Motorsports
Prime Video audience ‘better than’ NASCAR projected
Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures for its coverage stint of Cup Series races.
“What actually came in for 2025 was better than what we had projected internally when we modeled out the rights deal back in 2023,” Brian Herbst, NASCAR EVP, chief media and revenue officer, told RACER. “We expected there to be a baseline year one that we could grow from in years two, three, and four. When you think about what Amazon did with the NFL, they started a little bit lower and then grew over the last two or three years. So, the fact that we could essentially mirror a cable number in year one of the rights deal was above expectations.”
Prime Video broadcast five consecutive NASCAR Cup Series races that began at the end of May with the Coca-Cola 600. It was the highest-rated broadcast of the stretch with an average of 2.7 million viewers. Nashville Superspeedway, a week later, also had over 2 million viewers, as did Mexico City. The races at Michigan and Pocono were under the 2 million viewer mark.
However, in its five races, Prime Video averaged 2.1 million viewers per minute, which is in line with the 2024 Cup Series cable races (2.18 million). Overall, the ratings for those races on Prime Video this year were down compared to their counterparts in 2024. However, NASCAR gained a younger audience during its stint on Prime Video, with a median age of 56.8 across the five races.
That is nearly six full years younger than the 2024 average, which was 62.4 years. Because of the “wins” in other areas and seeing the NFL model of growth on a streaming network, NASCAR is not concerned about the overall number being down.
“We wanted to get a baseline, which we now have,” Herbst said. “So, 2.14 million viewers for year one, and we would expect as more and more NASCAR fans subscribe to Prime Video, and take advantage of everything Prime Video has to offer. Whether it’s NASCAR races or original content or some of our NASCAR documentaries and content, or if they’re just subscribing to get food and consumer packages, those numbers will continue to grow over the course of the agreement.”
NASCAR entered into a new seven-year media rights deal with its partners that began this season. Prime Video and TNT Sports were added to the fold on the Cup Series side alongside existing partners Fox Sports and NBC Sports.
Prime Video received widespread praise from industry members and fans for its presentation of the sport. One of the most significant aspects for viewers was an in-depth post-race show that allowed for analysis, as well as multiple driver interviews. The post-race set even brought drivers to the desk for a more extended sit-down interview.
Adam Alexander, Steve Letarte, and Dale Earnhardt Jr. carried the race broadcast. Danielle Trotta, Carl Edwards, and Corey LaJoie were the pre- and post-race hosts. All broadcasts were conducted live from the racetrack.
Prime may have been new, but employed familiar names and faces in its coverage. James Gilbert/Getty Images
Herbst praised how Prime Video approached its partnership with NASCAR. There was a continued push for promotion on the Amazon website, which put the sport in front of those either looking for it or those who visited the site to shop. Then there was Prime Video’s decision to lead into its coverage with a four-part documentary on Dale Earnhardt. The first episodes dropped before the Coca-Cola 600 race weekend, which Herbst saw as a nice nod to the nostalgia and history of the sport that carried into parts of the weekend, with Coca-Cola 600 memories.
“I think they had a really smart plan put together on how to launch NASCAR on a unique and new platform,” Herbst said of Prime Video. “They did a nice job of talking to the audience that has been a fan of the sport for decades and decades, while also putting some unique twists and Amazon bells and whistles on the broadcast like the post-race going, usually, over an hour after the race and telling all the different stories of the drivers. That averaged a million viewers for the post-race for a lot of these different shows.
“It became a really entertaining program for our fans, and I think Amazon went above and beyond both on the marketing and the promotional side to get this right and to graduate our fans from linear TV to the streaming opportunity.”
Prime Video took the baton from FOX Sports, which carried the first 12 points-paying races plus The Clash and the All-Star Race. FOX Sports saw virtually flat ratings from 2024 but were up 7% in the 18-49 range.
TNT Sports has the reins for the next five weeks. The company entered the sport for the first time in 1983. The only rights cycle TNT Sports has not been involved with for NASCAR was from 2015-24.
