Motorsports
Prime Video audience ‘better than’ NASCAR projected
Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures for its coverage stint of Cup Series races. “What actually came in for 2025 was better than what we had projected internally when we modeled out the rights deal back in 2023,” Brian Herbst, NASCAR EVP, chief […]

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures for its coverage stint of Cup Series races.
“What actually came in for 2025 was better than what we had projected internally when we modeled out the rights deal back in 2023,” Brian Herbst, NASCAR EVP, chief media and revenue officer, told RACER. “We expected there to be a baseline year one that we could grow from in years two, three, and four. When you think about what Amazon did with the NFL, they started a little bit lower and then grew over the last two or three years. So, the fact that we could essentially mirror a cable number in year one of the rights deal was above expectations.”
Prime Video broadcast five consecutive NASCAR Cup Series races that began at the end of May with the Coca-Cola 600. It was the highest-rated broadcast of the stretch with an average of 2.7 million viewers. Nashville Superspeedway, a week later, also had over 2 million viewers, as did Mexico City. The races at Michigan and Pocono were under the 2 million viewer mark.
However, in its five races, Prime Video averaged 2.1 million viewers per minute, which is in line with the 2024 Cup Series cable races (2.18 million). Overall, the ratings for those races on Prime Video this year were down compared to their counterparts in 2024. However, NASCAR gained a younger audience during its stint on Prime Video, with a median age of 56.8 across the five races.
That is nearly six full years younger than the 2024 average, which was 62.4 years. Because of the “wins” in other areas and seeing the NFL model of growth on a streaming network, NASCAR is not concerned about the overall number being down.
“We wanted to get a baseline, which we now have,” Herbst said. “So, 2.14 million viewers for year one, and we would expect as more and more NASCAR fans subscribe to Prime Video, and take advantage of everything Prime Video has to offer. Whether it’s NASCAR races or original content or some of our NASCAR documentaries and content, or if they’re just subscribing to get food and consumer packages, those numbers will continue to grow over the course of the agreement.”
NASCAR entered into a new seven-year media rights deal with its partners that began this season. Prime Video and TNT Sports were added to the fold on the Cup Series side alongside existing partners Fox Sports and NBC Sports.
Prime Video received widespread praise from industry members and fans for its presentation of the sport. One of the most significant aspects for viewers was an in-depth post-race show that allowed for analysis, as well as multiple driver interviews. The post-race set even brought drivers to the desk for a more extended sit-down interview.
Adam Alexander, Steve Letarte, and Dale Earnhardt Jr. carried the race broadcast. Danielle Trotta, Carl Edwards, and Corey LaJoie were the pre- and post-race hosts. All broadcasts were conducted live from the racetrack.

Prime may have been new, but employed familiar names and faces in its coverage. James Gilbert/Getty Images
Herbst praised how Prime Video approached its partnership with NASCAR. There was a continued push for promotion on the Amazon website, which put the sport in front of those either looking for it or those who visited the site to shop. Then there was Prime Video’s decision to lead into its coverage with a four-part documentary on Dale Earnhardt. The first episodes dropped before the Coca-Cola 600 race weekend, which Herbst saw as a nice nod to the nostalgia and history of the sport that carried into parts of the weekend, with Coca-Cola 600 memories.
“I think they had a really smart plan put together on how to launch NASCAR on a unique and new platform,” Herbst said of Prime Video. “They did a nice job of talking to the audience that has been a fan of the sport for decades and decades, while also putting some unique twists and Amazon bells and whistles on the broadcast like the post-race going, usually, over an hour after the race and telling all the different stories of the drivers. That averaged a million viewers for the post-race for a lot of these different shows.
“It became a really entertaining program for our fans, and I think Amazon went above and beyond both on the marketing and the promotional side to get this right and to graduate our fans from linear TV to the streaming opportunity.”
Prime Video took the baton from FOX Sports, which carried the first 12 points-paying races plus The Clash and the All-Star Race. FOX Sports saw virtually flat ratings from 2024 but were up 7% in the 18-49 range.
