Motorsports
Piloti Announces Official Sponsorship of Prema Racing and Driver Robert Shwartzman for the 2025 Indy 500
Piloti, the high-performance footwear brand, announced its official team sponsorship of Prema Racing and its endorsement partnership with Robert Shwartzman for the 2025 Indianapolis 500, taking place on Sunday.
The collaboration marks Piloti’s presence on the global motorsport stage as it supports one of the most talked about entries in this year’s “Greatest Spectacle in Racing.” As Prema Racing makes its highly anticipated two-car debut to the Indy 500 grid, Piloti joins as an official sponsor, outfitting the team with its latest performance driving products designed for both track precision and paddock comfort.
Advertisement
More from WWD
“We have worked hard to find authentic automotive brands like Piloti to partner with Prema at the Indy 500,” said Prema Racing CEO Piers Phillips. “Piloti understands the deep desire to race and win, and Prema appreciates the high-quality products that Piloti brings to the team.”
Piloti is also unveling a personal sponsorship of driver Robert Shwartzman, 2025 Indianapolis 500 pole winner, who will be piloting the No. 83 Prema Racing car at the 109th running of the Indianapolis 500. Shwartzman is a rising star in international motorsport and a former Ferrari F1 test driver and AF Corse Ferrari hypercar winner.
Shwartzman will also debut a custom-designed pair of Piloti driving shoes for race day. “I’m thrilled to be working with Piloti this year,” said Shwartzman. “Their owners are racers and understand the deep desire to win! I’m excited to be part of the brand and its rich heritage in racing.”
Advertisement
“Robert is the real deal and represents the next generation of motorsport excellence,” said Bill Sweedler, chairman of Piloti. “Our partnership with him—and our collaboration with Prema—showcases Piloti’s commitment to innovation, performance, and supporting events, teams, and drivers at the pinnacle of competition.”
The partnership will be highlighted through exclusive Piloti x Prema content, a limited-edition collaboration, and brand activations during the race weekend. The collaboration ushers in a new chapter in Piloti’s motorsport legacy, that includes footwear, apparel and accessories.
Best of WWD
Sign up for FN’s Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Motorsports
NASCAR Rumor: Trackhouse Racing loses Weathertech Sponsor
Categories Chili Bowl News: 40th annual Chili Bowl Preview January 6, 2026 NASCAR Rumor: Trackhouse Racing loses Weathertech Sponsor January 6, 2026 NASCAR News: RFK Racing adds Biffle tribute section to its museum January 6, 2026 Formula E News: Jake Hughes hired as bench warmer by Mahindra Racing January 6, 2026 NASCAR News: Kyle Larson gets fresh No. 5 Valvoline Chevrolet paint scheme January 5, 2026 WEC/IMSA News: Ligier Automotive celebrates successful 2025, bullish on 2026 January 5, 2026 Formula 1 News: 2026 Livery Reveal Dates January 5, 2026 Dakar Rally Stage 2: Sanders wins on Bikes, Toyota sweeps cars…
Motorsports
FuelFest 2026 Coming to New Jersey Motorsports Park
FuelFest, the ultimate automotive lifestyle, music, and show experience, announced 2026 global tour — its most expansive calendar to date — featuring all-new events in Qatar, London, Southern California (Orange County), and Chicago, alongside six additional fan-favorite U.S. destinations.
FuelFest blends world-class car culture, live motorsports, and music with a deep commitment to giving back. Every ticket purchased has supported Reach Out WorldWide (ROWW). Since 2018, FuelFest events have raised more than $785,000 for the non-profit.
2026 Tour Dates and Locations
FuelFest’s 2026 global tour dates and locations are as follows:
- 1/23 QATAR – Katara South, Doha, Qatar
- 2/28 SOUTH FLORIDA – South Florida Fairgrounds, West Palm Beach, FL
- 3/28 TAMPA – Florida State Fairgrounds, Tampa, FL
- 4/25 DALLAS-FT. WORTH – Texas Motor Speedway, Fort Worth, TX
- 5/30 BAY AREA – Alameda County Fairgrounds, Pleasanton, CA
- 6/13 SOCAL – OC Fair & Event Center, Costa Mesa, CA
- 7/18 CHICAGO – SeatGeek Stadium, Bridgeview, IL
- 7/25 United Kingdom
- 8/11 JAPAN – Fuji Speedway, Oyama, Shizuoka, Japan
- 9/19 NEW JERSEY – New Jersey Motorsports Park, Millville, NJ
- 12/5 PHOENIX – Firebird Motorsports Park, Chandler, AZ
“FuelFest has evolved greatly from when we started it in 2019, and thanks to our fans, we’ve gone even bigger and more global,” said Cody Walker, FuelFest founder and president. “We’re excited about returning to the Middle East and also heading to the U.S. Midwest, as well as all of our other amazing locations. The best part? No matter where we are, we’re surrounded by our automotive and music enthusiast family.”
