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Parker's Sports Corner

As each year goes by, it seems money is taking over sports more and more. The most recent victim of this phenomenon is college basketball, which has become revolutionized by Name, Image, and Likeness (NIL) deals. Starting in 2021, college athletes became eligible for pay. This was initially imagined as a way for college athletes […]

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Parker's Sports Corner

As each year goes by, it seems money is taking over sports more and more.

The most recent victim of this phenomenon is college basketball, which has become revolutionized by Name, Image, and Likeness (NIL) deals. Starting in 2021, college athletes became eligible for pay. This was initially imagined as a way for college athletes to cash in on their names by landing brand deals, but it has since spiraled into colleges essentially paying athletes directly through school boosters.

According to NIL regulations, colleges can’t pay athletes directly. But that doesn’t stop groups of donors and boosters called NIL Collectives from paying athletes on behalf of a school. For example, Bryce Underwood, the No. 1 football recruit in the high school class of 2025, was given a NIL deal worth up to $12 million to commit to the University of Michigan through the NIL Collective, Champions Circle.

This has become the norm for highly-ranked college teams, particularly men’s basketball and football. These sports typically draw passionate fans and large viewership, allowing wealthy alumni of a school to essentially fund their teams’ success.

Although this NIL craze started with college football, it wasn’t felt as strongly there. Even before NIL deals were legalized, big programs like Michigan always dominated recruiting and, therefore, the playing field. Sure, money is being thrown around in this sport, and rosters are constantly being turned over as student athletes transfer to schools with more lucrative NIL opportunities. But college football has always been an unbalanced sport, where the top few programs consistently dominate.

In college basketball, though, the ripples from the NIL revolution are intense. March Madness — college basketball’s flagship tournament of 68 teams — has that name for a reason. It’s madness. Mid-major Cinderella stories are frequent, as it seems like each year a school like Saint Peter’s University in 2022, Loyola University Chicago in 2018 and even our own Lehigh in 2012 will make an unexpected run against a giant like Duke University.

This year, though, there was none of that. The biggest upset of the tournament was No. 10 seed Arkansas State University beating No. 2 seed St. John’s University, which barely even felt like an upset. Arkansas is coached by the legendary John Calipari, plays in the best conference in college basketball and is a program with a lot of recent success.

The disparity in funding between powerful programs and mid-major schools is playing out in a larger disparity on the court. Many of these dominant teams are made up of players who started at smaller mid-major schools before transferring to bigger programs and signing NIL deals with them. For example, National Player of the Year Johni Broome played at Morehead State University for three years before transferring to Auburn University and leading them to a final four appearance.

This trend of poaching talent from mid-major schools will only grow in future years, making college basketball feel a lot like a competition of who has the deepest pockets. I’m glad these exceptional players have the opportunity to showcase their skills at the highest level, but this is at the cost of mid-major schools competing.

All these NIL deals have put a stench around college basketball, which is supposed to be a pure showcase of competition, free from the money talk of professional sports.

Other sports have also been plagued by this reliance on billionaire funding for successful teams. The professional league that has been affected the most is the MLB, where a lack of salary cap or salary floor allows owners to essentially pay players what they wish.

This is problematic due to the difference in ability and willingness to spend between owners. Because of personal wealth, TV deals, outside funding and more, some owners can spend as much as they want.

The Los Angeles Dodgers are the greatest example of this. They have essentially made a mockery of the league through their deferral of large contracts. It has allowed them to monopolize Japanese superstars coming to the MLB, like newcomer Rōki Sasaki, and to add current star-level MLB talent to their already stacked roster, like pitchers Blake Snell and Tanner Scott.

It seems as though nobody can compete with the Dodgers’ wealth, at least not from a small market. The other big market teams, like the New York Yankees, the New York Mets and the Philadelphia Phillies, are still supporting large payrolls from wealthy owners. But these teams are not the teams being left behind.

Like in college basketball, it’s the little guy — teams like the Tampa Bay Rays, whose active payroll is less than 20% of the Dodgers — that get crushed in this competition between who has the most money. This makes the MLB feel like a league of haves and have-nots, where smaller market teams have to do everything right just to compete. And even if they do everything right and develop talent, they might get outpriced by a bigger fish, just like a mid-major college basketball program.

Now, why am I lamenting this reality? After all, it does lead to the best of the best competing on the biggest stage — as seen in this years’ Final Four of all No. 1 seeds and 2024’s World Series between the Yankees and Dodgers. In some respects, this is a good thing, as I, like any sports fan, love seeing the big dogs battle it out on the biggest stage where both teams truly feel like they belong.

Also, this is America, the most capitalist country in the world. Shouldn’t we expect sports to be dictated by money when everything else in the nation is?