TNT Sports has the reins for the next five weeks. The company entered the sport for the first time in 1983. The only rights cycle TNT Sports has not been involved with for NASCAR was from 2015-24.
Although their broadcast stint begins this weekend at EchoPark Speedway, TNT Sports re-integrated itself in NASCAR early. The in-car driver cameras and radios were moved exclusively to Max at the beginning of the year. Max featured the product on its homepage during some of its busiest traffic, such as viewers looking for the popular “White Lotus” series.
“We’ve been working with them the entire year; the ramp-up of their efforts will start to peak during their portion of the season,” Herbst said. “There will be a couple more bells and whistles on the driver cam product. Obviously, the in-season challenge has ramped up and will launch this weekend. Then getting a nice five-race run featuring a very familiar booth in Adam Alexander, Steve Letarte and Dale Earnhardt JR., who are off the great run on the Amazon side.
“There is a built-in familiarity and continuity there that I think fans will appreciate.”
Motorsports
Porsche targets home success at Berlin E-Prix
Photo credit: Porsche Porsche’s Formula E program returns to the Tempelhof Airport Street Circuit on 17–18 May for the Berlin E-Prix, the only event that has featured in every championship season since 2015. The team enters its home race leading the teams’ standings by 10 points and sitting three points behind Nissan in the manufacturers’ […]


Photo credit: Porsche
Porsche’s Formula E program returns to the Tempelhof Airport Street Circuit on 17–18 May for the Berlin E-Prix, the only event that has featured in every championship season since 2015. The team enters its home race leading the teams’ standings by 10 points and sitting three points behind Nissan in the manufacturers’ table. In the drivers’ championship, Pascal Wehrlein is second and António Félix da Costa is third; both remain in contention with four races left.
Berlin poses distinctive technical demands. The 2.34-mile course is laid on concrete slabs of varying roughness, forcing crews to balance grip and tire longevity. A mandatory 34-second pit stop will return this weekend, adding 3.85 kWh of energy at 600 kW through the championship’s common rapid-charging system.
Porsche’s recent form at Tempelhof is strong. Da Costa delivered the team’s first Berlin victory in 2024 and has three wins from 19 starts, while André Lotterer secured second place during the pandemic-affected 2020 finale. Wehrlein has twice finished in the top five but is still seeking a first Berlin podium.

Photo credit: Porsche
After Sunday’s race, Porsche will field Ayhancan Güven, a Turkish DTM winner, and 16-year-old German driver Elia Weiss in the official rookie test. Both will use the current 99X Electric race car, providing data for next season’s development.
Team principal Florian Modlinger identified tire management and setup as key preparation items, noting that simulator work has focused on the track’s concrete surface. Wehrlein and da Costa have called the home event a highlight, expecting significant support from employees and local fans.
Motorsports
Dollar Tree Extends Sponsorship with LEGACY MOTOR CLUB Through 2028
LEGACY MOTOR CLUB has inked a multi-year sponsorship extension with Dollar Tree, which will secure the iconic brand’s sponsorship of the multi-car NASCAR Cup Series program through the 2028 season. The company first partnered with the organization in January 2024, as part of a multi-year agreement that would provide visibility to the Dollar Tree brand […]

LEGACY MOTOR CLUB has inked a multi-year sponsorship extension with Dollar Tree, which will secure the iconic brand’s sponsorship of the multi-car NASCAR Cup Series program through the 2028 season.
The company first partnered with the organization in January 2024, as part of a multi-year agreement that would provide visibility to the Dollar Tree brand in all 38 NASCAR Cup Series events – between drivers John Hunter Nemechek and Erik Jones.
Back for more!@DollarTree extends partnership with The CLUB: https://t.co/7n7VX6pnzf pic.twitter.com/A2sa5GBmAB
— LEGACY MOTOR CLUB (@LEGACYMotorClub) July 10, 2025
Over the last two seasons, Dollar Tree has adorned the No. 42 Toyota Camry XSE (driven by Nemechek) and the No. 43 Toyota Camry XSE (driven by Jones) in several events at NASCARs top-level.
