The 2024-25 Champions League season showcased significant changes in broadcast, with CBS and Prime Video stepping into new roles as key players. CBS’s unique approach to the revamped tournament, including segments like “table time,” resonated well with audiences, achieving high social media engagement and viewership numbers. Meanwhile, Prime Video marked its territory in the UK market with its exclusive coverage and innovative bilingual interviews. As the season concludes, both broadcasters are reviewing successes and challenges while plotting future strategies for enhanced viewer experiences.

By the Numbers

• CBS reached more than 1.7 million viewers for its highest-rated non-final Champions League match.
• Prime Video reported over 13 million total viewers for its Champions League coverage.
• Over five million viewers watched the second leg of the round-of-16 clash between PSG and Liverpool on Prime Video.

State of Play

• The new 36-team format generated interest and increased competitive matches.
• CBS’s social media strategy led to over four billion video views since September.
• Prime Video has established a foothold in UK sports broadcasting following its successful Champions League coverage.

What’s Next

Going forward, both CBS and Prime Video aim to build on their successes while integrating technology like AI and augmented reality into broadcasts. Plans include enhancing viewer engagement through more interactive elements and unique content offerings. Expect both networks to innovate further as they prepare for the next Champions League season.

Bottom Line

As broadcasters adapt to the shifting landscape of sports media, continuous innovation and audience engagement will be key. CBS and Prime Video have set new standards for Champions League coverage, and their approaches could redefine how football is experienced by fans globally.

Online Sports Coach Market

According to Market Research Intellect, the global Online Sports Coach market under the Internet, Communication and Technology category is expected to register notable growth from 2025 to 2032. Key drivers such as advancing technologies, changing consumer behavior, and evolving market dynamics are poised to shape the trajectory of this market throughout the forecast period.

The online sports coach market is experiencing strong growth, driven by increasing demand for flexible and accessible fitness solutions. With the rise of digital platforms and virtual training tools, athletes and fitness enthusiasts can now connect with professional coaches regardless of location. The convenience of remote sessions, coupled with personalized workout plans and real-time feedback, is encouraging more users to shift from traditional in-person coaching to online formats. Growing internet penetration and the widespread use of smartphones have further expanded the reach of these services. Additionally, the market benefits from the integration of video analysis, wearable technology, and performance-tracking apps, which enhance the overall coaching experience. This growth trajectory is expected to continue as more consumers prioritize health, fitness, and convenience.

Several influential factors are driving the rapid expansion of the online sports coach market. One major driver is the increasing adoption of digital fitness platforms, enabling athletes and individuals to receive expert guidance from certified coaches without geographical limitations. The global shift toward health-conscious living and at-home fitness routines, especially after the COVID-19 pandemic, has accelerated this transition. Advanced video conferencing tools and fitness-tracking wearables allow for real-time interaction, performance monitoring, and feedback, enhancing the effectiveness of virtual coaching. Moreover, the flexibility of scheduling and the cost-effectiveness of online programs make them attractive alternatives to traditional in-person sessions. Customized training modules tailored to individual goals, whether for professional sports or general fitness, are also boosting demand. The rise of niche markets, such as youth training, rehabilitation, and sport-specific coaching, adds further momentum. As consumers continue to embrace tech-driven health solutions, the online sports coaching industry is poised for sustained growth and innovation.

Download Sample Report Now (Complete TOC | Figures & Tables | Key Market Trends) @ https://www.marketresearchintellect.com/download-sample/?rid=1066870&utm_source=OpenPr&utm_medium=016

Global Online Sports Coach Market Driver – Rising Technological Advancements and Innovation

The global Online Sports Coach market is being significantly propelled by rapid technological advancements and continuous innovation across product lines. As industries increasingly demand higher efficiency, better performance, and more environmentally sustainable solutions, manufacturers are investing heavily in R&D. These innovations lead to enhanced functionalities, cost efficiencies, and better integration with smart systems or digital platforms. For instance, the integration of IoT, AI, or automation capabilities in Online Sports Coach systems enhances their appeal across sectors such as healthcare, automotive, and energy. Furthermore, companies that offer customizable and scalable solutions are gaining a competitive edge, as they cater to niche requirements while ensuring operational efficiency. This technological momentum not only fuels product adoption in established economies but also accelerates penetration into emerging markets where infrastructure and industrial needs are evolving rapidly. Consequently, technological progress remains a critical pillar supporting market expansion globally.

