Goodbye to Barbasol shaving can tee box signs. The PGA Tour has discovered a substitute for the yearly Kentucky golf event. Sources indicate that the Tour and ISCO Industries based in Louisville entered a four-year agreement, according to Sports Business Journal’s Josh Carpenter. Barbasol has occupied this role since 2018, with their agreement concluding in […]
Goodbye to Barbasol shaving can tee box signs.
The PGA Tour has discovered a substitute for the yearly Kentucky golf event.
Sources indicate that the Tour and ISCO Industries based in Louisville entered a four-year agreement, according to Sports Business Journal’s Josh Carpenter.
Barbasol has occupied this role since 2018, with their agreement concluding in 2023. This year’s tournament will take place in Nicholasville, Ky., from July 11-14, acting as the opposite-field event for the jointly sanctioned PGA and DP World Tour, the Genesis Scottish Open.
Reports indicate that no financial specifics were revealed. Nonetheless, it’s believed this annual affair generates between $8-10 million.
This event was the last without a sponsor for the 2024 season.
PGA Tour commissioner Jay Monahan continues to pursue sponsorship agreements. Several title sponsors have likely exited in recent years due to demands for increased funds and the significant rift between LIV Golf and the PGA Tour.
In December, the PGA Tour witnessed Wells Fargo withdraw from its agreement after serving as the title sponsor for 22 years at the Charlotte event. Farmers is also not expected to renew its contract for the Farmers Insurance Open, which concludes in 2026.
These sponsorship transitions may be just the beginning as the golfing world evolves.
Savannah Leigh Richardson writes for SB Nation’s Playing Through. For additional golf news, connect with us @_PlayingThrough across all main social media. You can also find her on Twitter @SportsGirlSL and Instagram @savannah_leigh_sports.
