NIL
Razorbacks, college football facing existential threat amid NIL, portal changes
FAYETTEVILLE, Ark. — It’s starting to become entertaining watching the sports media, particulary in the SEC, be on the verge of developing ulcers and heart issues over college sports.
It’s the case around Arkansas. Every day at least one person asks me about it around town. Some are on the complete verge of panic over their Razorbacks.
They gripe it costs more to go to games, but they keep paying.
The feeling among many is college athletics is at a crossroads and it is, but probably not the one most are thinking about. They are just looking at the storm clouds and thinking they need to build an ark.
ESPN analyst Paul Finebaum has raised alarms about an “existential threat” facing the game, citing the rapid changes brought by Name, Image, and Likeness (NIL) policies, the transfer portal, and playoff expansion.
As the sport evolves, Finebaum and other voices warn that the very fabric connecting fans, players, and schools is under strain.
“I think what is going on now is an existential threat to the future of thegame, Finebaum said during his weekly appearance on “McElroy and Cubelic in the Morning” on WJOX-FM 94.5 in Birmingham. “In a couple weeks, one thing we will all be saying is, ‘Just get me to that first Saturday. Get me to that last weekend in August, and all this will go away.’ But all this will not go away. It’s still there.”
While Paul is free to have his opinion, it is a little bit of a knee-jerk. Things will completely change, but that’s normal.
Just like in the real world, ultimately the market will correct itself eventually and settle out. Some fans will just complain loudly, the media will throw their hands up and create despair for others.
The smart ones will just ride it out. It’s the same way in business with people playing the stock market on a daily basis. The ones who get rich just deal with the lows and wait on the highs, making money all the way.
The introduction of NIL legislation has allowed college athletes to profit from their personal brands, a move widely seen as overdue. What started as a good idea has gotten blown out of whack because opportunistic lawyers got involved after there was a reasonable start.
The system’s lack of structure has created new challenges. Players can now transfer with little restriction, chasing better financial deals or playing opportunities. This has led to concerns about loyalty and continuity within programs.
“It’s just a bizarre system, and we don’t care that the players are making money, but ultimately, the loyalty to the school is where the factor is,” Finebaum said about the key factor in the growing disconnect between fans and the sport.
“It’s not so much the money, it’s not so much the talk of the playoffs. It’s the portal. It’s the fact that a player can leave at a moment’s notice with no commitment, no loyalty. I think it’s disconnecting fans.”
In other words, too many players aren’t really playing for the school colors, mascot or fans. That drives everybody slap crazy. It was the norm for a century and now it’s not. Panic is the result.
Georgia head coach Kirby Smart echoed these worries, emphasizing the need for fairness and sustainability.
“I just want it to be able to have a freshman come in and not make more than a senior,” Smart said on The Paul Finebaum Show on SEC Network. “We’re all in a good place with being able to compensate players. Call it pay for play, call it NIL, I don’t care what you call it. We just want it to be in a way that’s sustainable.”
Smart and others worry that without reform, the system could force schools to cut non-revenue sports, fundamentally altering college athletics.
Schools had gotten extremely comfortable dealing the revenue they could count on. The problems started when everybody wanted more money and, just like with any corporation, the guys at the top ain’t taking a pay cut.
The College Football Playoff (CFP) is also in flux. After expanding to 12 teams, discussions are ongoing about further expansion and changes to the seeding process.
The Big Ten and SEC, now the sport’s power brokers, are pushing for formats that could further concentrate influence and revenue, raising concerns about the long-term health of the sport’s competitive balance.
“We’re examining the format comprehensively, said CFP executive director Rich Clark. “Whatever decisions we make for 2025 will influence 2026 and subsequent years”.
The recent House v. NCAA settlement has also complicated matters, as schools battle with how to implement revenue sharing while maintaining broad athletic offerings.
In other words, somebody’s going to have to take a pay cut. While that should start at the top it usually starts by removing things on the bottom of the pile.
Finebaum warns that the impact of these changes may not be immediate, but the slow erosion of tradition and loyalty could eventually drive fans away.