“We’re excited to extend our partnership with LEGACY MOTOR CLUB through 2028,” said Rick McNeely, Chief Merchandising Officer of Dollar Tree. “This continued collaboration puts our brand in front of millions of loyal NASCAR fans and gives us the opportunity to drive deeper engagement with customers in a bold, high-energy environment. We’re looking forward to what’s ahead with Jimmie [Johnson], John Hunter, Erik, and the entire LEGACY MC team.”
The sponsorship extension comes at the same time as a surge in performance for the LEGACY MOTOR CLUB team, with both John Hunter Nemechek and Erik Jones finding speed as the series charges towards its post-season.
Entering Sunday’s event at Sonoma Raceway, Erik Jones currently sits 17th in NASCAR Cup Series point standings, on the strength of two top-five results and three finishes inside the top-10. John Hunter Nemechek on the other hand, sits 20th in point standings, with one top-five and six top-10s.
“Dollar Tree is a foundational partner to LEGACY MOTOR CLUB,” Cal Wells III, CEO of LEGACY MOTOR CLUB. “Their continued investment and commitment will enable us to execute our competitive vision and strengthens our ability to support championship aspirations.”
Jones, a native of Byron, Michigan, has been with the organization since it transitioned from Petty GMS Motorsports to LEGACY MOTOR CLUB at the start of 2023, bringing a consistent veteran-like presence to the organization.
“Having such a recognizable brand like Dollar Tree with us for years to come gives the CLUB stability and energy,” said Erik Jones, driver of the No. 43. “We are building a legacy together and hope to enjoy success for years to come.”
Nemechek is in his second year racing for LEGACY MOTOR CLUB, driving the No. 42 Toyota Camry XSE. In 55 NASCAR Cup Series starts with the organization, the Mooresville, North Carolina-native has collected one top-five and 10 top-10 finishes.
“It’s an honor to continue carrying the Dollar Tree brand on our cars,” said Nemechek. “Their support helps us deliver results on track, bring value back to their vendor partners and helps build the fandom of the CLUB.”
Dollar Tree will be on board the No. 43 Toyota Camry XSE for Erik Jones this weekend at Sonoma Raceway. The Toyota Save Mart 350 will take place on Sunday, July 13, at 3:30 p.m. ET on TNT, PRN, and SiriusXM NASCAR Radio Channel 90.
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Motorsports
Motorsport Games Celebrates Significant Month for Le Mans Ultimate and Studio 397
Motorsport Games Inc. Motorsport Games Celebrates Significant Month for Le Mans Ultimate and Studio 397 Motorsport Games Inc. MIAMI, July 09, 2025 (GLOBE NEWSWIRE) — Motorsport Games Inc. (NASDAQ: MSGM) (“Motorsport Games” or “the Company”) is today reporting on reaching key operational milestones for Le Mans Ultimate, the official game of the FIA World Endurance […]

Motorsport Games Celebrates Significant Month for Le Mans Ultimate and Studio 397
MIAMI, July 09, 2025 (GLOBE NEWSWIRE) — Motorsport Games Inc. (NASDAQ: MSGM) (“Motorsport Games” or “the Company”) is today reporting on reaching key operational milestones for Le Mans Ultimate, the official game of the FIA World Endurance Championship and the 24 Hours of Le Mans, and RaceControl, the Company’s matchmaking and online racing system, which provides enhanced access to online features, including championships, extended registration periods, and priority driver reports.
June was a pivotal month for the FIA World Endurance Championship as the biggest motorsport endurance event of the year in real-life took place – the 24 Hours of Le Mans, from which Le Mans Ultimate draws its name and inspiration. Motorsport Games and Studio 397 B.V., a wholly owned subsidiary of the Company (“Studio 397”), planned and executed significant activities, updates and promotion around this extraordinary event.
