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Real-life companies pump up promotions around fictional team in new ‘F1′ movie

The real-life companies that will be sponsors in the fictional F1 movie are preparing for what they hope will be a boon for their businesses as the premiere of the forthcoming film draws closer. The movie, simply called “F1,” will hit theaters internationally June 25 and in North America on June 27. Since the plot […]

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The real-life companies that will be sponsors in the fictional F1 movie are preparing for what they hope will be a boon for their businesses as the premiere of the forthcoming film draws closer. The movie, simply called “F1,” will hit theaters internationally June 25 and in North America on June 27. Since the plot revolves around an F1 team, Apple Original Films worked to land real companies that would provide their brand to the film as sponsors of the fictional team to give it an extra bit of authenticity. Sponsors of the fictional APX (pronounced Apex) GP team include Mercedes-Benz, EA Sports, Expensify, SharkNinja, Geico, IWC and Tommy Hilfiger. Expensify, the expense tracking software company, called out the sponsorship during its Q1 earnings report last week as “possibly one of the best brand placement opportunities ever.” Sign-ups to Expensify quadrupled for a few hours last week after actor Damson Idris wore a firesuit, with Expensify’s logo prominently featured, to the Met Gala as part of a stunt with Tommy Hilfiger, according to CEO David Barrett. Barrett added in a note to investors that “this gives us incredible exposure on a global basis …. Accordingly, we are battening down the hatches in preparation for what we hope will be a wave of new leads that puts our servers, sales team, and customer success to the test.”

WAITING FOR IMPACT: S.F.-based Expensify said it has been making payments on the sponsorship “for a while,” but that it has yet to record them in earnings, so the cost remains unknown. The impact from the sponsorship will likely be felt in Q3 of this year. Expensify will record the expense the day the movie comes out, according to a transcript of what company executives said during the Q1 earnings call last week. In the movie, both road cars and the race cars driven are Mercedes, and the German carmaker also provided the safety car that is used in filming. To commemorate the movie, Mercedes announced during F1 Miami race weekend earlier this month that it will sell a limited-edition AMG GT63 APXGP Edition road car. The company is making only 52 of the 577-horsepower cars, which Car And Driver magazine expects to sell for more than $191,550, the starting price of a normal GT63. The car has gold accents to match the fictional team’s colors, and the floor mats are embroidered with the lettering “APXGP.” The center console has a badge that notes which of the 52 it is. On Mercedes-Benz USA’s website, the company has a special page for the car, along with a link to buy similarly modeled vehicles.

AS SEEN IN ‘F1′: For EA Sports, it is naturally using the movie to promote the next edition of its officially licensed F1 video game. The company says fans who pre-ordered the “F1 25” game’s “Iconic Edition” by a certain period will get access to special gameplay chapters inspired around the movie. Meanwhile, Tommy Hilfiger’s stunt with Idris at the Met Gala drew attention to the film and went viral on social media, with the company saying it was a “moment that fused high fashion with cinematic glamour.” Along with the APXGP firesuit, Idris walked the red carpet with a specialized racing helmet featuring 20,0000 Swarovski crystals attached in red, white and blue colors. Elsewhere, IWC, the longtime Mercedes AMG Petronas F1 Team sponsor, will have its watches worn by Brad Pitt and others in the film. It has released a couple timepieces around the movie including a $7,000 Pilot’s Watch Chronograph APXGP that has gold accents. IWC brought one of the cars used in filming to the Goodwood classic car show in the U.K. and Idris showed up alongside actress Kerry Condon to discuss their roles in the movie. Finally, F1 was selling APXGP merchandise at the F1 Miami race weekend in early May.



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Classy new San Diego sports doc

Classifieds – your job or ad here ✅ Goal For Your Week: Automate Your SEO Strategy — Grow your podcast audience with SEObot! Automatically create SEO optimized blogs from episodes, boost Google rankings, save time and get more listens. Supports 50 languages. Turkish Airlines Series Podcast — A new travel & inspiration podcast launched by […]

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Thank you to CoHost for renewing your support. CoHost helps publish your podcast on all listening platforms, and has audience insights that tell you the demographics, interests and habits of your audience. It’s companies like CoHost that keep Podnews free for everyone; you can join them by supporting us here.

Moves and hires

  • Andy Rogers, formerly Senior Director, Business Development & Partnerships at Libsyn, is “now a free agent”, he tells us, and is available for work. He’d been at Libsyn for four and a half years.

