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Piercing The Veil: How LSU Football Raised The Funds It Needed To Compete For A Championship This Coming Season

LSU coach Brian Kelly, (Photo by Michael Bacigalupi). When Brian Kelly and GM Austin Thomas strode into the sleek headquarters of Baton Rouge’s MMR Group last December, few boosters realized they were witnessing a turning point in LSU football. In an in-depth report for TheAdvocate.com, Wilson Alexander peels back the curtain on how the Tigers […]

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Brian Kelly, LSU
LSU coach Brian Kelly, (Photo by Michael Bacigalupi).

When Brian Kelly and GM Austin Thomas strode into the sleek headquarters of Baton Rouge’s MMR Group last December, few boosters realized they were witnessing a turning point in LSU football. In an in-depth report for TheAdvocate.com, Wilson Alexander peels back the curtain on how the Tigers went from lagging behind their SEC peers in NIL dollars to assembling what Kelly now calls “the best roster I’ve had in four years.”

A Fundraising Grind Born of Necessity

After consecutive seasons slipping below expectations—each costing Kelly at least three games—LSU faced a stark reality: to compete for championships, it had to out-raise funds in the new name, image and likeness arena. Enter Pepper Rutland, MMR’s founder, former LSU linebacker and long-time donor. Kelly’s first visit to Rutland’s office set the tone for a campaign that would lean heavily on convincing community leaders to buy into an ambitious NIL business plan.

“We had to go around the community,” Kelly told Alexander. “Show them our game plan—how we’d retain talent and recruit top transfers.” Their goal: raise at least $13 million in the Bayou Traditions collective before the transfer portal swung wide open. By comparison, LSU had spent $11 million on NIL in the previous three seasons, $5.5 million of it just last year. The stakes were clear: without more cash, key contributors would bolt, and top-tier transfers would look elsewhere.

Borrowing from the Pros

In a savvy twist, Thomas and AD Scott Woodward used LSU’s open week last fall to visit the Seattle Seahawks. They wanted a front-row seat to NFL salary‐cap mechanics, and to test their roster‐management ideas against a professional blueprint. “It was validation,” Woodward said. Thomas dialed in further refinement with contacts in Houston, sharpening LSU’s valuation model so the Tigers could hand out contracts with near‐NFL precision—while still staying under the looming collegiate cap.

That cap, a product of the pending House settlement, would let schools dole out up to $20.5 million in 2025-26, with an annual increase tied to revenue growth. LSU aims to allocate $13.5 million for football, split between two seasons. Bayou Traditions front-loaded $10 million in early 2025—dollars that skirt the revenue‐sharing threshold—so Kelly could promise recruits “an assertive, confident contract” without fear of clawbacks.

Building A Formula for Spending

Austin Thomas is no stranger to these high-stakes auctions. First tapped as LSU’s general manager in 2016, he was part of the 2019 national title run before a stint building Texas A&M’s Orange Bowl roster and back-to-back top-two transfer classes at Ole Miss. Rehired by LSU last spring, Thomas implemented a position‐by‐position valuation system inspired by NFL spending. Move one figure, and the spreadsheet rebalances automatically—let you know in real-time when to walk away or when to lean in.

That technology—house-built in partnership with NextGen Prospect—started as advanced scouting tools in early 2022. Under Thomas, it evolved into a unified platform marrying scouting, recruiting boards and budgetary controls. When the portal window creaked open, LSU could upload every prospect instantly and visualize who fit within their cap model. “That real-time transparency was a game‐changer,” Thomas says, “especially during crunch time.”

A Calculated Dive Into The Portal

Kelly has always favored home-grown talent, supplementing with transfers when necessary. But a year ago, LSU’s modest nine-man portal class left the Tigers short at defensive tackle and other key spots. Recognizing that philosophy hadn’t panned out, the staff spent last summer drilling into every Power Five player’s film, background and projected value. By August, LSU had a national board of portal targets—a readiness strategy tailor-made for December’s sprint.

