NIL
Puma appoint Mcrae to lead North America amid tariff storm
The recent string of tariffs enacted by the US government could affect Puma’s business in North America. (Mogie Adamchik/Getty Images) German sportswear giant Puma has announced the appointment of Tara McRae to the role of president of its North America arm. McRae rejoined Puma in August 2024 as the senior vice president for marketing and […]


German sportswear giant Puma has announced the appointment of Tara McRae to the role of president of its North America arm.
McRae rejoined Puma in August 2024 as the senior vice president for marketing and brand strategy, having previously worked at Puma North America between 2006 and 2016 as the regional head of marketing.
She replaces Bob Philion, a 20-year Puma veteran with eight years as North America president, who leaves to pursue other opportunities.
Puma chief commercial officer Matthias Baumer commented: “With Tara, we have appointed a leader with a great understanding of our consumers, our industry, and the North American market.
“I strongly believe she has the experience and the strategic mindset to help us succeed in this crucial market.”
Baumer himself was only appointed to that role earlier this month, amid a turbulent time at the firm that also, crucially, has seen Arthur Hoeld step in as chief executive and chair of its management board, with the outgoing Arne Freundt leaving due to “differing views on strategy execution.”
McRae joins ass president amid the firestorm fallout of the trade war engaged in by US president Donald Trump, which included a 46% tariff on imports from Vietnam, where Puma manufactures much of its goods.
Puma shares dropped as much as 11% following the announcement of the tariffs, but GlobalData Sport data researcher Will Padmore suggests that the brand may yet be more insulated from the effects than its major rivals, Nike and Adidas.
He said: “Unlike their main rivals, Nike (NFL, NBA, MLB, WNBA and NWSL) and Adidas (MLS), Puma do not have any major league kit supplier deals and therefore they will not be locked into contracts that will become increasingly hard to monetize effectively.
“Instead of costly kit supply deals, Puma’s approach in North America has focused on athlete endorsements. Basketball players LaMelo Ball and Breanna Stewart, and soccer player Christian Pulisic are just some of the athletes under contract with Puma.
“Puma remains active in the international soccer team kit supply market with several teams under contract including Portugal, Egypt, and Morocco.
“With the 2026 World Cup set to be held mostly in the USA, though, Puma will be concerned with the potential impact tariffs will have on kit sales in the host country, although sales in the team’s home markets will possibly remain unaffected.
“While Puma may have more market agility than their biggest rivals, their American exposure is still significant. Puma’s 2024 annual report revealed that the Americas made up 40.1% of their global sales, with North America reporting growth in the low single digits.
“An extended period of tariffs would surely impact Puma’s turnover should the American market see increased costs.”
NIL
Tulane QB TJ Finley enters NCAA transfer portal
Tulane quarterback TJ Finley has entered the NCAA transfer portal, per On3’s Pete Nakos. Finley committed to Tulane in December after spending one season at Western Kentucky. Finley has had quite the college football career. It began in 2020 playing for the LSU Tigers, fresh off their national championship victory. He spent one season there […]

Tulane quarterback TJ Finley has entered the NCAA transfer portal, per On3’s Pete Nakos. Finley committed to Tulane in December after spending one season at Western Kentucky.
Finley has had quite the college football career. It began in 2020 playing for the LSU Tigers, fresh off their national championship victory. He spent one season there before transferring to Auburn, where he played for two seasons. Finley transferred to Texas State for the 2023 season before ending up at WKU.
Despite his college football journey beginning in 2020, Finley has two seasons of eligibility remaining. 2025 will be his sixth season in college football.
Finley’s most productive season came in 2023 when he was the Bobcats’ true QB1. He completed 279 of his 414 passes for 3,439 yards, 24 touchdowns and eight interceptions. He added 81 sack-adjusted yards and five additional touchdowns on the ground.
During his lone season in Bowling Green playing for the Hilltoppers, Finley threw for 490 yards, one touchdown and two interceptions in three games. All told, he’s thrown for 6,128 career yards, 37 touchdowns and 20 interceptions. He is 14−13 as a starter, too.
Western Kentucky finished the season 8-6 overall under sixth-year head coach Tyson Helton. This earned the Hilltoppers an appearance in the Boca Raton Bowl, where they fell short against James Madison 27-17. WKU has made six consecutive bowl appearances, as well as 10 in the last 11 seasons.