On June 10, Motorsport Games delivered a large update, bringing support for Teams and Driver Swaps along with Custom Liveries for RaceControl Pro subscribers – the Company’s online ecosystem platform that supports optional subscriptions for power-users, granting additional features. Following this, on June 13, the Company announced an official release date for the game to transition to “version 1.0” full release away from Early Access, adding two new cars free for all players (Aston Martin Valkyrie AMR LMH and Mercedes AMG LMGT3 Evo). Finally, Studio 397 confirmed the addition of the European Le Mans Series to the game as an expansion to the existing agreement with the Automobile Club de l’Ouest, the organizer of the 24 Hours of Le Mans endurance race.
The net result of June activity has resulted in new heights for the growing Le Mans Ultimate racing simulator title. Firstly, reaching an all-time peak concurrent player count– higher than the initial launch levels in February 2024 and over double that in the previous month. This latest title in the Company’s portfolio has also set a record for a Studio 397 product by generating revenues over the past eighteen months approximately eleven times faster than the prior racing title, rFactor 2. Similarly, subscriptions to the RaceControl service, which provides additional support to all our titles including Le Mans Ultimate, grew by 148% in June 2025 compared to the prior month, breaking all monthly revenue records since the new service was deployed in December 2024.
“We continue to be encouraged by the positive reception of the game, as evidenced by the achievements during this significant month for the title” commented Stephen Hood, President and Chief Executive Officer of Motorsport Games.
Motorsports
Nitro Motorsports Charges to Watkins Glen
July 9, 2025 July 9, 2025 – Nitro Motorsports heads to the iconic Watkins Glen International (WGI) this weekend for Round 8 of the Trans Am Series Presented by Pirelli and CUBE 3 Architecture TA2 Series. Fielding another impressive eight-car lineup, Nitro Motorsports is ready to take on the 3.4-mile, 11-turn road course steeped in American motorsport […]

July 9, 2025
July 9, 2025 – Nitro Motorsports heads to the iconic Watkins Glen International (WGI) this weekend for Round 8 of the Trans Am Series Presented by Pirelli and CUBE 3 Architecture TA2 Series. Fielding another impressive eight-car lineup, Nitro Motorsports is ready to take on the 3.4-mile, 11-turn road course steeped in American motorsport history.
Leading the charge for the team will be Thomas Annunziata, who currently sits second in the National Driver’s Championship following a strong point haul at Road America. With multiple wins to his credit, Annunziata is one of the favorites heading into the weekend. He’ll be joined by Sam Corry and Julian DaCosta, who hold fourth and fifth in the TA2 championship standings, as both drivers have been at the front of the field in 2025. In the Rookie Championship, Corry, DaCosta, and Gian Buffomante are all in the hunt, sitting third, fourth, and fifth, respectively, and they look to climb the leaderboard this weekend.
The Nitro Motorsports driver roster for Watkins Glen also includes Cale Phillips, Seamus McKendree, and Boris Said Sr., a formidable group determined to make an impact at one of North America’s most legendary circuits. Veteran Cale Phillips, who has scored multiple TA2 Pro/Am podiums in 2025, will be searching for another trip to the podium steps in 2025 and continue to add to Nitro Motorsports results resume.
Team owner Nick Tucker shared his excitement for the event. “Watkins Glen is a classic on the schedule and an important round for the team. We’ve had strong results so far this season, and with eight talented drivers pushing hard, I’m confident we’ll be fighting up front all weekend. It’s fantastic to see so many of our drivers in the championship hunt, and we can’t wait to get rolling.”
The weekend kicks off Friday with optional testing and official practice sessions. Saturday will feature split-group qualifying, setting the grid for the 30-lap feature race scheduled to go green at 1:05 PM ET. Fans can catch all the action live on speedsport1.com.
For more information on Nitro Motorsports, please visit them online or contact Nick Tucker via email HERE or visit them online at www.RaceNitro.com.