And sprint they did. In a two-week blitz before the portal opened, the Tigers matched up to 25 donors with Thomas’s valuation analytics, Woodward’s business plan and Kelly’s transparent pitch. They hit their $13 million NIL goal, including multiple seven-figure gifts sparked by listening to donors’ fear of falling behind—an anxiety crystalized when five-star QB Bryce Underwood flipped to Michigan. “It was an ‘aha’ moment,” Woodward recalls. “All of a sudden, people saw the urgency.”

The Payoff: 18 transfers

When LSU’s portal window closed, the Tigers had added 18 transfers—most in the Kelly era—equaling Miami and Texas Tech atop 247Sports’ transfer rankings. Seven newcomers were top-100 talents with a combined 262 career starts, and all except two came from Power Five programs. Kelly’s strict criteria—“frontline starters with experience”—meant no punts on projects from Ivy League schools. This was a roster designed to win now.

Back in the spring, sophomore edge Gabriel Reliford admitted he wondered, “Are they trying to replace me?” The coaching staff’s response: competition breeds excellence. And by opening up donor access—Kelly calls them “shareholders”—the staff gained an unprecedented level of accountability. “I’d never done it this way,” Kelly said. “But that’s what we needed to get the impact our program needed.”

A Blueprint for the Future?

LSU doesn’t expect to replicate an 18-man class every year. The Tigers still aim to lean on high-school recruiting and player retention—evident in their current No. 4 recruiting class for 2026. Yet as Alexander’s deep dive shows, 2024 was a “unique situation”: a confluence of donor skepticism, a looming cap structure and a roster that needed immediate overhaul. The result is a team, Kelly insists, “poised to play with anybody in the SEC.”

Now comes the real test: meshing a patchwork of newcomers with returning stars before a brutal opener at Clemson and an unforgiving conference slate. But if Alexander’s reporting is any guide, LSU’s off-season blueprint—fueled by booster buy-in, pro-style analytics and an “all-in” portal philosophy—has given the Tigers a shot at the College Football Playoff that once seemed out of reach. In Kelly’s own words: We needed help. Now, we don’t.



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Showers of care: United Way volunteers knock out projects despite rain

WILKES-BARRE — The United Way of Wyoming Valley’s 32nd Annual Day of Caring got underway on Thursday with a breakfast program at The Woodlands Inn. It was a rainy spring day, but that did not stop the 650 volunteers from getting work done. It may have been 32 years of caring for the United […]

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WILKES-BARRE — The United Way of Wyoming Valley’s 32nd Annual Day of Caring got underway on Thursday with a breakfast program at The Woodlands Inn. It was a rainy spring day, but that did not stop the 650 volunteers from getting work done.

It may have been 32 years of caring for the United Way, but it was the first year under the helm of new President/CEO Sara Peperno, who was not deterred by the rain.

“We were anticipating a beautiful day that was sunny and would be a good day for outdoor projects, but unfortunately, the weather wasn’t on our side,” Peperno said. “We had to move some projects that were exclusively planned for outdoors to some indoor projects.”

The Annual Day of Caring technically wasn’t Peperno’s first — she was employed for 12 years at United Way before leaving to head Northeast Sight Services, Exeter. She returned the United Way just two months ago.

After breakfast, volunteers from 54 local businesses began working at 50 local nonprofit, charitable, and community organizations throughout the Wyoming Valley.

One such project was Sleep in Heavenly Peace, an national organization with a local chapter in Wyoming Valley, had over 85 volunteers producing wooden-framed beds at Diamond Manufacturing, Wyoming.

A huge tent was set up for volunteers to systematically manufactured twin beds through the process of a well-organized production line.

According to Denise Ogurkis, Sleep in Heavenly Peace president, the organization has been doing monthly bed builds since 2019 throughout Wyoming Valley.

“We have about 85 volunteers here at Diamond Manufacturing with more coming,” Ogurkis said. “We are planning on producing 100 beds to children from Luzerne County for children from ages of three to 17 who sleep on the floor, which is hard to believe, but we have a backlog of 758 beds needed.”

