly direct-to-consumer (DTC) subscription membership at monumentalplus.com or by downloading the M+ app. Fans with a TV provider that carries MNMT can enjoy the same app and consumer benefits as annual subscribers for free if they create an M+ account with their TV provider credentials. 

“Women’s sports are at the forefront of growth in the sports betting industry, and few other leagues are experiencing the momentum we’re seeing with the WNBA,” said Matt Prevost, BetMGM Chief Revenue Officer. “Partnering with Monumental Sports & Entertainment to bring live odds integration to Washington Mystics games is another way in which BetMGM can invest in women’s sports and drive ongoing technological innovation for the industry.”  

MNMT has long been a leader in WNBA regional broadcasting. In addition to airing live Mystics games, last season MNMT began producing Mystics Courtside, an award-winning monthly magazine show that featured the best behind-the-scenes moments and off-court stories with Mystics players, staff, and fans. In 2023, the Mystics became the first WNBA team to feature a dedicated pre- and postgame show for every regional game broadcast, and Mystics Pregame Live took home a Capital Emmy Award in June 2024. 

Both MSE and BetMGM support the American Gaming Association’s Have A Game Plan.® Bet Responsibly.™ campaign, designed to ensure fans remain educated and equipped with tools to enjoy gaming in a responsible manner. MSE has dedicated a variety of assets and resources to promoting responsible gaming including media coverage on MSE’s efforts, messaging across all MSE media channels and in-arena digital displays, and commercials to consistently message fans outside the arena, on concourses, near concession areas, and in the center hung and ribbon boards while fans are in their seats. 

Gambling problem? Call 1-800-GAMBLER or visit www.1800gambler.net. Must be 21 or older to play.  

# # #  

About Monumental Sports Network
Monumental Sports Network is wholly owned and operated by Monumental Sports & Entertainment (MSE). The network holds exclusive local television media rights for the NHL’s Washington Capitals, NBA’s Washington Wizards and WNBA’s Washington Mystics games. MNMT is also the TV and digital home to the NBA G League’s Capital City Go-Go and the NBA 2K League’s Wizards District Gaming as well as exclusive behind-the-scenes content and original sports and entertainment programming. The network also boasts the most comprehensive regional high school and collegiate sports programming in the greater Washington D.C. metro area. For more, visit: www.monumentalsportsnetwork.com.  

About Play Anywhere 

Play Anywhere enables leagues and their broadcasters to provide viewers with enhanced interactive experience while driving new revenue to the media ecosystem.   The cornerstone of the Play Anywhere solution ensures preservation of production quality, adherence to regulatory guidelines and brand association through its compliance and clearinghouse platform.   Viewers of major league competitions including NBA and NHL, LaLiga, ATP Media, Paris 2024 Olympics, UEFA, Serie A, Ligue 1 experience league approved interactive experiences through the Play Anywhere platform and our partner Ease Live’s best in class interactive graphics.  Through Play Anywhere’s unique interactive rights deals, stakeholders participate in new revenue streams from interactivity and contextual sponsorship. The system spans linear and OTT services, enabling mass consumer rollouts. Viewers can now watch the game the way they want. Play Anywhere partners benefit from an improved viewer experience with no up-front or operating costs. For more information, visit the Play Anywhere website www.playanywhere.com. 

About BetMGM 

BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://sports.betmgm.com/en/blog.  

ST. LOUIS, June 12, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. (NASDAQ: LTRY, LTRYW) (“Lottery.com” or “the Company”), a leading technology company alongside its Sports.com brand, collectively transforming the intersection of gaming, sports and entertainment, announces its continued and expanded sponsorship across both the NTT IndyCar and IndyNXT by Firestone series with its partnered drivers—Callum Ilott , Louis Foster and Sebastian Murray prepare to take on the World Wide Technology Raceway (Gateway) oval this Saturday night.

