A cloud storage company and its subsidiary prevailed against a third round of proposed class action claims alleging the companies committed fraud in advertising consumer access to a free “lifetime cloud license” and “automatic firmware updates.”

The proposed consumer class repeatedly failed to address pitfalls in their argument identified by the lower court or explain why the previous opportunities to do so were insufficient, a Ninth Circuit panel decided Tuesday.

• The Ninth Circuit green-lit a denial of plaintiffs’ breach of express warranty …

Hawk-Eye has teamed up with Global Academy to give students access to its replay technology. Pictured [L to R]: Conrad Lynton, Global Academy student; Werner Booysen, senior product manager, Hawk-Eye Broadcast Solutions; Mark Pendergast, director of development, Global Academy; Doug Price, head of commercial and operations, Hawk-Eye Broadcast Solutions; Kinte Hayles-Ricahrds, student, Global Academy; and Reece Collins, director of technical, Global Academy

Global Academy and Sony’s Hawk-Eye Innovations have announced a partnership set to provide students with access to cutting edge sports replay technology. This collaboration marks a significant step in bridging the gap between education and the professional sports broadcast industry, offering students on Global Academy’s new Level 3 Sports Media pathway a unique, hands-on learning experience.

This strategic initiative will see Hawk-Eye’s industry-standard broadcast solutions, HawkReplay and HawkNest installed. The replay equipment will be onsite at Global Academy’s state-of-the-art media training facility in West London. This is the only such provision in the UK, placing Global Academy students at the forefront of sports media training.

Key Partnership Highlights:

• Exclusive Onsite Access: Global Academy students will have direct, hands-on access to Hawk-Eye equipment, the very same technology used across top-tier global sporting events and federations, providing an authentic industry experience.
• Pioneering UK Initiative: This is the only partnership in the UK to provide this level of professional replay equipment directly within an academy setting, offering a unique advantage to Global Academy students.
• Supporting the New Sports Media Course: This collaboration is a cornerstone of Global Academy’s brand new Level 3 Sports Media sixth form pathway, launching in September 2025. The course is specifically designed for 16-18 year olds aspiring to careers in the sports media and broadcast sector.
• Industry-Leading Skills Development: Students will develop crucial operational skills and knowledge using professional-grade equipment, ensuring they are well-prepared for the demands of the sports broadcast industry.
• Fostering Future Talent: The collaboration aims to create a direct pipeline of skilled young professionals ready to innovate and excel in the dynamic world of sports broadcast and media.

Global Academy, which was recently rated Outstanding in key areas by Ofsted, will integrate the Hawk-Eye technology directly into its curriculum for the new Level 3 Sports Media pathway. This unique course will allow students to develop the skills and knowledge for the sports media, marketing, and broadcast sector by providing hands-on practical learning with employers and partners in their state-of-the-art media training facility in West London.

A spokesperson for Global Academy said: “We are incredibly excited to launch this groundbreaking partnership with Hawk-Eye. Providing our students with onsite access to this industry-leading replay equipment is a game-changer. It perfectly aligns with our commitment to delivering practical, career-focused education. It will be integral to our new Level 3 Sports Media course, empowering the next generation of sports media professionals. This is a significant investment in our students’ futures and in the future of the UK sports media industry.”

K. Douglas Price, head of commercial and operations, broadcast solutions at Hawk-Eye commented: “We are proud to partner with Global Academy to support the development of new talent in the sports media industry. By providing students access to our best-in-class replay technology, we aim to equip them with the practical skills and experience needed to thrive in this fast-paced sector. This unique initiative in the UK demonstrates our commitment to fostering innovation and expertise for the new generation of professionals entering the broadcast industry.”

This collaboration underscores Global Academy’s dedication to providing industry-leading educational opportunities and further solidifies its position as a hub for nurturing talent in the media and entertainment sectors. Integrating Hawk-Eye technology will ensure students on the new Sports Media course receive an unparalleled educational experience, preparing them for successful careers in the vibrant sports media landscape.

Genius Sports has signed a multi-year extension to its strategic technology partnership with the National Football League (NFL).

