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Prime Video Finishes First Season of Exclusive NASCAR Coverage

Prime Video finished its inaugural season of exclusive NASCAR Cup Series (NCS) coverage on Sunday, culminating a campaign that drew contributions across Amazon’s many touchpoints, and introducing the service to millions of passionate fans. According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted […]

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Prime Video finished its inaugural season of exclusive NASCAR Cup Series (NCS) coverage on Sunday, culminating a campaign that drew contributions across Amazon’s many touchpoints, and introducing the service to millions of passionate fans.

According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.  Among all key adult demographics under the age of 55 (P18-34, P18-49, P25-54), Prime Video finished the season with double-digit, year-over-year gains, and delivered the youngest audience median age (56.1) among all NASCAR broadcasters in more than a decade.

Prime Video’s unwavering commitment to prioritize fans was evident, with start-to-finish uninterrupted green-flag action throughout the entire season, and an average of 47 laps of commercial-free racing to conclude each race. Proprietary AI-powered broadcast enhancements, such as the “Burn Bar” fuel efficiency feature, developed in collaboration with AWS, elevated the viewing experience. After the checkered flag, Prime Video presented comprehensive on-site post race shows that averaged 60 minutes, featured current drivers and NASCAR Hall-of-Famers Dale Earnhardt Jr. and Carl Edwards, and retained an astonishing 43% of the race audience, which is believed to be the highest for any post-event program in sports.

“This first season of NASCAR on Prime has been an incredible ride, and we’re so proud of and humbled by the positive response from fans, drivers, and the industry after just five races,” says Jay Marine, Global Head of Sports, Prime Video. “We always think about how we can make the viewing experience better for fans, whether that’s with AI-driven innovations like the Burn Bar, a pre and post race production that the sport deserves, or never leaving green-flag racing; and we’re committed to raising the bar even higher for NASCAR fans next season.”

The 2025 NASCAR on Prime season also helped launch multiple successful releases, including Prime Original docu series “Earnhardt,” which quickly ascended to No. 1 on the Prime Video Top 10 chart, and “American Thunder: NASCAR to Le Mans.”  In addition, the NASCAR on Prime anthem, “Up Around the Bend,” from legendary artists Eric Church and John Fogerty was introduced as an Amazon Music Original prior to NASCAR on Prime’s presentation of the Coca-Cola 600.

Below, find viewership highlights from Prime Video’s inaugural season of NASCAR Cup Series coverage. Please note that all figures listed are from Nielsen’s Big Data + Panel measurement. Also included below are several unsolicited driver testimonials pulled from media coverage, as well as a collection of NASCAR on Prime stories from national publications.

  • According to Nielsen, the inaugural NASCAR on Prime season averaged 2.16 million viewers across five races (AMA P2+).
    • Delivered an average peak audience of 2.36M throughout the season.
    • NASCAR on Prime’s 2025 season average of 2.16M tops season-to-date averages for both F1 (1.45M) and IndyCar (2.05M).

NASCAR on Prime Attracts a Younger Audience

  • Prime Video posted a median age of 56.1 for the five races, which was nearly seven years younger than audiences watching Cup Series races on linear networks in 2025 (62.8).
    • All five NASCAR on Prime races rank as the five youngest NASCAR Cup Series audiences of the season.
  • Among viewers in the coveted P18-34 demographic, NASCAR on Prime averaged 233K viewers in 2025, registering an increase of +36% vs. the comparable stretch of NCS events from 2024 (Coca-Cola 600, Illinois, Sonoma, Iowa and New Hampshire).
  • Among viewers in the P18-49 demographic, NASCAR on Prime averaged 601K viewers, registering an increase of +19% vs. the comparable stretch of NCS events from 2024.
  • Among viewers in the P25-54 demographic, NASCAR on Prime averaged 807K viewers, registering an increase of +28% vs. the comparable stretch of NCS events from 2024.
  • Among teens in the P12-17 demographic, NASCAR on Prime averaged 56K viewers, registering an increase of +93% vs. the comparable stretch of NCS events from 2024.