This marks the first time that both Lottery.com and Sports.com branding will be featured across three race entries in a single weekend—an extraordinary show of support for young talent and a strategic moment for brand visibility on one of the season’s marquee oval events.

Louis Foster – Rahal Letterman Lanigan Racing (NTT IndyCar Series)
Fresh from leading laps in Detroit and surviving one of the biggest accidents of his career, Louis Foster returns to Gateway with unfinished business. The reigning IndyNXT champion, who won all three oval events in last year’s campaign in IndyNXT, brings a wealth of oval experience to the Rahal Letterman Lanigan Racing’s entry in IndyCar.

Following a newly extended and expanded partnership, Foster will now feature the Lottery.com logo on his crash helmet and Sports.com branding on the front wing endplates of his RLL car through the end of the 2025 season. The branding aligns the Foster partnership with the Company platforms’ long-term motorsport ambitions.

“I’m incredibly proud to be carrying the Lottery.com and Sports.com logos this weekend at Gateway. It’s a track I love, and I’m determined to repay their faith in me with a strong result,” said Foster.

Callum Ilott – PREMA Racing (NTT IndyCar Series)
British racing star Callum Ilott returns to Gateway ready to showcase the front-running pace he’s been building throughout the season with PREMA Racing. Despite a wheel incident in Detroit, Ilott has consistently demonstrated Top 10 potential and now takes on the high-speed oval with renewed determination.

Ilott continues to represent Lottery.com with high-visibility helmet branding, prominently featured across all race sessions this weekend. His professionalism and composure have made him an ideal partner for the brand’s IndyCar strategy in 2025.

“Callum brings a sharp focus and professionalism to every race weekend, and we’re proud to be aligned with him as PREMA continues its impressive debut season in IndyCar,” said Matthew McGahan, CEO of Lottery.com and Sports.com.

Sebastian Murray – No. 2 Dream Racing Dubai (IndyNXT by Firestone)
Rising Scottish talent Sebastian Murray returns to the site of IndyNXT’s unique challenge, ready to build on his career-best P6 finish in Detroit. In just his fifth race appearance in the IndyNXT series, Murray is continuing to turn heads, now sitting 11th in the overall driver standings.

Backed by Lottery.com and Sports.com, Murray will once again carry the brands across his helmet, race suit, front and rear wing endplates, and rear wing panel—a comprehensive visual partnership that continues to position him as a key ambassador for the Company’s platforms’ next-gen motorsports strategy.

“This weekend marks a major milestone for our Company and both the Lottery.com and Sports.com brands,” said McGahan, “To have all three of our partnered drivers competing at Gateway under the lights—across both IndyCar and IndyNXT—is something we’re extremely proud of. Our commitment to supporting emerging and elite talent is matched by the unprecedented visibility we’re achieving for our brands on a national stage. We believe strongly in these athletes and in the sport.”

About Lottery.com

The Lottery.com Inc. (NASDAQ: LTRY, LTRYW) family of brands — including Sports.com, Tinbu and WinTogether, comprise a unified ecosystem that integrates gaming, entertainment, and sports. Follow the Company on X, Instagram and Facebook.

Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/0d390058-4f90-430c-9b03-cc71a594db70

https://www.globenewswire.com/NewsRoom/AttachmentNg/7584759a-e4e6-45eb-8691-d1f4ee66771e

https://www.globenewswire.com/NewsRoom/AttachmentNg/26c9061b-baaa-4452-907f-78513e1d9ea7

This press release was published by a CLEAR® Verified individual.

For more information, please visit www.lottery.com or contact our media relations team at press@lottery.com.

Ilott Hero

Callum Ilott’s Lottery.com branded helmet

Louis Foster car

Louis Foster’s newly design car with Sports.com branded front wing endplate

Sebastian Murray Car at the Detroit Grand Prix

Sebastian Murray Car at the Detroit Grand Prix

The “Ana Gaming Case” panel will feature Filipe Molon, the Group’s Commercial Director, who will detail the differences in the company’s operations, the main results achieved in recent months and its media presence, in addition to the sponsorships and strategic actions that position 7K as one of the industry’s references.