While these things may be true, sports being dictated by a contest of wealth takes away what’s so special about them. Sports allow us an escape from the inequality of life and all the stress that comes with it. Unlike anything else in this world, sports are equitable and merit-based — a place you make it only on the shoulders of your objective ability.

With sports like college basketball and the MLB becoming more about whose pockets are the deepest, we lose some of the magic that makes sports special. Further, by only allowing the biggest brands to compete, sports start to feel too much like the corporate environment that we live in every day.

And that’s not what I want sports to be. As a finance and accounting major, I’ll likely be looking at numbers and financial figures all day for the next 40 years. I don’t want that to become the reality of my sports fandom, too.

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NIL

Anthony Davis slams current state of college basketball

Dallas Mavericks star Anthony Davis is one of the greatest college basketball players in recent memory, being one of just four freshmen to ever win the Wooden National Player of the Year Award (Cooper Flagg, a likely soon-to-be Maverick, is also on that list). He led Kentucky to its most recent national championship in 2012, […]

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Dallas Mavericks star Anthony Davis is one of the greatest college basketball players in recent memory, being one of just four freshmen to ever win the Wooden National Player of the Year Award (Cooper Flagg, a likely soon-to-be Maverick, is also on that list). He led Kentucky to its most recent national championship in 2012, averaging 14.2 PPG, 10.4 RPG, and a ridiculous 4.7 BPG.

Had Davis played in today’s era, he would’ve made a killing off of the new Name, Image, and Likeness that is flooding college athletics. Instead, he used that elite freshman season to go first overall in the 2012 NBA Draft, going to the New Orleans Hornets.

READ MORE: Mavericks free agent predicted to land in unexpected destination

Dallas Mavericks forward Anthony Davis

Apr 18, 2025; Memphis, Tennessee, USA; Dallas Mavericks forward Anthony Davis (3) dribbles during the second quarter against the Memphis Grizzlies at FedExForum. Mandatory Credit: Petre Thomas-Imagn Images / Petre Thomas-Imagn Images

Davis recently sat down with Sports Illustrated’s Patrick Andres to discuss NIL and its impact on college basketball.

“It’s tough, because obviously they didn’t have that when I was in college,” Davis said. “It kinda takes away from the game a little bit because of—and I’m not hating—it takes away from the integrity in the sense of players are only going to certain schools because of the money.

“College basketball is still competitive, but the recruitment of it has kinda gotten a little wacky, especially when player can leave and enter the (transfer) portal and go anywhere. It just gets a little tricky,” Davis continued. “The coaches either a) have to be more strategic with their recruiting, or b) if you don’t have a lot of money for NIL, that kind of takes away your school, your program, as far as being a top recruiter for some of these players.

“Because one guy can leave the next year, transfer—it gets tough, when you start talking about culture. That kind of goes out the window, in my opinion.”

His concerns echo those of a lot of people around college basketball. It’s hard for coaches to maintain a culture and for fans to become attached to players. NIL in a vacuum is a good thing, as players deserve to be paid for the contributions they bring to a school; however, it’s the Wild West since there are no regulations governing it.

READ MORE: Scottie Scheffler proves loyalty to hometown Mavericks in viral video

Stick with MavericksGameday for more FREE coverage of the Dallas Mavericks throughout the offseason

Follow MavericksGameday on Twitter and Austin Veazey on Twitter





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Dallas Mavericks Star Anthony Davis Talks ‘Integrity’ of NIL, College Sports

Dallas Mavericks star big man Anthony Davis is one of the best basketball players in the world. The accolades throughout his professional career speak for themselves. He helped the Los Angeles Lakers win the 2020 NBA Championship in the Orlando Bubble and is a 10-time All-Star who was named to the NBA 75th Anniversary team. […]

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Dallas Mavericks star big man Anthony Davis is one of the best basketball players in the world.

The accolades throughout his professional career speak for themselves. He helped the Los Angeles Lakers win the 2020 NBA Championship in the Orlando Bubble and is a 10-time All-Star who was named to the NBA 75th Anniversary team.

Selected No. 1 overall by the New Orleans Hornets in the 2012 NBA Draft, he has certainly lived up to the hype and expectations that follow being picked as a franchise cornerstone.

A future Hall of Famer, Davis’s dominance on the basketball court goes beyond even his NBA production.

When he experienced a growth spurt in college, he shot up rankings as a recruit and became the best player in the country.

He ended up with the Kentucky Wildcats for one season, helping them win the national championship as one of the most dominant college basketball players of the modern era.

During his lone campaign with Kentucky, Davis averaged 14.2 points, 10.4 rebounds, 1.3 assists, 1.4 steals and the most blocks in the country with 4.7 per game.

He was a one-man wrecking crew, picking up a laundry list of accolades and awards for his single season with the Wildcats.

How Does Anthony Davis Feel About NIL in College Sports?