Now, Finley will be looking to find his fifth college football program in six seasons. Technically, six if you could Tulane, which he never played a game for. Finley was suspended from the program indefinitely following his arrest earlier this month.
Per FOX 8 WVUE-TV in New Orleans, Finley was arrested on charges in connection to the robbery of a car. He was later released. However, According to court documents in connection to the arrest, Finley told police that he had recently purchased the car in Atlanta. However, authorities reportedly booked him for possessing an item that was stolen at a value of more than $25,000.
The transfer portal wire provides a real-time feed of player activity, including basic player profile information, transfer portal ranking and original On3 Industry recruiting ranking, as well as NIL valuation (name, image and likeness).
To keep up with the latest players on the move, check out On3’s Transfer Portal wire. The On3 Transfer Portal Instagram account and Twitter account are excellent resources to stay up to date with the latest moves.
NIL
Nico and Madden Iamaleava transfers raise issue of whether NIL collectives will recoup payments | News, Sports, Jobs
FILE – Tennessee quarterback Nico Iamaleava (8) warms up before an NCAA college football game against Alabama, Saturday, Oct. 21, 2023, in Tuscaloosa, Ala. (AP Photo/Vasha Hunt, File) (AP) — The surprise transfers of brothers Nico and Madden Iamaleava have prompted fresh questions about contracts and name, image and likeness buyouts […]


FILE – Tennessee quarterback Nico Iamaleava (8) warms up before an NCAA college football game against Alabama, Saturday, Oct. 21, 2023, in Tuscaloosa, Ala. (AP Photo/Vasha Hunt, File)
(AP) — The surprise transfers of brothers Nico and Madden Iamaleava have prompted fresh questions about contracts and name, image and likeness buyouts for athletes in a college sports landscape looking increasingly like the pros.
Nico Iamaleava, who led Tennessee to the College Football Playoff last season, walked away from a reported $2.4 million NIL contract to seek higher pay elsewhere. He joined UCLA on Sunday, reportedly for half the money though terms of any NIL deal were not released.
Arkansas freshman quarterback Madden Iamaleava entered the portal this week not long after spring practices wrapped up and will join his brother at UCLA, according to multiple media reports.
Arkansas athletic director Hunter Yurachek released a statement indicating he would support efforts by the Razorbacks’ NIL collective to enforce buyout clauses in athlete contracts. Iamaleava reportedly had a contract valued at $500,000 upon signing with Arkansas on Dec. 4, according to reports.
Arkansas Edge, the school’s collective, requires Iamaleava to repay 50% of their remaining contract value for leaving before the contract expires, according to reports. The Arkansas athletic department declined to comment and Arkansas Edge did not respond to messages.
Yurachek, in a post on X that did not name Iamaleava, wrote: “I have spoken with the leadership team at Arkansas Edge and expressed my support in their pursuit to enforce their rights under any agreement violated by our student-athletes moving forward. We appreciate Edge’s investment in our student-athletes and acknowledge the enforcement of these agreements is vital in our new world of college athletics.”
The latest cycle of transfers has seen a lot of chaos and accusations of tampering. Earlier this year, Wisconsin said it had “credible information” that Miami and Xavier Lucas made impermissible contact with each other before the former Badgers cornerback decided to transfer to his home-state school.
All this comes with final approval of the $2.8 billion NCAA antitrust settlement looming. The plan will clear the way for Division I schools to share up to $20.5 million each with their athletes annually but also assess NIL deals athletes sign with third parties.
The settlement would go into effect July 1, and athletes have been scrambling to renegotiate contracts or find better opportunities at new schools before deals valued at $600 or more must be approved through a clearinghouse that will be administered in part by financial giant Deloitte in a bid to establish fair market value.
Rich Stankewicz, the director of operations for the Happy Valley United collective backing Penn State athletics, said he thinks there is a time and place for NIL buyouts, citing a spring transfer departing before playing a snap as an example. He favors incentive-based contracts contingent on in-season academic and athletic performance.
“If more money is paid out in those time frames, that gives incentive for the player to stay and see those dollars from their contract, rather than potentially collecting up front and then deciding the grass is greener somewhere else three months later,” he told the Associated Press.
Russell White, president of The Collective Association, said buyout clauses have been baked into high-value NIL contracts for some time but that those clauses probably will become standard for all athletes going forward.