“The participation of Ana Gaming, presenting 7K’s success story at this highly relevant international event, reinforces our company’s positioning as a protagonist of the digital transformation in the betting universe, with an emphasis on technology, innovation and brand building. It is always gratifying to talk about the evolution of the industry and, at the same time, gain new insights into the segment, in addition to, of course, expanding our network of connections,” highlights Molon.

Confut USA / BetExpo 2025 will be held at the Hilton Miami Downtown and will bring together leading companies in the segment, innovation experts and representatives of major world football clubs, such as Bayern Munich, Milan, among others. The program will include presentations and panels on strategic topics such as influencer marketing, betting psychology, sports integrity and technology to protect clubs and bettors.

Ana Gaming is a complete ecosystem and a leader in the online gaming and sports betting market, standing out for its innovation and focus on user experience. Founded in 2024, it has been growing and gaining more and more exposure in a highly competitive market.

The Group is made up of renowned platforms such as 7K (7k.bet.br), Cassino (cassino.bet.br) and Vera (vera.bet.br). In addition to strategic partnerships with big names and brands in sports, Ana Gaming is committed to revolutionizing the sector.

To learn more about the Ana Gaming group, visit: https://anagaming.com.br.

Source: GMB

These sporting moments are more than just athletic achievements: they’re shared global experiences. And they’re only becoming more accessible and popular as ratings soar and conversations race around social media. For brands, it’s a winning opportunity to reach, engage and acquire audiences.

Why are sports fast becoming marketing’s new power play? And how can marketers capitalize on their magic moments?

All eyes on the game

Live sport is bucking every trend in traditional media. While TV ratings across most categories have tanked (down 26% since 2015 in the UK), sports are an exception. In the UK, ratings have only dropped by 3% in the last 10 years. And in the US, over 90 million viewers tune in to streamed sports at least once a month – up from 57 million in 2021.

The boom is largely thanks to expanded digital access and tech innovation. Fans now watch across devices like smartphones and consoles. Streaming platforms such as Amazon Prime and Espn+ which offer flexible, personalized viewing, are outpacing traditional TV. And broadcasters are enhancing experiences with augmented and virtual reality, and AI delivering real-time stats and predictive insights.

Playing the field – appealing to the new sports fan

These advancements, combined with rising investment in sports rights, are broadening global reach and drawing in younger, more diverse audiences. And those audiences are redefining viewership.

They follow players, causes, and creators – not channels or schedules – and expect personalized, culturally relevant experiences. They don’t just watch – they connect, share, comment, and buy.

Ralf Ollig, vice president of product – ad:s, from global sports technology brand Sportradar says: “In an age where attention is fragmented, sport offers a rare chance to reach people in emotionally charged, undivided moments. To connect with these fans, brands must be part of the moment, not outside observers.”

Timely, relevant cultural alignment isn’t optional: it’s essential for driving awareness, engagement, and purchase intent. Brands that respond quickly to cultural events see a 23% jump in purchase intent when acting within a week.

A new marketing playbook

As more people tune into sports, the sports marketing industry is booming. Traditional sponsorship still matters, but the highest returns now come from agile, data-informed activations that meet fans in their digital worlds, at the right moment, in the right format.

The global sports tech market alone is projected to grow by 21% annually, reaching over $40 bn by 2026. And brands from a wide range of sectors are increasingly investing in technologies like data analytics and fan engagement tools to better understand and connect with audiences.

The big change here is that brands no longer need massive teams and budgets to capitalize on the marketing potential of sporting moments. With a multi-channel approach, the latest programmatic technology, dynamic creative optimization tools, and fueled by extensive sports data, even niche moments can be monetized and amplified quickly.