Had Name, image and likeness deals been around at the time, he would have made a killing with how popular he was on and off the court.

As part of a collaboration with CeraVe, Davis sat down and did an interview with Sports Illustrated, where one of the topics discussed was NIL and how much it has changed college sports.

“It’s tough, because obviously they didn’t have that when I was in college,” Davis said, via Patrick Andres of SI. “It kinda takes away from the game a little bit because of — and I’m not hating — it takes away from the integrity in the sense of players are only going to certain schools because of the money.”

There is a lot of money being thrown around by schools, looking to bring the best players into their programs. It has also had an impact on the NBA Draft, with players being able to make money in college.

Not only are high school athletes being wooed by these schools, but so are established college players who hit the transfer portal looking for a payday, changing the entire recruiting dynamic from when Davis was in school.

“College basketball is still competitive, but the recruitment of it has kinda gotten a little wacky, especially when player can leave and enter the (transfer) portal and go anywhere. It just gets a little tricky,” Davis said. “The coaches either a) have to be more strategic with their recruiting, or b) if you don’t have a lot of money for NIL, that kind of takes away your school, your program, as far as being a top recruiter for some of these players.”

Likely gone are the days of a coach building something with a core group of players sticking together for multiple seasons.

The smaller programs are having their top-end talent poached by bigger schools, who are watching their regulars leave for bigger paydays elsewhere throughout the country.





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Texas Tech Red Raiders – Official Athletics Website

OKLAHOMA CITY, Okla. – Hailey Toney connected on a two-out solo home run and Texas Tech used another gem from NiJaree Canady in the circle to push the Red Raiders to one win from the championship series following a 3-1 victory over UCLA Saturday evening at Devon Park. With the win, the Red Raiders, making […]

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OKLAHOMA CITY, Okla.Hailey Toney connected on a two-out solo home run and Texas Tech used another gem from NiJaree Canady in the circle to push the Red Raiders to one win from the championship series following a 3-1 victory over UCLA Saturday evening at Devon Park.

With the win, the Red Raiders, making their first trip to Oklahoma City, will await the winner of Sunday’s elimination game between No. 16 Oregon and No. 2 Oklahoma with a spot in the championship series of the Women’s College World Series on the line.

Texas Tech will face either the Sooners or Ducks at 6 p.m. Monday evening with a second game to follow 30 minutes later, if necessary.



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“A Lot of It’s Up in the Air”: Bill Belichick Weighs In on How He Is Navigating the Uncharted Waters of NIL as UNC HC

NFL contracts have always been streamlined and at the fingertips of a coach like Bill Belichick. But the former Patriot is learning that navigating NIL is a very different challenge. For a coach who came from a league full of rules, there’s currently a noticeable lack of them when it comes to recruiting in the […]

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NFL contracts have always been streamlined and at the fingertips of a coach like Bill Belichick. But the former Patriot is learning that navigating NIL is a very different challenge. For a coach who came from a league full of rules, there’s currently a noticeable lack of them when it comes to recruiting in the NCAA.

When we think of Belichick, we think of many traits and attributes. But perhaps the most noticeable of all his quirks is how meticulous he is about his ways. When you’re 73, you eventually grow accustomed to doing things a certain way.

However, a recent interview with Rece Davis suggests that Belichick hasn’t yet figured out the rules of NIL. It’s been an interesting navigation process for him, mostly filled with questions and trying to understand his parameters.

“For me, it’s really pretty simple. Tell me what the rules are, and then we’ll play by them. Right now, a lot of it’s up in the air,” Belichick shared on ESPN College Football.

“Once the house settlement’s done, once some rules are solidified, and honestly, it’ll probably take a year for this to settle in and see how things go. There’ll be some adjustments made.”

It definitely still feels like the Wild Wild West when it comes to the current state of NIL. At the moment, there’s no standardized set of rules—at least at the federal level. That’s why the NCAA has called on lawmakers to establish a uniform framework around it.

But with the amount of issues going on in the world right now, mixed with other factors like convenience and timeliness, NIL doesn’t seem like it’s going to be sorted out anytime soon. At least, not for another 2-3 years. 

Yet, Belichick doesn’t seem to care about what the rules are going to be for it. He simply wants to know what they are so that he can legally operate his UNC Tar Heels football team.

“I’d say right now, it’s a lot of ‘we’re not sure, we’ll have to wait and see.’ Some people view it one way, some people view it another way. You just have to come to an agreement on that. But I think things will settle eventually,” Belichick concluded.

It’s not exactly what fans of college football want to hear. Complaints surrounding Ohio State and Oregon’s ability to essentially pay for their football rosters drew the ire of many this past season. And with no rules on how much you can give to players, it’s become a contest of popularity, and who has the highest NIL payroll.