The agreement will run through to the end of 2029 NFL season. Genius began working with the league in 2021, while a previous extension was due to expire in 2028.

Genius will remain the NFL’s exclusive distributor of real-time, official play-by-play statistics and proprietary Next Gen Stats (NGS) data. It will also continue to provide the NFL’s official sports betting data feed to media companies and betting operators worldwide.

The deal will also see Genius remain the sole supplier of NFL watch and bet low latency live games to sportsbooks internationally. On top of this, it will now exclusively represent the in-game advertising inventory.

As the official reseller of the NFL’s international owned and operated advertising inventory and legal sports betting advertising inventory in the US, Genius will leverage its proprietary FANHub platform.

Genius and the NFL will also collaborate on other activation opportunities with FANHub.

NFL and Genius pledge new innovations

The expanded deal will also see the NFL and Genius collaborate across a number of new joint projects. These will build on the BetVision streaming solution for low latency live games on mobile, launched in 2023.

Under the partnership, Genius also operated a “first-of-its-kind” branded EA SPORTS Madden NFL broadcast in 2024.

The GeniusIQ sports data and AI platform will continue to deliver solutions across betting, advertising, broadcast and fan experiences. In addition, Genius will continue to provide integrity services across all NFL games and major events.

“Across data, video, advertising, and integrity services, Genius has proven to be an important strategic partner through the first four seasons of our partnership,” NFL Vice President of Development & Strategic Investments Deve Brent Lawton said.

“We are excited to extend and expand our partnership as we continue to partner on innovative ways to deliver content to NFL fans.” 

Genius CEO Mark Locke also welcomed the new deal. He said working with the NFL will help accelerate the company’s own business.

“Our expanded NFL partnership further strengthens our leading position at the heart of the sports technology ecosystem, and represents a key milestone in our FANHub rollout, setting a new standard for data-driven immersive experiences for NFL fans, broadcasters, teams, sportsbooks, brands, and sponsors,” Locke said.

An opinion piece by Paul O’Donovan, senior director and MK.IO product manager at broadcast technology company MediaKind.

For decades, live sport revolved around a shared experience: one screen, one story, one perspective. But as audiences fragment, platforms proliferate, and attention spans shrink, that singular feed is no longer enough.

Multiview streaming, a novelty not too long ago, has become a necessary response to a changing media landscape, particularly for sport, where fan expectations now extend far beyond ‘watching the game.’ Multiview is built on a very simple concept: multiple live angles, streams, and perspectives, all presented on a single screen. But there are big opportunities on the horizon. For rights-holders, broadcasters, and platforms alike, multiview represents a fundamental rethinking of how live events are packaged, presented, and monetized.

Sport is about all the big moments, the dramatic turns, and the last-second goals. Multiview streaming enhances those moments by allowing fans to watch them unfold from different angles and vantage points. Whether it’s the drama of a penalty kick in soccer or the intensity of a cycling peloton, multiview turns passive spectators into active participants.

A Culture of Choice

As with most innovations in sport, this is being driven not by technology alone, but by shifting audience behavior and a commercial imperative to keep pace. It has been widely highlighted over recent years that younger audiences, specifically those aged 18-34, are exhibiting shorter attention spans and a heightened demand for unique experiences in their sports engagement, showing the growing demand for formats that prioritize choice and control in a personalized media landscape.

From Netflix to TikTok, personalization is baked into digital consumption. In this context, the idea that all fans should watch the same static feed of a live match feels increasingly outdated. Whether it’s selecting alternate camera angles, following specific athletes, or accessing real-time stats, multiview mirrors the interface logic audiences now encounter everywhere else.

If this sounds like gimmickry, it’s really not. It’s about relevance and meeting fans where they are, in the interfaces they already live in. At a time when attention is divided and second-screening is the norm, multiview transforms fragmentation into a feature for both hardcore and casual viewers. It keeps fans on-platform longer, letting them tune into what matters most to them, whether it be checking in on multiple games or perspectives, a tactical view, a favorite player, or an alternate commentary stream.