A food tent was also set up at Diamond Manufacturing where breakfast foods were served through Sleep in Heavenly Peace and Diamond Manufacturing provided lunch for all the volunteers.

Ogurkis said Diamond’s monetary donation was used to purchase lumber and other building materials to manufacture the beds.

Volunteers and financial donations are always welcome for bed builds by going to https://shpbeds.org/contact-us and selecting the PA-Luzerne chapter. At this page you can inquire about volunteering, sponsoring a build or request beds for children.

Volunteers from Berkshire Hathaway GUARD Insurance Companies, Wilkes-Barre, were busy at Northeast Sight Services, Exeter, cleaning the property after a long winter by replacing mulch, clearing dead branches or bushes.

In addition to outside work for volunteers, Amy Feldman, Northeast Sight Services executive director, had indoor projects to be completed.

Awards

During the morning breakfast at The Woodlands Inn, Peperno said awards were presented to individuals and companies supporting the United Way:

• Large Corporate Award — Highmark.

• Small Corporate Award — M&T Bank.

• Rose Brader Community Service Award — Paul Hildebrand.

• Sarah & Anthony F. Kane, Jr. Achievement Award — Lindsay Barker.

Students being recognized included:

• Reese Woytowich — Holy Redeemer.

• Abigail Butler — Wyoming Area.

• Mia Altavilla — Wyoming Area.

• Sylvia Bash — Northwest Area.

• Maira Fayette — Wilkes-Barre Area.

• Ifechi “Chi” Ebi-Ekweozoh — Wyoming Seminary.

Peperno said she always enjoyed the Day of Caring as a former employee of United Way and is happy to see in her 12-year absence since returning; the fever for volunteering is still high.

“What’s so great about Day of Caring is, what I saw and what I can see, there is the same momentum and the same level of volunteerism in the community, which is exciting,” Peperno added. “One of the reasons I did go back to United Way is because I think having one organization that can impact so much in the community and bring together so many different people to help so many different things in the community is exciting.”



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IIHF – The Danish miracle

The shots on goal in the third period set this game apart from both the “Miracle on Ice” and the Belarusian victory over Sweden. The Danes outshot Canada by an impressive 22-10 margin to rally in that final stanza. They got the equalizer by Winnipeg Jets star Nikolaj Ehlers at 17:43 and the go-ahead goal […]

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The shots on goal in the third period set this game apart from both the “Miracle on Ice” and the Belarusian victory over Sweden. The Danes outshot Canada by an impressive 22-10 margin to rally in that final stanza. They got the equalizer by Winnipeg Jets star Nikolaj Ehlers at 17:43 and the go-ahead goal by HC Ceske Budejovice ace Nick Olesen with just 49 seconds left.

While towering Danish goalie Frederik Dichow had to be a hero just like Jim Craig and Andrei Mezin in 1980 and 2002 respectively, the latter two netminders saw their teams outshot in every single period.

Even without veteran NHL forwards like Lars Eller or Oliver Bjorkstrand, Denmark has found the offensive sparkplugs it needs. Olesen, who leads the Danes in scoring (4+6=10), has stepped up when it matters. He also got the one-handed, Peter Forsberg-style winner in the 2-1 shootout win over Germany that sent Denmark to the playoffs.

Still, everyone can see that without Ehlers’ willingness to suit up for his country after a tough NHL season, the Danes likely wouldn’t find themselves with the golden opportunity they now enjoy in the Swedish capital. Ehlers, 29, scored a career-high five playoff goals for Winnipeg, the NHL’s top regular-season, before an emotional second-round exit versus the Dallas Stars. His 520 career NHL points are tops all-time among Danes.

“He loves this team as much as anyone else does,” said forward Morten Poulsen, a Herning native. “Every chance he gets, he comes in. He’s just a massive part on and off the ice. He’s such a great guy. It doesn’t matter here if it’s a veteran player or guys who are here for the first time – he comes in with the same status as the rest, and we absolutely love to have him on our team. Exceptional player, and a guy we can thank a lot for in Danish hockey. You know, he’s just such a role model for all of us and for all the sports people and hockey people in Denmark.”