A Preview of What’s New For 2026
FuelFest will offer fans all-new, fresh, and updated show layouts and programs, including expansion of its curated and themed car show zones:
- Taste of Tokyo: A high-profile showcase area with hand-picked JDM-style cars designed to mimic an underground car meet straight out of Japan.
- The People’s Choice Paddock: An ultra-limited, premier car show area where fans can peruse the chosen cars and cast their vote for their favorite, with the winner announced on the Festival Stage, as well as an online vote for the best of 2026.
- Increased Local Car Club Engagement, including registration incentives, discounts, featured placement, online collaborations, and more.
- Meet & Greet Drift Driver Autograph Session — new for 2026 — is the opportunity to meet fan-favorite drivers and automotive personalities.
- MORE: more professional drivers, automotive influencers, music, entertainment, and motorsport opportunities than ever before.
In 2026, the FuelFest team remains dedicated to offering unique, organized opportunities for professional and grassroots drivers to grow their programs alongside one another in front of thousands of engaged eventgoers.
“Building on the momentum of 2025 – which introduced new music artists, motorcycle stunts, off road demos, jet car drag racing, rally car thrill rides, wrestling, laser shows and more – FuelFest will expand on experiential offerings both on and off stage to bring even greater value to event attendees,” said Randal Smothers, FuelFest Global Marketing and Operations Director. “We’re excited to work hand in hand with some of the best venues in each market and bring the full FuelFest experience of live motorsports, music, and cars together for an unforgettable day.”
In 2026, FuelFest will announce new partnerships with brands and industry leaders, featuring all-new fan-focused exhibits, product demos, and guest speakers. Toyota GAZOO Racing joins FuelFest in 2026 as the festival’s “official performance vehicle partner,” which will seespecial brand presence, including vehicle displays, fan engagement, merchandise, and more.
Returning partners for 2026 include LiquiMoly, C4 Energy, Fitment Industries, Meguiar’s, O’Reilly Auto Parts, 303 Stabil, Jada Toys, X Comp Tires, SEMA+, and more, finding great value in what FuelFest has to offer, in-person and online.
Event information, car registration, and tickets can be found at www.FuelFest.com.
Motorsports
‘Duels at Daytona’ receive patriotic new name ahead of US celebration – Motorsport – Sports
NASCAR’s iconic Daytona 500’s Duels have received a one-off title for 2026, as the U.S. celebrates its 250th birthday.
The announcement was made on Monday by the Speedway, with the Florida Department of Transportation (FDOT) as the sponsor of ‘The America 250 Florida Duel at Daytona.’
Both Duels one and two are scheduled to take place on Thursday, February 12, setting the starting grid for the Daytona 500, which will kickstart the NASCAR season in earnest that Sunday.
The decision for FDOT to become a sponsor of the event was made as part of an existing partnership between the organization and the Speedway, with the ultimate goal of promoting safe driving in the region.
In a statement, the Speedway’s president, Frank Kelleher, said, “It’s an honor to welcome the Florida Department of Transportation as our new sponsor for the America 250 Florida Duel at Daytona to help kick off Speedweeks Presented by AdventHealth in 2026.
Sign up to our NASCAR newsletter here.
“This sponsorship is a commitment to FDOT’s continued efforts to help keep Volusia County’s roadways safe. As we move forward on the shared journey toward a brighter future in Florida, there’s no better place to celebrate the 250th anniversary of American independence than at The World Center of Racing.”
Secretary of State Cord Byrd, who also serves as the chair of Florida’s Semiquincentennial Commission also released a statement, saying, “The history of automobile racing in Florida began in 1903 with a line drawn on the Florida sand, and throughout the years, the sport has rapidly grown in the state to make the Daytona 500 the most prestigious race on the NASCAR calendar.
“Duel at Daytona is an exciting way to commemorate that history for the America250FL initiative which celebrates Florida’s role in the 250th (semiquincentennial) anniversary of our nation’s founding.
“Visit America250FL.com and follow America250FL on X, Facebook, and Instagram to stay informed about ways to commemorate America250FL and our history.”
Meanwhile, FDOT’s secretary, Jared W. Perdue, P.E., said he felt the Duel was “an ideal opportunity to honor Florida’s storied history” with the nation celebrating its founding.
The 2026 race will mark the 68th edition of the Daytona 500, one of the most renowned in American motorsports.
Reigning back-to-back winner, Hendrick Motorsports’ William Byron, who was also recently named to the Drivers’ Advisory Council board, will be looking to become just the fifth three-time 500 winner, joining Denny Hamlin, Jeff Gordon, Dale Jarrett, and Bobby Allison. He would also become the first driver in history to win it three times in a row.
