Washington, D.C. (May 22, 2025) – Monumental Sports Network (MNMT), in collaboration with Devlin Design Group, announced today its cutting-edge broadcast studio set has been named a Silver Winner for Best Craft-Set Design in the 46th Annual Telly Awards. The Telly Awards honor excellence in video and television across all screens and are judged by leaders from video platforms, television, streaming networks, and production companies.  

“We’re incredibly proud that our Monumental Sports Network studio was honored with a Telly Award—it’s a testament to the vision, creativity, and countless hours of work from our internal teams and partners at Devlin Design Group,” said Zach Leonsis, President of Media & New Enterprises at Monumental Sports & Entertainment (MSE). “The studio space was designed to set a new standard in regional sports broadcasting, and the way it comes to life on screen—visually stunning, technologically advanced, and built to elevate storytelling—has exceeded our expectations.” 

As part of a groundbreaking technology transformation led by Diversified, in March 2024, MNMT – the exclusive local media rights holder for the NHL’s Washington Capitals, NBA’s Washington Wizards, and WNBA’s Washington Mystics – opened a brand-new multi-million-dollar home, including a best-in-class production facility and broadcast studio, located adjacent to Capital One Arena in downtown Washington, D.C.  

The award-winning studio set – which features two top quality studios that can combine on non-conflict nights to create one single national telecast worthy experience – features RGBW color-changing set pieces, as well as 24 cameras, 1,200 square feet of 4K LED monitors, and innovative robotics, aimed to deliver an exceptional viewing experience for all of MNMT’s pre- and post-game shows, halftime and intermission reports, and original programming. 

“Devlin Design Group’s collaboration with the team at Monumental Sports Network resulted in a set design that creates unforgettable experiences and impactful storytelling that connects and energizes fans, inspires the on-air talent, and showcases their impressive collection of pro sports teams,” added Kartik Dakshinamoorthy, President and Co-Owner, Devlin Design Group. “Leveraging the latest in technology, studio set design innovation and versatility, plus tapping into an incredible sports culture at MNMT, are the reasons why this project is a winner.” 

The Devlin Design Group’s sports-centric design for the studio is anchored by two main bespoke desks that can be positioned around the studio for customized programming. The desk fronts include video display panels for highlighting show branding and sponsors. The mega studio is flanked by two extra-large LED displays with an upper balcony design accent for showcasing graphics and video, while providing a stunning backdrop for desk shots, impressive walk-and-talks, and interviews. Four additional large LED displays and two rolling vertical LEDs are available for a wide variety of storytelling opportunities ranging from exciting playoff nights to more intimate narratives. The studio is surrounded by visuals representing Washington, D.C. monuments, all wrapped in RGBW color-changing graphics including a distinct Monumental ‘M’ logo and a branded rolling tower to enhance customization for every broadcast.  

MNMT’s studio and production facility has set a new standard among regional sports programmers and previously received an “Award of Excellence” from the National Association for Industrial and Office Parks’ (NAIOP) and is nominated in the “Best Media Spaces & Facilities” category at the 2025 Cynopsis Sports Media Awards being held in June. In April, MSE also won the coveted 2025 NAB Show Project of the Year Award in the Production category. 

This year’s Telly Awards received more than 13,000 entries from across the globe from top video and television content producers from all 50 states and five continents. The full list of the 46th Annual Telly Awards winners can be found at http://www.tellyawards.com/winners/. 

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About Monumental Sports Network
Monumental Sports Network is wholly owned and operated by Monumental Sports & Entertainment (MSE). The network holds exclusive local television media rights for the NHL’s Washington Capitals, NBA’s Washington Wizards and WNBA’s Washington Mystics games. MNMT is also the TV and digital home to the NBA G League’s Capital City Go-Go and the NBA 2K League’s Wizards District Gaming as well as exclusive behind-the-scenes content and original sports and entertainment programming. The network also boasts the most comprehensive regional high school and collegiate sports programming in the greater Washington D.C. metro area. For more, visit: monumentalsportsnetwork.com. 

About Devlin Design Group 

Devlin Design Group is one of the most influential set design and lighting design firms in the world. They are renowned for their iconic sets, expert scenic lighting and their energy and commitment to design excellence, with a fresh perspective… Creativity, Knowledge and Innovation. www.ddgtv.com 

TALLAHASSEE, Fla. (AP) — A federal judge on Wednesday rejected arguments made by an artificial intelligence company that its chatbots are protected by the First Amendment — at least for now. The developers behind Character.AI are seeking to dismiss a lawsuit alleging the company’s chatbots pushed a teenage boy to kill himself.

The judge’s order will allow the wrongful death lawsuit to proceed, in what legal experts say is among the latest constitutional tests of artificial intelligence.

The suit was filed by a mother from Florida, Megan Garcia, who alleges that her 14-year-old son Sewell Setzer III fell victim to a Character.AI chatbot that pulled him into what she described as an emotionally and sexually abusive relationship that led to his suicide.