Motorsports
23XI and Front Row Denied Rehearing, Clash Returning to Bowman Gray and More: NASCAR News Flash
It has already been a hectic week in the NASCAR world. From a wild racing weekend on the streets of Chicago, to some major breaking news stories. This is the NASCAR News Flash for July 7th through the 12th. 23XI and Front Row Denied Rehearing, Clash Returning to Bowman Gray and More: NASCAR News Flash […]

It has already been a hectic week in the NASCAR world. From a wild racing weekend on the streets of Chicago, to some major breaking news stories. This is the NASCAR News Flash for July 7th through the 12th.
23XI and Front Row Denied Rehearing, Clash Returning to Bowman Gray and More: NASCAR News Flash
There were plenty of crazy moments in the closing moments in Chicago. You had quite the drama between several different drivers. Including a heated exchange between Joey Logano and Ross Chastain. That, however, might not be the biggest news of the week. 23XI Racing and Front Row Motorsports received some not-so-great news. Not to mention, the Clash will return to the ‘Madhouse’ for 2026.

23XI and Front Row Motorsports Rehearing Denied, Won’t Be Chartered Teams Come Dover
While there have been plenty of headlines surrounding 23XI and FRM’s standing as chartered race teams this season. They will have to face a real reality come next week at Dover. A massive bombshell dropped for both teams this week. The Fourth Circuit Court of Appeals denied the teams’ request for a rehearing in their lawsuit against the Sport.
That now means, as early as the Dover Race Weekend, both teams’ three cars will have to qualify their way into the races as open cars. Affecting drivers Bubba Wallace (No. 23), Tyler Reddick (No. 45), and Riley Herbst (No. 35) from 23XI. Noah Gragson (No. 4), Todd Gilliland (No. 34), and Zane Smith (No. 38) from FRM are also in a tough situation.
It would also mean that FRM and the 23XI team, co-owned by Michael Jordan and Denny Hamlin, would make less money than the chartered teams. It also begs the question of what becomes of those six charters in the future.
In a statement from Jeffery Kessler, Attorney for both teams in this case, cited the disappointment in the lack of a full rehearing, and that the teams are still committed to competing every week.
#NASCAR … Statement from Jeffrey Kessler, attorney for 23XI Racing and Front Roe Motorsports l, on decision by 4th Circuit Court of Appeals to deny rehearing for those teams to keep chartered status …
“We are disappointed by the Fourth Circuit Court of Appeals decision to…
— Dustin Long (@dustinlong) July 9, 2025
” We are disappointed by the Fourth Circuit Court of Appeals’ decision to deny our request for a full rehearing,” Kessler said. ” This decision has no bearing on the strength of our antitrust case, which we look forward to presenting at trial. We are committed to racing this season as we continue to fight for more competitive and fair terms for all teams to ensure the future of the sport, and remain fully confident in our case.”
At this point, it pretty much makes all six drivers expendable in a way. Each has proven to be a very capable driver, so it will be interesting to see what happens over the next several weeks. It certainly makes things much more difficult for all who are battling for the 2025 NASCAR playoffs at this rate.
Clash Returns to Bowman Gray for 2026
In a statement shared on Wednesday, NASCAR officials announced that the return of the Cook Out Clash exhibition race. The first race of the 2026 NASCAR season will once again be at the historic Bowman Gray Stadium. Joey Dennewitz, the NASCAR Regional’s Managing Director was happy to announce the return of the event for the second-straight year.
” We wrote a new chapter in the storied history of motorsports at Bowman Gray Stadium with the Cook Out Clash this year,” Dennewitz said. ” As NASCAR’s first weekly race track, we are proud to bring the 2026 Cook Out Clash back to the original home to grassroots racing. Thanks to the City of Winston-Salem and Winston-Salem State University for their continued partnership at ‘The Madhouse.’”