Although their broadcast stint begins this weekend at EchoPark Speedway, TNT Sports re-integrated itself in NASCAR early. The in-car driver cameras and radios were moved exclusively to Max at the beginning of the year. Max featured the product on its homepage during some of its busiest traffic, such as viewers looking for the popular “White Lotus” series.
“We’ve been working with them the entire year; the ramp-up of their efforts will start to peak during their portion of the season,” Herbst said. “There will be a couple more bells and whistles on the driver cam product. Obviously, the in-season challenge has ramped up and will launch this weekend. Then getting a nice five-race run featuring a very familiar booth in Adam Alexander, Steve Letarte and Dale Earnhardt JR., who are off the great run on the Amazon side.
“There is a built-in familiarity and continuity there that I think fans will appreciate.”
Motorsports
K1 Speed champions get new route into Porsche series
Porsche Motorsport North America is adding an indoor-karting pipeline to its driver development ladder through a new multi-year partnership with K1 Speed, the companies announced. The agreement is aimed at turning K1’s points-based monthly racing structure into a more direct on-ramp for standout drivers to reach Porsche Sprint Challenge North America or Porsche Sprint Challenge USA West.
The arrangement has a public-facing branding component and a competitive incentive. Porsche Motorsport branding will be displayed across all 72 K1 Speed karting centers in the United States, while K1 Speed decals will appear on the front bumper of cars competing in Porsche Carrera Cup North America, Porsche Sprint Challenge North America, Porsche Sprint Challenge USA West, and Porsche Endurance Challenge North America.
At the sporting level, the companies plan to select two drivers from among the top racers who reach K1 Speed’s national competition, one from the teen class and one from the adult class. For those two drivers, the entry fee for a future season in Porsche Sprint Challenge North America or USA West will be waived, according to the announcement.
‟K1 Speed hosts thousands of motorsports enthusiasts each year and all of us at PMNA look forward to connecting with them,” Volker Holzmeyer, President and CEO of Porsche Motorsport North America, said. ‟Whether they are casual fans of motorsport or are searching for a path into professional racing, we are excited to introduce them all to the Porsche Motorsport Pyramid and the opportunities that it offers.”
K1 Speed said its arrive-and-drive model and monthly race series create an accessible starting point, with points earned locally and top finishers advancing to state and then national-level competition. ‟It’s an immense honor for K1 to partner with Porsche Motorsport North America to provide up-and-coming American racers with an extraordinary opportunity,” said David Danglard, CEO and Founder of K1 Speed and K1 Circuit. ‟We built K1 on the belief that future champions start here, and this partnership with Porsche creates a pathway to take them from our indoor tracks to the country’s greatest circuits.”
Motorsports
The Longest NASCAR Team Losing Streaks Entering the 2026 Season
What’s Happening?
Despite fielding two, three, and even four cars throughout a NASCAR season, teams competing in the sport’s highest level can fall into a winless drought. Some of these teams have long histories, while others are just getting started. Here are the longest team losing streaks in NASCAR entering the 2026 season.
- To qualify for this list, you must be a NASCAR Cup Series team competing full-time in the 2026 NASCAR Cup Series season and have won a race during your time in the sport.
- Teams will be added to this list on a week-to-week basis based on the time since their most recent win. Teams that have not won in 35 or fewer races will not be featured on this list, but will be added should they fail to win race 36.
- Teams like Legacy Motor Club (formerly Petty GMS Racing) and Hyak Motorsports (formerly JTG-Daugherty Racing) will be featured on this list, with the most recent wins in their organization’s history used as their most recent win.
41 Races – Hyak Motorsports
Last Win: 2024 YellaWood 500
In 2025, new ownership reshaped what was once JTG-Daugherty Racing into HYAK Motorsports. Though the team had a new look, it maintained its driver, 2023 Daytona 500 Champion Ricky Stenhouse Jr, alongside the Iconic No. 47. Unfortunately, the team was unable to find victory lane for the first time since 2022, finishing no better than fifth.