The Tech Stuff – with RSS.com

The Podnews Daily podcast uses both websub and podping to announce that we have a new episode available, as soon as we publish. So, as a fun timing experiment, how quickly did those new episodes get onto podcast apps?

On iPhone, we set a notification to appear for each new episode on both Pocket Casts and Apple Podcasts. Here’s when those notifications came in (local time):

May 30: Pocket Casts: 22:50. Apple: 23:04.

May 31: Pocket Casts: 20:28. Apple: 20:43.

Jun 2: Pocket Casts: 20:57. Apple: 21:07.

Jun 5: Pocket Casts: 19:49. Apple: 19:56.

Jun 6: Pocket Casts: 19:30. Apple: 19:41.

Jun 10: Pocket Casts: 21:29. Apple: 21:47.

Jun 11: Pocket Casts: 21:26. Apple: 21:39.

In all the examples above, it took Pocket Casts less than ninety seconds from us publishing the show on open RSS to send us a notification. Apple Podcasts was consistently later: anything from ten to 18 minutes late.

Our RSS stats for last Friday show that Pocket Casts grabs our RSS feed every 17 minutes, while Apple grabs it every 5 minutes – more than three times more.

This isn’t a fair test for a number of reasons; as a daily podcast, we’re polled more often than a weekly one; notifications aren’t a reliable indicator for when a new show is playable in the app; etc. But, if it’s of interest, Apple Podcasts doesn’t use websub or podping, to the best of our knowledge, while Pocket Casts uses both.

  • Did OP3 go down at the end of last week, during the Big Google Outage that appeared to knock almost everything off the internet? John Spurlock would like us to know that no, it didn’t.

  • Podcasters using 11ty to produce their static websites might like Podcaster, an Eleventy plugin, which produces RSS feeds, so you can host your own audio too.

  • There’s a tag in the original RSS 2.0 specification. As of now, the New Podcasts podcast feed uses it, because it’s ideal to link back to the original feed that the trailer comes from.

Tips and tricks – with Memberful


Podcast News – with Podcast Movement

    The Medley
    The Medley is a talk show hosted by an autistic media personality Blake “Crash” Priddle featuring intimate conversations with all kinds of aspiring people from across the arts and entertainment industry as well as folks that have inspiring stories to tell. What makes this show special is you will find guests that you won’t find on another other podcast.

    Almost 30

    Witi Underwater

    We Just Got Here

    Play On Podcasts

    Levian

    Radiolab

    Find more podcasts, and add your show

Over the last week, 197,169 podcasts published at least one new episode (down 0.6%). source



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Donald Trump family’s next venture, a mobile phone company – The Mercury News

By BERNARD CONDON, Associated Press NEW YORK  — The Trump family said it is licensing its name to a new mobile phone service, the latest in a string of ventures that have been announced while Donald Trump is in the White House despite ethical concerns that the U.S. president could mold public policy for personal […]

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By BERNARD CONDON, Associated Press

NEW YORK  — The Trump family said it is licensing its name to a new mobile phone service, the latest in a string of ventures that have been announced while Donald Trump is in the White House despite ethical concerns that the U.S. president could mold public policy for personal gain.

Eric Trump, one of President Donald Trump’s sons running The Trump Organization, said the new venture called, Trump Mobile, will sell phones that will be built in the U.S., and the phone service will maintain a call center in the country as well.



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How Evolt is Guiding GLP-1 Users Toward Safer Weight Loss

The brand’s body scanning device and other technological innovations are must-haves in this new age of fitness featuring GLP-1s The GLP-1 boom is still sending ripples and waves throughout the fitness industry — and while the weight loss drugs represent an exciting medical breakthrough — they also have fitness professionals asking users to only take […]

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The brand’s body scanning device and other technological innovations are must-haves in this new age of fitness featuring GLP-1s

The GLP-1 boom is still sending ripples and waves throughout the fitness industry — and while the weight loss drugs represent an exciting medical breakthrough — they also have fitness professionals asking users to only take them once well-informed. 

With visible weight loss being the primary objective for most GLP-1 users, their rapid progress toward that goal and the excitement stemming from it sometimes blankets other health issues brewing below the surface. Of those, nutritional deficiencies or muscle loss represent primary concerns. 

But Evolt, the Australian health tech company, is stepping in to alleviate them, seemingly at no better time. Evolt 360, the brand’s body composition scanner which measures lean muscle mass and fat via bioimpedance technology, is an ideal tool for anyone looking to use GLP-1 medications safely and effectively. 