Global Online Sports Coach Market Restraint – High Initial Investment and Operational Costs

One of the primary constraints impacting the growth of the global Online Sports Coach market is the high upfront capital required for deployment, installation, and maintenance. For many small and medium enterprises, the cost barrier significantly limits access to advanced Online Sports Coach solutions. Additionally, operational costs-especially in cases where energy consumption, skilled labor, or regular maintenance is involved-can further burden organizations seeking to upgrade or modernize their systems. This issue is more pronounced in developing regions, where budget allocations for technological upgrades are limited. Even when long-term benefits such as efficiency gains and regulatory compliance are evident, the steep initial expenditure can delay investment decisions. Moreover, fluctuations in raw material prices and logistical costs add another layer of financial pressure, especially in the post-pandemic economic recovery phase. These financial constraints collectively dampen adoption rates and restrict the scalability of the Online Sports Coach market in cost-sensitive segments.

Global Online Sports Coach Market Opportunity – Expansion in Emerging Economies

Emerging economies present a significant growth opportunity for the global Online Sports Coach market due to rising industrialization, urbanization, and increasing government support for modernization initiatives. Countries across Asia-Pacific, Latin America, the Middle East, and Africa are witnessing infrastructure development and a growing focus on energy efficiency, healthcare improvements, and technological adoption. These factors create a conducive environment for Online Sports Coach solution providers to expand their market reach. Moreover, the increasing availability of affordable financing options, growing public-private partnerships, and awareness campaigns are driving adoption across sectors such as healthcare, manufacturing, automotive, and utilities. As these regions continue to build capacity and improve digital connectivity, the demand for reliable, scalable, and sustainable Online Sports Coach systems is likely to surge. Companies that localize their offerings and create region-specific strategies-such as cost-effective product variants or training and support-can tap into these fast-growing markets and build a strong competitive presence.

Global Online Sports Coach Market Trend – Integration of Sustainability and Green Technologies

A prominent trend shaping the global Online Sports Coach market is the increasing emphasis on sustainability and the integration of green technologies. Governments and industries alike are setting aggressive targets for carbon neutrality and environmental responsibility, prompting manufacturers to align their products and operations with eco-friendly standards. This includes the use of recyclable materials, energy-efficient components, and low-emission manufacturing processes in Online Sports Coach production. Furthermore, end-users are showing a clear preference for solutions that contribute to environmental goals without compromising on performance. Certifications and compliance with international sustainability standards also enhance marketability and foster customer trust. In sectors such as construction, energy, and transportation, the incorporation of green design principles in Online Sports Coach products can even offer tax benefits or subsidies. As environmental consciousness continues to grow among stakeholders, this trend is expected to drive innovation and create a competitive edge for companies investing in sustainable development within the Online Sports Coach market.

Get a Discount on the Purchase of This Report @ https://www.marketresearchintellect.com/ask-for-discount/?rid=1066870&utm_source=OpenPr&utm_medium=016

The Following Key Segments Are Covered in Our Report

Global Online Sports Coach Market by Type

Pay to Use

Free to Use

Global Online Sports Coach Market by Application

Adults

Children

The Elderly

Major Companies Operating in the Online Sports Coach Market

PT Distinction, Trainerize, Exercise.com, My PT Hub, TrainHeroic, TotalCoaching, Navigate Wellbeing Solutions, TrueCoach, Keep

Geographic Insights: Online Sports Coach Market by Region

The Online Sports Coach market exhibits significant regional variations, driven by economic conditions, technological advancements, and industry-specific demand. North America remains a dominant force, supported by strong investments in research and development, a well-established industrial base, and increasing adoption of advanced solutions. The presence of key market players further enhances regional growth.Europe follows closely, benefiting from stringent regulations, sustainability initiatives, and a focus on innovation. Countries such as Germany, France, and the UK are major contributors due to their robust industrial frameworks and technological expertise.Asia-Pacific is witnessing the fastest growth, fueled by rapid industrialization, urbanization, and increasing consumer demand. China, Japan, and India play a crucial role in market expansion, with government initiatives and foreign investments accelerating development.Latin America and the Middle East and Africa are emerging markets with growing potential, driven by infrastructure development and expanding industrial sectors. However, challenges such as economic instability and regulatory barriers may impact growth trajectories.

