Motorsports
PaysafeCard’s IndyCar Legacy: How Fintech Sponsorships Reach New Zealand – Speedway Digest
The relationship between financial technology and high-speed motorsport might seem unlikely, but the 2018 partnership between PaysafeCard and IndyCar racing proved a blueprint that fintech companies continue to follow. That sponsorship demonstrated how digital payment providers could help amplify brand presence in markets far beyond North America, including territories like New Zealand where IndyCar maintains a passionate following despite geographic distance.
As a digital payment solution used in online casinos and gaming platforms worldwide, PaysafeCard recognized that motorsport’s values aligned with its brand identity. The partnership positioned PaysafeCard prominently at events like the Indianapolis 500, the most attended single-day sporting event globally.
For New Zealand consumers, seeing the brand associated with world-class motorsport reinforced trust and elevated its status beyond mere payment utility. That 2018 sponsorship illuminated a path other fintech companies have eagerly followed, creating a trend that has accelerated through 2025 with multiple financial technology firms now embedded throughout the IndyCar ecosystem.
The Modern Fintech-IndyCar Landscape
The 2025 IndyCar season showcases fintech’s deepening commitment to motorsport sponsorship. Wedbush Securities, a leading financial services provider, became the primary sponsor of the No. 23 Dreyer & Reinbold Racing Chevrolet entry for the 2025 Indianapolis 500. Supporting driver Ryan Hunter-Reay, the 2014 Indy 500 champion, Wedbush aligns its brand with proven excellence and competitive achievement.
Pay.com signed a multiyear sponsorship deal with Juncos Hollinger Racing in 2023, continuing through the 2025 season. Pay.com’s branding appears on race cars driven by Callum Ilott and Agustin Canapino, accompanied by extensive digital and social media campaigns. The company emphasizes seamless payment solutions, tying its high-tech identity directly to racing’s demands for precision and reliability.
PNC Bank’s enduring partnership with Chip Ganassi Racing and driver Scott Dixon represents traditional banking’s recognition of motorsport’s marketing value. Sponsoring Dixon’s No. 9 Honda car, PNC showcases how established financial institutions leverage IndyCar to communicate reliability and performance. The 2025 season features a refreshed livery as Dixon pursues historic career milestones, keeping PNC prominently positioned throughout championship contention.
Why IndyCar Appeals to Fintech Brands
The concentration of fintech sponsorships in IndyCar reflects several strategic advantages. IndyCar’s audience skews technologically savvy, digitally engaged, and demographically valuable. These fans embrace innovation, consume content across multiple platforms, and demonstrate higher adoption rates for digital financial services. For fintech companies seeking to build brand awareness among early adopters and tech-forward consumers, IndyCar delivers the right audience.
Broadcast expansion has amplified sponsorship value considerably. Fox Corporation’s major investment in IndyCar for 2025 has driven viewership increases, with the season finale viewership up 136% from last year’s event. Enhanced media coverage means fintech sponsors enjoy greater exposure across traditional television, digital streaming, and social media platforms. This multimedia presence extends sponsor visibility far beyond race day, creating sustained brand engagement throughout the season.
The New Zealand Connection
New Zealand’s relationship with IndyCar, while geographically distant, remains culturally significant. Kiwi motorsport fans follow IndyCar closely, creating opportunities for fintech brands to reach New Zealand consumers through international sports coverage. For companies like PaysafeCard, which established itself as a trusted payment method in New Zealand’s online casino sector, IndyCar sponsorship reinforced brand credibility without requiring separate marketing investment in the New Zealand market.
The model works because it’s authentic. PaysafeCard didn’t simply slap a logo on a car in 2018; it created narrative connections between payment security and racing safety, between transaction speed and lap times, between technological innovation in fintech and engineering advancement in motorsport. Current sponsors have learned from that playbook, developing integrated campaigns that extend beyond visual branding into storytelling and audience engagement.
The Road Ahead
PaysafeCard’s 2018 IndyCar partnership established a template that has matured into an industry trend. As fintech companies from traditional banking to blockchain innovation continue investing in motorsport sponsorship, the effects extend globally. New Zealand, despite its distance from Indianapolis, remains within reach of these marketing strategies, connected by digital media, shared sporting passion, and the universal appeal of speed.