Pre- and Post Race Coverage Resonated with Fans

  • Despite no lead-in programming, NASCAR Live from, NASCAR on Prime’s pre race show, attracted an average audience of 753K viewers (AMA P2+) across five events.
  • NASCAR Live from Victory Lane, NASCAR on Prime’s extensive post race show that averaged 60 minutes in length throughout the season, averaged 931K viewers (AMA P2+), retaining a remarkable 43% of the race audience.

Prime Video Viewers Command Higher Household Incomes

  • According to Nielsen, NASCAR on Prime viewers earned a median household income of $86,800 throughout 2025, which is +12% higher than audiences watching the Cup Series races on linear networks throughout 2024 ($77,300).

DRIVER TESTIMONIALS

 “I think they [Amazon Prime] do a good job of telling the stories and getting you excited about strategy and showing how one driver may catch another and be on the lookout for it. They are doing a great job so far… Their production was fantastic and their pre and post-race show kept me engaged.” – Denny Hamlin, NASCAR Cup Series Driver

“Everyone who has come up to me, friends or fans or whoever has watched the races over the last few weeks has nothing but incredible things to say.” – Chase Elliott, NASCAR Cup Series Driver

“You guys have blown the cover off the ball. I had a lot of fans say, ‘What’s the deal with Amazon?’ and I said, ‘Just wait, you’re not going to be disappointed, this is going to be awesome.’ And you guys have not disappointed!” – Brad Keselowski, NASCAR Cup Series Driver

“Amazon just burst on the scene and is doing great things!” – Ryan Blaney, NASCAR Cup Series Driver

“I thought they knocked it out of the park. They’ve got some experienced analysts on the broadcast and newer people on the broadcast that are just bringing a unique and fresh perspective to their roles.” – Ross Chastain, NASCAR Cup Series Driver

“Prime is on a roll right now with what they’ve done with NASCAR, the Earnhardt doc and now this (American Thunder). Let’s see what’s next!” – Jeff Gordon, NASCAR Hall of Famer



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A Case for Long-Term Growth in the AI-Powered Sports Security Sector

The sports security market is undergoing a quiet revolution. As stadiums and arenas grapple with the dual challenges of terrorism threats and fan expectations for seamless entry experiences, AI-driven solutions are becoming indispensable. At the forefront of this transformation is Evolv Technologies (NASDAQ: EVLV), a company that has combined cutting-edge artificial intelligence with a relentless […]

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The sports security market is undergoing a quiet revolution. As stadiums and arenas grapple with the dual challenges of terrorism threats and fan expectations for seamless entry experiences, AI-driven solutions are becoming indispensable. At the forefront of this transformation is Evolv Technologies (NASDAQ: EVLV), a company that has combined cutting-edge artificial intelligence with a relentless focus on client retention to position itself as a leader in a high-growth niche. For investors, the interplay of renewed customer loyalty and sector expansion offers a compelling case for long-term upside.

The Power of Recurring Revenue and Client Retention

Evolv’s financials tell a story of disciplined growth. In Q1 2025, the company reported $32 million in revenue, a 44% increase year-over-year, with annual recurring revenue (ARR) surging 34% to $106 million. This growth is not just about winning new clients but retaining and expanding with existing ones. A standout example is the renewed contract with Major League Soccer’s Columbus Crew, which now deploys Evolv’s Express systems at all entrances to Lower.com Field. This renewal, along with the deployment of systems at over 50 pro and collegiate venues in the U.S. and England, underscores Evolv’s ability to lock in high-profile clients.

The company’s 54 new customers in Q1 2025—combined with a 36% increase in recurring revenue—highlight its strength in converting one-time buyers into long-term partners. For SaaS investors, this is critical: recurring revenue models provide predictable cash flows and reduce the volatility of growth. Evolv’s focus on this model has driven a net loss reduction from $11.3 million in Q1 2024 to $1.7 million in Q1 2025, while adjusted EBITDA turned positive at $1.7 million.

