Peyton and Eli Manning launch ESPN’s initiative to ‘Take Back Sports’ with creative PSA

Peyton Manning and his brother, Eli Manning, have teamed up with ESPN to promote the company’s “Take Back Sports” initiative. The former NFL quarterbacks helped announce the campaign earlier this month with a spoof press conference featuring a “random reporter” (Steph Curry).

ESPN and Disney want to see kids continue playing sports, so they have launched PSAs that “aim to spotlight some of the most pressing issues in youth sports, including cost, time commitments and the early specialization models, while underscoring the need to address these challenges so more kids can experience the benefits of playing sports.”

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The clever two-minute press conference from Peyton and Eli made its YouTube debut earlier this month:

“Youth sports have been a game changer in so many lives, including my own, but all sorts of obstacles still prevent kids from accessing and enjoying them,” Peyton Manning said in a statement. “Eli and I are proud to team up with Stephen Curry and ESPN to shine a light on these challenges and help keep kids in the game.”

The PSA from the Manning brothers — and another version featuring Scott Van Pelt — will run on ESPN platforms this year.

Related: Marshall Manning (Peyton’s son) has ridiculously impressive QB highlights.

This article originally appeared on Broncos Wire: Take Back Sports: Peyton and Eli Manning star in ESPN’s PSA