Meetali Jain of the Tech Justice Law Project, one of the attorneys for Garcia, said the judge’s order sends a message that Silicon Valley “needs to stop and think and impose guardrails before it launches products to market.”

The suit against Character Technologies, the company behind Character.AI, also names individual developers and Google as defendants. It has drawn the attention of legal experts and AI watchers in the U.S. and beyond, as the technology rapidly reshapes workplaces, marketplaces and relationships despite what experts warn are potentially existential risks.

“The order certainly sets it up as a potential test case for some broader issues involving AI,” said Lyrissa Barnett Lidsky, a law professor at the University of Florida with a focus on the First Amendment and artificial intelligence.

The lawsuit alleges that in the final months of his life, Setzer became increasingly isolated from reality as he engaged in sexualized conversations with the bot, which was patterned after a fictional character from the television show “Game of Thrones.” In his final moments, the bot told Setzer it loved him and urged the teen to “come home to me as soon as possible,” according to screenshots of the exchanges. Moments after receiving the message, Setzer shot himself, according to legal filings.

In a statement, a spokesperson for Character.AI pointed to a number of safety features the company has implemented, including guardrails for children and suicide prevention resources that were announced the day the lawsuit was filed.

“We care deeply about the safety of our users and our goal is to provide a space that is engaging and safe,” the statement said.

Attorneys for the developers want the case dismissed because they say chatbots deserve First Amendment protections, and ruling otherwise could have a “chilling effect” on the AI industry.

In her order Wednesday, U.S. Senior District Judge Anne Conway rejected some of the defendants’ free speech claims, saying she’s “not prepared” to hold that the chatbots’ output constitutes speech “at this stage.”

Conway did find that Character Technologies can assert the First Amendment rights of its users, who she found have a right to receive the “speech” of the chatbots. She also determined Garcia can move forward with claims that Google can be held liable for its alleged role in helping develop Character.AI. Some of the founders of the platform had previously worked on building AI at Google, and the suit says the tech giant was “aware of the risks” of the technology.

“We strongly disagree with this decision,” said Google spokesperson José Castañeda. “Google and Character AI are entirely separate, and Google did not create, design, or manage Character AI’s app or any component part of it.”

No matter how the lawsuit plays out, Lidsky says the case is a warning of “the dangers of entrusting our emotional and mental health to AI companies.”

“It’s a warning to parents that social media and generative AI devices are not always harmless,” she said.

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

“We had an incredible time at the SBC Summit Americas. Here are some key takeaways our team has gathered from this fantastic experience,” states the company on its social networks.

* Innovative product launches: Atlaslive unveiled several groundbreaking products designed to enhance user engagement and streamline gaming operations. These innovations sparked significant interest, showcasing the company’s commitment to leading the charge in gaming technology.

* Industry-focused discussions: Leading figures from the gaming industry participated in panel discussions and workshops, addressing topics ranging from regulatory changes to emerging technologies. Atlaslive was proud to contribute to these conversations, emphasizing the importance of collaboration and adaptation in a rapidly evolving landscape.

* Networking opportunities: The event facilitated meaningful connections among industry professionals. Atlaslive’s team engaged with potential partners, influencers, and clients, fostering relationships that will drive future collaborations and initiatives within the gaming sector.

* Engaging demos: Attendees had the opportunity to experience live demonstrations of Atlaslive’s latest technologies at their stand. Feedback from visitors highlighted the intuitive design and potential impact of these solutions on the gaming experience.

Overall, the sentiment at SBC Summit Americas was one of optimism and growth. Many participants expressed excitement about upcoming trends and the potential for innovative collaboration to elevate the gaming landscape.

In conclusion, SBC Summit Americas 2025 was a resounding success for Atlaslive, reaffirming its position as a leader in gaming innovation. The company looks forward to building upon the relationships established during the summit and continuing to play a pivotal role in the industry’s ongoing evolution.

“The SBC Summit unites the brightest minds, and together, we are shaping the future of gaming,” states Atlaslive’s COO, Lidiia Vakulenko.

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators.

Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module.

Source: GMB

Key drivers include increased sports participation, fitness awareness, and rising sports injuries. Market analysis explores segmentation by product (Body Reconstruction & Repair, Support & Recovery, Accessories) and injury type (Knee, Shoulder, Foot & Ankle, etc.). The Americas lead the market due to robust healthcare, while Asia-Pacific promises rapid growth. Major players include Conmed, Stryker, Medtronic, and Johnson & Johnson.

Dublin, May 22, 2025 (GLOBE NEWSWIRE) — The “Sports Medicine Market (2025 Edition): Analysis By Product Type (Body Reconstruction & Repair, Body Support & Recovery, Accessories), By Injury Type, By Region, By Country: Market Insights and Forecast (2021-2031)” report has been added to ResearchAndMarkets.com’s offering.