Sector Expansion: From Sports to Global Security

While sports venues remain Evolv’s core focus, the company’s expansion into other high-traffic environments—such as schools, hospitals, and public spaces—has broadened its addressable market. This diversification is not just a hedge against sector-specific risks; it’s a catalyst for scaling. Evolv’s systems have scanned over 2 billion people since 2019, a testament to their reliability and scalability.

The company’s recognition by the U.S. Department of Homeland Security (DHS) as a Qualified Anti-Terrorism Technology (QATT) has further opened doors. This designation, coupled with awards from the Security Industry Association (SIA), positions Evolv as a trusted brand in a market where trust is paramount. With 12 professional soccer teams in the U.S. already using its technology, the potential for replication in other leagues—both domestically and internationally—is vast.

A Path to Profitability and Strategic Investments

Evolv’s 2025 guidance—$125–$130 million in revenue (20–25% growth)—is underpinned by a disciplined approach to capital allocation. The company plans to invest $2 million in systems and processes to enhance operational efficiency, a move that signals confidence in its ability to scale without sacrificing margins. These investments are expected to drive positive full-year Adjusted EBITDA and free cash flow by Q4 2025. For investors, this trajectory suggests a transition from growth-at-all-costs to a more balanced focus on profitability.

However, challenges remain. Evolv’s history of accounting restatements and reliance on a concentrated customer base (e.g., U.S. sports teams) pose risks. Yet, the company’s proactive governance overhaul and focus on expanding into new sectors mitigate these concerns.

Investment Implications

Evolv Technologies is not a high-margin tech unicorn, but its combination of recurring revenue, sector expansion, and improving margins makes it an intriguing long-term play. The sports security market, valued at over $10 billion globally, is expected to grow as venues prioritize safety without compromising fan experience. Evolv’s AI-driven solutions, which reduce screening times and enhance threat detection, are uniquely positioned to benefit from this trend.

For investors seeking exposure to the AI security boom, Evolv offers a mix of growth and defensiveness. While short-term volatility is possible—especially with its recent history of losses—the company’s progress in client retention and profitability metrics suggests a turning point. With a forward P/E ratio that remains attractive relative to its growth trajectory, EVLV could outperform broader tech indices if it maintains its momentum.

Conclusion

The future of sports security is being rewritten by companies like Evolv Technologies. By marrying AI innovation with a client-centric approach, the company has created a flywheel of growth: satisfied customers drive word-of-mouth referrals, while sector expansion opens new revenue streams. For investors, the key takeaway is clear: Evolv’s ability to retain clients and scale its solutions across industries makes it a compelling candidate for long-term investment. As the demand for smarter, faster security solutions grows, so too does the potential for EVLV to deliver outsized returns.



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Best Health and Fitness App Development Solutions to Launch in 2025

In today’s digital-first world, investing in health and fitness app development has become a strategic move for startups, personal trainers, gyms, and wellness brands. With millions of users prioritizing their health and relying on mobile technology to stay active, sleep better, and manage nutrition, fitness apps are now essential tools for modern living. Stormotion, a […]

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In today’s digital-first world, investing in health and fitness app development has become a strategic move for startups, personal trainers, gyms, and wellness brands. With millions of users prioritizing their health and relying on mobile technology to stay active, sleep better, and manage nutrition, fitness apps are now essential tools for modern living.

Stormotion, a trusted development partner, helps businesses create custom fitness apps that engage users, drive retention, and deliver measurable results.

Why Health and Fitness Apps Are Thriving in 2025

The global health and fitness app market continues to grow, fueled by consumer demand for personalized wellness experiences and the rise of wearable devices. People are no longer satisfied with one-size-fits-all solutions — they expect real-time data, guided plans, and seamless mobile experiences.

Key trends driving growth include:

  • Increased focus on mental health alongside physical fitness
  • Demand for hybrid online/offline fitness models
  • Use of AI and data analytics for personalized recommendations
  • Integration with wearables and smart devices
  • Gamification to boost motivation and retention

Businesses that invest in high-quality apps are well-positioned to attract and retain loyal users in this competitive space.