Key Questions Answered in the Online Sports Coach Market Report (2025-2032)

1. What is the projected growth rate of the Online Sports Coach market from 2025 to 2032?

The Online Sports Coach market is expected to experience steady growth from 2025 to 2032, driven by technological advancements, increasing consumer demand, and expanding industry applications. The market is projected to witness a robust compound annual growth rate (CAGR), supported by rising investments in research and development. Additionally, factors such as digital transformation, automation, and regulatory support will further boost market expansion across various regions.

2. What are the key drivers fueling the growth of the Online Sports Coach market?

Several factors are contributing to the growth of the Online Sports Coach market. The increasing adoption of advanced technologies, a rise in industry-specific applications, and growing consumer awareness are some of the primary drivers. Additionally, government initiatives and favorable regulations are encouraging market expansion. Sustainability trends, digitalization, and the integration of artificial intelligence (AI) and Internet of Things (IoT) solutions are also playing a vital role in accelerating market development.

3. Which region is expected to dominate the Online Sports Coach market by 2032?

The Online Sports Coach market is witnessing regional variations in growth, with North America and Asia-Pacific emerging as dominant regions. North America benefits from a well-established industrial infrastructure, extensive research and development activities, and the presence of leading market players. Meanwhile, Asia-Pacific, particularly China, Japan, and India, is experiencing rapid industrialization and urbanization, driving increased adoption of Online Sports Coach solutions. Europe also holds a significant market share, particularly in sectors focused on sustainability and regulatory compliance. Emerging markets in Latin America and the Middle East & Africa are showing potential but may face challenges such as economic instability and regulatory constraints.

4. What challenges are currently impacting the Online Sports Coach market?

Despite promising growth, the Online Sports Coach market faces several challenges. High initial investments, regulatory hurdles, and supply chain disruptions are some of the primary obstacles. Additionally, market saturation in certain regions and intense competition among key players may lead to pricing pressures. Companies must focus on innovation, cost efficiency, and strategic partnerships to navigate these challenges successfully. Geopolitical factors, economic fluctuations, and trade restrictions can also impact market stability and growth prospects.

5. Who are the key players in the Online Sports Coach market?

The Online Sports Coach market is highly competitive, with several leading global and regional players striving for market dominance. Major companies are investing in research and development to introduce innovative solutions and expand their market presence. Key players are also engaging in mergers, acquisitions, and strategic collaborations to strengthen their positions. Emerging startups are bringing disruptive innovations, further intensifying market competition. Companies that prioritize sustainability, digital transformation, and customer-centric solutions are expected to gain a competitive edge in the industry.

6. How is technology shaping the future of the Online Sports Coach market?

Technology plays a pivotal role in the evolution of the Online Sports Coach market. The adoption of artificial intelligence (AI), big data analytics, automation, and IoT is transforming industry operations, improving efficiency, and enhancing product offerings. Digitalization is streamlining supply chains, optimizing resource utilization, and enabling predictive maintenance strategies. Companies investing in cutting-edge technologies are likely to gain a competitive advantage, improve customer experience, and drive market expansion.

7. What impact does sustainability have on the Online Sports Coach market?

Sustainability is becoming a key focus area for companies operating in the Online Sports Coach market. With increasing environmental concerns and stringent regulatory policies, businesses are prioritizing eco-friendly solutions, energy efficiency, and sustainable manufacturing processes. The shift toward circular economy models, renewable energy sources, and waste reduction strategies is influencing market trends. Companies that adopt sustainable practices are likely to enhance their brand reputation, attract environmentally conscious consumers, and comply with global regulatory standards.

8. What are the emerging trends in the Online Sports Coach market from 2025 to 2032?

Several emerging trends are expected to shape the Online Sports Coach market during the forecast period. The rise of personalization, customization, and user-centric innovations is driving product development. Additionally, advancements in 5G technology, cloud computing, and blockchain are influencing market dynamics. The growing emphasis on remote operations, automation, and smart solutions is reshaping industry landscapes. Furthermore, increased investments in biotechnology, nanotechnology, and advanced materials are opening new opportunities for market growth.

9. How will economic conditions affect the Online Sports Coach market?

Economic fluctuations, inflation rates, and geopolitical tensions can impact the Online Sports Coach market’s growth trajectory. The availability of raw materials, supply chain stability, and changes in consumer spending patterns may influence market demand. However, industries that prioritize innovation, agility, and strategic planning are better positioned to withstand economic uncertainties. Diversification of revenue streams, expansion into emerging markets, and adaptation to changing economic conditions will be key strategies for market sustainability.