White said collectives have been mostly successful quietly coming to settlement terms with athletes who leave — which, according to New York-based employment attorney Dan Ain, is advantageous to both sides.
“Suing 19-year-old kids isn’t a great look,” Ain said.
Iamaleava, who is from Long Beach, California, initially pledged to UCLA last May. He made a signing-day flip from the Bruins to Arkansas and enrolled in January. He was the No. 3 quarterback in spring practice behind Taylen Green and KJ Jackson.
Some of the questions amid all the transferring and severed deals center on whether NIL deals are enforceable contracts with the NCAA settlement not yet approved.
Matthew Shepherd, an attorney and member of the Arkansas House of Representatives, co-sponsored the state’s NIL law. He said if Madden Iamaleava left on his own volition, the terms of the NIL deal would be subject to standard contract law.
Shepherd noted the NIL law was modified in 2023 to include a provision prohibiting a third party from offering NIL inducements to an athlete who already is enrolled at one of the state’s schools or who has entered into an enrollment contract. If that happened in Iamaleava’s case, Shepherd said, the school or third party such as an NIL collective could take legal action.
Missouri-based sports attorney Mit Winter said collectives could be hard-pressed to win court fights. If Madden Iamaleava’s contract would require him to pay back 50% of its remaining value, perhaps $200,000 in liquidated damages, Arkansas Edge would have to show why that is a reasonable estimate of damages.
Winter said if a court finds that amount to be more of a penalty than a reasonable estimate of damages, the buyout would be unenforceable.
NIL
Cowboy Baseball Series Opener Suspended
CINCINNATI – Due to rain, Oklahoma State’s series opener at Cincinnati Friday night was suspended after 2 ½ innings at UC Baseball Stadium. The game is scheduled to resume Saturday at 1 p.m. (CDT). The second game of the series will also be played Saturday and will begin approximately 45 minutes after the conclusion of […]

CINCINNATI – Due to rain, Oklahoma State’s series opener at Cincinnati Friday night was suspended after 2 ½ innings at UC Baseball Stadium. The game is scheduled to resume Saturday at 1 p.m. (CDT).
The second game of the series will also be played Saturday and will begin approximately 45 minutes after the conclusion of the opener.
Through 2 ½ innings on Friday, the game was tied 0-0, with both teams recording a hit.
NIL
NFL Draft Fashion: Ashton Jeanty and Travis Hunter Stand Out
Hours before Ashton Jeanty, a running back with Sonic the Hedgehog speed, was selected by the Las Vegas Raiders with the sixth pick at Thursday’s first round of the N.F.L. draft, he clomped onto the red carpet in a pair of never-worn-before Crocs with shimmery Swarovski crystals across the toe. The crystaled clogs were teased […]

Hours before Ashton Jeanty, a running back with Sonic the Hedgehog speed, was selected by the Las Vegas Raiders with the sixth pick at Thursday’s first round of the N.F.L. draft, he clomped onto the red carpet in a pair of never-worn-before Crocs with shimmery Swarovski crystals across the toe.
The crystaled clogs were teased hours earlier on Crocs’s Instagram, accompanied by a droll caption: “yes, they’re real Swarovski.” Per the Crocs website, the Liberaced clogs aren’t available until May 6. Yet, if ever there was an occasion to introduce them, it was draft night.
In recent years the N.F.L. draft has mutated from an annual ritual with all the theatrics of a plumber’s convention, to a runway show for the freakishly fit.
It’s now taken on a new dimension in the post-N.I.L. era (referring to name, image, likeness, the 2021 change in N.C.A.A. policy that allowed college athletes to earn money). To watch the N.F.L. draft now is to detect just how adept these barely-20-somethings are at personal branding. If Deion Sanders (whose son Shedeur became the story of the night, falling out of the first round, well below his projection) was ahead of his time when he was drafted in 1989, challenging the league’s conservatism by wearing blocky sunglasses and several gold chains, that look-at-me tendency is all too pervasive now.
Today, college players that ascend to the N.F.L. enter the league with an acute understanding of themselves not just as players, but as brands — with all the promotional value that comes along from that.
“Every player is now realizing and learning that they’re their own big machine,” said Kyle Smith, the N.F.L.’s fashion editor, who helps the league and its players build relationships in the fashion industry. For top prospects, Mr. Smith said the draft “is the first time that the public really gets to see them and obviously they use fashion to express who they are.”
