Motorsports
Reflections of a NASCAR rockstar
Barnaby’s Lounge & Bar, on the first floor of a West London hotel, isn’t especially high on the list of venues where you’d expect to sit down with Jeff Gordon. But it says much about the four-time NASCAR Cup champion’s role as vice-president of Hendrick Motorsports, the team he drove for throughout an illustrious career […]
Barnaby’s Lounge & Bar, on the first floor of a West London hotel, isn’t especially high on the list of venues where you’d expect to sit down with Jeff Gordon.
But it says much about the four-time NASCAR Cup champion’s role as vice-president of Hendrick Motorsports, the team he drove for throughout an illustrious career spanning more than two decades, that Gordon is attending the BlackBook Motorsport Forum located downstairs, and has earlier spoken on a panel discussing how to unlock motorsport’s revenue potential. Attracting new partners and keeping current ones engaged is his main brief.
In this article
James Newbold
NASCAR Cup
Jeff Gordon
Hendrick Motorsports
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