“A year ago, I really believed that the games on Saturday would cure the ills, and they were fantastic,” he said. “We all participate in them. But there is, slowly but surely, a disconnect. It’s the older fans first.
“And I know college administrators aren’t as concerned and television executives aren’t as concerned. But ultimately it will trickle down.”
The bottom line is the fans will have to pay more for a lot less. Colleges restrict access so much these days, the amount of daily coverage has dropped.
But nobody really cares about that anymore. The TV checks get bigger every year.
Just like nearly everything else in life, just follow the money and you can find the real answer. College athletics will continue rolling along in some fashion.
In the end, the guys at the top will find ways to avoid taking a pay cut. Nobody will let it end, despite how many people complain.
The phrase too big to fail comes to mind. College athletics may have reached that point, but it probably won’t look like it did just a decade ago.
You’ll just have to deal with it.
NIL
Damon Wilson ll files countersuit against UGA, claims NIL contract non-binding
Wilson’s lawsuit states that UGA’s attempt to collect the $390K lump sum was a ‘strong-arm tactic.’

Damon Wilson II played 417 defensive snaps for UGA during the 2024-25 season. He transferred to Missouri. (Jason Getz / AJC)
Damon Wilson ll, who transferred from Georgia to Missouri, is suing the University of Georgia Athletic Association and the Classic City Collective claiming the term sheet he signed to remain with the program is not a legally binding agreement.
The 42-page lawsuit, acquired by The Atlanta Journal-Constitution after it was filed in the circuit court of Boone County, Mo. on Tuesday, seeks to grant Wilson relief from UGA seeking a $390,000 lump sum it claims Wilson owes by contract and hold defendants liable for “damages sufficient to compensate him for the financial and reputational harm” suffered.
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NIL
$2.5 million QB linked to unexpected college football program
A multitude of college football players are set to look for a new home for the 2026 college football season.
In the weeks before the NCAA transfer portal opens, quarterbacks across college football have expressed their desire to explore new destinations. These quarterbacks include DJ Lagway of Florida, Sam Leavitt of Arizona State, Josh Hoover of TCU and Brendan Sorsby of Cincinnati.
One intriguing name in the portal quarterback is former Nebraska signal caller Dylan Raiola. He will enter the transfer portal with two seasons of eligibility remaining.
Raiola is expected to command around $2.5 million in NIL compensation from whatever school he lands at.
One school that has entered the sweepstakes for Raiola is Louisville. Steve Wiltfong of On3 mentioned the possibility of Raiola joining the Cardinals in a recent edition of “Wiltfong Whiparound.”

“They can be a program to keep an eye on for Dylan Raiola,” Wiltfong said.
In the three seasons Jeff Brohm has coached at his alma mater, Louisville has not started a quarterback it recruited from high school.
Former Purdue and California quarterback Jack Plummer transferred to Louisville and started for the Cardinals in 2023. The Cardinals acquired a former Oregon and Texas Tech quarterback from the portal to be their starter in 2024. Brohm brought in former USC quarterback Miller Moss to be the Cardinals’ starter in 2025.
The 6-foot-3, 230-pounder arrived at Nebraska as a freshman in 2024 as one of the highest-rated recruits in the country. Raiola started all 13 games for the Cornhuskers and set a program record for passing yards by a freshman with 2,819 yards to go along with 13 touchdown passes and 11 interceptions.
He guided Nebraska to its first bowl win since 2015 with a defeat of Boston College (20-15) in the Bad Boy Mowers Pinstripe Bowl.
A broken fibula cut Raiola’s 2025 season short after nine games in early November. He passed for 2,000 yards, 18 touchdowns and six interceptions in his abridged season with the Cornhuskers.
Nebraska (7-5, 4-5) will face No. 15 Utah (10-2, 7-2) in the SRS Distribution Las Vegas Bowl on Dec. 31 to end the season (3:30 p.m. EST, ESPN).