Fan Engagement Like Never Before

Recent deployments of multiview technology are proving just how impactful it can be. Just take last year’s Paris Olympics; according to NBCUniversal, a quarter of Peacock’s Olympics viewers used multiview, splitting their time evenly between featured live events and the quad box view. This highlights a growing demand for content autonomy. YouTube TV recently revealed plans to introduce a more customizable multiview feature, enabling users to build their own viewing combinations across both sports and non-sports content, which is an interesting development in the evolving landscape of personalized streaming experiences.

Apple TV has embraced multiview for sports broadcasts, and YouTube’s NFL Sunday Ticket offers fans the ability to watch multiple games simultaneously. The NBA and NBC’s Peacock have also leaned into the trend, incorporating multiview features that received high praise from fans.

March Madness has also emerged as a flagship example of multiview in action. During the NCAA Men’s Basketball Tournament last month, which featured 67 games packed into a few short weeks, viewers were able to watch up to four games at once. This multiview build feature allows fans to select which games to follow, ensuring they never miss a moment, even when games tip off in close succession.

Comcast Xfinity X1 subscribers, for example, can also enjoy multiview functionality depending on the device and service tier, providing another viable way to stay immersed in multiple games simultaneously. Behind the scenes, advanced viewer interactivity is enabled by video technologies that support multiview experiences without compromising performance across a wide range of devices.

The Business of Multiview

For sports leagues and teams, multiview is a smart way to connect with fans. Letting fans watch marquee matchups alongside lesser-known games helps shine a light on emerging talent and hometown favorites. That kind of visibility strengthens league-wide connection and makes the ecosystem feel more inclusive.

There’s real commercial value too. Multiview creates fresh opportunities for sponsors and advertisers to engage fans, whether it’s through split-screen branding, interactive overlays, or custom in-feed promotions. With higher engagement and attention, these formats feel native and more like a feature than a disruption. As sports advertising shifts toward more personalized and digital-first strategies, multiview offers a creative way to deliver standout brand moments without disrupting the viewing experience.

From a brand perspective, being among the first to deliver a high-quality, reliable multiview experience signals innovation. In an industry where fan expectations are shaped by tech-native platforms and interactive gaming environments, multiview helps legacy broadcasters close the experience gap and win over younger, digital-native fans.

The Future is Flexible

What’s clear is that multiview isn’t going away. Viewer retention is measurable. Engagement becomes active. Ad inventory multiplies. As major streaming platforms and tech-forward sports leagues explore more sophisticated ways to serve global audiences, multiview becomes an edge in a fiercely competitive rights market.

As sports rights continue to migrate to digital platforms, it’s unlikely to remain a premium differentiator for long, particularly for younger, tech-native audiences. That raises new questions – how will data be used to personalize streams even further? Will fans be able to create their own custom feeds? How do you maintain the communal spirit of live sport when everyone is watching a different version of the same game?

These are questions the industry must now wrestle with. But what’s already clear is this: multiview is no longer just a nice-to-have feature. Sport viewing is evolving, and with it, the way value is created and fan engagement is defined. So, while the stadium may still be the cathedral of sport, the couch – and the screen – is fast becoming its altar, built for multiview.

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In a country with a growing appetite for sports, the real challenge lies not in identifying talent, but in nurturing it early and consistently. That’s where Bengaluru-based startup Machaxi is stepping in with a vision to transform how grassroots sports—particularly badminton—is coached, scaled, and sustained across India.

The sports-tech startup has raised $1.5 million in a fresh funding round led by Rainmatter, the investment initiative of Zerodha. The round also saw participation from Indian badminton icon Prakash Padukone and several existing investors. With this boost, Machaxi is all set to expand operations beyond Bengaluru into Hyderabad, Pune, and Chennai, while advancing its AI-driven coaching system that aims to bring uniformity, accessibility, and structure to grassroots badminton training.

Addressing the Coaching Gap in Indian Sports

In India, access to structured sports coaching often remains limited to urban centres or elite academies. Most young athletes in tier-2 and tier-3 cities face challenges such as inconsistent coaching quality, lack of infrastructure, and minimal exposure to competitive play. Machaxi was founded in 2022 with the aim to bridge these gaps.