It’s all added up to an unforgettable moment for Danish hockey fans, Danmarks Ishockey Union, and the clubs, managers, coaches, and families who have worked hard to elevate the sport nationwide.

Jensen Aabo suggested that beating Canada was “probably the biggest moment in Danish sport.” Football fans might contest that assessment, citing Denmark’s jaw-dropping triumph at the UEFA Euro 1992 with a 2-0 final win over Germany – on Swedish soil, incidentally.

Yet remember, Denmark’s journey at this Ice Hockey World Championship is not yet over. We know coach Mikael Gath’s gutsy crew will play for a medal of some shade on Sunday. And then the fans and pundits can better judge where this heartwarming story fits into hockey history.

“It’s a fairy tale I don’t really want to wake up from,” said Jensen Aabo.



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Big Green Varsity Eight Earns Second Team All-Ivy Honors

By: Justin Lafleur Story Links HANOVER, N.H. – After a runner-up finish at Eastern Sprints on Sunday, all nine student-athletes from Dartmouth men’s heavyweight rowing’s varsity eight has been named second team All-Ivy, as announced on Friday morning. In addition, senior Miles Hudgins was named Academic All-Ivy for impressive success on […]

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HANOVER, N.H. – After a runner-up finish at Eastern Sprints on Sunday, all nine student-athletes from Dartmouth men’s heavyweight rowing’s varsity eight has been named second team All-Ivy, as announced on Friday morning. In addition, senior Miles Hudgins was named Academic All-Ivy for impressive success on the water and in the classroom, where he is a computer science major and math minor.
 
The entire varsity eight lineup can be found below.
 
Coxswain – Sammy Houdaigui
8 – Billy Bender
7 – Munroe Robinson
6 – Julian Thomas
5 – Miles Hudgins
4 – Isaiah Harrison
3 – Aron Kalmar
2 – Albie Oliver
1 – Lucas Maroney
 
The Big Green entered Sunday’s Eastern Sprints undefeated on the season and ranked fourth in the country and showed why. They won their heat, which included a win over Brown. Then in the grand final, despite a slow start, Dartmouth surged all the way to second place, less than two seconds behind Harvard in first.
 
Dartmouth now prepares for the IRA National Championship, set to begin next Friday, May 30 in Camden, N.J. and run until Sunday, June 1.
 



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Rogan ’28 earns spot in final at NCAA outdoor track & field championships

Story Links GENEVA, Ohio – Hamilton College’s Keira Rogan ’28 finished first in her heat and qualified for the finals of the women’s 3,000-meter steeplechase in the 2025 NCAA Division III Outdoor Track & Field Championships at SPIRE Academy on Thursday night, May 22.   Rogan is one of 12 athletes […]

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GENEVA, Ohio – Hamilton College’s Keira Rogan ’28 finished first in her heat and qualified for the finals of the women’s 3,000-meter steeplechase in the 2025 NCAA Division III Outdoor Track & Field Championships at SPIRE Academy on Thursday night, May 22.
 
Rogan is one of 12 athletes who will race in the steeplechase final at 4:55 p.m. on Friday, May 23. She will be going for her third all-America award this year after finishing 15th in the NCAA cross country championships and fifth in the 3,000-meter run at the NCAA indoor track & field championships.
 
Rogan was first out of 11 runners in her heat and sixth out of 22 overall with a time of 10:37.18. Five runners in the first heat finished between 10:33 and 10:34.
 
Rogan was in third place after 600 meters but took the lead in the next lap and stayed there. Her fastest lap was the next-to-last with a time of 1:22.87.
 
Rogan was seeded third in the event with a team-record time of 10:27.88 that she set way back on April 4. She’s one of three athletes from NESCAC schools in the race. Five runners that competed in the 2024 final are back again on Friday.
 