NIL
$1.6 million QB linked to College Football Playoff program
Miami finished the regular season 11–2 and earned a berth in the expanded College Football Playoff, advancing with a 10–3 first-round win over No. 7 Texas A&M.
The No. 10 Hurricanes will face No. 2 Ohio State on December 31 in the Goodyear Cotton Bowl Classic, with the winner advancing to face the victor of the No. 6 vs. No. 3 Georgia matchup in the Allstate Sugar Bowl.
With the Hurricanes set to lose starter Carson Beck after the season and the remaining depth chart made up of quarterbacks with limited in-game experience in Emory Williams and Judd Anderson, speculation has grown that Miami could pursue a proven signal caller in the transfer portal.
On December 19, Rivals’ Steve Wiltfong named NC State quarterback CJ Bailey as a potential option, despite Bailey not yet entering the transfer portal amid growing speculation that he could do so in the coming weeks.
“CJ Bailey, not in the portal, but a South Florida native. That’s a name that people bring up as a potential transfer portal option following his season and his upcoming bowl game,” Wiltfong said.
“Miami is another program that will be a major domino in the transfer portal deal.”

Bailey, a Hollywood, Florida, native, posted one of the more efficient quarterback seasons in the FBS in 2025, throwing for 3,105 yards, 25 touchdowns, and nine interceptions on 68.8 percent passing, while adding 215 rushing yards and six scores on the ground.
His 6-6, 210-pound frame and pocket mobility make him a high-upside, starter-ready option for Power Five programs.
Before arriving at NC State, Bailey starred at Chaminade-Madonna High School, where he was rated a four-star recruit and the No. 29 quarterback in the 247Sports Composite rankings for the 2024 cycle.
He held nearly a dozen scholarship offers, including Georgia Tech, Indiana, Louisville, Texas A&M, and Miami.
On3’s NIL trackers list Bailey’s current valuation at around $1.6 million, a notable asset for a program like Miami that can combine institutional NIL collectives with local South Florida opportunities.
Bailey’s hometown ties, starter-ready tape, recruiting familiarity, and Miami’s ability to offer larger third-party NIL packages and local marketing opportunities together create a plausible mutual fit for a portal move.
Read More at College Football HQ
- Unexpected college football program among favorites for $2 million transfer QB
- Major college football QB expected to ‘command’ up to $5 million in transfer portal
- Major college football team reportedly does not have ‘any interest’ in $2.4 million QB
- No. 1 college football team predicted to sign $2.1 million transfer QB
NIL
The Clemson Insider
ESPN personality Paul Finebaum has had plenty to say about Clemson and head coach Dabo Swinney over the course of the Tigers’ disappointing 2025 campaign.
This time, Finebaum attempted to sum up Swinney succinctly.
AL.com asked Finebaum for a single word to describe various college football coaches, including Swinney, following the 2025 regular season.
Finebaum’s word for the Tigers’ longtime head man?
“Grandpa,” Finebaum said.
Swinney, now finishing up his 18th season (and 17th full season) as Clemson’s head coach, is only 56 years old.
But of course, Finebaum’s “grandpa” description wasn’t centered around Swinney’s age. Rather, Finebaum was presumably referring to Swinney’s hesitancy to adapt to modern college football.
Finebaum has made it clear he believes Swinney’s reluctance to adapt to the changing college football landscape — specifically regarding NIL and the transfer portal — has caused his program to fall behind the times.
“It’s a very big factor, because he finally began to shift a little bit in the last year or two, but it was almost too late,” Finebaum said in late October. “And it’s really sad for me to say this, because I think everybody on this panel respects Dabo Swinney and appreciates that he has been one of the great coaches of this era, but that’s gone. It goes very quickly nowadays. And I think what’s even more irritating to that fanbase is he just keeps going to the well trying to live off of what he used to do, and unfortunately in college football, that doesn’t matter, especially if you don’t change. He did not change, and frankly, it’s too late.”
Finebaum has sounded off a lot on Swinney this year, with his team failing to live up to lofty expectations as the No. 4 team in the preseason AP Poll and a projected national title contender.