Motorsports
Former Watkins Glen President Michael Printup 1965-2025
Racing America is devastated to confirm the sudden passing of Chief Operating Officer Michael Printup at 60 years of age. Michael was an icon in motorsports, a great partner and a friend. His passion for racing and commitment to the industry made a lasting impact on the sport. He will be deeply missed. Racing America sends our thoughts and condolences to Michael’s family, friends and colleagues.
Michael first joined Racing America in July 2023 as the President of Sportscar Vintage Racing Association (SVRA). In January 2024, he was promoted to Chief Operating Officer, where he oversaw the Trans Am Series presented by Pirelli, as well as all racing operations. A native of Hamburg, N.Y., Michael spent nearly three decades working for NASCAR, most notably in the role of president of Watkins Glen International. He was also president of Americrown and oversaw the Levy food service contract for 12 NASCAR-owned racetracks.
Michael leaves behind his wife, Stephanie, two boys Brendan (and wife Caitlin) and Matthew, and two granddaughters, Sophia and Vivienne.
A memorial service for Michael will be held on Wednesday, January 7, 2026 from 2-4 p.m. at James A. Dyal Funeral Home (303 S. Main Street, Summerville, SC 29483)
Motorsports
Wheelhouse Motorsports and Robert Noaker Racing Announce Strategic Partnership for 2026 Mustang Challenge
CONCORD, NC, UNITED STATES, January 2, 2026 /EINPresswire.com/ — Wheelhouse Motorsports today announced a new strategic partnership with Robert Noaker Racing (RNR), uniting two leading organizations known for their development of competitive Mustang racing programs. The collaboration brings together RNR’s championship-winning expertise with Wheelhouse’s operational strength, deep technical resources, and nationally recognized driver development capabilities.
Robert Noaker Racing enters the partnership following back-to-back Team and Driver Championships in 2024 and 2025, including a flawless 2025 Mustang Challenge season in which the Noaker-prepared car led every lap of every race. Wheelhouse Motorsports will integrate this proven technical knowledge with its own established infrastructure, including its GT4 Mustang program competing in the World Racing League (WRL).
Operations will be based at the Wheelhouse Motorsports facility located on the campus of Charlotte Motor Speedway. The Wheelhouse team, including the manager, engineering staff, and technical crew, brings over 100 years of combined motorsports experience to the program. At the track, competitors will also recognize familiar faces, as the RNR crew, led by Bob Noaker, will collaborate with Wheelhouse personnel to support all Mustang Challenge efforts.
“As we continue to expand Wheelhouse Motorsports, this partnership represents a significant step forward,” said Dan McKeever, owner of Wheelhouse Motorsports. “Robert Noaker Racing has demonstrated exceptional proficiency in the Mustang Dark Horse R platform, and by combining that expertise with our operational systems and our long-standing commitment to driver development, we are well-positioned to deliver a next-level experience for our customers and competitors.”
The alliance leverages Wheelhouse’s roots in operating the Ford Performance Racing School, the nation’s premier performance driving school since 2006. The organization operates owner-experience programs for Ford and offers 1-day, 2-day, and Advanced high-performance driving courses, giving clients access to top-tier coaching and continuous development. Integrating this expertise with RNR’s race-winning preparation provides a comprehensive solution for drivers seeking a pathway into professional competition.
“This partnership allows both of our organizations to do what we do best,” said Robert Noaker, owner of Robert Noaker Racing. “Wheelhouse brings unmatched operational depth, driver training, and a world-class facility. When we combine that with the experience our team has developed running and winning with the Dark Horse R, we create a program built to elevate any driver who wants to compete at a higher level.”
Through this partnership, drivers have the following opportunities:
– Lease a Mustang Dark Horse R for the entire 2026 Mustang Challenge season.
– Contract Wheelhouse/RNR to maintain and operate their own cars.
– Compete with Wheelhouse Motorsports in the WRL series, piloting a GTO-class Mustang GT4.
Wheelhouse Motorsports and Robert Noaker Racing look forward to delivering a comprehensive, competitive, and professionally supported environment for drivers seeking championship-caliber performance in 2026 and beyond.