The first run their this season did not disappoint, and it saw NASCAR’s Most Popular Driver, Chase Elliott, emerge victorious. Which made him a perfect way for NASCAR to promote the return in a promotional video on Social Media.
At a place that remembers everything, we’re writing history you can’t forget.
The @nascarclash returns to The Madhouse in 2026! pic.twitter.com/AmV20IxdMA
— NASCAR (@NASCAR) July 9, 2025
Logano vs Chastain Rivalry Should Be Fun
A very heated exchange occurred following Sunday’s race in Chicago. Ross Chastain and Joey Logano had a bit of a run-in in the closing laps of the race, and the pair exchanged words after the event. Though you couldn’t make out exactly what was said, during their moment of talking to each other. After Logano walked away, he claimed Chastain admitted to wrecking him on purpose and called for Ross to be fined, to the media that was walking with him.
Joey Logano not happy with Chastain#NASCAR #GrantPark165 pic.twitter.com/lwXMu6LKuy
— Dalton Hopkins (@PitLaneCPT) July 6, 2025
It also appears that Chastain’s onboard camera and audio caught him admitting he did it on purpose. NASCAR did announce there will be no penalties for rough driving from Chicago, so Joey will just have to get even with Ross. It just seems like stubborn drivers butting heads in all reality. Which should make for a fun rest of the season for the pair.
“He admitted it! He admitted he wrecked me! Which means he should get fined if he wrecked me on purpose!”@joeylogano talked about his convo with Ross Chastain #NASCAR #GrantPark165 pic.twitter.com/syQ9vpBd45
— Dalton Hopkins (@PitLaneCPT) July 6, 2025
Plenty of storylines as NASCAR heads to Wine Country and Sonoma Raceway.
Read Next: What Future Do Street Courses Have In NASCAR?
Main Photo: Sean Gardner, Getty Images
Recording Date: 2/2/2025
Motorsports
Hendrick Motorsports Media Advance: Sonoma – Speedway Digest
5 KYLE LARSON Age: 32 (July 31, 1992) Hometown: Elk Grove, California Last Week: 13th (Chicago Street Course) Crew Chief: Cliff Daniels Standings: 3rd Twitter Instagram Facebook No. 5 HendrickCars.com Chevrolet 2025 Cup Career Sonoma Races 19 385 10 Wins 3 32 2 Poles 1 22 4 […]

5 KYLE LARSON
Age: 32 (July 31, 1992)
Hometown: Elk Grove, California
Last Week: 13th (Chicago Street Course)
Crew Chief: Cliff Daniels
Standings: 3rd
Twitter Instagram Facebook
No. 5 HendrickCars.com Chevrolet
2025
Cup Career
Sonoma
Races
19
385
10
Wins
3
32
2
Poles
1
22
4
Top 5
9
128
2
Top 10
12
194
4
Laps Led
851
10,107
113
Stage Wins
8
70
3
Average Finish
12.7
14.0
13.0
Kyle Larson comes home to race at Sonoma Raceway. The Elk Grove, California, native grew up approximately 80 miles from the raceway.
Larson ranks second among active drivers with the most NASCAR Cup Series road course wins (six). Hendrick Motorsports teammate Chase Elliott is the only driver with more (seven).
The 32-year-old is tied for the most road course wins in the Next Gen era with three.
Larson is tied for the second-most poles at Sonoma (four), trailing only Jeff Gordon (five)
The driver of the No. 5 HendrickCars.com Chevy has the best average all-time starting position (3.8) at Sonoma in 10 starts.
Larson and Denny Hamlin lead all drivers with nine top-five finishes in 2025.
Larson is ranked third in the points standings just 19 points behind teammate William Byron. He is projected first in the playoff standings.
