Pixellot raised $35M in new funding, including $15M from PSG Equity and $20M in venture debt, following its $161M Series D in 2022
The company is on pace to stream 1.5 million games across 14 sports this year through its network of more than 30,000 camera installations
A new five-year expansion with PlayOn Sports introduces “AI as a Service” with a revenue-sharing model replacing traditional software licensing fees
New product features include AI-generated commentary, yellow first-down lines for football, and coaching analytics tools developed with MaxPreps
CEO Doron Gerstel, who joined a year ago with experience leading six companies including four NASDAQ-listed firms, is prioritizing content monetization for distribution partners
Fresh Capital Fuels Continued Expansion
Pixellot, the automated sports production company, has secured $35M in new funding to support its technology development and scale operations. The round includes $15M from existing investor PSG Equity and $20M structured as venture debt financing.
The investment follows Pixellot’s $161M Series D round led by PSG Equity in May 2022. With more than 30,000 camera installations worldwide, the company is on track to stream 1.5 million games across 14 sports this year.
CEO Doron Gerstel, speaking publicly for the first time since taking over leadership from Alon Werber a year ago, outlined the company’s focus on helping distribution partners monetize the content Pixellot captures. Gerstel brings significant technology leadership experience to the role, having served as CEO for six companies, including four publicly listed on the NASDAQ.
“We see ourselves as a technology company that, first and foremost, needs to help our business partner make money out of the content that we provide,” Gerstel said.
New PlayOn Deal Introduces Revenue-Sharing Model
Pixellot recently announced a five-year expansion of its longstanding agreement with PlayOn Sports, which operates high school media brands GoFan, MaxPreps, and the NFHS Network. The deal introduces what the company calls “AI as a Service” (AIaaS), an agentic AI technology designed to drive engagement through increased personalization.
The agreement also marks a structural shift in how Pixellot works with partners. Rather than a traditional software licensing fee, the expanded PlayOn deal features a revenue-sharing arrangement. Gerstel explained this reflects Pixellot’s role as a direct contributor to both the partner’s business operations and the end-user experience.
Partners can generate revenue through multiple channels, particularly subscriptions and advertising. Pixellot is developing an automated mid-roll advertising feature that identifies appropriate moments during game action to display sponsored messages.
Youth and High School Markets Drive Core Business
While Pixellot, recognized as SBJ’s Most Innovative Sports Tech Company in 2023, does serve some professional and college customers, the majority of its business operates at the sub-elite level. High schools, clubs, and youth sports facility operators represent the company’s primary customer base. NBC Sports Next-owned SportsEngine serves as another major distribution partner.
Gerstel described the AI-powered cameras as “very much a means to an end,” with capturing, producing, and sharing content as the company’s core business priority. For young athletes, the content serves multiple purposes including recruiting, social branding, NIL dealmaking, and preserving memories.
“If you’re not showing, you’re not doing. The whole essence here is we are very much trying to focus is capture a moment,” Gerstel said. “We are dealing with audience that is all about here and now.”
New Features Target Broadcast-Quality Experience
Pixellot has been actively developing new features designed to bring broadcast-quality production to automated coverage. Gerstel said the quality standard for automated coverage aims to closely mimic professional broadcasts like NFL Monday Night Football.
Recent and upcoming product releases include:
Yellow first-down lines for football games, a visual element long associated with professional broadcasts. A coaching analytics toolset called MaxPreps Advantage, developed in partnership with PlayOn. AI-generated commentary created in the voice of a friend or family member. Image-processing capabilities that generate viewpoints and details not visible from the stationary camera position. Auto-switching functionality that seamlessly transitions between multiple cameras, such as a fixed AI camera and a manually operated sideline camera used for replays. Time capsule features that organize and contextualize youth highlights to preserve sporting memories.
To support this expanding network, Pixellot has established a network operations center (NOC) at its Israeli headquarters. The NOC provides around-the-clock monitoring to manage and troubleshoot the company’s full installation base.
“The technology very much allows doing it in the quality that is expected and, at the same time, the price of streaming is being dropped significantly,” Gerstel added.
Strategic Implications for Youth Sports Broadcasting
Pixellot’s continued investment in AI-powered production tools reflects broader shifts in how youth and amateur sports content gets captured and distributed. The move toward revenue-sharing arrangements with partners like PlayOn suggests the company sees its role extending beyond hardware and software into the content monetization layer.
With 1.5 million games projected for capture this year and a feature roadmap focused on broadcast-quality enhancements, Pixellot is building infrastructure that could reshape expectations for production quality at the grassroots level. The emphasis on helping partners generate revenue through subscriptions and advertising positions the company as a stakeholder in the economics of youth sports media, not just a technology vendor.