44 Races – RFK Racing
Last Win: 2024 Go Bowling at the Glen
RFK Racing had a tough 2025 season, failing to find victory lane for the first time since 2021, while fielding three full-time entries for the first time since Roush-Fenway Racing did so in 2016. While they may not have won a race, the team’s three-car roster showed promise, with hopes that a successful campaign in 2026 could result in a return to form.
76 Races – Kaulig Racing
Last Win: 2023 Bank of America ROVAL 400
Kaulig Racing fielded two full-time drivers for the first time since 2023 last season, and despite the return of the team’s winningest driver, A.J. Allmendinger, the two-car operation failed to win a race for a second year in a row. This year, the team is in limbo as they prepare for a deeper relationship with a new OEM in the coming years.
84 Races – Front Row Motorsports
Last Win: 2023 Verizon 200 at the Brickyard
This past season will be remembered as a year of transition for Front Row Motorsports, which reshuffled its deck after losing Michael McDowell after the 2024 season. The team moved veteran Todd Gilliland to the No. 34, pushing a returning Zane Smith into the No. 38, and expanded to a new car, the No. 4, with Noah Gragson. This inconsistency showed on track, with the team missing out on a win for the second straight season.
117 Races – Legacy Motor Club
Last Win: 2022 Cook Out Southern 500
Despite all the hardships the team has endured since Petty GMS reformed into Legacy Motors Club, LMC had a banner year for both of its entries in the NASCAR Cup Series. Though they did not win a race, the team found themselves sitting just outside the gates at Darlington with both their drivers finishing in the top five.
234 Races – Spire Motorsports
Last Win: 2019 Coke Zero Sugar 400
Spire Motorsports is continuing its search to find victory lane as a multi-car operation, and extended its lengthy losing streak to six seasons. Even then, most fans forget that the win with Justin Haley happened, as the team has evolved into a competitive team with a development program since that race in 2019.
This list will be updated race to race as the season continues.
Motorsports
Red Bull CEO certain Verstappen will end his F1 career with team
Despite ongoing speculation about Max Verstappen’s long-term future in Formula One, Red Bull CEO Oliver Mintzlaff has little doubt about where his star driver belongs.
“There is a deep sense of mutual respect and loyalty,” Mintzlaff told Dutch newspaper De Telegraaf. “For me, there is no question that Max Verstappen will finish his career at Red Bull.”
Verstappen, 28, entered the 2025 season as a four-time reigning world champion but endured an uncharacteristically slow start. The early struggles fueled speculation that performance clauses in his contract could open the door to a potential exit, even as Red Bull’s leadership remained confident the partnership would endure.
At the end of July, Verstappen said he would stay with Red Bull through the 2026 season, ending rumors that he might leave to drive for Mercedes.
That commitment soon showed on the track. Verstappen won six of the final nine races after managing just two victories over the first 15. The late surge nearly delivered a fifth consecutive drivers’ championship before Lando Norris captured his first title in his seventh season.
“What is important to say is that I am not afraid of any performance clause in his contract,” Mintzlaff said. “What matters most for an athlete is seeing that everyone on the team gives everything for him. I think Max has been impressed by how the results and the atmosphere within the team have turned this year.”
Verstappen remains under contract with Red Bull through 2028 but has said he could consider walking away earlier depending on Formula One’s decisions regarding new technical regulations for engines and car design.
“I’ve hated this car at times, but I’ve also loved it at times,” Verstappen said after finishing two points shy of the drivers’ title. “I always tried to extract the maximum from it, even on the difficult weekends we’ve had.”
In remarks that appeared to reinforce Mintzlaff’s confidence in the long-term partnership, Verstappen praised the environment at Red Bull.
“I have no regrets about my season,” Verstappen said. “Within the team, we have a great atmosphere at the moment. We’re really on a roll – positive energy, belief and confidence – and that’s exactly what you want heading into next year.”
