Popeyes promote wings with NIL athletes and contest

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Popeyes Louisiana Kitchen, which in August began offering customized spice levels in its wings, continued promoting the new lineup with a name, image, and likeness deal with college football players.

Popeyes, a division of Toronto-based Restaurant Brands International Inc., started its wing redo with a “Better Wings, Better Mayfield” campaign in partnership with quarterback Baker Mayfield.

Popeyes this week expanded the promotion to college athletes with the NIL partnerships. These athletes are players who rose from back-ups in 2024 to starters in 2025.

Each Popeyes NIL athlete received an individualized digital promo code for Popeyes Rewards Members to get 12 Wings for $12.

Customers who redeemed the promo codes help the athletes climb the leaderboard. The athlete with the most fan participation (i.e. most code redemptions) will score a catered tailgate celebration at the end of the season.

Participating NIL athletes and their promo codes are:

• James Peoples, Ohio State University– code: Peoples12

• Chris Hilton Jr., Louisiana State University– code: Hilton12

• Rae’Mon Mosby, University of Louisville – code: Mosby12

• Fredrick Moore, University of Michigan – code: Moore12

• Kam Perry, Miami University – code: Perry12

• David Eziomume, Clemson University– code: Eziomume12

• Earl Little Jr., Florida State University– code: Little12

• Dexter Williams II, Kennesaw State University– code: Williams12

• Sire Gaines, Boise State University – code: Gaines12

• Colton Joseph, Dominion University – code: Joseph12