For Belichick, this must be tough to navigate. In the NFL, there was a free agency period, and every team had a hard salary cap they couldn’t exceed. It was a much clearer and more defined set of rules… and fairer, too.

But now in college, who knows how much NIL payroll UNC has to offer? Furthermore, who knows how much they’re allowed to spend, when they can spend it, or how much more other schools have? That’s information privy to very few. Belichick certainly has access to some of it, but it must still be difficult to fully grasp.

It’ll be interesting to continue tracking how Bill adjusts to college football. The product on the field may be similar, but off it, it’s a whole different ballgame. That’s what he’s learning day by day.



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Syracuse football players participate in meet and greet with fans at Meier's Creek Brewing

SYRACUSE, N.Y. — The 2025 season opener for Syracuse football is officially 90 days away, In the meantime, the Orange are connecting with the local community. Meier’s Creek Brewing Company hosted an NIL meet and greet with players on Saturday afternoon. Fans mingled with their favorite Orange stars and participated in activities like a punting […]

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Syracuse football players participate in meet and greet with fans at Meier's Creek Brewing

The 2025 season opener for Syracuse football is officially 90 days away,

In the meantime, the Orange are connecting with the local community.

Meier’s Creek Brewing Company hosted an NIL meet and greet with players on Saturday afternoon. Fans mingled with their favorite Orange stars and participated in activities like a punting contest with SU punter Jack Stonehouse.

The players in attendance included Stonehouse, DT Dion “Tank” Wilson Jr., DL Rashard Perry, OT Byron Washington, and TE David Clement.

“It’s amazing getting to interact with the fans,” said Washington. “They get to see how we are without any equipment on, and I think that’s a good opportunity for us to show them that we’re not always mean. We’re friendly, and we can just turn it on and off.”

“It means everything to me, being there for the fans,” said Wilson Jr. “They make the Dome what it is, and the area what it is.”

Clement agreed, saying that it’s a valuable experience to connect with the community because the fans “get to see us as people.”

The Orange open the season on August 30th against Tennessee at Mercedes Benz Stadium in Atlanta, GA.

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Cooper Flagg reportedly made staggering $28 million in NIL money in one season at Duke

Cooper Flagg might be taking a pay cut to go to the NBA. Flagg, who is expected to go to the Mavericks with the No. 1 pick in the draft, earned $28 million through two NIL deals during his one year at Duke, reporter Howard Bryant told Bob Costas on “The 92nd Street Y.” Entering Duke […]

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Cooper Flagg reportedly made staggering $28 million in NIL money in one season at Duke

Cooper Flagg might be taking a pay cut to go to the NBA.

Flagg, who is expected to go to the Mavericks with the No. 1 pick in the draft, earned $28 million through two NIL deals during his one year at Duke, reporter Howard Bryant told Bob Costas on “The 92nd Street Y.”

Entering Duke as the No. 1-ranked freshman in the country, Flagg had a $13 million deal with New Balance and a $15 million deal with Fanatics.

Cooper Flagg answers questions from reporters during media availability at the 2025 NBA Draft Combine at Wintrust Arena on May 14, 2025 in Chicago, Illinois. Getty Images

It is unclear if those figures represent the totality of multi-year deals or a one-year payment.

Either way, the money didn’t distract Flagg from the prize as he won National Player of the Year and led Duke to the Final Four.

The top pick in the 2025 NBA Draft is expected to sign a four-year, $62.7 million contract, according to Spotrac.com.

That averages out to a shade under $16 million per year – or about the same as what another former Duke star, Grayson Allen, earned to average 10.6 points per game in 64 games and seven starts for the lowly Wizards this season.

Celtics star Jayson Tatum has the highest average salary in the NBA at $62.7 million.

Cooper Flagg led Duke to the Final Four. Corey Sipkin for the NY POST

Of course, Flagg can still supplement his on-court income with endorsement deals. He will be represented by mega-agency CAA.

The Mavericks surprisingly won the NBA Draft lottery despite having a less than two percent chance to get the No. 1 pick.

Howard Bryant revealed the massive amount of money Cooper Flagg made during his year at Duke. Bob Costas: A Career Conversation with Howard Bryant/YouTube

It sparked a new wave of NBA conspiracy theories that the league was rewarding the Mavericks with Flagg for making their head-scratching trade of Luka Doncic to the Lakers for a return that amounted to peanuts when compared to other blockbuster deals.

Presumptive No. 2 pick Dylan Harper played at Rutgers after signing an undisclosed NIL deal with Fanatics.

Harper’s teammate at Rutgers, presumptive No. 3 pick Ace Bailey, had an NIL deal with Nike.

ESPN’s On3 ranked Flagg as the second-most-desirable NIL athlete in college sports last season, behind Texas backup quarterback Arch Manning.

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