The tech game-changer

The new sports adtech and martech era is helping brands not just show up, but do so with intelligence, speed and precision. For instance, Sportradar’s marketing services offers digital ads that dynamically adapt to sports moments and audiences, thanks to proprietary sports marketing technology and more than 20 years of sports data. Real-time insights into fans’ behavior, location and preferences combine with live sports data integrations to deliver ads as the action unfolds. Say, for example, a footballer scores in the final minute of an upcoming Fifa Club World Cup match: the tech can help brands react instantly, triggering hyper-targeted ads that capitalize on that exact moment – driving relevance and emotional resonance at the same time.

Tools like this also serve up greater brand exposure during games, offering improved ROI on sponsorship through enhanced digital activation. Meanwhile, real-time scores, stats and player insights can be used to fuel content marketing and advertising, making brand touchpoints more engaging and immersive.

For example, a high-profile team sponsor of a prominent NASCAR team worked with Sportradar to nearly double clickthrough rates for campaigns that leveraged race day moments versus standard campaigns. The campaigns’ creatives showcased the current, live race positions of sponsored drivers, ensuring ads were hyper relevant and engaging.

Ollig says: “This is a whole new sports marketing playbook – one that goes beyond mass exposure and into the realm of intelligent, real-time personalization. Brands now have the opportunity to tap into unprecedented levels of attention, emotion, and engagement. With the right tech, they can not only show up for the big moments, they can own them.”

Game tactics for marketers to capitalize on the summer of sport

• Move fast: The cultural window to make an impact is short. Plan for sports moments proactively, with dynamic creative that leverages sports data in real-time, so that campaigns deliver instantly during the moments that matter.

• Be relevant: Make sure campaign creative is tailored to the moment, to cut through the noise of the competitive marketplace. Dynamic creative optimization (DCO) tech can help here.

• Use the right tools: Technology from partners like Sportradar allows you to plan, activate and optimize campaigns around key events and moments with minimal lag and maximum impact.

• Think global, act local: Sport is global, but fandom is personal. Localization, backed by data, enhances resonance.

For more advice on turning sports into a winning moment for your brand, contact Sportradar.

Warner Bros. Discovery has announced a corporate restructuring, planning to separate into two distinct publicly traded companies.

This tax-free transaction is designed to allow each new entity to better leverage its specific strengths within the increasingly competitive global media landscape.

This move underscores a broader industry trend where large corporations are unbundling assets to achieve better focus and unlock shareholder value amidst evolving consumption habits and intensified competition for content and eyeballs.

Commenting on the announcement, president and CEO of the Streaming & Studios division, David Zaslav, said: “By operating as two distinct and optimised companies, we are empowering these iconic brands with the sharper focus they need to compete effectively.”

CFO Gunnar Wiedenfels, who will lead Global Networks, echoed this, stating the separation would energise both firms, allowing them to capitalise on specific strengths and financial profiles to drive shareholder return. This emphasis on a “sharper focus” directly addresses market demands for specialized business models in a fragmented media environment.

The Streaming & Studios division will encompass Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max, along with their extensive film and television libraries.

The primary objective for this move is to drive revenue and profit growth by scaling HBO Max, which currently operates in 77 markets with further expansion planned through 2026.

This focus highlights the commercial imperative of direct-to-consumer streaming platforms in current media strategies.

Conversely, the Global Networks division will consolidate premium entertainment, sports, and news television brands, including CNN, TNT Sports in the U.S., and various major European free-to-air channels.

This entity will also include key digital platforms such as the Discovery+ streaming service and Bleacher Report.

The strategic aim for Global Networks is to capitalise on its strong market presence to pursue international growth opportunities while optimising its traditional channel assets to enhance shareholder returns, particularly within the lucrative sports broadcasting and live content segments.

The planned separation, expected to be finalised by mid-2026, aims to provide each new company with the agility required to attract an investor base aligned with their individual growth trajectories.

Both entities will maintain robust capital structures, supported by a substantial $17.5 billion bridge facility.

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