Sports
OutKick Sees More Than 6 Million Visitors During June
OutKick — the digital media brand founded by Clay Travis — is seeing a strong wave of digital momentum.
The platform posted double-digit growth across key digital metrics during the second quarter, according to Comscore. OutKick averaged 6.2 million monthly desktop and mobile unique visitors for the quarter, a 26% increase over the first three months of 2025. Total views climbed 38% to 61 million, while total minutes watched jumped 37% to 57 million.
June capped off the quarter with even more growth. OutKick recorded 6.7 million unique visitors in the month, up 19% from May and 14% year-over-year. Multiplatform views reached 31 million, up 16% from the previous month and 35% from the same month last year. Multiplatform minutes hit 29 million, marking a 40% year-over-year rise.
“June was a great month for OutKick and completes a tremendous Q2 2025,” said OutKick Senior Vice President and Managing Editor Gary Schreier. “In this month alone, the platform garnered national attention around Simone Biles attempting to criticize OutKick’s Riley Gaines and was the only site to ask Brittney Griner about her comments from the bench. These moments highlight OutKick’s authentic and fearless approach, which drives growth every month and quarter.”
In June, it finished with 20.1 million total multiplatform unique visitors, placing it 15th among more than 350 sports media entities. That performance placed the brand ahead of The Athletic, NBC Sports Group Video, DraftKings, and Complex Sports.
On social platforms, the brand also delivered. The outlet tallied over 1.7 million actions across Facebook, Instagram, and X—a 33% monthly increase. It also drew more than 16.9 million total video views, a 54% jump over May.
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