10. Why should businesses invest in the Online Sports Coach market from 2025 to 2032?

Investing in the Online Sports Coach market presents numerous opportunities for businesses. The industry is poised for substantial growth, with advancements in technology, evolving consumer preferences, and increasing regulatory support driving demand. Companies that embrace innovation, digital transformation, and sustainability can gain a competitive advantage. Additionally, expanding into emerging markets, forming strategic alliances, and focusing on customer-centric solutions will be crucial for long-term success. As the market evolves, businesses that stay ahead of industry trends and invest in R&D will benefit from sustained growth and profitability.

For Additional Information or Inquiries, Visit @ https://www.marketresearchintellect.com/product/online-sports-coach-market/?utm_source=OpenPR&utm_medium=016

For inquiries, Contact Us at:

Mr. Edwyne Fernandes

Market Research Intellect

APAC: +61 485 860 968

EU: +44 788 886 6344

US: +1 743 222 5439

Market Research Intellect: Company Overview

Market Research Intellect is a leading Global Research and Consulting firm servicing over 5000+ global clients. We provide advanced analytical research solutions while offering information-enriched research studies. We also offer insights into strategic and growth analyses and data necessary to achieve corporate goals and critical revenue decisions.

Our 250 Analysts and SMEs offer a high level of expertise in data collection and governance using industrial techniques to collect and analyze data on more than 25,000 high-impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise, and years of collective experience to produce informative and accurate research.

Our research spans a multitude of industries including Energy, Technology, Manufacturing and Construction, Chemicals and Materials, Food and Beverages, etc. Having serviced many Fortune 2000 organizations, we bring a rich and reliable experience that covers all kinds of research needs.

This release was published on openPR.

Nolan McKendry | The Center Square

(The Center Square) – Debate on age verification for internet apps exposed the growing scrutiny of outside influence on Louisiana policymaking.

Republican Sens. Jay Morris of West Monroe and Kim Carver of Bossier City are seeking the right language for Carver’s bill. In a Finance Committee hearing of the state Senate, Morris pressed to no avail the executive director of the Digital Childhood Alliance to disclose which tech companies fund the organization.

“There’s not enough attention on the real risks that these proposals create,” Kareem Ghanem, Google’s director of public policy, said in an interview with The Center Square. “These bills would do nothing to address people’s concerns. And in the process, they’re letting Zuckerberg and Meta off the hook by providing this false sense of security that no amount of age verification at an app store level can really solve.”

Casey Stefanski, in response to Morris, declined to provide specifics beyond naming the father of the Digital Childhood Alliance’s founder as its largest donor and acknowledging that Meta supports the legislation the group is promoting.

“I don’t feel comfortable with answering these questions,” Stefanski told the committee. “We’ve been working on this legislation prior to Meta even caring about it.”

Stefanski testified that her organization paid attorneys to draft the model legislation and has met with companies like Google in pursuit of broader industry support.

Pressing Stefanski for a yes-or-no answer on whether tech companies provide funding to the DCA, she eventually confirmed that they do but refused to name them.

When asked whether DCA is a 501(c)(3) or 501(c)(4) organization, Stefanski responded that it is a 501(c)(4) − a nonprofit category that allows for political advocacy without disclosing donors.

“So, you’re not going to tell us who’s actually supporting it?” Morris asked.

“No,” Stefanski replied.

The moment prompted intervention from Carver seeking to clarify that the legislation’s intent is not to let any tech company off the hook for age verification requirements.

“I appreciate your line of questioning,” Carver told Morris. “And I want you to know as the bill’s author, I have not wanted to absolve any app − not Meta, not anyone − from doing age verification.”

Morris countered that Carver’s current amendment to the bill may have that effect, though Carver offered to work on clarifying the language.

Judge wrestles with far-reaching remedy proposals in US antitrust case against Google

WASHINGTON (AP) — The fate and fortunes of one of the world’s most powerful tech companies is now in the hands of a U.S. judge wrestling with whether to impose far-reaching changes upon Google in the wake of its dominant search engine being declared  an illegal monopoly. U.S. District Judge Amit Mehta heard closing arguments Friday from Justice Department lawyers who argued that a radical shake-up is needed to promote a free and fair market. Their proposed remedies include a ban on Google paying to lock its search engine in as the default on smart devices and an order requiring the company to sell its Chrome browser.

