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Ram CEO confirms NASCAR return in 2026

(TestMiles) – Tim Kuniskis says Ram is back in racing, and he’s not easing in. From Daytona to the Cup Series, Ram is gunning for impact, fans, and full-throttle relevance. Why does this matter right now?Ram isn’t just rejoining NASCAR. According to CEO Tim Kuniskis, they’re planning to steal the show. After a 13-year absence, […]

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(TestMiles) – Tim Kuniskis says Ram is back in racing, and he’s not easing in. From Daytona to the Cup Series, Ram is gunning for impact, fans, and full-throttle relevance.

Why does this matter right now?
Ram isn’t just rejoining NASCAR. According to CEO Tim Kuniskis, they’re planning to steal the show. After a 13-year absence, Ram is returning to the NASCAR CRAFTSMAN Truck Series and it’s not stopping there.

“Ram’s coming back to NASCAR. Let’s go. We’re back in America’s motorsport.”

That was Kuniskis, confirming that Ram will be on the grid at Daytona in 2026. But this isn’t about nostalgia. It’s about brand heat, performance credibility, and an unmistakable presence in America’s favorite motorsport.

“We’ll be on track in Daytona in eight months.”
“The truck is real. We didn’t cobble that up.”

And yes, there’s a real truck, not a mock-up, not a concept sketch. Ram built it. It’s running.

This is part of a broader push to reposition Ram with a performance edge. The Truck Series comes first, but the long-term goal is Cup-level racing.

“First the truck, with the intention to go to Cup after that.”

How does it compare to rivals?
Unlike Ford and Chevy, Ram walked away from NASCAR more than a decade ago. But it’s coming back swinging, and Kuniskis says this isn’t business as usual.

“We’ve been working on this for a while… and we’re going to do it different than everybody else.”

Forget folding chairs and khaki-pants brand reps. Ram’s infield experience will feature lounges, music, drinks, and what Kuniskis calls their “symbol of protest.” They’re going full immersive.

“Not a pop-up tent, khaki pants and a product brochure… you’re going to see a lounge, music, drinks, and our symbol of protest.”

They’re also giving fans a visceral connection to the product. Enter: Ride the HEMI, a mechanical bull-style attraction set to redline.

“You’re going to get a chance to ride the HEMI… stay on the red line, get the HEMI badge of honor.”

It’s a calculated blend of NASCAR authenticity and brand theater designed to stand out in a sea of same.

Who is this for, and who should skip it?
According to Kuniskis, the audience overlap is obvious and massive.

“20 million people are avid NASCAR fans. 50% drive a pickup. 20% of them drive Ram. That’s the math.”

So who’s it for? Every current Ram driver. Every disaffected truck fan. Every NASCAR loyalist looking for something louder, flashier, and more fun.

But this isn’t a greenwashed EV activation. It’s not for crossover commuters or fleet managers looking for net-zero badges. This is old-school performance branding, backed by HEMI V8 horsepower and a truck with real towing capacity and off-road capability.

What’s the long-term significance?
This return is one plank in Ram’s bigger platform strategy, a campaign to turn racing fans into customers and customers into evangelists.

“There’s no ROI unless you do it differently… Our objective is to take the 20 million and turn it to 80 or 100 million.”

This lines up with the rest of Ram’s 2026 product cadence: the return of the HEMI V8, the launch of the RHO as the most power-per-dollar performance pickup, and an electrified commercial strategy led by the new Chassis Cab and ProMaster platforms.

But make no mistake, NASCAR is front and center. At Michigan International Speedway, Ram is rolling out its “Ram-Demption” campaign, including a national spot airing just before engines fire.

“The commercial you saw will run just before the start of engines at MIS.”
“A Ram 5500 towing a custom trailer will come down the straight, butterfly open, and do 360 donuts.”

If you were wondering whether Ram was serious, that’s your answer. And the plan isn’t a flash in the pan.

“We think we need a minimum of four trucks at Daytona to be competitive.”

The paperwork with NASCAR is in progress. The intention is real. The trucks are coming.



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Racers Unchained with Paul Tracy: Ray Evernham

Paul Tracy engages in an in-depth conversation with Ray Evernham, a transformative figure in NASCAR’s history. From his early days as a modified racer to his innovative tenure as a crew chief and team owner, Evernham’s influence on the sport is profound. Evernham’s partnership with Jeff Gordon at Hendrick Motorsports redefined success in the 1990s, […]

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Paul Tracy engages in an in-depth conversation with Ray Evernham, a transformative figure in NASCAR’s history. From his early days as a modified racer to his innovative tenure as a crew chief and team owner, Evernham’s influence on the sport is profound.