Motorsports
IHRA has officially purchased Memphis International Raceway and Memphis Motorsports Park — The Capital Sports Report
By Anthony Caruso III | Publisher
The International Hot Rod Association announced on Christmas Eve that it has purchased the former Memphis International Raceway and Memphis Motorsports Park. The closing occurred Dec. 23.
The facility had sat idle before the IHRA bought it. During the recent Performance Racing Industry event in Indianapolis, hints emerged that the Millington, Tennessee, track was being sold to the IHRA.

“This investment honors the legacy of Memphis Motorsports Park while positioning it for a strong future,” Memphis Mayor Paul Young said. “IHRA’s acquisition reflects confidence in our region and creates new opportunities for tourism, local businesses, and fan experiences.”
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The IHRA plans an event there in November 2026. The agreement envisions a multi-use venue for drag racing, stock cars, grassroots motorsports and other events.
“As the Commissioner of District 1, I am thrilled about IHRA’s acquisition of Memphis Motorsports Park,” Shelby County Commissioner Amber Mills said. “This investment strengthens our local economy, puts world-class racing back on solid ground, and gives our families and young people a safe, exciting place to create memories for years to come. Having a national organization like the IHRA committed to the long-term success of this historic facility is exactly the kind of partnership Shelby County needs.”
The track sold in March 2022, with its final event on June 17, 2022. Nothing has happened there in the past three years.
The dragstrip measured an eighth-mile. The road course, which operated from 1987 through 1998, was a 1.770-mile asphalt track; Pete Halsmer holds the 1987 record at 1:05.692.
The venue also featured a D-oval track that was 0.750-mile long with 11-degree banking.
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The IHRA ran events there from 2011 through 2022. Other marquee events included the ARCA Menards Series Sioux Chief PowerPEX 200 (1998, 2001, 2017–2020); NASCAR Nationwide Series Kroger On Track for the Cure 250 (1999–2009); NASCAR Camping World Truck Series MemphisTravel.com 200 (1998–2009); NHRA Full Throttle Drag Racing Series (1988–2009); AMA Superbike Championship (1987); and Trans-Am (1987).
“This is a special place in American motorsports,” IHRA owner Darryl Cuttell said. “This facility has a deep history in drag racing and stock car competition, and our goal is to honor that legacy while building a strong sustainable future. We are committed to bringing meaningful racing back to this property while expanding its role as a destination for a wide range of events that serve racers, fans, and the surrounding community.”
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Motorsports
Early 2026 Daytona 500 favorite slides as NASCAR season nears
DraftKings Sportsbook’s betting odds to win this coming February’s season-opening Daytona 500 at Daytona International Speedway have shifted a number of times since the NASCAR Cup Series offseason began just over a month and a half ago.
From the get-go, Team Penske teammates Ryan Blaney and Joey Logano were listed as co-favorites to win the 68th running of the “Great American Race”, and they were later joined by teammate Austin Cindric, even ahead of two-time reigning race winner William Byron of Hendrick Motorsports.
However, things have changed again over the weekend, and with just over seven weeks to go until qualifying, Cindric is no longer listed as one of the favorites. In fact, his odds haven’t just shifted; he has dropped a bit down the order, as he is no longer even listed third behind Blaney and Logano.
Austin Cindric no longer a Daytona 500 favorite
Blaney and Logano are still listed at +1000, but the 2022 race winner, who nearly won it again in 2025 to break one of Richard Petty’s long-standing Daytona records, is now listed at +1200.
Byron, who had been listed at +1200, has moved up slightly and now finds himself at +1100. No driver has ever won the Daytona 500 three years in a row.
Hendrick Motorsports teammates Kyle Larson and Chase Elliott are listed closely behind at +1400, followed by RFK Racing’s Brad Keselowski, who is expected to be back in time for the race after breaking his right leg, and Joe Gibbs Racing’s Denny Hamlin, the only active three-time winner, at +1600.