The Global Sports Medicine market showcased growth at a CAGR of 6.59% during 2021-2024. The market was valued at USD 6.29 billion in 2024 which is expected to reach USD 10.62 billion in 2031. This report provides a complete analysis for the historical period of 2021-2024, the estimates of 2025 and the forecast period of 2026-2031.

The global Sports Medicine market is experiencing significant growth, driven by the rising participation in sports and physical activities across all age groups. Increased awareness about fitness, the popularity of professional sports, and the growing incidence of sports-related injuries are key factors fueling this market’s expansion.

Common injuries, such as sprains, strains, fractures, and dislocations, have led to a growing demand for advanced treatment options, including Orthopedic devices, braces, and support products. Technological advancements, such as minimally invasive surgeries and regenerative medicine, further contribute to market growth.

America dominates the market due to a well-established healthcare infrastructure and a high rate of sports participation, while the Asia-Pacific region is expected to witness the fastest growth, driven by increasing sports engagement and improving healthcare facilities. Additionally, government initiatives promoting sports activities and injury prevention programs, coupled with a rise in healthcare expenditure, continue to support market development globally.

Competitive Positioning

Company Profiles

• Conmed Corporation

• Stryker Corporation

• Medtronic PLC

• Johnson & Johnson

• Zimmer Biomet Holdings Inc.

• Smith and Nephew PLC

• Arthrex Inc.

• Anika Therapeutics Inc.

• Mueller Sports Medicine, Inc.

• Breg, Inc.

Story Continues

TAIPEI, Taiwan and MUMBAI, India, May 22, 2025 /PRNewswire/ — MSI, a leading brand in gaming, content creation, and business & productivity laptops, is poised to revolutionize computing and gaming at the 2025 Computer Show, held at the Taipei Nangang Exhibition Center from May 20^th, presenting a potent fusion of artistic design, state-of-the-art gaming technology, innovative collaborations, and a glimpse into future product design directions. Demonstrating their diverse collaborative spirit, MSI boasts unique partnerships evident in the Prestige 13 AI+ Ukiyo-e Edition, embodying the spirit of craftsmanship, and the Stealth A16 AI+ Mercedes-AMG Motorsport and Prestige 16 AI+ Mercedes-AMG Motorsport editions, which capture the essence of luxury and performance. Building on this momentum, MSI recently celebrated significant wins at the esteemed Best Choice Awards, with the Titan 18 HX Dragon Edition Norse Myth securing Gold in the Gaming & Entertainment category, and the newly launched Claw 8 AI+, alongside the visually captivating Prestige 13 AI+ Ukiyo-e Edition, both earning recognition in the Computer & System category. This year’s showcase will not only highlight the artistry behind their special editions and the debut of the new Claw handheld gaming device but also explore exciting collaborations and offer a sneak peek into the future of AI-enhanced computing.

Commenting on the introduction of the new line-up, Green Lin, NB Regional Marketing Manager of India & Middle East, MSI said, “At this year’s COMPUTEX, MSI is redefining the future of gaming and computing through bold collaborations, cutting-edge AI innovation, and unparalleled design. From our Artisan Collection blending traditional craftsmanship with modern technology to our high-performance Mercedes-AMG Motorsport editions and the versatile Claw handheld series, we’re pushing boundaries to deliver extraordinary experiences. With the power of RTX 50 series and our award-winning lineup, MSI continues to lead the industry—where artistry, performance, and innovation collide.”

Waves of Innovation: Following the Ukiyo-e Edition, a New Artisan Collection Arrives

MSI’s groundbreaking collaboration with the venerable Japanese lacquerware company OKADAYA has yielded the Prestige 13 AI+ Ukiyo-e Edition laptop, a recipient of the prestigious COMPUTEX Best Choice Award. This exceptional creation fuses the delicate beauty and rarity of 400-year-old Yamanaka lacquer artistry with state-of-the-art AI technology.

Adorned with Katsushika Hokusai’s iconic Ukiyo-e woodblock print, ‘The Great Wave off Kanagawa’, the laptop beautifully illustrates how this art form – with its characteristic flat, bold colors and distinct outlines – transcends its woodblock origins to influence modern technology. It masterfully bridges tradition and innovation, embodying the spirit and aesthetic sensibilities of its era. This unique design underscores MSI’s commitment to crafting products that are not only powerful in performance but also visually arresting.

Building on this fusion of art and technology, MSI is excited to announce that a new Artisan Collection will be showcased at the upcoming COMPUTEX event, further exploring the harmonious blend of traditional craftsmanship and cutting-edge innovation.

Witness Stunning Collaboration: Mercedes-AMG Motorsport Family

 Following the success of last year’s collaboration, MSI continues to push the boundaries of luxury gaming products through its ongoing partnership with Mercedes-AMG. Strengthening and expanding this collaboration, MSI unveils two new co-creations this year: the Stealth A16 AI+ Mercedes-AMG Motorsport and the Prestige 16 AI+ Mercedes-AMG Motorsport, representing a remarkable crossover between the two brands.