Bill Johnson
Wheelhouse
+1 910-658-1447
email us here
Legal Disclaimer:
EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
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Motorsports
Wheelhouse Motorsports and Robert Noaker Racing Announce Strategic Partnership for 2026 Mustang Challenge
CONCORD, NC, UNITED STATES, January 2, 2026 /EINPresswire.com/ — Wheelhouse Motorsports today announced a new strategic partnership with Robert Noaker Racing (RNR), uniting two leading organizations known for their development of competitive Mustang racing programs. The collaboration brings together RNR’s championship-winning expertise with Wheelhouse’s operational strength, deep technical resources, and nationally recognized driver development capabilities.
Robert Noaker Racing enters the partnership following back-to-back Team and Driver Championships in 2024 and 2025, including a flawless 2025 Mustang Challenge season in which the Noaker-prepared car led every lap of every race. Wheelhouse Motorsports will integrate this proven technical knowledge with its own established infrastructure, including its GT4 Mustang program competing in the World Racing League (WRL).
Operations will be based at the Wheelhouse Motorsports facility located on the campus of Charlotte Motor Speedway. The Wheelhouse team, including the manager, engineering staff, and technical crew, brings over 100 years of combined motorsports experience to the program. At the track, competitors will also recognize familiar faces, as the RNR crew, led by Bob Noaker, will collaborate with Wheelhouse personnel to support all Mustang Challenge efforts.
“As we continue to expand Wheelhouse Motorsports, this partnership represents a significant step forward,” said Dan McKeever, owner of Wheelhouse Motorsports. “Robert Noaker Racing has demonstrated exceptional proficiency in the Mustang Dark Horse R platform, and by combining that expertise with our operational systems and our long-standing commitment to driver development, we are well-positioned to deliver a next-level experience for our customers and competitors.”
The alliance leverages Wheelhouse’s roots in operating the Ford Performance Racing School, the nation’s premier performance driving school since 2006. The organization operates owner-experience programs for Ford and offers 1-day, 2-day, and Advanced high-performance driving courses, giving clients access to top-tier coaching and continuous development. Integrating this expertise with RNR’s race-winning preparation provides a comprehensive solution for drivers seeking a pathway into professional competition.
“This partnership allows both of our organizations to do what we do best,” said Robert Noaker, owner of Robert Noaker Racing. “Wheelhouse brings unmatched operational depth, driver training, and a world-class facility. When we combine that with the experience our team has developed running and winning with the Dark Horse R, we create a program built to elevate any driver who wants to compete at a higher level.”
Through this partnership, drivers have the following opportunities:
– Lease a Mustang Dark Horse R for the entire 2026 Mustang Challenge season.
– Contract Wheelhouse/RNR to maintain and operate their own cars.
– Compete with Wheelhouse Motorsports in the WRL series, piloting a GTO-class Mustang GT4.
Wheelhouse Motorsports and Robert Noaker Racing look forward to delivering a comprehensive, competitive, and professionally supported environment for drivers seeking championship-caliber performance in 2026 and beyond.
Bill Johnson
Wheelhouse
+1 910-658-1447
email us here
Legal Disclaimer:
EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
![]()
Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media
Motorsports
The Quail, A Motorsports Gathering To Celebrate the World’s Most Iconic Vehicles
The Quail, A Motorsports Gathering returns to Monterey Car Week Aug. 14, 2026, to celebrate the world’s most iconic automotive brands and historic vehicles, company officials stated in a press release. The event will showcase four featured classes and an exclusive collector series. The 23rd annual event will also include more than a dozen vehicle debuts from top OEMs and designers and a curated display of hundreds of rare and unique vehicles.
Four celebrated classes will take center stage at next year’s event: The 100th Anniversary of Route 66, The Lamborghini Diablo, The Legacy of Japanese GTs, and The Ferrari F40.
The 100th Anniversary of Route 66
Spanning nearly 2,500 miles from Chicago to Santa Monica, Route 66 symbolizes freedom, adventure and the enduring spirit of the American road trip, noted the release. This special featured class will pay tribute to the highway’s cultural impact through a curated lineup of classic vehicles that once traveled America’s “Mother Road,” each honoring Route 66’s role in shaping American automotive history and inspiring generations of travelers.
The Lamborghini Diablo
The Lamborghini Diablo featured class will celebrate the “poster car” of the 1990s. Lamborghini’s first model capable of exceeding 200 mph and a former holder of the world’s fastest production car title, the Diablo stands as an icon of futuristic design and breakthrough engineering, solidifying Lamborghini’s standing as a trailblazer in modern supercar performance, event organizers said. The class will include Diablo examples, highlighting rare specifications and limited-production editions.