For facility operators, leagues, and media platforms in the youth sports space, Pixellot’s evolution offers a window into how AI-powered production tools are maturing from novelty to necessity.
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The driver of a stolen car crashed into Lightning’s Boxing Club in Oakland early New Year’s Day after colliding with another car — sending two people to the hospital — then fleeing on foot. The estimated repair costs are between $50,000 and $1000,000.
As KTVU reports, a boxing ring used by heavyweight champion George Foreman in the 1980s sustained extensive damage after a car thief crashed into Lightning’s Boxing Club on 5845 MacArthur Boulevard in Oakland at some point in the early hours Thursday morning. Kris Lopez, who co-owns the gym with his wife Denise Lopez, said the impact of the crash was forceful.
“It’s like an earthquake,” Kris Lopez told KTVU. “The force knocked over the ring stairs and pushed the ring out of place.”
Per KRON4, the Lopezes are raising funds for the repairs and staff payroll through GoFundMe, which was close to $10,000 Sunday morning. According to the fundraiser’s page, the boxing ring will need to be replaced.
Per KTVU, the gym has played a crucial role in supporting underserved youth in the community, some of whom have become professional boxers.
“Dear Oakland Community, we have given our all to this city for the better good—mentoring youth, creating positive members of society, and even producing the occasional boxing champion,” the fundraiser’s page states. “Your donation will help us continue this important work and keep our doors open for the next generation. Please give what you can so we can get back to saving the community and inspiring our youth through the sport of boxing!”
Per NBC Bay Area, the boxing club is temporarily relocating to Geoffrey’s Inner Circle, a local nightclub and event space in Oakland’s Black Arts and Business District, but the Lopezes hope to reopen as soon as possible.
“I just want to keep the boxers going,” Kris Lopez told NBC Bay Area. “We have a nationally ranked amateur boxer, and of course my son and all the other kids who need this place to participate in something positive.”
“I’ve had so many people tell me, your husband changed my life,” Denise Lopez told KTVU. “That makes it worth doing.”
Authorities are still searching for the suspect in the crash.
FARGO — A move to take a youth initiative out of the purview of the city of Fargo is expected to expand student civic engagement, the city said.
The City Commission voted Monday, Dec. 22, to give Fargo Public Schools oversight of the Fargo Youth Initiative, an advisory body made up of local high school students.
Commissioners have been discussing over recent weeks whether certain boards are effective or viable. The city’s Planning Department previously coordinated Fargo Youth Initiative events.
“It really did take a village to find a new home for this, but I think it’s the next iteration of greatness,” Commissioner Denise Kolpack said at the meeting.
Isabella Meyer, chair of FYI and a senior at Fargo North High School, told commissioners many decisions are made for youth without involving them.
“The Fargo Youth Initiative has been a great way for us to be able to share our voice and our opinions on what actually works and what we actually need,” Meyer said.
The youth advisory group will now be housed within Fargo Public Schools and will include liaison representatives from the Fargo City Commission, the FPS Board of Education and the Fargo Park Board, with potential for expansion.
The group will meet at and receive administrative support from the Boys & Girls Clubs of the Red River Valley.
Fargo School Board vice president Robin Nelson speaks during a meeting on Tuesday, Nov. 25, 2025.
Chris Flynn / The Forum
Robin Nelson, Boys & Girls Clubs CEO and Fargo School Board vice president, became involved in the Fargo Youth Initiative as it was created in 2013.
She said connecting the high school students with School Board, Park Board and city representatives will provide for even better opportunities.
“Now that they’ve got some more direction, it’s really ignited their excitement,” Nelson said.
Liaisons are expected to be Kolpack from the City Commission, Kristin Nelson from the Fargo School Board and Zoë Absey from the Park Board.
Proposed areas of focus for the Fargo Youth Initiative include education relating to North Dakota Century Code, open meeting regulations and local governance and policies.
Advocacy opportunities include raising the profile of youth public health issues and youth homelessness and speaking out on city, parks and school policies and initiatives.
Community impact ideas could include organizing student-led events or service projects, and regularly attending and participating in local government meetings.
“Youth are a big percentage of our population, so the more they can learn about how our city governments work and serve as a conduit and voice for youth so they are heard at those elected levels, is beneficial,” Robin Nelson said.
A goal is to achieve a total of 15 members on the Fargo Youth Initiative, which plans to continue to meet monthly.
Huebner is a 35+ year veteran of broadcast and print journalism in Fargo-Moorhead.