9 CHASE ELLIOTT
Age: 29 (Nov. 28, 1995)
Hometown: Dawsonville, Georgia
Last week: 16th (Chicago Street Course)
Crew Chief: Alan Gustafson
Standings: 2nd
Twitter Instagram Facebook
No. 9 NAPA Auto Parts Chevrolet
2025
Cup Career
Sonoma
Races
19
341
8
Wins
1
19
0
Poles
0
12
0
Top 5
6
110
4
Top 10
10
181
6
Laps Led
136
5,662
52
Stage Wins
0
38
0
Average Finish
10.6
12.8
11.1
Heading to Sonoma Raceway this weekend, Chase Elliott is second in the NASCAR Cup Series regular season points standings, 13 markers behind teammate William Byron.
Making his 341st Cup Series start last weekend at the Chicago Street Course, Elliott surpassed Dale Earnhardt Jr. as the driver with the fourth-most starts for Hendrick Motorsports.
Elliott’s average finish of 10.58 in 2025 leads the series and is also his second best all-time through a season’s first 19 races. He is the only driver to finish in the top 20 in every event so far. It’s the second straight season he’s headed into the 20th event having completed all but one lap.
The Dawsonville, Georgia, native has scored more points (155) than any other driver over the last four races. His average finish of 6.3 in that span is also tops.
Elliott has four consecutive top-10 finishes at Sonoma, tied for the longest active streak. He’s won at five road courses in his career, most of all drivers, but is still looking for his first win on the Napa Valley road course. He’s led laps in each of the last five Sonoma Cup Series events, tied for the record.
The 2020 Cup Series champion has the most road course wins among active drivers (seven) and the third all-time behind NASCAR Hall of Famers Jeff Gordon (nine) and Tony Stewart (eight). His average finish of 9.03 leads active drivers (minimum four starts).
In the Next Gen era on road courses, Elliott leads the series in top-five finishes (10), and his 12 top 10s are third most. His 147 laps led rank third and 610 points earned rank second.
24 WILLIAM BYRON
Age: 27 (Nov. 29, 1997)
Hometown: Charlotte, North Carolina
Last Week: 40th (Chicago Street Course)
Crew Chief: Rudy Fugle
Standings: 1st
Twitter Instagram Facebook
No. 24 Valvoline Chevrolet
2025
Cup Career
Sonoma
Races
19
271
6
Wins
1
14
0
Poles
2
15
0
Top 5
7
61
0
Top 10
10
114
1
Laps Led
769
3,747
26
Stage Wins
7
30
1
Average Finish
14.2
15.1
22.0
William Byron is in the midst of a career year, leading the NASCAR Cup Series points standings for 16 out of 19 weeks, including presently by 13 markers.
Through the same stretch of 19 races, the Charlotte, North Carolina, native has paced the field for 769 laps across 13 events, the most races with a lap led by a driver and second most laps total.
In the Next Gen era on road courses, Byron has two wins (fifth most), 138 laps led (fourth most) and has collected 542 points.
In the last 10 road course races, the 27-year-old has two wins, five top-five finishes and seven top 10s, all tied for the most. He also has led 110 laps in that same span, tied for the second most.
48 ALEX BOWMAN
Age: 32 (April 25, 1993)
Hometown: Tucson, Arizona
Last Week: 8th (Chicago Street Course)
Crew Chief: Blake Harris
Standings: 10th
Twitter Instagram Facebook
No. 48 Ally Chevrolet
2025
Cup Career
Sonoma
Races
19
344
8
Wins
0
8
0
Poles
2
7
0
Top 5
4
44
0
Top 10
10
106
2
Laps Led
157
1,525
0
Stage Wins
0
7
0
Average Finish
17.4
19.2
17.3
Alex Bowman sits 14th in the NASCAR Cup Series Playoff standings, holding a 39-point cushion above the elimination point.
The Tucson, Arizona, native has finished inside the top 10 in each of the last three road course races in 2025, making him one of only two drivers to do so.
Bowman’s average finish on road courses in 2025 is seventh, which ranks second among full-time drivers.
Bowman’s best finish across eight starts at Sonoma Raceway is ninth, achieved twice (2018, 2021).
In the Next Gen era, Bowman has accumulated six top-five finishes and nine top 10s on road courses.