Evernham’s partnership with Jeff Gordon at Hendrick Motorsports redefined success in the 1990s, yielding three NASCAR Cup Series championships and 47 race victories. His introduction of specialized pit crews, often comprising former athletes, revolutionized race-day strategies and set new standards for efficiency and performance.

Beyond the pit lane, Evernham played a pivotal role in bringing Dodge back to NASCAR, founding Evernham Motorsports and achieving 13 Cup Series wins as a team owner. His contributions were recognized with his induction into the NASCAR Hall of Fame in 2018.

In recent years, Evernham co-founded the Superstar Racing Experience (SRX), showcasing his continued commitment to innovation in motorsports.

Join Paul Tracy as he delves into Evernham’s remarkable journey, exploring the milestones and philosophies that have cemented his legacy as a pioneer in racing.



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Future of NASCAR’s downtown Chicago weekend is unclear going into the third year of contract

CHICAGO (AP) — When it comes to NASCAR’s upcoming return to downtown Chicago, Julie Giese has a long list of responsibilities. The track president is monitoring an ambitious construction schedule for the street course, to go along with everything else that goes into the busy weekend. What happens next is going to have to wait. […]

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CHICAGO (AP) — When it comes to NASCAR’s upcoming return to downtown Chicago, Julie Giese has a long list of responsibilities. The track president is monitoring an ambitious construction schedule for the street course, to go along with everything else that goes into the busy weekend.

What happens next is going to have to wait.

The future of NASCAR in Chicago is murky going into its third edition on the first weekend in July. The three-year contract between the motorsports organization and the city that was announced in 2022 has two mutual options, and their fate is unclear.

Giese said there have been “good conversations” between NASCAR and the city, and there is time to work on the possibilities beyond the event.

“So really right now the focus is on let’s execute a really great 2025,” Giese said. “We’ll continue to have the conversations with the city. But right now, honestly, the more consistent conversations are the planning conversations.”

Jason Lee, a senior adviser to Mayor Brandon Johnson, praised NASCAR for its involvement in the community and its improvements with the event. He described almost parallel discussions going on inside of the organization and the city when it comes to the future of the partnership.

Johnson’s predecessor, Lori Lightfoot, was in charge when the original agreement for the weekend was finalized.

“We remain available to have any conversations about the future,” Lee said Monday. “I know they’ve been laser focused on executing this year’s event because there are lessons they’ve learned that they want to apply. And I think some of that, whether you successfully do that, will play a role in how they want to proceed.”

One possible change that could interest the city is moving to a different weekend, something it has discussed with NASCAR in the past.

“It may make more sense to move that event to a different weekend where we don’t have as many demands on our law enforcement and other emergency personnel,” Lee told the AP. “And so that’s definitely something that we’ve contemplated, but there is also some constraints in terms of other events in the city of Chicago and the NASCAR schedule.”

The Athletic reported on June 18 that NASCAR was nearing an agreement to put a street race in the San Diego area next year. An announcement could come as soon as July.

Asked if she had spoken with NASCAR or anyone in the San Diego area about a Southern California street race, Giese said her focus is on Chicago. She also said she feels there is room for multiple street courses on NASCAR’s calendar.

“We have multiple road course races on the schedule,” she said. “So I mean … I’ve not ever heard where it has to be one or the other. I mean there is room. This event, we went into it that first year knowing full well it was a proof of concept. And we showed that it is possible.”

The Xfinity and Cup Series races in Chicago — held on a 12-turn, 2.2-mile course against the backdrop of Lake Michigan and Grant Park — are the main events in a festival-like weekend that also includes music and entertainment options.

It is geared as much to a new audience in one of NASCAR’s most important regions as it is to the most ardent racing fans. NASCAR used to race at Chicagoland Speedway in Joliet, a 45-mile drive from downtown, but it pulled out after the 2019 season.

“This is a top-three market for us, worldwide frankly, for NASCAR fans,” NASCAR executive Ben Kennedy said when the Chicago event was announced in 2022.

There was some concern for drivers and their teams about the course ahead of the first weekend, and it wasn’t exactly warmly received by local businesses and residents because of the street closures in a heavily trafficked area for tourists in the summer.

But organizers have shrunk the construction schedule from 43 days in 2023 to 25 this year. Based on input from fans, they also have made adjustments to the race viewing areas and moved the concert stage to the start-finish line. Admission is free for kids 12 and under on Saturday and Sunday this year.

The weekend also has won over at least some people inside of NASCAR.

“This was very different. But now it’s fun to see and hear from people in the industry that are coming in early, and they’re going to just enjoy the city for a few days,” Giese said. “The one piece that I hear from our drivers, especially, is they love just staying right at a hotel right across the street. They’re walking across Michigan Avenue and they’re at the course.”