By tracking skeletal muscle mass, fat composition and body fat distribution, and creating individual macronutrient profiles to better understand proper protein, carb and fat intake, the device is the guide all GLP-1 users need right now — a surfboard to ride those waves, rather than crash under them. 

“I think it’s a great time for gyms to do more personalized training programs, specifically for the GLP-1 user population, creating specialized fitness and nutrition programs for these individuals, and understanding how the drugs affect metabolism and appetite,” said Evolt co-founder and CEO Ed Zouroudis. “There’s an opportunity there utilizing Evolt, being that duty of care.”

Challenges at Hand

By stimulating certain receptors in the brain, GLP-1s have the potential to make users feel “full” even if they’re not. It’s beneficial in some cases, but detrimental in others. 

“It’s suppressing their appetite so they aren’t getting enough calories,” said Zouroudis. “People are losing all their skeletal muscle mass and becoming reliant on medications for weight loss.”

With individuals not getting enough calories, that can set up a chain reaction which keeps individuals further and further away from the gym arguably when they need it the most. 

Evolt scanner
credit: Evolt

“A lot of people have low energy because they’re not eating right,” said Evolt co-founder Kelly Weideman. “If you’re not eating enough, you have low energy and then you don’t feel like training.”

Evolt’s body scanner is the kind of tool gyms or fitness studios need to interrupt that harmful cycle. 

“People are going to take these medications,” said Zouroudis. “We know that a lot of gym goers already are utilizing GLP-1s. So the big thing is to make sure they scan and are monitoring the actual weight loss. What is the body dropping in regards to weight? Is it body fat and water or muscle mass as well? With any amount of weight loss reduction, you are going to lose a particular amount of skeletal muscle mass — but we want to minimize that. So one of the objectives by scanning is to make sure you’re maintaining skeletal muscle.” 

Education is a Priority

Evolt also has a team of experts well-versed in GLP-1s available for gyms and trainers interested in learning more about the medications. It’s an essential element of Evolt’s mission beyond helping GLP-1 users immediately with a scan.

“We want to make sure you’re learning how many pounds or kilos of skeletal muscle mass and visceral fat you have — but we also want to educate the end-user on what that means,” said Weideman. “What is muscle? Why is it important? Why do I always want to maintain or increase it? A lot of people don’t know that. We’re giving them the metrics but also that next step of education.”

That’s largely accomplished with the Evolt Active App, which links with the body scanner to provide personalized insights and help users track progress over time. It also houses educational articles on health and wellness. Additional educational content is continuously pushed out across Evolt’s social media channels as well. 

“We also have the Evolt Learning Hub for all the trainers,” Zouroudis added. “They can become a certified body composition specialist through the education platform. There are modules for trainers to understand body composition and the effects of these weight loss drugs within the training programs.”

Nutrition

That mission also extends with Evolt’s focus on nutrition between scans. The brand curates individualized macronutrient profiles for users which instruct them on how much daily protein, carbohydrates, and fat they should consume with respect to their body composition and goals.

See Also

Personal trainer working out with client

The brand also provides users with supplement and vitamin recommendations to help them safely pursue their health goals more effectively. 

Evolt data
credit: Evolt

“The big advantage with Evolt over our competitors is the individualized macronutrient profile — understanding what your calorie intake should be for your desired goal,” said Zouroudis. “If you can’t hit that with food because of the appetite being suppressed, that’s where supplementation plays a major part.”

Success Examples 

Now that GLP-1s have already established themselves as key elements within the modern health and fitness scene, Evolt’s been quick to follow as that necessary tool to make sure they’re being used advantageously. That’s led to an abundance of success stories already.

“We’ve seen many instances where people have been able to rectify mistakes,” said Zouroudis. “They’ll take the medication and later see that they’re running off the rails. If they are losing skeletal muscle mass, they then tweak the program to up their protein and the resistance training protocol to increase that muscle gain.”

Evolt CEO Ed Zouroudis
Ed Zouroudis | credit: Evolt

Some even predate the GLP-1 explosion.

“This is the foundation of how Evolt started,” said Zouroudis. “I was training several world champion athletes, mainly the fighters or kickboxers. Nobody lives and breathes weight-cutting more than a professional fighter. As they were dropping weight, it was very important to make sure they maintained skeletal muscle mass and just lost body fat.

“It’s similar 10 years forward with the exposure of these weight loss drugs where we’re looking to identify the same issue,” he added. “We want to make sure that if they are dropping the weight, they are monitoring the actual weight loss.”