Think your return to the office was rough? Musk faces some big challenges

NEW YORK (AP) — Elon Musk is leaving Washington after a short but turbulent stint in government and getting back to his numerous businesses, each with their own set of issues for the billionaire to address. While how much Musk accomplished in his role as President Donald Trump’s chief cost-cutter is up for debate, it’s clear his association with right-wing politics damaged Tesla’s brand and tanked sales. Musk’s social media platform X, formerly Twitter, needs to rebuild its advertising base. His aerospace company SpaceX appears to be financially promising but has seen some recent setbacks. And it’s unclear if his satellite business Starlink can keep striking deals without Trump nearby.

States are rolling out red carpets for data centers. But some lawmakers are pushing back

HARRISBURG, Pa. (AP) — The explosive growth of the data centers needed to power America’s fast-rising demand for artificial intelligence and cloud computing has spurred states to dangle incentives in hopes of landing an economic bonanza. It’s also eliciting pushback in places where an influx of data centers has caused friction with neighboring communities. Activity in state legislatures — and competition for data centers — has been brisk. Many states are offering financial incentives or tax breaks worth tens of millions of dollars. In some cases, those incentives are winning approval only after a fight or efforts to attach riders that require data centers to pay for their own electricity or meet energy efficiency standards.

US supercomputer named after Nobel laureate Jennifer Doudna to power AI and scientific research

BERKELEY, Calif. (AP) — A new supercomputer named after a winner of the Nobel Prize in chemistry will help power artificial intelligence technology and scientific discoveries from a perch in the hills above the University of California, Berkeley, federal officials said Thursday. U.S. Energy Secretary Chris Wright is scheduled to announce the project Thursday alongside executives from computer maker Dell Technologies and chipmaker Nvidia. The new computing system at the Lawrence Berkeley National Laboratory will be called Doudna after Berkeley professor and biochemist Jennifer Doudna, who won a Nobel in 2020 for her work on the gene-editing technology CRISPR. It’s due to switch on next year.

Czech justice minister resigns over a donated bitcoin scandal

PRAGUE (AP) — Czech Republic Justice Minister Pavel Blažek has resigned from his post over a bitcoin-related scandal. Blažek has been under fire from the opposition after his ministry accepted a donation of bitcoins and sold them for about 1 billion Czech koruna or more than $45 million earlier this year. Blažek said Friday that he wasn’t aware of any wrongdoing. The bitcoins were donated to the ministry by a person who was previously convicted of drug dealing and other crimes and it wasn’t clear where the bitcoins came from. The opposition has accused Blažek of possible money laundering. Police are investigating.

Crypto crime spills over from behind the screen to real-life violence

HARTFORD, Conn. (AP) — An alleged kidnapping in New York is the latest instance in which authorities say cryptocurrency-related crimes have involved real-world violence. Kidnappings for ransom in France have rattled the crypto industry there, including one where a crypto entrepreneur’s father had a finger cut off. Experts believe the increase in violence could be linked to cryptocurrencies’ surging values, violent groups adding crypto thefts to their repertoire and the ease of shielding your identity in crypto transactions. “Things that might clearly be outside of social norms in other spaces — like robbing a bank — are somehow just part of the game here,” said John Griffin, a finance professor at the University of Texas in Austin.

CEO pay rose nearly 10% in 2024 as stock prices and profits soared

NEW YORK (AP) — The typical compensation package for chief executives who run companies in the S&P 500 jumped nearly 10% in 2024 as the stock market enjoyed another banner year and corporate profits rose sharply. The increase for those who occupy the corner office again outpaced the wage gains for the median worker at their company. At half the companies in AP’s annual pay survey, it would take the worker at the middle of the company’s pay scale 192 years to make what the CEO did in one. Rick Smith, the founder and CEO of Axon Enterprises, the maker of Tasers, topped the survey with a pay package valued at $164 million.

Elon Musk came to Washington wielding a chain saw. He leaves behind upheaval and unmet expectations

WASHINGTON (AP) — Elon Musk arrived in the nation’s capital with the chain saw-wielding swagger of a tech titan who had never met a problem he couldn’t solve with lots of money, long hours or a well-calibrated algorithm. Now that’s over. Musk said this week that he’s leaving his job as a senior adviser, an announcement that came after he revealed his plan to curtail political donations and he criticized the centerpiece of Trump’s legislative agenda. It’s a quiet exit after a turbulent entrance, and he’s trailed by upheaval and unmet expectations.

