Prime Video Bringing Fresh Features Approach to NASCAR Coverage

Prime Video is taking its NASCAR coverage to a new level this week with an innovative partnership involving Amazon.

A key part of this new deal is a feature called Shop the Race, which will allow fans to easily buy merchandise while they are watching the race.

This weekend shall be a big moment for Prime Video, as it becomes the first streaming service to exclusively show a top-tier NASCAR race without it also being on regular TV at the same time.

The first race to be shown under this new setup will be the Coca-Cola 600, a very important NASCAR event that started in 1960 to compete with the IndyCar Indianapolis 500.

This race is the first of five that Prime Video will produce, with technical support from NBC Sports, another company that has the rights to show NASCAR races.

For its first season covering NASCAR, Prime Video is introducing several new things, including the Shop the Race feature, statistical analysis powered by Amazon Web Services (AWS), and a theme song that mixes Eric Church and John Fogerty’s song Up Around the Bend.

Viewers can also expect to see commercials in a smaller window during green-flag racing, thanks to a collaboration with Prime Video’s advertising team, along with highlight packages made specifically for NASCAR fans by the platform’s product team.

The Shop the Race feature is part of a larger idea called Shop the Show, where viewers need to open the Amazon Shopping app and search for Shop the Show to use it.

According to Alex Strand, Senior Coordinating Producer at Prime Video, one of the big advantages of Prime Video is that it doesn’t have the same time limits as regular TV, which means they can have much longer post-race shows.

NASCAR are planning for the post-race coverage to last 45 minutes, but this could change depending on what happens in the race.

Prime Video is also trying out a new way to show commercials. During green-flag racing, they will show ads in a smaller window on the screen.

This means that advertisers can show their content while the race is still happening.

Full-screen ads will only be shown when there are yellow or red flags, which is a designed approach to make the viewing experience better for fans who don’t want to miss any action during commercial breaks.

In addition to these features, Prime Video will also introduce two new on-screen tools for NASCAR fans: Key Moments and Rapid Recap.

Key Moments will let viewers go back and watch important moments from earlier in the race, while Rapid Recap will give new viewers a quick two-minute summary of what has happened in the race so far.

While the specific details of the statistics that AWS will provide haven’t been revealed, it is expected to build on their work with Formula 1 broadcasts, focusing on things like car performance and race strategy.

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