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Women’s Motorsport Partnerships : women’s motorsport

Gatorade has established a pioneering 5.5-year partnership with F1 ACADEMY, marking the sports drink brand’s first official collaboration with a women’s motorsport development series. This comprehensive alliance extends beyond traditional sponsorship to integrate Gatorade’s scientific resources through its Sport Science Institute. This will provide customized hydration strategies and performance testing for emerging female drivers. The […]

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Gatorade has established a pioneering 5.5-year partnership with F1 ACADEMY, marking the sports drink brand’s first official collaboration with a women’s motorsport development series. This comprehensive alliance extends beyond traditional sponsorship to integrate Gatorade’s scientific resources through its Sport Science Institute. This will provide customized hydration strategies and performance testing for emerging female drivers.

The support for women’s motorsport development aligns with Gatorade’s broader Fuel Tomorrow program, which seeks to create sports opportunities for millions of young athletes. The partnership’s tangible launch features 16-year-old driver Mathilda Paatz showcasing Gatorade-branded racing gear during the Canadian Grand Prix weekend.

This collaboration arrives as F1 ACADEMY gains global attention through its Netflix documentary series and expanded broadcast reach. The venture is noteworthy as young female athletes could find inspiration in seeing corporate investment in women’s motorsport development.

Image Credit: Gatorade



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International Game Tech Signs 3-year Sports Betting Tech Deal With Boyd Gaming In Nevada

(RTTNews) – International Game Technology Plc (IGT), a gambling company, on Monday announced that it has signed a new, three-year sports betting technology agreement with Boyd Gaming Corp. (BYD). The financial terms were not disclosed. Under the new agreement, IGT’s PlaySports platform will continue to support Boyd Gaming’s retail and mobile sports betting operations in […]

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(RTTNews) – International Game Technology Plc (IGT), a gambling company, on Monday announced that it has signed a new, three-year sports betting technology agreement with Boyd Gaming Corp. (BYD).

The financial terms were not disclosed.

Under the new agreement, IGT’s PlaySports platform will continue to support Boyd Gaming’s retail and mobile sports betting operations in Nevada through August 2028.

This deal extends the long-standing partnership between IGT and Boyd Gaming, which began in 2018.

Along with using the IGT PlaySports platform, Boyd Gaming will also continue offering IGT’s PlaySports Kiosks at its 10 retail sports betting locations throughout Nevada.

IGT PlaySports technology also supports retail sportsbooks at Boyd Gaming-owned casinos in Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi, Ohio, and Pennsylvania.

In the pre-market trading, Boyd Gaming is 1.01% higher at $73.83 on the New York Stock Exchange

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.



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CrossFit Introduces New and Existing Business Partnerships

CrossFit has kicked off 2025 with significant expansion of its global partner network, bolstering support for both the business and the 2025 Games season. CrossFit has successfully secured new strategic partnerships alongside the continued support of existing partners, demonstrating growth and confidence in the future of CrossFit.  With an eye on the 2025 CrossFit Games […]

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CrossFit has kicked off 2025 with significant expansion of its global partner network, bolstering support for both the business and the 2025 Games season. CrossFit has successfully secured new strategic partnerships alongside the continued support of existing partners, demonstrating growth and confidence in the future of CrossFit. 

With an eye on the 2025 CrossFit Games and beyond, the first half of 2025 has already shown strong progress as CrossFit welcomes new partners and deepens relationships with existing partners across diverse sectors, including fitness equipment, nutrition, health and wellness. These key partnership deals underscore the worldwide appeal and credibility of the CrossFit brand, with partners eager to align with CrossFit’s position as a fitness leader. 

 

Key Highlights for the First Half of 2025:

  • New Partnerships: CrossFit has signed several exciting partnerships that speak to the evolving needs and interests of the CrossFit community, with an emphasis on top-of-the-line apparel and equipment, with Velites, LUXIAOJUN and Zenni, technology solutions, with Levels, and nutritional favorites like PBfit, Pasture Provisions, and Tempo by Home Chef. Additionally, CrossFit has partnered with Saatva as its first Official Mattress, Bedding, and Sleep Partner. These business partners bring a shared commitment to supporting athletes and fitness enthusiasts with the best technology and ingredients.
  • Strengthened Existing Relationships: CrossFit is proud to continue its work with Rogue, the United States Border Patrol, YETI, 2POOD, GOWOD, Hustle Up, the Federal Air Marshal Service, and STRONG Coffee, brands that have a deep commitment to the CrossFit community and play a vital role in supporting our athletes, affiliates, and our broader community. These partners are further committing to a shared vision of fitness excellence as they expand their involvement in 2025.
  • Support for the CrossFit Games Season: CrossFit’s partnerships play a crucial role in powering the 2025 competitive season. The new and renewed agreements reflect a shared commitment to celebrating the sport of CrossFit through world-class events, athlete support, and fan engagement. This momentum will build excitement leading into the 2025 CrossFit Games, set to take place in Albany, August 1st through 3rd.