LIMA, Ohio (WLIO) — Young athletes showed they could perform under pressure as they competed in the Elks Hoop Shoot competition.
The Northwest Ohio District brought winners from 10 different Elks lodge Hoop Shoot competitions to Ohio State Lima for the next step in the national contest.
The Elks have hosted the Hoop Shoot program for 52 years. Boys and girls ages 8 through 13 were divided into three age groups to see who could sink the most baskets.
While organizers hope the event is fun for the participants, they also emphasize the importance of developing skills through practice.
“They’re our future, and you don’t know who’s going to be able to benefit from all the practice that they put in, and further their careers in basketball, not only in the high school level, but in college and perhaps the professionals. We want them to increase their skill level and also show the sportsmanship and the camaraderie with the other shooters and enjoy the time that they have with this program,” says Jean Zink, Northwest Ohio District Elks Hoop Shoot Competition.
The top boys and girls from each age group in the Northwest Ohio District will advance to the state competition in February.
Copyright 2025 by Lima Communications Corporation. All rights reserved.
Since the Vegas Golden Knights arrived in 2017, youth hockey participation in Southern Nevada has more than doubled, according to USA Hockey and local youth programs. While that growth has created new opportunities, it has also strained existing facilities.
Usufzy said programs like learn-to-skate and youth leagues are reaching capacity, and without additional infrastructure, families may be forced to look elsewhere for competitive opportunities.
“We’ve seen incredible growth, but without places to support it, that growth can stall,” she said. “We want kids to be able to play and develop right here in Las Vegas.”
To meet that demand, the foundation has launched a capital campaign to build the Las Vegas Community Sports Complex, the first nonprofit community ice rink and multi-sport facility of its kind in Southern Nevada.
The proposed complex would feature two NHL-sized ice rinks and a versatile indoor turf field designed for sports like soccer and lacrosse, . The goal is to create affordable programming and expand scholarship opportunities for families across the valley.
The Jake Kielb Hockey Foundation’s capital campaign is entirely community-driven. Those interested in learning more or supporting the project can find additional information at HelpVegasPlay.com.
Usufzy hopes the project will ultimately give every child — regardless of background a place to play, grow, and belong.
The organization that governs Nordic ski events in New England said it is seeing considerable growth in interest in the sport. The executive director of NENSA, the New England Nordic Ski Association, was a guest on this week’s episode of NBC5 In Depth.”The sport of cross-country skiing is much younger than alpine skiing in America, I think it’s fair to say,” said Heidi Lange of NENSA. “But we are seeing incredible growth and success at all levels.”On the Jan. 4 episode of NBC5 In Depth, Lange said the fame and success of Jessie Diggins, who won three Olympic medals in cross-country skiing and an array of other championships, has helped attract young athletes to the sport.”We see a lot of glitter at our races,” Lange said, referring to how Diggins popularized wearing glitter on her face during competitions. “We see kids embracing that joy and the sportsmanship that she emulates. And it goes deeper than that, of course. Jessie is an incredible mentor and role model in so many ways. She’s so willing to be open and vulnerable and very transparent about her journey, not just celebrating the successes, but sharing what she’s experiencing through challenges and struggles. And I think that has had a very powerful influence on skiers as they’re developing and navigating what are hopefully long journeys in the sport.”Lange told NBC5 In Depth that over the past two Olympic cycles, 50% of U.S. Olympic team members in Nordic skiing had an affiliation with a New England program. She went on to say that a closer examination of the numbers revealed that 30% of that population grew up in NENSA’s youth and junior programming in New England. “We’re incredibly proud of that,” Lange said. “It’s early to say yet for this year, but trends are tracking in a similar fashion.”Lange provided other encouraging signs for the future of the sport in the NBC5 In Depth interview. She also discussed advancements in snowmaking technology for Nordic ski areas, and offered recommendations of what fans of the Olympics should watch for in the Nordic competitions at the upcoming Winter Games.The video atop this article has the full interview with NENSA’s Heidi Lange that aired on the Jan. 4 episode of NBC5 In Depth.Previous coverage: Olympic gold medalist Jessie Diggins discusses climate activism
LYME, N.H. —
The organization that governs Nordic ski events in New England said it is seeing considerable growth in interest in the sport. The executive director of NENSA, the New England Nordic Ski Association, was a guest on this week’s episode of NBC5 In Depth.
“The sport of cross-country skiing is much younger than alpine skiing in America, I think it’s fair to say,” said Heidi Lange of NENSA. “But we are seeing incredible growth and success at all levels.”
On the Jan. 4 episode of NBC5 In Depth, Lange said the fame and success of Jessie Diggins, who won three Olympic medals in cross-country skiing and an array of other championships, has helped attract young athletes to the sport.