Workout and Training Apps

Apps that offer on-demand video classes, step-by-step exercise instructions, and personalized workout plans. Many users also expect progress tracking and performance analytics.

Nutrition and Diet Apps

Calorie counters, meal planners, and macro trackers that help users maintain balanced diets and reach specific health goals.

Meditation and Mindfulness Apps

Focused on mental well-being, these apps guide users through breathing exercises, sleep routines, and relaxation sessions.

Hybrid Fitness Apps

Combining live classes, pre-recorded workouts, nutrition tracking, and habit building, these all-in-one wellness platforms are increasingly popular.

Must-Have Features in Modern Fitness Apps

When choosing health and fitness app development services from Stormotion, businesses gain access to features that meet evolving user expectations.

Personalization

AI-driven recommendations based on fitness level, goals, and behavior patterns keep users engaged.

Wearable Integration

Syncing with Apple Health, Google Fit, Garmin, and Fitbit allows automatic activity and health data tracking.

Gamification

Leaderboards, badges, challenges, and streaks transform fitness into a fun, addictive experience.

Building social features like groups, challenges, and peer support increases motivation and time spent in the app.

Progress Visualization

Charts, graphs, and achievement milestones help users visualize success and stay motivated.

Audio & Video Content Delivery

High-quality media streaming for classes, coaching, and guided meditation ensures a rich user experience.

Advanced Features to Stand Out

Live Streaming Classes

Stormotion can integrate live video features for real-time group classes, personal training sessions, or virtual events.

AI-Powered Coaching

Apps can adjust workout intensity, suggest rest periods, or recommend recovery activities based on real-time inputs.

In-App Messaging and Notifications

Push notifications and in-app messages gently remind users to stay active without feeling intrusive.

Subscription Management

Stormotion helps implement flexible monetization through in-app subscriptions, class packages, or lifetime access.

How Stormotion Builds Health and Fitness Apps

As a specialist in health and fitness app development, Stormotion provides end-to-end support from concept to post-launch scaling.

1. Product Discovery

Stormotion begins by helping clients define:

  • Target audience and personas
  • Core features and value proposition
  • Monetization model
  • Technical feasibility and integrations

2. UI/UX Design

Stormotion creates sleek, intuitive interfaces that:

  • Motivate users through visuals and feedback
  • Simplify onboarding and habit formation
  • Support accessibility and multi-device use

3. Development

Using technologies like React Native for cross-platform development and AWS/Firebase for scalable backends, Stormotion ensures rapid delivery and long-term maintainability.

4. Testing and QA

Rigorous functional, performance, and security testing ensures the app performs flawlessly across devices and scenarios.

5. Post-Launch Support

Stormotion offers continuous updates, feature enhancements, and data-driven optimization based on user feedback.

Monetization Options for Fitness Apps

Stormotion assists clients in designing monetization strategies such as:

  • Freemium models: Basic features for free, premium content behind paywalls
  • Monthly/annual subscriptions
  • One-time purchases (e.g., workout plans or diet guides)
  • Corporate wellness packages

Choosing the right model depends on your audience, content strategy, and market position.

Common Pitfalls and How to Avoid Them

Overbuilding the First Version

Stormotion helps businesses focus on launching lean MVPs that can be improved iteratively based on real-world feedback.

Neglecting Retention Features

Daily engagement features like streaks, reminders, and community forums boost long-term retention.

Skipping Security and Privacy

Handling sensitive health data requires robust security and GDPR compliance, which Stormotion embeds from day one.

Why Stormotion is the Right Partner

Stormotion’s combination of technical expertise, user-centered design, and product thinking makes them the ideal partner for:

  • Startups launching innovative wellness platforms
  • Fitness coaches or influencers building branded apps
  • Gyms and wellness centers creating hybrid fitness experiences

Their services ensure apps are visually stunning, highly functional, and designed to grow.

In 2025, health and fitness apps are more than digital tools — they are lifestyle companions. To succeed in this market, your app must inspire, guide, and deliver real value every day.Stormotion’s health and fitness app development services help transform ideas into impactful, revenue-generating products that users return to again and again.