Rounding out the top 10 at +1800 are Richard Childress Racing’s Kyle Busch and Joe Gibbs Racing’s Christopher Bell.
Full Daytona 500 betting odds can be found here and are always subject to change.
The 68th annual Daytona 500 is set to be shown live on Fox from Daytona International Speedway beginning at 2:30 p.m. ET on Sunday, February 15, 2026.
Motorsports
Kyle Larson Addresses Possibility of Racing Rolex 24 Again

Getty
WINSTON SALEM, NORTH CAROLINA – FEBRUARY 01: Kyle Larson, driver of the #5 HendrickCars.com Chevrolet looks on prior to practice for the Cook Out Clash at Bowman Gray Stadium on February 01, 2025 in Winston Salem, North Carolina. (Photo by Sean Gardner/Getty Images)
Two-time NASCAR Cup Series champion Kyle Larson has again raised interest in a possible return to the Rolex 24 Hours at Daytona, one of motorsports’ toughest endurance races.
Kyle Larson spoke about the topic during a recent appearance on the Dinner with Racers podcast, where he looked back on his experience at Daytona and explained why the event still matters to him. Larson last raced the Rolex 24 in 2016, but his comments confirmed that the door is not closed on another start if the right situation comes together.
Kyle Larson’s Past Success at Daytona
Kyle Larson’s history with the Rolex 24 began in 2014 and peaked in 2015. That year, he competed with Chip Ganassi Racing alongside Scott Dixon, Tony Kanaan, and Jamie McMurray. Driving a Riley-Ford prototype, the team dominated the race and completed 740 laps to earn the overall victory.
According to Joey Barnes of Motorsport.com, Larson explained that his interest in the race remains strong. “I think at this stage in my career, yeah, I’d do it again, said Kyle.” “I had fun those three years I did it. I didn’t want to keep doing it every year.”
Larson made three total Rolex 24 starts between 2014 and 2016. His overall win in 2015 remains one of the most notable crossover victories by a NASCAR driver in the modern IMSA era.
A Growing List of Commitments
Since his last Rolex 24 appearance, Kyle Larson’s schedule has become much fuller. He currently drives the No. 5 Chevrolet for Hendrick Motorsports and has won NASCAR Cup Series championships in 2021 and 2025. He also competes regularly in dirt racing and co-owns the High Limit Sprint Car series.
Larson acknowledged that managing those responsibilities is harder now than it was earlier in his career. “The offseasons have only gotten busier, Larson said, according to Barnes.” “There are more races and stuff. I go to Australia now, Chili Bowl, and West Coast Midget races. It’s just a lot, and I kind of want time off. But it’s been so long since I ran it that you almost get to the point where you forget a little bit about it, right? And I just remember having a blast doing that race, so I just want to go there and relive it.”
Even with that workload, Larson said being away from the Rolex 24 for so long has made him think about it more. He noted that memories from his earlier starts, especially the enjoyment of the event, still stand out.
What a Return Would Require
While Larson remains open to returning, he made it clear that any entry would need to be competitive. In the same Motorsport.com report, Larson said, “I want to be in the best car.”
Family considerations also play a role. Larson noted that his oldest child was a newborn when he won the race in 2015, and he said being able to share the experience with his kids now would add to the appeal.
The 2026 Rolex 24 is scheduled for January 24–25 at Daytona International Speedway. IMSA is expected to once again feature strong fields across its top classes. For now, no plans have been announced, but Larson’s comments confirm that a return remains a realistic possibility under the right conditions.
Dogli Wilberforce is a sports writer who covers NASCAR, Formula 1 and IndyCar Series for Heavy Sports. With bylines at Total Apex Sports and Last Word on Sports, Wilberforce has built a reputation for delivering timely, engaging coverage that blends sharp analysis with accessible storytelling. Wilberforce has covered everything from major football transfers to fight-night drama, bringing readers the insight and context behind the headlines. More about Dogli Wilberforce
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