With his eighth-place finish at Chicago, Bowman advanced to the third round of the NASCAR In-Season Tournament and will compete against Ty Dillon.
For this weekend’s Sonoma race, the Best Friends Animal shelter partner Friends of Upland Animal Shelter, in Sonoma, California.
Ally and HendrickCars.com are teaming up again to give fans the chance to win prizes with this year’s “Open Road Sweepstakes.” Fans can win VIP experiences at various races throughout the season and one lucky winner will hit the open road in a Chevy Silverado LT Trail Boss with an Airstream camper. Fans can stop by the Ally Fan Zone to enter the sweepstakes in-person and check out the camper. Fans can also enter at ally.com/sweepstakes/nascar.
HENDRICK
MOTORSPORTS /
Hendrick Motorsports
2025
All-Time
Sonoma
Races
18
1,400
35
Wins
5
317*
8*
Poles
5
258*
10*
Top 5
26*
1,305*
36*
Top 10
42*
2,229*
63*
Laps Led
1,913*
84,225*
830*
Stage Wins
15*
130
5*
*Most all time
**Tied for most all time
With Alex Bowman’s eighth-place run at the Chicago Street Course on Sunday, Hendrick Motorsports remains the only organization to place at least one car in the top 10 of every event in 2025. That streak goes back 27 events to last season, the longest such run of any team in the Next Gen era.
The Hendrick Motorsports engine shop has won 15 combined poles (seven in the NASCAR Cup Series and eight in the Xfinity Series) and 16 combined races (five in the Cup Series, 10 in the Xfinity Series and the preseason Clash) this year. Its 39 victories in regular season Cup Series events are the most in the Next Gen era.
Hendrick Motorsports has led 1,913 laps through 19 events this year, accounting for 40% of all circuits completed in the Cup Series and more than any other team by 953.
Hendrick Motorsports enters this weekend’s race at Sonoma Raceway as the all-time leader in wins (eight), poles (10), top fives (36), top 10s (63) laps led (830) and stage wins (five).
Five of the last 10 road course races have gone to Hendrick Motorsports with Bowman, Kyle Larson (twice) and William Byron (twice) all winning in that span. Larson is the defending winner at Sonoma Raceway.
QUOTABLE /
Kyle Larson, driver of the No. 5 Chevrolet, on racing in his home state of California: “It’s always special to go back home. I love having friends and family at the track, especially the friends that don’t typically get to go to the track. We have dominated there in the past – hopefully we’ll be just as good and catch Jeff Gordon (on Sonoma Raceway’s all-time wins list). It will feel hotter in Sonoma with the race being in July. The pavement will be a little bit slicker. I personally prefer the race to be in July, more enjoyable for everyone that comes into town and experience Napa (California).”
Chase Elliott, driver of the No. 9 Chevrolet, on Sonoma Raceway: “Sonoma is a track I always enjoy going to. Last year, I thought that we had really good pace, and our road course program this season has been strong, so that gives me confidence heading into this weekend. This entire stretch of races coming up, really, I think could be good for us. We’re within reach of the regular season championship, so running well and maximizing points is going to be really important.”
William Byron, driver of the No. 24 Chevrolet, on the team as it heads to Sonoma Raceway: “It’s been a rough couple weeks for our No. 24 team. We can’t get down though. We’ve been fast at every track and just had something, both in and out of our control, happen. Hopefully this weekend can just be a smooth one so we can get back in the groove we were in. I know everyone on the team has the same mindset, and no one is giving up.”
Alex Bowman, driver of the No. 48 Chevrolet, on Sonoma Raceway: “Sonoma’s one of those places that really challenges you as a driver. It’s technical, it’s physical, and every lap you’re just trying to stay mistake-free. We are coming off of a solid race from Chicago. I feel like we got our bad luck out of the way and need to be consistent here on out to make sure that we stay off the cutoff line. We’re a team capable of winning it just hasn’t been in the cards for us yet.”
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