The Stealth A16 AI+, featuring both Intel and AMD processors with NVIDIA® GeForce RTX™ 50 Series Laptop GPUs, also showcases an upgraded premium display panel. The Prestige 16 AI+, equipped with an Intel CPU, boasts a stunning 4K OLED panel.

Both laptops feature a unique design incorporating an exclusive co-branded logo and AMG patterns, epitomizing the luxurious gaming experience. Bundled with premium co-branded items such as a laptop sleeve, mouse, and mousepad, these products embody the shared spirit of luxury between MSI and Mercedes-AMG.

Unlock Limitless Gaming with Expanded Processor Options: Introducing the Versatile Claw A8 Platform and the Upgraded Claw 8 AI+ Edition

Riding the wave of success from the MSI Claw 8 AI+, a late 2024 entry that quickly made its mark in the handheld market and recently secured the prestigious 2025 COMPUTEX Best Choice Award, MSI is aggressively expanding its reach in the handheld gaming sphere. This year brings the exciting debut of not just one, but two compelling options: the all-new Claw A8 and the stylish Claw 8 AI+ Polar Tempest Edition. This dual launch empowers gamers with the freedom to choose between AMD and Intel platforms, tailoring their experience to their preferences.

For those seeking a different flavor of handheld power, the New Claw A8 offers a delightful design paired with a vibrant 8″ FHD+ 120Hz touchscreen. Driven by a AMD Ryzen™ Z2 Extreme Processor, complemented by rapid LPDDR5-800 memory, the Claw A8 provides a smooth and immersive gaming experience. Its versatile I/O port, ensures seamless connectivity for any gaming adventure.

The Claw 8 AI+ Polar Tempest Edition, fuelled by the Intel® Core™ Ultra 7 processor 258V, elevates storage with an upgraded 2TB NVMe SSD. Its striking new design features a stunning white finish with a glittering UV coating, ensuring it turns heads while delivering exceptional performance.

Adding another layer of personalization, both the Claw 8 AI+ Polar Tempest Edition and the New Claw A8 will be available in a range of distinct color options, allowing gamers to select the style that best reflects their individuality.

The RTX50 Era AI revolution

MSI is ready to usher in a new era of graphics and artificial intelligence with the integration of the upcoming RTX 50 series into its flagship laptops, such as new ID design Crosshair and Cyborg series. With a compelling MSI AI Robot, we demo the comparison against the RTX 40 series, utilizing the Raider A18 HX as a benchmark. This demonstration will highlight the tangible performance gains and enhanced AI functionalities that the RTX 50 series brings to MSI’s high-end laptops.

A Glimpse into the Future: Fluid Beyond Boundaries, Infinite Possibilities

Alongside the demonstration of RTX 50 series equipped machines at the event, MSI also unveiled its exciting next-generation Business & Productivity new ID design concepts. These next-gen models feature a more fluid and minimalistic style, representing the thinnest laptops MSI has ever created with as thin as 13.9mm. These laptops will come in both 2-in-1 “Flip” design and standard clamshell form, while also feature premium OLED displays that supports next-gen stylus and targeting full-day battery life. The design is expected to support future platforms like Intel’s next-gen processor, codenamed Panther Lake.

This presence underscores its unwavering commitment to design, performance, and partnership innovation. From artisan collections to new handhelds, MSI pushes boundaries. Beyond its current impressive products, MSI is shaping the future with new Business & Productivity and Gaming Series laptop designs for the next generation, promising more exciting developments. Looking ahead, MSI’s design vision embraces absolute visual consistency and elegant aesthetics, presenting ‘Fluid Beyond Boundaries, Infinite Possibilities’.

Specification:

For high-res images, please visit:  https://msi.gm/S64BC976

MSI Twitch:      twitch.tv/msigaming
MSI GAMING:  https://www.msi.com/
MSI Facebook: https://www.facebook.com/MSIGaming
MSI Instagram: https://www.instagram.com/msigaming/
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MSI Twitter:       https://twitter.com/msitweets

Subscribe to MSI RSS Feeds via https://www.msi.com/rss for real-time news and more product info.

About MSI GAMING

As a world leading gaming brand, MSI is the most trusted name in gaming and eSports. We stand by our principles of breakthroughs in design, the pursuit of excellence, and technological innovation. Integrating gamers’ most coveted extreme performance, realistic visuals, authentic sound, precise control and smooth streaming functions into its gaming rigs, MSI frees gamers from tedious trial and error and pushes gaming performance beyond limits. The determination to surpass past achievements has made MSI a ‘True Gaming’ brand with gaming spirit throughout the industry! For more product information, please go to https://www.msi.com/

●All rights of the technical, pictures, text and other content published in this press release are reserved. Contents are subject to changes without prior notice.