Often, that expression came through literally: Matthew Golden, who went to the Green Bay Packers with the 23rd pick, was Mr. Midas in a golden “G” necklace and a rococo-gilded suit as abashed as Versailles wallpaper. As he told a reporter from GQ, “My last name Golden, it just made too much sense to me.”
There was a “read my chest” theme emanating from the many players who brandished Hershey’s-bar-scaled gold chains etched with their nicknames. If nothing else, the pirate’s bounty of gold at the draft reflected the staggering amount of money sloshing around the college ranks, likely shepherded by the N.I.L. adjustments.
The evening’s self-marketing maestro was Shemar Stewart, who went to the Cincinnati Bengals with the 17th pick and wore not only a snowball-sized chain depicting an irate gorilla, but custom smoking slippers with the same menacing simian logo. A quick Google reveals that same emblem sitting at the top of his website: It is evidently never too early for a defensive end to mint his own Jordan-like logo in today’s N.F.L. If Mr. Stewart works out in Cincinnati, expect to see much more of that logo.
Occasionally, something more personal peeked through amid all this cocksure branding. There was something touching about Tetairoa McMillan, the Hawaiian wide receiver who went to the Carolina Panthers with the eighth pick, tossing a lei over his Joker purple suit. Will Johnson, one of just two players invited to attend the draft in person who did not get selected in the first round, showed off a ring made by his mother that he said contained the names of his deceased family members.
Within the cavalcade of tailored suits, Abdul Carter, who ended up being selected by the New York Giants with the third pick, stood out in his obsidian thobe, a traditional ankle-length garment. “Just paying homage to my religion,” Mr. Carter told a reporter on the carpet. “I wouldn’t be here without being a Muslim.” (Though it was his father’s oversized Adidas chain that really went viral online later in the night. The younger Mr. Carter has already landed a deal with the German sportswear company.)
The night though was conspicuously light on big luxury brands Gucci, Prada and Louis Vuitton, a signal that the globe-stomping industry remains oddly bearish on the N.F.L.’s marketing potential. Instead, the name mentioned most during the N.F.L.’s red carpet coverage was Brian Alexander, a Washington, D.C., tailor who has found his niche producing custom suits for football players, but who doesn’t have much of a profile beyond the sporting world.
“Some brands are really waking up,” said Mr. Smith. “Some brands, you know, take a little bit more time.”
Mr. Alexander is then at least partially responsible for the amount of achingly shrunken suits that hit the stage on Thursday. The fear of stumbling back into tarp-sized suits, a la say, Eli Manning at the 2004 draft, has players parking themselves too far in the other direction. And if fulsome pants are returning to fashion, that message certainly didn’t reach the draft, where bare ankles remained the norm.
There were also suits of shocking colors. The jolt from one of them was delivered by Travis Hunter, a player who hopes to break convention by playing offense and defense in the N.F.L. He tore onto the carpet in the exact shade of a Pepto Bismol bottle and told an interviewer before the draft that he didn’t want to pick a hue that might’ve hinted at his eventual destination later in the evening. The Heisman Trophy-winner was selected second overall by the Jacksonville Jaguars, his flamingo jacket pairing well with the teal brim of the team’s cap.
The strongest message of the night, though, was one made by doing the least. Cam Ward, the quarterback who, as predicted, was selected by the Tennessee Titans with the first overall pick, entered Lambeau Field humbly in a tan, single breasted suit with a white T-shirt underneath and a slight chain around his neck.
When you go first, who cares what you wear?
NIL
Division II expands playoff field
Indianapolis – The NCAA Division II football playoffs will expand from 28 to 32 teams beginning this season to accommodate the format change that will award 16 conferences automatic bids. According to Division II policy, bracket expansion must be considered when automatic qualifiers make up more than 50% of the field. That prompted the expansion […]

Indianapolis – The NCAA Division II football playoffs will expand from 28 to 32 teams beginning this season to accommodate the format change that will award 16 conferences automatic bids.
According to Division II policy, bracket expansion must be considered when automatic qualifiers make up more than 50% of the field. That prompted the expansion to 32 teams, the NCAA announced Wednesday.
Division II football schools in January approved a proposal that requires all conferences be represented in the championship bracket. Division II football was the only team sport across all three divisions that did not use automatic qualification.
Ferris State has won the national championship in three of the last four years.