“CrossFit is privileged to work with the leading fitness equipment, technology, and nutrition brands that share our vision to empower people’s health journeys. Together, we are partnering to bring the best brands to our affiliates, athletes, and fans,” shared Greg Schwartz, VP of Global Partnerships, CrossFit. “CrossFit has always been about community and delivering a scalable fitness methodology, and we’re excited to have partners that share our commitment to these values with products and services that empower health.”

The newly secured partnerships and continuing relationships are pivotal in maintaining CrossFit’s leadership position in the fitness space. With the first half of 2025 showing early  signs of partnership success, CrossFit is still the most recognized, resilient, and dynamic brand in the fitness world.

 

Select Quotes from Our Partners 

Hustle Up

“We’ve been proud to support the CrossFit community through the Hustle Up app for many years,” shared Florian Jullien, CEO of Hustle Up. “It was a natural decision for us to continue our partnership, and we’re honored to deepen our work with new sponsorship opportunities and upcoming CrossFit events. Hustle Up is and has always been here to support the CrossFit community, from athletes to coaches and gym owners, and we’re looking forward to many more years of working together.”

Levels 

“Our partnership reflects a deep alignment in values,” said Josh Clemente, President and Co-founder at Levels, “We’re honored to support the CrossFit mission by providing tools that help individuals personalize and optimize their metabolic health journeys.”

PBfit

“I’m a huge fan of CrossFit and everything it stands for. It promotes not just fitness, but a holistic approach to health—combining nutrition, flexibility, cardiovascular, and strength training. PBfit and CrossFit are a perfect fit, and I’m beyond excited to partner with this incredible community,” added Stephen Richards, CEO & Founder of BetterBody Foods & PBfit.

Saatva 

“Partnering with CrossFit presents a powerful opportunity for Saatva to champion our commitment to restorative sleep and wellness,” said Ron Rudzin, Founder and CEO of Saatva. “CrossFit athletes exemplify peak performance and discipline, and we’re proud to support their recovery with handcrafted products designed to optimize rest.”

STRONG Coffee 

“From our early days as a vendor at the Games to now becoming the Official Coffee of the CrossFit Games, our partnership with CrossFit has been key to our brand’s growth,” said Adam Von Rothfelder, CEO of STRONG Coffee Company. “I am excited for STRONG Coffee and CrossFit to continue to grow together as we strive to reach our shared goals of greatness within our community.” 

Tempo by Home Chef

“Tempo is proud to partner with CrossFit, a brand that shares our vision of making wellness achievable in our everyday routines,” said Allison Schowengerdt, Tempo’s Director of Brand Strategy. “We understand the unique challenges faced by those who prioritize their fitness goals while managing busy schedules. Our meals provide a simple, fast solution to fueling up with protein and nutrients to maximize performance.”

YETI 

“We’re thrilled to continue our support for the CrossFit community,” said Bill Neff, head of marketing for YETI. “For nearly 20 years we’ve built products designed to support some of the toughest people and pursuits in the world, so it’s been exciting to watch the CrossFit community embrace our brand and gear firsthand over the last few years. We look forward to helping these world-class athletes stay hydrated and performing at their best for years to come.” 

Zenni Optical

“We are thrilled to announce this exciting partnership with CrossFit, a brand that shares our passion for pushing boundaries and challenging limits. We believe that performance is about more than just physical strength, it’s about having the clarity to see the potential within ourselves and the world around us,” said Robb Chiarini, Head of Partnerships, Licensing & Events at Zenni Optical. “Together with CrossFit, we’re committed to helping athletes and fans enhance their vision and unlock their full potential, whether in the gym or in life. This collaboration represents a perfect fusion of innovation, health, and empowerment, and we couldn’t be more excited for what’s ahead.”

 

For more information and partner updates, please visit: https://www.crossfit.com/crossfit-games-partners 





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