Pinterest predicts the biggest Gen Z trends of 2026 | News

If Pinterest could describe 2026 in two words, it would be “ambient chaos.” And that’s because Gen Z has been using the visual discovery platform to carve out more intentional lives, according to the new Pinterest Predicts 2026 report. This means that constantly chasing viral moments is very much out next year.

The annual forecast found that younger users are seeking viral trends less and instead are leaning into softer and slower experiences online. In this 2026 edition, Pinterest compiled over two dozen key trends and styles its users are looking for. No surprise, they all lean towards self-expression and escapism.

“Gen Z is overworked, overscheduled and overwhelmed. They are always planning and scheming how to be more productive with their time, looking for hacks to save little bits of their time and energy. So it is no surprise they’re looking towards a distant past they have only heard of, but probably never

experienced—those “nostalgic” days when life was simpler,” said Vivek Iyyani, founder at Millennial Minds.

Case in point: nearly four in 10 Gen Z users say they look to curate personal identities than copy aesthetics from the posts they save and search on Pinterest. This shift is most evident in the rise of nostalgic, offline behaviours. For example, a fourth of Gen Z and millennial users report rediscovering handwriting letters. Notably, Gen Z in Singapore is four times more likely to engage with pen pals compared to the global average. 

Pinterest found three main cultural drivers—emotional comfort, intentional curation, and grounded optimism—influencing next year’s trends. This means that youths are less likely to doomscroll on the platform, but rather engage in designs, looks, and routines that feel personal. For marketers and brands, this suggests that inviting consumers to remix ideas is more effective compared to one-size-fits-all campaigns. 

“For brands, this is a unique opportunity to connect with Gen Z at their most creative and decisive moments. Across APAC markets such as Singapore, we see them embracing both reflective aesthetics and bold self-expression,” said Ayumi Nakajima, senior director, content partnerships, APAC at Pinterest.

Here’s a rundown of the 21 biggest trends of 2026, according to Pinterest: 

• Cool Blue: Think ice queen, but make it everyday life. This is all about frosty blue tones showing up in icy coats, glacier-inspired nail art, pale-blue cocktails, and even cool-toned wedding palettes. The colour palette shifts away from warm brights to something calmer and more, well, chill. 

• Brooched: Maximalism in miniature with brooches, pins and little heirloom-style pieces. Think a suit paired with a statement or sentimental brooch that turns a look from corporate to runway.

• Glamoratti: Imagine 80s luxury power dressing reissued specifically for the chaos on TikTok. Shoulder pads go bigger, tailoring gets sharper, and belts get chunkier. Decadence is back with a love for sculpted silhouettes and high drama.

• Glitchy Glam: The anti-perfect beauty trend. Mismatched nails, off-centre liner, and asymmetric bobs. Symmetry is out for 2026.

• Vamp Romantic: Goth but with a sweet twist. Dark plum lips, inky manicures, and smudged smokey eyes without leaning fully into the goth subculture.

• Scent Stacking: Instead of one signature scent, the in thing is to build a fragrance wardrobe and layer perfumes to create custom combos. There’s a comeback for discovery sets and minis, as more young people get into fragrances and luxury experiences.

• Poetcore: A rebrand of the academia aesthetic with oversized turtlenecks, worn-in blazers, and satchels. This also reflects the broader shift towards hobbies like journaling, reading, and writing.

• Khaki Coded: Think explorer with desert-inspired neutrals in khaki shorts, utility shirts, and field jackets. The idea is to dress like you could walk straight into an expedition, even if you’re just heading to brunch.

• Afrohemian Decor: A fusion of African and boho influences. This means colourful Nigerian textiles, adire fabrics, and Ethiopian wall art. It’s a move away from flat minimalism into homes that feel rooted in culture, craft, and story, with a resort feel.

• Fun Haus: Circus-adjacent interiors with striped ceilings, sculptural furniture, and bold graphic prints. This aesthetic is meant to be playful but grown-up, with a few circus cues in a more neutral base.

• Neo Deco: A contemporary take on art deco. Expect strong geometric patterns and chrome and brass accents. It’s a reaction to bare, beige minimalism. While spaces still look curated and sleek, there’s a sense of old-school glamour reinterpreted for small apartments and modern living.

• Cabbage Crush: The humble cabbage gets its ‘It’ veggie moment. The once-unpopular vegetable is transformed into charred cabbage ‘steaks’ and crunchy wraps. It’s familiar, affordable, and can swing healthy or indulgent.

• Darecations: Travel built around adrenaline. People are searching for rafting, canyoneering, and big sports fixtures as their main activity on trips. Instead of beach holidays, itineraries are structured around bucket-list thrills that look great on camera.

• Mystic Outlands: A travel escapist’s fantasy that features places with a folklore or sci-fi landscape. Think mist-covered Highland valleys, surreal salt flats, and other “ethereal” views. It’s a break from city living, with many looking for unique destinations.

• Gimme Gummy: This one is all about texture you can see and almost feel through the screen. Jelly and gummy aesthetics that are sensory and ASMR-friendly that riles up one’s urge to poke, squish and play with objects.

• Pen Pals: Snail mail gets a revival. Think cute stamps, decorated envelopes, and wax seals. Letters are once again a creative outlet. In Singapore, many younger users are using long-form, handwritten notes as an antidote to DMs.

• Laced Up: The aesthetic features lace-trimmed jackets, crocheted bandanas, and doily-inspired details. Craft and crochet communities get their moment, with more stylised, fashion-forward applications.

• Throwback Kid: Older users recreate their own childhoods for their kids. This means vintage or thrifted children’s clothes, old-school toys, and retro nursery decor. 

• Wilderkind: Detailing taken from nature’s playbook with bug jewellery, deer or fawn-inspired makeup, and insect-inspired nail art. 

• Operasthetic: Dramatic drapes, heavy fabrics, red and gold palettes. Weddings and parties are expected to borrow from old theatres and cabaret to create a sense of performance, where every detail feels like it’s part of a set.

• Extra Celestial: Alien-core and space aesthetics taken beyond niche fandoms into the mainstream. Think holographic fabrics, iridescent and opalescent finishes. Very much inspired by hyperfuturistic design.