Currently, the record for most wins all-time at the track is appropriately held by the winningest driver in Cup Series history, seven-time champion Richard “The King” Petty. The 88-year-old won the race on seven occasions between 1964 and 1981.
However, a win for Byron would extend Hendricks’ lead as the most successful team at the track, with 10 wins to date, one ahead of Petty Enterprises.
Motorsports
Carson Hocevar makes announcement with $2.4B NASCAR backer – Motorsport – Sports
Spire Motorsports and NASCAR Cup driver Carson Hocevar will again be backed in 2026 by Zeigler Automotive Group, a family-owned dealership network that generates over $2 billion in annual revenue.
The team announced on Monday afternoon that Zeigler will serve as the primary sponsor for 11 NASCAR Cup Series races, placing its branding on the No. 77 Chevrolet. Races will include events at tracks including Michigan, Pocono, Indianapolis, Bristol, Kansas, and Martinsville.
Zeigler has now tied itself to the driver previously penalized for his racing style across multiple seasons. The privately-backed company believes that the relationship synergy is much deeper than branding on the side of a car.
“Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77. It’s about supporting someone who represents the future of this sport and the way we do business,” said the president and CEO of Zeigler Auto Group and Zeigler Racing, Aaron Zeigler.
“Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track. That mindset will take him far, and we can’t wait to see what he does next as he continues to push what’s possible.”
The 22-year-old driver posted multiple top-10 finishes last year and led laps at Bristol and Michigan. His best finishes were two seconds at Nashville during the Cracker Barrel 400 won by Ryan Blaney, and in Atlanta for the Ambetter Health 400, which was the first of three consecutive wins for Christopher Bell.
“I’m excited to continue our partnership with Zeigler Automotive Group,” said Hocevar. “I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle.”
“The whole Zeigler family has been such great supporters of me and the No. 77 team since day one,” he continued. “I’m looking forward to continuing to build our partnership on and off the track and can’t wait to park the Zeigler Chevrolet in Victory Lane this year.”
Hocevar found himself in hot water with drivers over the course of last season and has angered the likes of established veterans Kyle Busch, Ross Chastain, and Ricky Stenhouse Jr. Blaney called Hocevar a “moron” for the way he raced in Atlanta.
Zane Smith expressed a desire to punch Hocevar after their collision, which was initiated by the No. 77 at Bristol, which saw Hocevar get loose and spin Smith into a barrier.
“No, I didn’t talk to him. And it’s just you’re not going to get anything from it. Like, I don’t really know how else you can explain that,” said Smith. You want to go up to him and punch him in the face, but that’s $75,000, and that’s not very cool.”
The 2026 NASCAR regular season begins at Daytona on Feb. 15.
Motorsports
Carson Hocevar Signs Contract Extension With $2.2 Billion Worth Sponsor
Slowly but surely Carson Hocevar is establishing himself as one of the superstar racers of the sport, by punching above his weight in the Spire Motorsports Chevy. He had a strong 2025 season that saw him almost winning the Atlanta race, and being a challenger in multiple events. P2 finishes at Atlanta and Nashville has been him bets moments of the year.
Now he is rewarded for the strong season, as Zeigler Automotive Group one of his primary sponsors has signed a contract extension with him. They are set to sponsor him for 10 points paying races and the Clash. Carson Hocevar sees the support from ZAG as full circle moment, as he grew up a street away from the company’s HQ in Kalamazoo.
I’m excited to continue our partnership with Zeigler Automotive Group. I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle.
Carson Hocevar said (via TRE).
From day one of Carson Hocevar signing with Spire to drive the No:77 Chevy, the Zeigler family has had his back. He is more determined than ever to grow the partnership and wats to get the Zeigler Chevrolet to the victory lane. It would be really special to win his maiden Cup race for his biggest sponsor.
The whole Zeigler family have been such great supporters of me and the No. 77 team since day one. I’m looking forward to continuing to build our partnership on and off the track and can’t wait to park the Zeigler Chevrolet in victory lane this year.
Carson Hocevar added.
Zeigler Auto Group CEO explains why they extended Carson Hocevar deal
In the statement announcing the extension, Zeigler Auto Group CEO Aaron J. Zeigler has also shared his thoughts on the extension. He sees Hocevar as the future of NASCAR as well as the future of their business as a whole.

Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77. It’s about supporting someone who represents the future of this sport and the way we do business.
Aaron J. Zeigler said
He pointed out that the Chevy driver is special because of the intensity, authenticity, and a relentless drive he has. Zeigler expects these characteristics to earn him more success in NASCAR in the coming years and the company seems to banking on thar success.
Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track. That mindset will take him far, and we can’t wait to see what he does next as he continues to push what’s possible.
Aaron J. Zeigler added.
The comments from the Zeigler Auto Group CEO seems rational and on point regarding Carson Hocevar. Many expects him to be future superstar the sport needs to grow and the only big question is whether he needs to move from Spire to achieve this success.
Also Read: Shane van Gisbergen Insist Austin Cindric’s Poor Supercars Debut Might “Scare Off” NASCAR Racers
Motorsports
Zeigler Automotive renews sponsorship with NASCAR driver Carson Hocevar
Zeigler Automotive Group announcing on Monday that it will return to Spire Motorsports to partner with Michigan native and 2024 NASCAR Cup Series Rookie of the Year Carson Hocevar for multiple races in 2026.
“Sponsoring Carson Hocevar for the 2026 season is about more than putting our name on the No. 77 — it’s about supporting someone who represents the future of this sport and the way we do business,” said Aaron J. Zeigler, president and CEO of Zeigler Auto Group and Zeigler Racing. “Carson brings intensity, authenticity, and a relentless drive to improve every time he takes the track. That mindset will take him far, and we can’t wait to see what he does next as he continues to push what’s possible.”
Zeigler.com and Zeigler Auto Group will be showcased as the team’s primary sponsor in 11 Cup Series races in 2026 beginning with the season-opening Clash at Bowman Gray Stadium in Winston-Salem, N.C.
The distinct yellow and black Zeigler paint scheme will be featured aboard Hocevar’s No. 77 Chevy Camaro at the following races in 2026:
Bowman Gray Stadium – February 1
Michigan International Speedway – June 7
Pocono Raceway – June 14
Chicagoland Speedway – July 5
Atlanta Motor Speedway – July 12
Indianapolis Motor Speedway – July 26
Iowa Speedway – August 9
Richmond Raceway – August 15
Bristol Motor Speedway – September 19
Kansas Speedway – September 27
Martinsville Speedway – November 1
Hocevar, 22, is fresh off a 2025 campaign featuring two top-five and nine top-10 results, including a pair of career-best runner-up finishes at Atlanta Motor Speedway and Nashville (Tenn.) Superspeedway. The sophomore driver also secured his first-career pole award at Texas Motor Speedway in Fort Worth.
“I’m excited to continue our partnership with Zeigler Automotive Group,” said Hocevar. “I grew up right down the street from their headquarters in Kalamazoo, so it is cool to see how it has all come full circle. The whole Zeigler family have been such great supporters of me and the No. 77 team since day one. I’m looking forward to continuing to build our partnership on and off the track and can’t wait to park the Zeigler Chevrolet in Victory Lane this year.”
The Portage, Mich., native impressed throughout his rookie season in 2024, earning top rookie honors on the strength of one top-five, six top-10 and 13 top-15 finishes. His 686 points accumulated out-distanced his next closest competitor by a handsome 107-point advantage.
The 22-year-old made his Cup Series debut for Spire Motorsports on June 4, 2023 at World Wide Technology Raceway. In addition to his first appearance in NASCAR’s premier division, Hocevar made four NASCAR Xfinity Series starts for Spire Motorsports in 2023, earning top-10 finishes at Darlington Raceway (sixth) and Charlotte Motor Speedway (eighth).
The Clash at Bowman Gray Stadium will kick off racing festivities for the 2026 season and will be televised live on FOX Sunday, February 1 at 8 p.m. Eastern Standard Time. NASCAR’s annual pre-season exhibition race will be broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90.
*article courtesy Spire Motorsports
-
Motorsports3 weeks agoRoss Brawn to receive Autosport Gold Medal Award at 2026 Autosport Awards, Honouring a Lifetime Shaping Modern F1
-
Rec Sports3 weeks agoPrinceton Area Community Foundation awards more than $1.3 million to 40 local nonprofits ⋆ Princeton, NJ local news %
-
NIL3 weeks agoKentucky AD explains NIL, JMI partnership and cap rules
-
Sports3 weeks agoBeach Volleyball Unveils 2026 Spring Schedule – University of South Carolina Athletics
-
Sports2 weeks agoBadgers news: Wisconsin lands 2nd commitment from transfer portal
-
Sports2 weeks agoIs women’s volleyball the SEC’s next big sport? How Kentucky, Texas A&M broke through
-
Rec Sports4 days agoFive Youth Sports Trends We’re Watching in 2026
-
NIL3 weeks agoCollege football program loses 25 players to transfer portal
-
Sports3 weeks agoBadgers news: Final Four Game Thread vs. No. 1 Kentucky Wildcats
-
Sports3 weeks agoFour From Women’s Volleyball Named to College Sports Communicators Academic All-District Team