About MSI

MSI is a world leader in gaming, content creation and AIoT solutions, dedicated to fostering connections through technology. Bolstered by its cutting-edge R&D capabilities and customer-driven innovation, MSI has a wide-ranging global presence spanning over 120 countries. Its comprehensive lineup of laptops, graphics cards, monitors, motherboards, desktops, peripherals, servers, IPCs, robotic appliances, and vehicle infotainment and telematics systems are globally acclaimed. Committed to advancing user experiences through the finest product quality, intuitive user interface and design aesthetics, MSI is a leading brand that shapes the future of technology, bringing families and communities closer together. For more product information, please go to https://www.msi.com  

MSI Gaming: https://in.msi.com/
MSI Facebook: https://www.facebook.com/MSIGamingIndia/ / https://www.facebook.com/MSIIndia
MSI Instagram: https://www.instagram.com/msigaming_india/ / https://www.instagram.com/msi_india/?hl=en 

*All rights of the technical, pictures, text and other content published in this press release are reserved. Contents are subject to changes without prior notice.

Report Overview

The Global Sports Broadcasting Technology Market size is expected to be worth around USD 152 Billion By 2034, from USD 77.98 Billion in 2024, growing at a CAGR of 6.90% during the forecast period from 2025 to 2034. In 2024, North America held over 34% of the global sports broadcasting technology market, with a revenue of approximately USD 26.5 billion. The U.S. market was valued at USD 25.1 billion, growing at a steady CAGR of 4.3%.

Sports broadcasting technology encompasses the tools and systems used to capture, produce, and distribute live and recorded sports content across various platforms. This includes HD cameras, drones, VR/AR setups, and advanced graphics systems, designed to bring fans closer to the action and provide immersive, interactive experiences beyond traditional viewing.

The growth of sports broadcasting technology is driven by the demand for real-time, high-quality content across multiple platforms. Audiences engage through second-screen apps, live stats, and social media, prompting investment in low-latency streaming, edge computing, and 5G. OTT platforms have disrupted traditional cable models, making sports content more accessible and fueling global demand for mobile streaming and flexible subscriptions.

Investors are seizing lucrative opportunities in the sports tech sector, with significant capital flowing into startups and established companies. The growth of OTT services and e-sports is opening new markets and revenue streams, with companies forming partnerships and making acquisitions to enhance technology and expand reach, highlighting a strong investment climate in sports broadcasting.

The integration of advanced broadcasting technologies boosts viewer engagement, advertising revenues, and premium services. Features like real-time stats and multiple camera angles enhance the experience, increasing customer satisfaction and loyalty. Data analytics help broadcasters tailor content and marketing strategies based on audience preferences.

Emerging trends in broadcasting include AR and VR to enhance fan immersion, with AR providing tactical insights and VR offering courtside or behind-the-goal experiences. AI-based player tracking and data visualization enrich live commentary, while NFTs and blockchain are being explored for digital collectibles and interactive fan engagement.

The sports broadcasting market is expanding globally, with regions like Southeast Asia, Africa, and Latin America seeing growth in digital infrastructure and smartphone use. This fuels demand for localized content as fan bases strengthen. Partnerships between sports franchises, media companies, and tech firms are also increasing to create tailored broadcasting ecosystems.

Key Takeaways

• The global sports broadcasting technology market size is projected to reach USD 152 billion by 2034, up from USD 77.98 billion in 2024, growing at a CAGR of 6.90% during the forecast period from 2025 to 2034.
• In 2024, the Solutions segment held a dominant market position, capturing more than 72% of the global sports broadcasting technology market share.
• The Digital segment held a dominant market position in 2024, commanding more than 84% of the global sports broadcasting technology market.
• The Television segment dominated the sports broadcasting technology market in 2024, accounting for more than 55% of the total market share.
• In 2024, the broadcaster segment led the sports broadcasting technology market, holding over 48% of the total market share, owing to their direct influence over content transmission and viewer engagement.
• North America held a dominant market position in 2024, capturing over 34% of the global sports broadcasting technology market, translating to a revenue of approximately USD 26.5 billion.
• The U.S. sports broadcasting technology market was valued at USD 25.1 billion in 2024 and is growing at a steady CAGR of 4.3%.

Analyst’s Viewpoint

The increasing demand for immersive and interactive viewing experiences has opened avenues for investment in technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). These technologies enhance fan engagement by providing real-time statistics, personalized content, and immersive experiences.

Several factors are influencing the sports broadcasting landscape. The proliferation of high-speed internet and mobile devices has shifted viewer preferences towards on-demand and streaming services. This change necessitates broadcasters to adapt their content delivery methods. Moreover, the integration of data analytics allows for personalized content, catering to individual viewer preferences and enhancing engagement.

Technological innovations are at the forefront of transforming sports broadcasting. The deployment of 5G networks facilitates seamless streaming of high-definition content, reducing latency issues. AI-powered tools assist in automating production workflows, enabling real-time analytics and enhancing storytelling.

