Pinnacle Financial Partners Expands Relationship with 23XI Racing in Multi-Year Partnership – Speedway Digest

23XI Racing announced today that Pinnacle has expanded its relationship with the team in a multi-year partnership that makes Pinnacle the official banking sponsor of Tyler Reddick and the No. 45 team. The Nashville-based firm is a leading financial institution located in urban markets across the Southeast. Pinnacle has been an associate partner with Reddick and 23XI since 2023, but this partnership expansion marks the first time Pinnacle will have a featured, brand-focused design on the No. 45 Toyota Camry XSE.

The Pinnacle-branded paint scheme will first compete at Nashville Superspeedway in June and will return during the Playoffs for the Cup Series race at Bristol Motor Speedway in September. Additionally, Pinnacle branding will be included on the No. 45 team’s equipment and will continue to be featured on Reddick’s driver uniform.

Pinnacle has long supported Reddick, partnering with him in NASCAR each season since 2018, when he won the first of his two consecutive Xfinity Series championships. While Reddick has raced a Pinnacle-branded car in the Xfinity Series, the Nashville race will mark the first time Pinnacle will be featured with a paint scheme in the Cup Series. In addition to the partnership with 23XI and Reddick, Pinnacle is the official bank of the Memphis Grizzlies, Tennessee Titans and The Pinnacle, a recently opened state-of-the-art premier live music venue located in the heart of Nashville Yards.

“Our team has enjoyed the partnership with Pinnacle since Tyler joined the team, and we’re excited to grow our relationship with Pinnacle to more prominently feature their brand on the No. 45 car,” said team president Steve Lauletta. “Much like 23XI, Pinnacle is driven to be impactful for their clients, their employees and their community, and we look forward to developing more programs and activations with them.”

“The group at Pinnacle has played such an important role in my career, and I’m honored to have the chance to represent them in a greater way through this partnership expansion,” said Tyler Reddick, driver of the No. 45 Toyota Camry XSE. “From supporting me earlier in my career to continuing to believe in me and what we’re doing at 23XI, I’m excited to represent all the associates at Pinnacle and look forward to having a great opening race with them in Nashville.”

“Pinnacle and 23XI are such a great match for each other because we both share a vision of being the best,” said Andy Moats, Pinnacle’s director of music, sports and entertainment. “The love for NASCAR and racing runs deep at our firm, and we’ve been with Tyler for a long time. Working alongside him as he’s grown into the racer he is today has been a privilege, and this partnership will bring us even closer to him, his team and the incredible community that surrounds this sport.”

23XI PR