The playoff schedule will remain the same, except that the four No. 1 seeds will no longer receive first-round byes. The championship game is Dec. 20 in McKinney, Texas.
Iamaleava cases
The surprise transfers of brothers Nico and Madden Iamaleava have prompted fresh questions about contracts and name, image and likeness buyouts for athletes in a college sports landscape looking increasingly like the pros.
Nico Iamaleava, who led Tennessee to the College Football Playoff last season, walked away from a reported $2.4 million NIL contract to seek higher pay elsewhere. He joined UCLA on Sunday, reportedly for half the money, though terms of any NIL deal were not released.
Arkansas freshman quarterback Madden Iamaleava entered the portal this week not long after spring practices wrapped up and will join his brother at UCLA, according to multiple media reports.
Arkansas athletic director Hunter Yurachek released a statement indicating he would support efforts by the Razorbacks’ NIL collective to enforce buyout clauses in athlete contracts. Iamaleava reportedly had a contract valued at $500,000 upon signing with Arkansas on Dec. 4, according to reports.
Arkansas Edge, the school’s collective, requires Iamaleava to repay 50% of their remaining contract value for leaving before the contract expires, according to reports. The Arkansas athletic department declined to comment and Arkansas Edge did not respond to messages.
Yurachek, in a post on X that did not name Iamaleava, wrote: “I have spoken with the leadership team at Arkansas Edge and expressed my support in their pursuit to enforce their rights under any agreement violated by our student-athletes moving forward. We appreciate Edge’s investment in our student-athletes and acknowledge the enforcement of these agreements is vital in our new world of college athletics.”
The latest cycle of transfers has seen a lot of chaos and accusations of tampering. Earlier this year, Wisconsin said it had “credible information” that Miami and Xavier Lucas made impermissible contact with each other before the former Badgers cornerback decided to transfer to his home-state school.
All this comes with final approval of the $2.8 billion NCAA antitrust settlement looming. The plan will clear the way for Division I schools to share up to $20.5 million each with their athletes annually but also assess NIL deals athletes sign with third parties.
The settlement would go into effect July 1, and athletes have been scrambling to renegotiate contracts or find better opportunities at new schools before deals valued at $600 or more must be approved through a clearinghouse that will be administered in part by financial giant Deloitte in a bid to establish fair market value.
Rich Stankewicz, the director of operations for the Happy Valley United collective backing Penn State athletics, said he thinks there is a time and place for NIL buyouts, citing a spring transfer departing before playing a snap as an example. He favors incentive-based contracts contingent on in-season academic and athletic performance.
“If more money is paid out in those time frames, that gives incentive for the player to stay and see those dollars from their contract, rather than potentially collecting up front and then deciding the grass is greener somewhere else three months later,” he told the Associated Press.
Russell White, president of The Collective Association, said buyout clauses have been baked into high-value NIL contracts for some time but that those clauses probably will become standard for all athletes going forward.
White said collectives have been mostly successful quietly coming to settlement terms with athletes who leave – which, according to New York-based employment attorney Dan Ain, is advantageous to both sides.
“Suing 19-year-old kids isn’t a great look,” Ain said.
NIL
WIAA votes to let high school athletes profit from NIL
STEVENS POINT — High school athletes in Wisconsin will now be allowed to profit off their name, image and likeness by entering into advertising and brand deals, the Wisconsin Interscholastic Athletic Association decided on Friday. In a 293-108 vote, representatives of WIAA member schools approved an NIL provision at the organization’s annual meeting in Stevens […]

STEVENS POINT — High school athletes in Wisconsin will now be allowed to profit off their name, image and likeness by entering into advertising and brand deals, the Wisconsin Interscholastic Athletic Association decided on Friday.
In a 293-108 vote, representatives of WIAA member schools approved an NIL provision at the organization’s annual meeting in Stevens Point. The provision allows high school athletes to enter into NIL deals, so long as they don’t wear their team uniform or use school or WIAA logos in an advertisement.
WIAA athletes will also not be allowed to enter into NIL deals promoting alcohol, tobacco, marijuana, or weapons. The NIL changes are expected to take effect in May.
At least 40 states currently allow high school students to profit off their NIL, either through legislation or state athletic association rules, according to the Business of College Sports.
The issue has also taken center stage at the college level as the NCAA navigates a legal settlement that would allow colleges to pay their athletes directly.
WIAA members rejected a similar NIL proposal last year in a 219-170 vote.
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