AI Impact On The Market

• Smarter Camera Work: AI helps cameras follow the action automatically, choosing the best angles without human control. This means smoother coverage and less chance of missing important moments.
• Personalized Viewing: With AI, broadcasts can be tailored to individual preferences. Fans can receive real-time updates about their favorite teams or players, making the viewing experience more relevant and exciting.
• Real-Time Highlights: AI can quickly identify exciting moments and create highlight clips almost instantly. This allows fans to catch up on key plays without waiting.
• Global Accessibility: With AI-driven translation, broadcasts can be understood by audiences worldwide, breaking down language barriers. This makes sports more inclusive and accessible to a global audience.
• Supporting All Levels of Sports: AI makes it easier to broadcast games that might not have had coverage before, like local or amateur matches. This brings attention to more athletes and events, promoting inclusivity in sports.

U.S. Market Analysis

In 2024, the U.S. Sports Broadcasting Technology Market reached a substantial valuation of USD 25.1 billion, reflecting the growing influence of digital innovation in the way sports content is delivered, consumed, and monetized. This expansion has been largely fueled by a rising demand for immersive viewing experiences, multi-platform content delivery, and the integration of real-time data and analytics into live broadcasts.

The market is progressing at a steady compound annual growth rate (CAGR) of 4.3%, indicating consistent momentum in the adoption of smart broadcasting tools across the industry. Innovations such as augmented reality (AR), virtual reality (VR), 5G-enabled streaming, and AI-powered production are transforming traditional sports broadcasting into a highly personalized and data-rich experience.

This growth reflects broader trends like greater collaboration between sports leagues and tech firms, and rising investment in proprietary content platforms. The U.S. leads in sports media thanks to its strong infrastructure, diverse sports landscape, and high consumer spending. Evolving regulations and legal support for digital broadcasting are also attracting more private and institutional investment.

In 2024, North America held a dominant market position in the global Sports Broadcasting Technology Market, capturing over 34% share, which translated to a revenue of approximately USD 26.5 billion. This leadership is driven by the region’s mature sports ecosystem, widespread digital infrastructure, and high consumer demand for premium, interactive content.

Major leagues like the NFL, NBA, and MLB are driving innovation through tech partnerships, using tools like ultra-HD streaming, AR, and AI-powered content. With strong media and tech support, 5G rollout, and high smartphone use, North American fans gain early access to cutting-edge broadcast experiences.

North America’s lead in sports media stems from strong sports viewership and high media consumption. Growing use of streaming and OTT platforms drives investment in cloud-based and real-time tech. Enhanced live feeds with player stats, automation, and immersive graphics boost fan engagement and open new revenue streams through personalized ads and data insights.

Well-established media rights and regulations in North America provide a clear path for content licensing and monetization. Ongoing investment in sports tech startups and R&D by firms like ESPN, Amazon, and NBCUniversal drives innovation, reinforcing the region’s role as a global leader in sports media technology.

Component Analysis

In 2024, the Solutions segment held a dominant market position, capturing more than a 72% share of the global sports broadcasting technology market. This dominance is largely due to the rising demand for integrated broadcasting systems that streamline production, transmission, and distribution workflows.

Software is key to the Solutions segment, driving improvements in content quality and delivery. Tools for editing, analytics, and cloud-based playout enable AI commentary, instant replays, and automated workflows. This has led to rising software investment, especially from OTT and digital-first broadcasters seeking scalable, infrastructure-light solutions.

On the hardware side, advancements in encoders, modulators, and transmitters support more mobile and flexible broadcasting. Compact, modular designs lower costs and maintain signal quality, enabling mid-sized and regional broadcasters to deliver professional-grade live sports coverage affordably.

The services subsegment lags behind Solutions in market share, as many organizations opt for in-house operations using advanced tools. However, demand for managed services and consulting is growing in emerging markets and among smaller firms, driven by the need for scalable, end-to-end support and adaptability to evolving sports content formats.

Technology Analysis

In 2024, the Digital segment held a dominant market position, capturing more than an 84% share in the global Sports Broadcasting Technology market. This overwhelming dominance is largely due to the rapid shift from traditional analog systems to high-definition, internet-enabled broadcasting solutions.

A key reason why the Digital segment leads the market is its compatibility with OTT (Over-the-Top) streaming platforms and mobile-first delivery models. Sports fans today consume content not just on television, but across smartphones, tablets, and laptops. Digital broadcasting allows content to be customized, localized, and delivered on demand.

Another contributing factor to the digital segment’s dominance is its ability to support advanced technologies such as 4K/8K resolution, augmented reality overlays, AI-powered analytics, and real-time player tracking. These features enrich the fan experience and are only possible through digital frameworks. Broadcasters are increasingly integrating cloud-based editing, remote production workflows, and AI-led camera systems, all of which require digital capabilities.

The shift to digital is accelerating as analog signals are phased out, especially in North America and Europe. With sports leagues launching their own platforms and broadcasters adopting digital-first strategies, analog use is now limited to rural or legacy systems. Digital broadcasting is clearly shaping the future of global sports media.

Platform Analysis

In 2024, the Television segment held a dominant position in the Sports Broadcasting Technology Market, capturing more than a 55% share. This dominance reflects the continued reliance on traditional broadcast mediums for live sports content across both developed and developing nations.