The Legacy of Japanese GTs
Celebrating the legacy of Japanese automotive craftsmanship, the artistry of customizable styling and advanced technology, The Legacy of Japanese GTs class will showcase a selection of the most influential and sought-after models. Famous for their distinctive blend of performance, precision and tunability, Japanese GTs have earned a devoted following among enthusiasts worldwide.
The Ferrari F40
The Quail, A Motorsports Gathering will honor an iconic Ferrari model for the second consecutive year with The Ferrari F40 featured class. Celebrated as one of the most iconic supercars ever built and introduced in 1987 to commemorate Ferrari’s 40th anniversary, the F40 was the final Ferrari model to be personally approved by Enzo Ferrari. This class will highlight the raw performance and engineering excellence that continue to define Ferrari’s legacy.

The Bruce Meyer Collection
The Quail will also introduce an all-new collector series that will highlight unique collections from renowned collectors and enthusiasts. Among them, Bruce Meyer is widely recognized as one of the most passionate and influential car collectors in the hot rod and classic car spaces. Driven by his signature mantra, “never lift,” Meyer has assembled one of the finest private collections of Le Mans-winning race cars, Bonneville land speed cars, trend-setting hot rods and many other cars and motorcycles of historical significance. The Bruce Meyer Collection will present an exclusive selection that reflects his profound appreciation for the automotive hobby.
Timeless Craftsmanship & Heritage Will Be on Display at The Quail
“Our new featured classes, alongside the debut of the collector series, are propelling The Quail into an exciting new era,” said Gordon McCall, director of motorsports at The Quail. “Collectively, they showcase emerging technologies and design philosophies, while upholding the timeless craftsmanship and heritage that have been at the heart of this event for more than two decades.”
The Quail, A Motorsports Gathering will also include eight returning traditional classes, including Custom Coachwork, Pre-War Sports and Racing Cars, Post-War Sports Cars 1945-60, Post-War Sports Cars 1961-75, Post-War Racing Cars, Sports and Racing Motorcycles, Evolution of the Supercar and The Great Ferraris.
The vehicle entrant application is currently open.
Motorsports
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Motorsports
Business Leader and Former NASCAR Team Marketing Executive Tony Priscaro Releases His New Book Still Standing, A Real-World Guide to Building Credibility When the Stakes Are High – Speedway Digest
Tony Priscaro, founder of PK Velocity Sports & Entertainment and a veteran sports marketing executive, has released his debut book, Still Standing, now available on Amazon and Kindle. The book delivers a candid, practical look at leadership, resilience, and value creation drawn from decades operating at the intersection of professional sports and business.
Unlike traditional business books rooted in theory, Still Standing is built on real-world execution—closing high-stakes deals, navigating career pivots, managing risk, and rebuilding momentum when circumstances collapse.
“This isn’t a book about success,” said Priscaro. “It’s about what happens between success—the pressure, the setbacks, the moments where quitting feels logical but staying the course matters most.”
Priscaro’s career spans professional sports marketing, NASCAR sponsorship strategy, corporate partnerships, and brand development. In Still Standing, he translates lessons learned in high-pressure sports environments into actionable insights for business leaders, entrepreneurs, and sales professionals.
“In sports, there’s no room for excuses,” Priscaro said. “You either deliver or you don’t. That same reality exists in business—especially when trust, reputation, and credibility are on the line.”
A Business Book Disguised as a Story
While the book draws on experiences from NASCAR, professional basketball, and national brand partnerships, Still Standing is ultimately about business fundamentals: decision-making under uncertainty, earning trust without credentials, and creating value when resources are limited.
“Brands don’t care where you went to school,” Priscaro noted. “They care if you can reduce risk, execute consistently, and deliver results. That lesson applies to every industry.”
The book has already begun resonating with professionals navigating career transitions, leadership challenges, and entrepreneurial risk.
Supporting Speaking & Executive Engagements
The release of Still Standing coincides with Priscaro’s expanded focus on executive speaking engagements and business workshops. His talks center on leadership under pressure, credibility over credentials, and what professional sports reveal about how decisions are really made in business.
“I didn’t write this book to sell books,” said Priscaro. “I wrote it to start conversations—with leaders, teams, and organizations that want to perform when the stakes are real.”
Tony Priscaro PR
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