The New Jersey Digest is a new jersey magazine that has chronicled daily life in the Garden State for over 10 years.



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Taroko Sports announces grand opening for 1st AZ location

PHOENIX — Batter up! A new high-tech batting cage facility and entertainment venue is opening this week in Mesa and it’s the first of its kind in Arizona. Taroko Sports will hold the grand opening for its first Arizona location on Friday at 5 p.m. It is located inside the Mesa Riverview shopping center near […]

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PHOENIX — Batter up! A new high-tech batting cage facility and entertainment venue is opening this week in Mesa and it’s the first of its kind in Arizona.

Taroko Sports will hold the grand opening for its first Arizona location on Friday at 5 p.m.

It is located inside the Mesa Riverview shopping center near Dobson Road and Rio Salado Drive. It will be inside the old OfficeMax location near The Home Depot.

There will be a DJ, caricature artist, stilt walkers, jugglers and other performers at the grand opening. All games will also be 50% off from Friday-Sunday to celebrate opening weekend.

What will be inside Taroko Sports’ Mesa location?

The nearly 18,000-square-foot facility will have cutting-edge batting cages that will allow batters to get feedback on how far their hits travel in real time, along with ways to keep score for games.

“Our goal is to make baseball fun and accessible — not just for athletes, but for everyone,” TRK Corporation Founder and CEO Gordon Hsieh said in a press release Monday. “Taroko Sports is about creating a space where families, friends and coworkers can come together to play, compete and connect.”

Taiwan-based TRK Corporation is the parent company of Taroko Sports.

The Mesa venue will also have pitching cages, mini bowling, electronic darts, 5D racing simulators, arcade games, video games, basketball pop-a-shot games and air hockey.

There will also be 12 big-screen TVs. A majority of them will be dedicated to showing live sports, according to the release.

Taroko Sports will be open Mondays-Fridays from 11 a.m. to midnight and Saturdays and Sundays from 10 a.m. to midnight.

The company currently operates just one other U.S. location in Texas, but plans to open a facility in Chandler later this year.

We want to hear from you.

Have a story idea or tip? Pass it along to the KTAR News team here.






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After 90 Days on a Vibration Plate, My Legs Feel the Same, but My Brain Feels Amazing

We may earn a commission from links on this page. From 1969 to 2025, the idea of vibrating your way to fitness just won’t go away. Whatever shape they take, vibration plates are a relentless wellness trend, with influencers claiming they’ll transform your body with minimal effort. Both Lifehacker’s senior health editor Beth Skwarecki and […]

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From 1969 to 2025, the idea of vibrating your way to fitness just won’t go away. Whatever shape they take, vibration plates are a relentless wellness trend, with influencers claiming they’ll transform your body with minimal effort.

Both Lifehacker’s senior health editor Beth Skwarecki and I have previously busted those myths. While your muscles do contract during the vibrating experience, these aren’t the same type of contractions that build substantial strength or burn meaningful calories. After all, if something sounds too good to be true on social media, it probably is. But does that mean it’s completely without merit?

Given all this context, I still gave my vibration plate a shot. I wasn’t expecting to get a new set of legs, but I wanted to see what these devices actually do when used consistently in real-world conditions.

My 90-day vibration experiment

I used this $109.99 (currently $98.99) vibration plate from Merach, a popular brand on the TikTok Shop.

My approach was deliberately simple and sustainable. Every day for 90 days, I committed to 10 minutes on the vibration plate. I kept myself engaged with light squats, calf raises, or simply standing in different positions while the machine did its thing. Most evenings, I’d park myself on the plate while watching TV, listening to music, or simply zoning out at the end of a long day. It became a ritual—a small pocket of time that was entirely mine.

The beauty of this routine wasn’t in its intensity but in its consistency. Ten minutes felt manageable even on the busiest days. Sometimes I’d be actively moving, other times I’d just stand there and let the vibrations wash over me like a full-body massage. There was something oddly meditative about surrendering to the mechanical rhythm.