Television’s lead is also supported by the deep-rooted infrastructure and high household penetration of cable and satellite connections, particularly in North America and parts of Europe. These platforms offer reliable high-definition content delivery with minimal latency, a key requirement for live sports where viewer experience depends on real-time broadcast quality.

Television maintains its lead due to long-term contracts and exclusive broadcasting rights with sports leagues, keeping marquee content out of digital-only platforms. TV broadcasters have also evolved, integrating enhanced graphics, multi-angle replays, and interactive features, merging traditional delivery with a modern viewing experience.

While OTT platforms and IPTV are growing, especially among younger audiences, they face challenges like bandwidth dependency, content rights issues, and regional restrictions. Television remains the backbone of sports broadcasting, offering broad accessibility and reliable coverage of major events, ensuring its continued dominance alongside the rise of digital channels.

End-User Analysis

In 2024, the broadcaster segment led the sports broadcasting technology market, holding over 48% of the total market share, due to their direct influence over content transmission and viewer engagement. Broadcasters, especially major networks and sports channels, have long-standing contracts with sports leagues and federations, giving them priority access to live games and exclusive rights.

Moreover, broadcasters have been the first to integrate hybrid transmission models blending traditional satellite or cable with IP-based delivery systems to reach wider and more diverse audiences. This strategic move has helped them stay ahead of content developers and distributors, as they are not only transmitting games but also actively shaping how fans consume them.

Mega events like the Super Bowl and Olympics give broadcasters a competitive edge by driving massive viewership spikes. With scalable infrastructure, broadcasters control the entire delivery process from content acquisition to final output ensuring better monetization and performance optimization compared to digital distributors relying on third-party platforms.

Broadcasters have adapted by forming strategic partnerships with OTT platforms and social media, expanding their reach while retaining control over content rights. This combination of traditional strength and digital flexibility keeps broadcasters at the forefront of the sports broadcasting technology landscape, leading in both technology adoption and market revenue.

Key Market Segments

By Component

• Solutions
• Software
• Hardware
  • Dish Antennas
  • Amplifiers
  • Switches
  • Encoders
  • Video Servers
  • Transmitters/Repeaters
  • Modulators
  • Others
• Services

By Technology

By Platform

• OTT
• Radio
• Television
  • Satellite Direct-to-Home
  • Digital Terrestrial Television (DTT)
  • Cable Television
  • IPTV

By End-user

• Broadcaster
• Studios & Content Developer
• Distributors

Key Regions and Countries

• North America
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Driver

The Rise of Immersive and Interactive Fan Experiences

In today’s digital age, fans crave a front-row seat to the action. This drive has sparked a wave of innovation in sports broadcasting, creating immersive and interactive experiences that bring the game closer than ever before.

Technologies like AR and VR have turned passive viewing into active participation, engaging tech-savvy, younger audiences with video game-like avatars and interactive broadcasts. These broadcasts blend animation and STEM education to captivate younger viewers.

Ultra-low-latency streaming, as seen with platforms like Panasonic Connect, enables real-time interactions like live chats and instant replays. These innovations enhance viewer engagement and create new monetization opportunities through personalized content and targeted advertising.

Restraint

The Complexity of Broadcasting Rights and Licensing

While technology offers numerous possibilities, the intricate web of broadcasting rights and licensing poses significant challenges. Securing rights to broadcast sports events often involves complex negotiations, with rights holders, leagues, and broadcasters each seeking favorable terms.

The complexity of rights and licensing can hinder the adoption of new technologies in sports broadcasting, as integrating innovative features may require renegotiating existing agreements. The entry of big tech companies has intensified competition, raising rights costs and creating uncertainty for traditional broadcasters. This competitive landscape may deter investment in new technologies due to the high risks and licensing fees.

Opportunity

Expanding into Emerging Markets with Tailored Content

Emerging markets present a vast opportunity for sports broadcasters to expand their reach and tap into new audiences. In regions like India, Africa, and Southeast Asia, there’s a growing appetite for sports content, driven by increasing internet penetration and smartphone usage.

By tailoring content to local preferences and languages, broadcasters can better engage their audiences. For instance, the NRL is expanding into the U.S. market, aiming to introduce its content to American fans. Leveraging platforms like social media enables broadcasters to connect with younger demographics, offering highlights, behind-the-scenes content, and interactive features that resonate with local cultures. By embracing localization and regional preferences, sports broadcasters can unlock new revenue streams and build global fan communities.

Challenge

Ensuring Technological Infrastructure and Accessibility

Technological advancements bring many benefits, but ensuring the infrastructure to support them is a major challenge. In many developing regions, limited access to high-speed internet and advanced devices can impede the adoption of new broadcasting technologies. The digital divide creates disparities, with some audiences enjoying ultra-HD streams and interactive features, while others struggle with basic access.