“We see a lot of glitter at our races,” Lange said, referring to how Diggins popularized wearing glitter on her face during competitions. “We see kids embracing that joy and the sportsmanship that she emulates. And it goes deeper than that, of course. Jessie is an incredible mentor and role model in so many ways. She’s so willing to be open and vulnerable and very transparent about her journey, not just celebrating the successes, but sharing what she’s experiencing through challenges and struggles. And I think that has had a very powerful influence on skiers as they’re developing and navigating what are hopefully long journeys in the sport.”
Lange told NBC5 In Depth that over the past two Olympic cycles, 50% of U.S. Olympic team members in Nordic skiing had an affiliation with a New England program. She went on to say that a closer examination of the numbers revealed that 30% of that population grew up in NENSA’s youth and junior programming in New England.
“We’re incredibly proud of that,” Lange said. “It’s early to say yet for this year, but trends are tracking in a similar fashion.”
Lange provided other encouraging signs for the future of the sport in the NBC5 In Depth interview. She also discussed advancements in snowmaking technology for Nordic ski areas, and offered recommendations of what fans of the Olympics should watch for in the Nordic competitions at the upcoming Winter Games.
The video atop this article has the full interview with NENSA’s Heidi Lange that aired on the Jan. 4 episode of NBC5 In Depth.
Burbank defeated Upland 73-33 in a nonleague game. (Photo by Rick Assad)
By Rick Assad
Employing a smothering defense and a smoldering shooting display proved a perfect recipe for the Burbank High boys’ basketball team on Saturday night.
Facing a good Upland team that had height and length but was short on shooting played into the hosts’ favor as the Bulldogs routed the Highlanders 73-33 in a nonleague game.
Burbank scored 20 points or more in the second and third periods and nailed 19 of 28 shots for 67.8 percent in those two frames.
Burbank drained 10 three-pointers with six treys coming in the second half.
Three players scored in double figures and were paced by junior shooting guard Avo Papikyan with a game-high 20 points and was followed by senior point guard Cris Ong with 13 points and junior point guard Jon Ong with 12.
Burbank sank 29 of 52 from the field for 55.2 percent during the game while holding Upland to 11 of 61 for 18 percent.
The Bulldogs made 14 of 28 for 50 percent in the first half and led 36-17 and the Highlanders shot 25 percent after converting six of 24.
Burbank dashed in front 16-9 after the first period and then were off to the races.
Steve Eshleman is Burbank’s head coach and believes this was his team’s finest hour to date.
“That might be our best offensive game that we have had all year and we shot the ball really well, but really what spurred us was our defensive strength that we had throughout the game,” he said.
Eshleman also liked another important aspect of the game.
“We rebounded and got the ball out and when we ran, and then created offense to our defense and getting the ball out and going tonight was probably our best 32 minutes that we put together and that’s great for the kids,” he stated.
The Bulldogs (10-4) outrebounded Upland (8-9) 44-33 including 19-13 in the second half.
Imani Smith-Young, a junior small forward, scored all of his seven points in the opening period.
Papikyan tallied 12 points in the second quarter and that included three of his four from three-point range.
Cris Ong, after scoring five points that included a trey in the opening frame, added six points in the second period as the Bulldogs converted eight of 14 for 57.1 percent from the floor.
Ong’s basket with 5:15 remaining in the second period made it 22-9, Papikyan’s three-pointer increased the cushion to 25-9 with 4:52 on the clock and Ong’s bucket saw the Bulldogs pull ahead 29-9 with 3:25 left.
Senior small forward Anthony Jawiche found his range in the third quarter with nine points and also drilled a three-pointer as Burbank dashed ahead 62-29 heading to the fourth period.
Jon Ong dropped eight points in the same quarter, Papikyan added five points and Ong’s hoop with 6:35 left saw the Bulldogs march ahead 43-17.
In the fourth period, Blake Finnigan, a senior wing, scored five of his seven points and added a three-pointer.
Junior wing Jason Campos canned a three-pointer in the fourth quarter and senior small forward Giordan Lewis dropped two points in the second period for the Bulldogs.
Senior wing Collin Heard paced the Highlanders with nine points and they all came on three-pointers and Cooper Omness, a senior wing for Upland scored five points.
Assistant coach Tighe Eshelman is in agreement with his father’s assessment of the team.
“We’ve been lacking a full 32-minute effort so far this year. We’ve had good wins by getting ahead of people and holding on for dear life,” he said. “Tonight, we really executed the game plan throughout four quarters, which is a great step for us leading back into [Pacific] League play.”