The unexpected brain benefits

After three months, my legs look and feel exactly the same. As expected. My strength hadn’t dramatically improved, and I wasn’t suddenly running faster or jumping higher. But the most interesting effect wasn’t physical at all.

I loved the way the vibration plate cleared my head. Maybe it was placebo, or perhaps more about the ritual than the vibrating itself, but I found this device tickled my brain in an amazing way—and I’m not alone. Scrolling through comments on vibration plate videos or Reddit threads, tons of people share this sentiment, particularly when it comes to their ADHD symptoms.


What do you think so far?

I have ADHD myself, and those 10 minutes became a reset button for my scattered thoughts. Whether I’d had a stressful day at work or felt overwhelmed by endless tasks, stepping onto that vibrating platform seemed to shake loose the mental static. My racing mind would slow down, and I’d feel a little more more centered and focused.

What the science says

Since this was all wildly anecdotal and subjective, I wanted to understand if there was any research backing this up. A small study from 2014 found promising effects of whole body vibration on attention in both healthy individuals and adults with ADHD. More research is needed, but their theories suggest that the sensory input from vibration might help regulate an overactive mind, similar to how fidget tools can help people with ADHD concentrate.

I’d love to see more research about the effects of vibration plates specifically on people with ADHD and other attention disorders. For now, all I know is that it felt like it calmed my mind in ways I hadn’t expected. The vibration plate didn’t transform my physique, but the gentle shaking sure was like a fidget spinner for my brain.

The bottom line

The wellness industry loves to oversell simple solutions, and vibration plates are no exception. Still, I sincerely enjoy my vibration plate as a recovery tool and relaxation device (rather than a fitness game-changer). It’s become part of my wind-down routine, like bedtime reading or yoga. The physical benefits might be minimal, but the mental ones are noteworthy enough for me.

If you’re considering a vibration plate, adjust your expectations accordingly. Don’t expect miraculous muscle gains or dramatic weight loss. But if you’re looking for a unique way to decompress, manage stress, or quiet a busy mind, these devices might offer unexpected value.





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Google seeks licensing talks with news groups, following AI rivals – The Mercury News

By Julia Love and Hannah Miller, Bloomberg Google is seeking to recruit news organizations for a new licensing project related to artificial intelligence, according to people familiar with the matter, a sign the company wants to strengthen strained ties with the industry. The company plans to launch a pilot project initially with about 20 national […]

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By Julia Love and Hannah Miller, Bloomberg

Google is seeking to recruit news organizations for a new licensing project related to artificial intelligence, according to people familiar with the matter, a sign the company wants to strengthen strained ties with the industry.

The company plans to launch a pilot project initially with about 20 national news outlets, according to one of the people, who works at a media outlet that was contacted and asked not to be identified discussing private talks.

RELATED: California and Google will make a media fund for the floundering news industry

“We’ve said that we’re exploring and experimenting with new types of partnerships and product experiences, but we aren’t sharing details about specific plans or conversations at this time,” a Google spokesperson said in a statement.



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Nothing’s new $99 CMF Watch 3 Pro could become the cheap smartwatch to beat – here’s why

Nothing’s CMF Watch 3 Pro smartwatch has just launched It’s priced at $99 and offers AI health tracking The watch is an updated version of the CMF Watch 2 Pro The best smartwatches don’t have to break the bank, as the CMF Watch 2 Pro from Nothing showed last year. Now, Nothing has updated this […]

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  • Nothing’s CMF Watch 3 Pro smartwatch has just launched
  • It’s priced at $99 and offers AI health tracking
  • The watch is an updated version of the CMF Watch 2 Pro

The best smartwatches don’t have to break the bank, as the CMF Watch 2 Pro from Nothing showed last year. Now, Nothing has updated this digital timepiece again with the launch of the CMF Watch 3 Pro, which is priced at an affordable $99 / £99 / €99 (around AU$205).

Nothing describes the Watch 3 Pro as its “most intelligent smartwatch yet,” and it packs in updated health-tracking features alongside an artificial intelligence (AI) assistant that is designed to help you improve your wellbeing through targeted coaching.



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