Prominent Chase Briscoe Sponsor Takes Aim at NASCAR Management for Questionable Rule Enforcement

Richard Childress’ partnership with Chase Briscoe’s current sponsors, Bass Pro Shops, has always been one of the most visible and enduring alliances in the NASCAR garage. For 28 years, the brand and the veteran team owner have marched in lockstep, building a relationship that grew far beyond a sponsorship contract. So when leaked text messages revealed senior NASCAR officials hurling insults at Childress, Bass Pro Shops founder Johnny Morris delivered a sharp and detailed denunciation aimed directly at the sport’s leadership.

Morris began by reaffirming his affection for NASCAR and his decades-long friendship with Childress, noting how deeply he values the bond formed through competition, conservation work, and shared community initiatives.

But his tone shifted quickly as he addressed the outrage simmering among Bass Pro Shops employees, independent dealers, loyal customers, and members of the outdoor and military communities who hold Childress in high regard.

He said he was stunned by the disclosure of “shockingly offensive and false criticisms” made by NASCAR Commissioner Steve Phelps. Morris emphasized that hearing Phelps repeatedly refer to Childress as “an idiot,” “a dinosaur,” “a stupid redneck,” and “a clown” cut directly against everything Childress represents.

To Morris and Co., those comments dishonored a man who, in his view, has contributed as much to NASCAR’s growth and legacy as anyone in the sport’s modern era. He then turned to the remarks that spotlight NASCAR’s governance integrity.

“The commissioner’s recently revealed contempt for Richard Childress makes it abundantly clear that he and his lieutenants are not capable of being fair and objective when it comes to impartially enforcing the rules and regulations that govern the sport, including the objective assessment of fines and penalties. This is a threat to the very integrity of the sport,” Morris wrote.