Quite often with an umbrella. Wet weather had a major effect on each of the first two editions. Heavy rain nearly scuttled the inaugural weekend, and last year’s Cup Series race was shortened because of a rain delay and fading sunlight.

When the drivers were on the course, the racing was compelling. Shane van Gisbergen outdueled Justin Haley and Chase Elliott on his way to a Cup victory in 2023, and Alex Bowman stopped an 80-race drought with his win last year.

“I think they’ve been up against it as far as conditions are concerned,” Joe Gibbs Racing driver Denny Hamlin said. “The track has been good, it’s been racy and has passing zones and the scenery is fantastic as far as the backdrop we are racing in. There’s a lot of positives for the Chicago Street Race.

“It will probably move around in the future, but it’s in the mold in which I would like to see any street race they continue to implement in the future.”



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Attendee Registration for the 2025 PRI Show Opens Next WeekPerformance Racing Industry

Get ready to book your tickets for Indianapolis because attendee registration for the 2025 PRI Show, December 11-13, begins in less than a week, opening for qualified industry members on Tuesday, July 15. This year’s event will once again offer an experience unlike any other trade show on the planet, delivering the three biggest business days of […]

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Get ready to book your tickets for Indianapolis because attendee registration for the 2025 PRI Show, December 11-13, begins in less than a week, opening for qualified industry members on Tuesday, July 15.

This year’s event will once again offer an experience unlike any other trade show on the planet, delivering the three biggest business days of the year for the global motorsports community and the backdrop of all the newest racing parts, products and services from thousands of industry suppliers.

With a focus on the present and future of racing, the 2025 PRI Show promises to feature all the newest parts, latest innovations, nearly unlimited networking opportunities and access to an unrivaled number of motorsports manufacturers and service providers that can’t be matched anywhere else. Attendees can also get excited for some of the Show’s signature events and features, including the Featured Products Showcase, the Grand Opening Breakfast (keynote speaker set to be announced at a later date), the world-famous Machinery Row with live demonstrations, the PRI ESports Arena and much more.

You can also view the current 2025 PRI Show Floorplan here. Check back in during the leadup to the Show to see what other motorsports brands are added to the world’s largest gathering of motorsports professionals.

Before registering, PRI Show organizers recommend attendees book their hotel rooms now to start planning the best PRI Show experience possible. Click here to secure your accommodations.

In addition, prospective attendees should also renew their PRI Membership, which is required to attend the Show.

For more information on the 2025 PRI Show, visit here.



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Nascar Xfinity Series to thrill fans in Chicago streets – Indianapolis News | Indiana Weather | Indiana Traffic

INDIANAPOLIS (WISH) — The NASCAR Xfinity Series is gearing up for an exciting street race in downtown Chicago this weekend, promising thrilling speeds and a unique racing experience. The Chicago Street Course is one of the most anticipated events in the NASCAR calendar, where drivers will race through the city’s streets at speeds of up […]

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INDIANAPOLIS (WISH) — The NASCAR Xfinity Series is gearing up for an exciting street race in downtown Chicago this weekend, promising thrilling speeds and a unique racing experience.

The Chicago Street Course is one of the most anticipated events in the NASCAR calendar, where drivers will race through the city’s streets at speeds of up to 165 miles per hour, offering fans a chance to witness high-speed action against the backdrop of the Chicago skyline.

“It’s one of my favorite events in NASCAR,” said Parker Kligerman, a NASCAR driver and analyst. “I think it’s one of the coolest events in NASCAR history to be racing in downtown Chicago on the streets.”

The Chicago Street Course has garnered significant fan support and is considered a favorite among drivers and teams.

Kligerman noted the surreal experience of racing in such an iconic setting, highlighting the unique atmosphere of the event.

Street racing in NASCAR has evolved over the years, with drivers now embracing the challenge of navigating city streets rather than traditional oval tracks.

Kligerman expressed hope that street course racing will continue to be a part of NASCAR’s future, bringing the sport closer to urban fans.

The Xfinity Series this season has been marked by exciting competition, featuring young talents like Connor Zillich, who is known for his exceptional skills on road and street courses.

Veteran drivers such as Justin Allgaier and Austin Hill also compete fiercely, making the series a blend of emerging and established talent.

This weekend’s race promises intense action, with drivers expected to engage in full-contact racing due to the tight confines of the street course. Kligerman anticipates a thrilling show for viewers tuning in on the CW.

With the Chicago Street Course set to deliver high-speed thrills and competitive racing, fans can look forward to an unforgettable event that showcases the best of NASCAR’s Xfinity Series.