Its solution lies at the intersection of sports and technology. The company has been developing an AI-based coaching system that assists human trainers by standardizing drills, tracking player performance, and ensuring consistent training regardless of geography. This approach allows even semi-professional or early-stage coaches to deliver high-quality, data-informed training experiences to young athletes.

The technology is designed to be an enabler, not a replacement, focusing on consistency and scalability—two elements often missing in India’s grassroots sports ecosystem.

Strategic Backing from Icons and Innovators

Rainmatter’s support reflects its broader commitment to sustainable, long-term impact ventures. Nithin Kamath, Founder of Zerodha and Rainmatter, believes Machaxi’s blend of digital innovation and on-ground execution is well-aligned with their mission.

“We’ve always believed in the power of grassroots sports to transform communities. Machaxi’s tech-driven approach to coaching, combined with a solid on-ground strategy, aligns perfectly with our mission at Rainmatter to back sustainable and impactful ventures,” said Kamath.

Adding further credibility and passion to the mission is Prakash Padukone, one of India’s most respected sports figures. His support goes beyond funding. As a long-standing advocate for structured sports training, Padukone has partnered with Machaxi to co-launch a new initiative under the banner “Machaxi x Padukone School of Badminton.”

The initiative aims to build over 1,000 coaching centres across India over the next four years. This partnership brings a unique synergy of traditional coaching excellence and modern tech-driven methodologies.

“I’ve always believed that the future of Indian badminton lies in structured grassroots development. Machaxi’s vision to scale coaching while maintaining quality through AI is forward-thinking and impactful. I’m thrilled to partner with them in shaping the next generation of champions,” said Padukone.

Building a Scalable Coaching Model

The AI coaching system being developed by Machaxi is built to empower existing coaches and enable new ones. It offers real-time performance analytics, suggested training modules based on player profiles, and consistency in the delivery of drills and feedback. This ensures that whether a player trains in a metro or a small town, they receive similar quality inputs and structured progression.

Co-founder Pratish Raj emphasized the importance of equity and accessibility in their mission.

“This partnership is a big step forward in our mission to make quality sports coaching accessible to everyone in India. With the support of Rainmatter and the visionary backing of Mr. Padukone, we’re working toward a future where every aspiring athlete, no matter where they come from, can train with consistency, purpose, and access to world-class infrastructure,” Raj said.

He added that the AI-powered model is designed to help discover and nurture potential in players who might otherwise be overlooked due to geographical or economic limitations.

Riding the Global AI-in-Sports Wave

Machaxi’s strategy aligns with global trends in sports tech. According to a report by MarketsandMarkets, the AI in sports market was valued at $1.03 billion in 2024 and is projected to grow to $2.61 billion by 2030, at a compound annual growth rate (CAGR) of 16.7%.

As AI finds applications across talent scouting, player development, injury prevention, and personalized coaching, sports-tech companies like Machaxi are positioned to ride this wave by localizing innovation for the Indian context.

While global players in the AI sports space focus largely on elite-level athletics, Machaxi is charting a different path—one that’s rooted in community impact, accessibility, and the belief that India’s next champions can come from anywhere.

A New Model for Grassroots Sports

Since its inception, Machaxi has been building a replicable, tech-enabled coaching infrastructure that can scale across India. It operates centres that serve both first-time players and serious aspirants, offering flexible programs and inclusive memberships.

Its model merges digital coaching tools with physical infrastructure, and that hybrid approach is helping it address the often-missed middle ground between recreational play and professional coaching.

As the company prepares to expand into new cities and build a pan-India coaching network, the core idea remains simple: every child deserves the chance to play, train, and grow with the right support—no matter where they are.

Machaxi was founded in 2022 with the vision to make structured sports coaching and quality infrastructure accessible to all. Based in Bengaluru, the startup integrates AI-based tools with on-ground training programs to serve athletes at all stages, from beginners to those pursuing competitive excellence.