The global variation in 5G implementation also affects the consistency of viewer experiences, particularly for low-latency streaming and real-time interactions. Addressing these challenges requires collaboration between broadcasters, governments, and tech companies to invest in connectivity solutions and ensure sports broadcasting innovations are accessible to all.

Emerging Trends

Sports broadcasting has transformed with the adoption of new technologies. A key change is the shift from traditional TV to digital streaming, enabling fans to watch live sports on various devices. These platforms enhance the experience with interactive features like real-time stats and multiple camera angles.

AI is transforming sports broadcasting by personalizing content based on viewer preferences, offering custom highlights and player-focused views. Meanwhile, AR and VR enhance broadcasts with immersive features like virtual stadium tours and interactive replays, bringing fans closer to the game.

Another growing trend in sports broadcasting is the rise of alternative broadcasts, or “altcasts,” which feature unique perspectives, such as commentary from celebrities or former athletes, for a more casual and entertaining experience. Additionally, social media platforms like Instagram and Twitter are transforming fan engagement through short clips, behind-the-scenes content, and interactive polls, keeping fans connected beyond the live game.

Business Benefits

Sports broadcasting technology offers key business benefits, including the ability for fans to watch games anytime, anywhere through online streaming. Modern tools allow viewers to customize their experience with features like different camera angles, real-time stats, and language options. This personalization boosts viewer satisfaction, increases engagement, and provides greater value for advertisers and sponsors.

Advanced technologies enable broadcasters to insert virtual ads tailored to specific regions or audiences. For example, the NHL uses digitally enhanced dasherboards to display different ads to viewers in various locations during the same game. This targeted approach increases ad effectiveness and revenue potential.

By analyzing viewer data, broadcasters and teams can understand what content resonates most with fans. This insight allows them to tailor programming, improve marketing strategies, and enhance overall fan engagement. For instance, data analytics help in determining the best times to air games or which highlights to promote on social media.

Key Player Analysis

The sports broadcasting technology market is growing fast, driven by the rising demand for high-quality live sports coverage and immersive viewing experiences.

NEC Corporation is a global tech leader known for integrating AI and 5G in broadcasting solutions. In sports broadcasting, NEC stands out with its biometric recognition systems and advanced data analytics. This gives broadcasters tools to offer personalized content and targeted advertising.

Rohde & Schwarz is a powerhouse in signal transmission and broadcast infrastructure. They stand out for ultra-reliable transmitters and encoding solutions that support 4K and HDR, with a focus on broadcast resilience and low-latency live feeds for smooth viewing during major sports events.

Evertz Microsystems Ltd. is a key innovator in live video production and media transport. Their IP-based solutions and cloud production tools allow broadcasters to manage and switch between multiple live feeds with ease. Evertz’s strength lies in flexibility and scalability, supporting everything from small events to major leagues.

Top Key Players in the Market

• IBM Corporation
• NEC Corporation
• Rohde & Schwarz
• Evertz Microsystems Ltd.
• NEP Group Inc.
• ESPN Sports Media Ltd.
• NBC Universal
• Fox Corporation
• Sportradar AG
• Muvi
• Deltatre
• Pixellot
• PlaySight Interactive
• Hawk-Eye Innovations
• Genius Sports
• Others

Top Opportunities for Players

• Personalized Viewing Experiences: Viewers now expect content tailored to their preferences. AI-driven tools are enabling broadcasters to offer customizable camera angles, real-time stats, and interactive features. This personalization enhances engagement and opens avenues for targeted advertising.
• Expansion of OTT and Streaming Platforms: The shift from traditional TV to over-the-top (OTT) platforms is accelerating. Streaming services are investing heavily in live sports rights, recognizing the demand for flexible, on-the-go viewing options. This trend offers broadcasters opportunities to reach wider audiences and explore new revenue models.
• Integration of Immersive Technologies: Augmented reality (AR) and virtual reality (VR) are transforming the sports viewing experience. By providing immersive replays and interactive features, these technologies are enhancing fan engagement and offering new sponsorship opportunities.
• Data-Driven Advertising and Sponsorship: Advanced analytics are enabling broadcasters to offer targeted advertising, maximizing sponsor ROI. Virtual advertising overlays allow for region-specific promotions during live events, increasing the value of ad slots.
• Cloud-Based Production and Remote Workflows: The adoption of cloud technologies is streamlining production processes. Remote workflows reduce costs and increase flexibility, allowing for efficient content creation and distribution. This shift is particularly beneficial for covering multiple events simultaneously.

Recent Developments

• In February 2025, Kudan Inc., a global SLAM technology pioneer, is teaming up with FOX Sports to revolutionize AR in live sports broadcasting. Debuting at Super Bowl LIX, Kudan’s cutting-edge 3D LiDAR SLAM software will drive next-gen AR visuals, bringing fans an immersive viewing experience.
• In March 2024, Sportradar announced its plan to buy IMG ARENA, a company known for global sports betting rights and data services. This move aims to strengthen Sportradar’s position in the sports technology and betting industry.

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