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FIA Announces DHL as Official Global Logistics PartnerPerformance Racing Industry

The Fédération Internationale de l’Automobile (FIA), the global governing body for motorsports and the federation for mobility organisations worldwide, has announced a comprehensive partnership with the logistics company DHL. The collaboration is designed to l enhance operational efficiency across FIA events while reducing emissions over the racing season. As Global Logistics Partner, DHL will manage the […]

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The Fédération Internationale de l’Automobile (FIA), the global governing body for motorsports and the federation for mobility organisations worldwide, has announced a comprehensive partnership with the logistics company DHL. The collaboration is designed to l enhance operational efficiency across FIA events while reducing emissions over the racing season.

As Global Logistics Partner, DHL will manage the transport, installation and maintenance of key FIA infrastructure across the FIA’s Formula 1, Formula 2 and Formula 3 championships. This includes FIA trackside infrastructure such as Mobile Office Units and Garages, as well as race-critical equipment.

And also as part of the agreement, DHL will deploy seven trucks for European logistics, each powered by hydrotreated vegetable oil (HVO), which are designed to cut emissions by up to 83% compared to conventional fuels. 

DHL will support the sport to deliver the rationalised calendar that has been developed to create a geographical flow of races, thereby reducing travel distances across the season and enabling the use of lower-carbon freight solutions. “These efforts contribute directly to the FIA’s ambition to halve its carbon footprint by 2030 compared to its 2019 baseline,” an organization release stated.

For more information, visit fia.com or dhl.com.



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NASCAR Week returns to Wetaskiwin

NASCAR Week in Wetaskiwin (July 6-12) is a week-long celebration prior to NASCAR Canada’s NAPA 300 The Edmonton International Raceway’s (EIR) NASCAR Week in Wetaskiwin is back in full swing next week. NASCAR Week in Wetaskiwin is a week-long celebration prior to NASCAR Canada’s NAPA 300 on July 12th. This week highlights businesses, clubs and organizations, […]

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NASCAR Week in Wetaskiwin (July 6-12) is a week-long celebration prior to NASCAR Canada’s NAPA 300

The Edmonton International Raceway’s (EIR) NASCAR Week in Wetaskiwin is back in full swing next week.

NASCAR Week in Wetaskiwin is a week-long celebration prior to NASCAR Canada’s NAPA 300 on July 12th. This week highlights businesses, clubs and organizations, and promotes a positive community.

From July 6-12, there are activities across Wetaskiwin, all leading up to the feature race of the year.

To celebrate the occasion, EIR is partnering with local businesses to host activities, special events and sales.

“It’s the best-kept secret in Wetaskiwin,” said EIR’s social media community manager Carol Ashton.

“All week, (we are) doing different activities bringing the community together and making activities so families and adults can work together.”

Here’s a quick lap around the festivities:

· Sunday: kick things off with a classic pancake breakfast at the Royal Canadian Legion (9 a.m.)

· Monday: a race car driver takes story time to the next level at the Wetaskiwin Public Library (10:30 a.m.), followed by free admission to Wetaskiwin Cinemas (Times TBA) that night for a racing-themed movie night.

· Tuesday: ‘Play in the Park’ at Parkside Park (10 a.m.) gets a turbo boost with a real race car and driver on site. That evening, join the Amazing Race Wetaskiwin (6 p.m.) – a clue-hunting adventure with prizes up for grabs. Register as soon as possible

· Wednesday: fire up your appetite at the Vision Credit Union BBQ fundraiser (11:30 a.m.)

· Thursday: shine up your ride for the car show at Fizo Automotive (5:30 p.m.) and belt out your best at Karaoke Night at the Manluk Theatre (7:30 p.m.)

· Friday: local Racing (4 p.m.) action and a high-octane Kick-off Party (7 p.m.) featuring local band SOUNDCORE to launch the NAPA 300 weekend in style.

· Saturday: NASCAR Canada Hauler Parade arrive around (8:30 a.m). Travel south down QE2 from Nisku then east on Highway 13, turning into Wetaskiwin North on Highway 2A, then west down the Twp Rd 464 to the track. Local Wetaskiwin Air Cadets stand with honours as they unfurl the Canada flag while the national anthem is being sung. Fireworks are scheduled to light up the night sky from Westview RV Park and Willow Inn (11 p.m.) to finish the weekend.

Wetaskiwin business are also shifting into high gear with NASCAR week long specials – Boston Pizza, A&W, The Works Car Wash, Carter’s Creation’s Bakery, Treasured Memories, Wetaskiwin and District Heritage Museum, Alberta Biplanes, and Huckleberries Café all have specials running through the week in conjunction with the NASCAR event.

Additional information and full schedules are available at edmontonraceway.com.

 

 

 

 

 

A great time was had by all who check out the June 28 event at Edmonton International Raceways.

According to their website, there are many race car experiences at Edmonton International Raceway. These run the gamut from driving a race car on Western Canada’s only NASCAR Track to taking a ‘ride; driven by an experienced race car driver.

 



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