Members from the sports industry community gather on May 7 for the AANHPI Sports Symposium in New York. (Photo courtesy of NBA APEX.)
The NBA celebrated Asian American, Native Hawaiian & Pacific Islander (AANHPI) Heritage Month with a series of internal and external programs throughout the month of May.
The NBA collaborated with other major sports organizations, such as the MLB, NHL, NFL, MLS and USOPC, to organize an AANHPI Sports Symposium on May 7 in New York City.
The Symposium, which the NBA’s Asian Professional Exchange (APEX) group has helped to organize since its inaugural event in 2019, brought members of the AANHPI community together to share experiences around the theme of showing authenticity in action.
Catherine Chao, a Co-Chair of APEX, said the main goals of the Symposium are for AANHPI members to feel more connected to and informed about the industry as well as pride in being a part of the AANHPI community. The importance of bringing in cultural elements like food and supporting local AANHPI businesses was also represented.
Hrishi Karthikeyan, an Executive Champion of APEX, said the Symposium is a great way to build an AANHPI network and community beyond the walls of the NBA. One goal of groups like APEX is to showcase the breadth and diversity of AANHPI people and culture within the sports industry.
“The AANHPI community itself is internally diverse,” Karthikeyan said. “By coming together, under one umbrella, we have an opportunity to learn and share those experiences with each other and also find new areas of growth and connection.”
Panelists Jenny Nguyen and Ben Musselman chat at the Symposium on May 7. (Photo courtesy of APEX.)
When the overarching theme Power Forward: Authenticity in Action was introduced in meetings, it was critical that this was reflected not only through the panelists’ contributions, but also in the creation of the event itself. Having athletes from different generations and panelists with diverse backgrounds reflected the expanding opportunities for the AANHPI community across the industry.
“Our intention was not to go with stories that you’ve already heard,” Chao said.
The panelists included Jenny Nguyen, Founder and Owner of The Sports Bra, Bonnie Wan, bestselling author of The Life Brief and athletes Jen Lee and Ben Musselman from the U.S. Paralympic Sled Hockey National Team.
“People were proudly emphasizing how their identity and culture affect the way they show up in competition or in their work,” Karthikeyan said.
For the programming of the Symposium, it was just as important for the audience to see a reflection of important figures in leagues and also the sport itself.
“You can’t be what you can’t see,” Chao said. “It can be helpful to have people who look similar to you share their experiences. There’s a mindset shift that we’re trying to encourage.”
The AANHPI identity is complex, but showing authenticity daily is critical.
“Showing up as your unique, authentic self is an asset, not a liability, for your team,” Karthikeyan said.
Members and panelists gather in Times Square ahead of the AANHPI Sports Symposium on May 7. (Photo courtesy of APEX)
The planning for the Symposium came down to intentional details.
Each of the panelists was seen through a different lens in the sports industry, and the event showcased each panelist’s journey of powering forward through adversity.
The Symposium’s various panels included voices from various levels of sports organizations. Executives spoke about their journeys to get to where they are and the challenges they fought along the way.
This was a great opportunity to showcase how AANHPI identities are not just incidental to their experiences, but how they are central to the community’s experience within these leagues and sports in general.
Being able to show up in authentic ways not only benefits AANHPI employees themselves, but it also allows their colleagues to understand how they bring perspectives, background and experiences to their work.
“[The Symposium] really connected our culture to sport in a way that sets a new bar,” Karthikeyan said. “You see our cultures being integrated into our telecasts, marketing, and on the court, and it’s only going to continue to grow from here.”
Apex for Youth group hosted a Youth Tournament in Flushing, N.Y. to encourage youth participation in sports. (Photo courtesy of APEX.)
Externally, for the third consecutive year, APEX also supported a youth tournament in Flushing, New York to celebrate and encourage youth participation in sports with Apex for Youth.
Volunteers from the NBA community assisted with coaching the elementary-aged youth basketball clinic, distributing NBA Cares t-shirts/tournament jerseys and sponsoring tournament trophies for all three divisions of play. Corporate partners such as Nike provided players with sneakers and gifts.
The importance of having serious conversations and translating that into a team environment through sports is critical for the youth and their involvement in the industry going forward.
“Many of our APEX members say this is their favorite event of the year and being able to support an organization like Apex for Youth is incredible,” Chao said. APEX is a longstanding Apex for Youth partner dating back to 2022.
Apex for Youth empowers Asian American youth from low-income and immigrant backgrounds to unlock their potential today and a world of possibility tomorrow. Through partnerships like this, Apex for Youth’s athletics programs help our youth build confidence, develop skills and find belonging through mentorship both on and off the court.
Through other tentpole events such as All-Star Weekend, APEX and the NBA look to continue to support AANHPI initiatives beyond the month of May.
“We are constantly looking for ways to bring the community together and connect our stories,” Chao said.