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Connolly Garners IWLCA All-America First-Team Honors

Story Links NORTHBOROUGH, Mass.—Babson College senior Clare Connolly (Hanover, Mass.) was named to the Intercollegiate Women’s Lacrosse Coaches Association (IWLCA) Division III All-America first team on Friday afternoon.  Connolly, who also garnered USA Lacrosse Magazine All-America first-team accolades last week, joins Babson Hall of Famer Anna Collins ’10 as the only players […]

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NORTHBOROUGH, Mass.—Babson College senior Clare Connolly (Hanover, Mass.) was named to the Intercollegiate Women’s Lacrosse Coaches Association (IWLCA) Division III All-America first team on Friday afternoon. 

Connolly, who also garnered USA Lacrosse Magazine All-America first-team accolades last week, joins Babson Hall of Famer Anna Collins ’10 as the only players in program history receive first-team All-America laurels from the IWLCA. 

The all-time Division III leader in draw controls, Connolly put together the best season of her career with 59 goals and four assists for 63 points to go along with a single-season record 243 draw controls. She ranked second nationally in both total draw controls and draw controls per game (12.79), and her 243 are the second highest total in Division III history behind only Julia Ryan for Claremont-Mudd-Scripps, who finished with 346 this season. 

Connolly, who was selected as the New England Women’s and Men’s Athletic Conference (NEWMAC) Player of the Year earlier this morning, produced three or more goals in 11 contests, recorded a .602 shooting percentage and secured at least 10 draws on 10 occasions in 19 starts this season. 

Connolly ranks first all-time in Division III and second in NCAA history with 766 draw controls, while scoring 117 goals and contributing 11 assists for 128 points in 78 career games with the Beavers. She was the NCAA statistical champion for draw controls per game in both 2023 and 2024, and is the only player in Division III history to win 200 or more draws in three consecutive seasons. 

In addition to being a two-time USILA All-America selection, Connolly earned three IWLCA All-Berkshire Region honors and was named to the All-NEWMAC squad three times. 

Babson, which captured its second consecutive NEWMAC regular season title, finished the year with an overall record of 15-4 after reaching the second round of the NCAA Tournament. 

 



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Women’s College World Series 2025: Texas Tech’s historic NIL investment leads to program’s first appearance

Imagn Images Texas Tech is on its way to its first-ever Women’s College World Series thanks to the arm of ace NiJaree Canady. The transfer pitcher from Stanford inked a historic name, image, likeness (NIL) deal with the Red Raiders worth just north of $1 million a year ago, but it’s clear she was worth […]

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Syndication: Tallahassee Democrat
Imagn Images

Texas Tech is on its way to its first-ever Women’s College World Series thanks to the arm of ace NiJaree Canady. The transfer pitcher from Stanford inked a historic name, image, likeness (NIL) deal with the Red Raiders worth just north of $1 million a year ago, but it’s clear she was worth the investment as Texas Tech swept Florida State in two Super Regional games on Friday. 

Canady, last year’s National Player of the Year, pitched seven innings in Games 1 and 2. In the first game, she had four strikeouts, allowed just two hits and no earned runs; in the second, she had three strikeouts, three hits and an earned run.  

The Matador Club, Texas Tech’s NIL collective, also gave Canady $50,000 for living expenses and $24 for her jersey number on top of the $1 million paycheck. They even had Kansas City quarterback (and Texas Tech alum) Patrick Mahomes call Canady, who is from Kansas and a fan of the Chiefs. 

“My message was: We’re talking about Bo Jackson. We’re talking about Herschel Walker,” coach Gerry Glasco said this month, via ESPN. “We’re talking about a once-in-a-generation player that’s already made a name all over America. She’s a folk hero in our sport and she’s a sophomore.”

Canady explained that it wasn’t the money that made her decision, but the potential she saw in the team.

“I feel like people thought I heard the number and just came to Texas Tech, which wasn’t the case at all,” she told ESPN. “If I didn’t feel like Coach Glasco was an amazing coach and could lead this program to be where we thought it could be, I wouldn’t have come.”

Nine months later, Glasco and Canady have brought the program to historic heights. 





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