Big Ocean breaks new ground as K-pop’s first deaf group

SEOUL, South Korea (AP) — Big Ocean, the world’s first K-pop group composed entirely of deaf and hard-of-hearing artists, is breaking barriers with high-tech tools and inclusive performances. Since debuting in 2024, the trio has toured Europe while promoting their second mini-album, “Underwater.” Using vibrating smartwatches, visual metronomes, and AI voice tech, they stay in sync while overcoming visual and audio challenges onstage. Their global fanbase, PADO, has embraced their mission—some even learning sign language to connect. The group hopes to collaborate with stars like Justin Bieber and continues to champion inclusion in K-pop.

Texas lawmakers fail to pass ban on social media for those under 18

AUSTIN, Texas (AP) — A push in Texas to ban children under 18 years old from social media platforms has failed at the state Capitol. Lawmakers on Wednesday night did not take a key vote on creating one of the nation’s toughest restrictions aimed at keeping minors off the platforms. The bill aimed to go further than Florida’s ban on social media for minors under 14. The bill was opposed by tech trade groups and critics who called it it an unconstitutional limit on free speech. The sponsor of the measure blamed pushback from unnamed “billionaires” as a key reason for its failure.

Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

By MICHAEL LIEDTKE and ALAN SUDERMAN, AP Technology Writer

WASHINGTON (AP) — The fate and fortunes of one of the world’s most powerful tech companies now sit in the hands of a U.S. judge wrestling with whether to impose far-reaching changes upon Google in the wake of its dominant search engine being declared an illegal monopoly.

U.S. District Judge Amit Mehta heard closing arguments Friday from Justice Department lawyers who argued that a radical shake-up is needed to promote a free and fair market. Their proposed remedies include a ban on Google paying to lock its search engine in as the default on smart devices and an order requiring the company to sell its Chrome browser.

Google’s legal team argued that only minor concessions are needed and urged Mehta not to unduly punish the company with a harsh ruling that could squelch future innovations. Google also argued that upheaval triggered by advances in artificial intelligence already is reshaping the search landscape, as conversational search options are rolling out from AI startups that are hoping to use the Department of Justice’s four-and-half-year-old case to gain the upper hand in the next technological frontier.

It was an argument that Mehta appeared to give serious consideration as he marveled at the speed at which the AI industry was growing. He also indicated he was still undecided on how much AI’s potential to shake up the search market should be incorporated in his forthcoming ruling. “This is what I’ve been struggling with,” Mehta said.

Mehta spoke frequently at Friday’s hearing, often asking probing and pointed questions to lawyers for both sides, while hinting that he was seeking a middle ground between the two camps’ proposed remedies.

“We’re not looking to kneecap Google,” the judge said, adding that the goal was to “kickstart” competitors’ ability to challenge the search giant’s dominance.

Mehta will spend much of the summer mulling a decision that he plans to issue before Labor Day. Google has already vowed to appeal the ruling that branded its search engine as a monopoly, a step it can’t take until the judge orders a remedy.

Google’s attorney John Schmidtlein asked Mehta to put a 60-day delay on implementing any proposed changes, which Justice prosecutor David Dahlquist immediately objected to.

“We believe the market’s waited long enough,” Dahlquist said.

While both sides of this showdown agree that AI is an inflection point for the industry’s future, they have disparate views on how the shift will affect Google.

The Justice Department contends that AI technology by itself won’t rein in Google’s power, arguing additional legal restraints must be slapped on a search engine that’s the main reason its parent company, Alphabet Inc., is valued at $2 trillion.

Google has already been deploying AI to transform its search engine i nto an answer engine, an effort that has so far helped maintain its perch as the internet’s main gateway despite inroads being made by alternatives from the likes of OpenAI and Perplexity.

The Justice Department contends a divestiture of the Chrome browser that Google CEO Sundar Pichai helped build nearly 20 years ago would be among the most effective countermeasures against Google continuing to amass massive volumes of browser traffic and personal data that could be leveraged to retain its dominance in the AI era. Executives from both OpenAi and Perplexity testified last month that they would be eager bidders for the Chrome browser if Mehta orders its sale.

The debate over Google’s fate also has pulled in opinions from Apple, mobile app developers, legal scholars and startups.