Chinese sports brand Peak has announced a landmark sponsorship agreement with the Association of National Olympic Committees (ANOC), unveiled during the 27th ANOC General Assembly. The partnership aims to provide comprehensive uniform support to smaller National Olympic Committees (NOCs), enhancing their participation in upcoming Olympic events. Under this agreement, Peak will supply free uniforms to […]
Chinese sports brand Peak has announced a landmark sponsorship agreement with the Association of National Olympic Committees (ANOC), unveiled during the 27th ANOC General Assembly. The partnership aims to provide comprehensive uniform support to smaller National Olympic Committees (NOCs), enhancing their participation in upcoming Olympic events.
Under this agreement, Peak will supply free uniforms to Olympic teams from NOCs with six or fewer athletes at the Paris Olympics. These teams will benefit from Peak’s support across all Olympic events for the next two cycles, covering the 2026 Winter Olympics in Milan-Cortina, the 2028 Summer Olympics in Los Angeles, the 2030 Winter Games in the French Alps, and the 2032 Olympics in Brisbane. Additionally, the uniforms will be supplied for all Youth Olympic Games during this period. ANOC estimates that 72 NOCs qualify for this uniform support, reflecting the organization’s commitment to fostering inclusivity within the Olympic movement.
The sponsorship extends beyond uniforms for athletes. Peak will also outfit ANOC staff and Executive Council members for all relevant events and business activities from 2025 to 2028, with the total sponsorship package valued at approximately $7.1 million. This sponsorship marks a significant investment in the Olympic movement, underscoring Peak’s dedication to supporting sports on a global stage.
“We are delighted to sign this groundbreaking agreement with Peak Sport, which will add value to up to 72 of our smallest NOCs over the next eight years,” remarked ANOC President Robin Mitchell. “ANOC remains steadfast in its desire to support all NOCs and ensure that they have the best opportunity to succeed during Games-time. Providing the selected NOCs with quality apparel is a tangible way to contribute to this aim. Peak Sport has shown its commitment to the Olympic Movement, and I am confident they will prove valuable partners for ANOC and the participating NOCs.”
Peak’s commitment to supporting smaller NOCs aligns with the company’s vision of promoting inclusivity within sports. In an interview with Xinhua, Peak Deputy General Manager Wu Bingrui expressed the brand’s enthusiasm for aiding smaller NOCs in achieving greater visibility and participation. “This sponsorship not only demonstrates Peak’s support for the Olympic spirit but also reflects our commitment to making sports accessible worldwide and fostering international collaboration,” Wu stated. “We look forward to deepening our collaboration with ANOC and seeing more athletes competing in Peak gear on the Olympic stage.”
Peak has established itself as a significant player in international sports, especially with its recent partnerships. During the recent Paris Olympics, the brand collaborated with 11 NOCs, including Brazil, Belgium, Serbia, and New Zealand. It also provided specialized gear for prominent national teams such as Germany and Serbia’s basketball squads.
Through this partnership, Peak reaffirms its commitment to the Olympic spirit and its dedication to supporting smaller nations, ensuring that all NOCs—regardless of size—have the resources to compete confidently on the global stage.