Following Clemson’s loss to Syracuse on Sept. 20 that dropped the Tigers to 1-3 for the first time ever under Swinney, Finebaum said he believed “it’s over” for Swinney at Clemson and “it’s time for him to go.” Finebaum suggested that Swinney should either leave Clemson to coach at another school, or become an analyst on TV like former coaches such as Nick Saban and Jimbo Fisher.
“I think it’s over at Clemson. Let’s quit trying to sugarcoat it,” Finebaum said. “Sometimes it’s very difficult to get it back when you’ve lost it. He lost it, he got it back, now he’s lost it again and he’s lost it badly. It’s time for him to go.”
Following a 3-5 start to this season, Clemson bounced back to finish the regular season on a four-game winning streak to go 7-5 and become bowl eligible for a 27th consecutive season.
Swinney’s Tigers are now set to take on Penn State (6-6) in the Pinstripe Bowl at Yankee Stadium in the Bronx on Dec. 27 (noon, ABC).
NIL
Why Bear Alexander and Poncho Laloulu Pass on NFL Draft is a Quiet Win for Oregon’s NIL Strategy
For years, NIL has often been framed as college football’s necessary evil — a chaotic marketplace blamed for roster churn, tampering fears, and short-term thinking. At Oregon, however, NIL is increasingly serving a different purpose. It’s not just reshaping how the Ducks build their roster, it’s reshaping how long they can keep it together.
Since the end of the regular season, two high-profile juniors on the Oregon roster have made decisions that quietly underscore that shift. Defensive lineman Bear Alexander announced first that he would return for the 2026 season. Shortly after, offensive lineman Iapani Laloulu, better known as “Poncho,” followed suit. Both will return to Eugene for their final seasons of eligibility.
Both decisions likely don’t happen four years ago at Oregon. Here’s why.
NIL
Major college football QB expected to ‘command’ up to $5 million in transfer portal
The Cincinnati Bearcats looked like a potential playoff team after a 7–1 start before dropping each of their final four games to close the 2025 season at 7–5 overall and 5–4 in Big 12 play.
Despite the late slide, it was Cincinnati’s highest win total since joining the Big 12 in 2023 and the program’s best season yet under third-year head coach Scott Satterfield.
Much of that success was fueled by junior quarterback Brendan Sorsby, who has since announced his intention to enter the NCAA Transfer Portal.
In 12 appearances during the 2025 season, Sorsby completed 61.6% of his passes for 2,800 yards, 27 touchdowns, and five interceptions, while also rushing for 580 yards and nine scores, establishing himself as one of the portal’s most coveted dual-threat quarterbacks.
On Tuesday, On3’s Pete Nakos reported that Sorsby could command NIL offers approaching $5 million on the open market, a figure that would place him among the highest earners in college sports.

A Lake Dallas, Texas, native, Sorsby was a three-star recruit and the No. 66-ranked quarterback in the 2022 class according to 247Sports.
He received nearly a dozen scholarship offers, including from Indiana, Army, Navy, and Delaware.
Sorsby initially signed with Indiana in February 2022 and emerged as the Hoosiers’ full-time starter in 2023.
He threw for 1,587 yards, 15 touchdowns, and five interceptions while rushing for 276 yards and four scores before entering the transfer portal and transferring to Cincinnati in 2024.
On3’s NIL tracker currently lists Texas quarterback Arch Manning as the nation’s highest-valued college athlete at $5.3 million, while Sorsby is valued at approximately $2.4 million, the 12th-highest overall.
Any deal approaching $5 million would immediately place Sorsby alongside Manning at the top of the NIL market.
Early links and reporting have connected Sorsby to programs including Texas Tech, Tennessee, Oregon, Indiana (return), and other Power-Five schools.
Read More at College Football HQ
- Major college football team reportedly does not have ‘any interest’ in $2.4 million QB
- No. 1 college football team predicted to sign $2.1 million transfer QB
- Major college football program loses 15 players to transfer portal
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