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Registration now open for 12 June event in Barcelona

Registration is now open for the first Sports Production Innovation Summit, taking place at GRUP MEDIAPRO’s Imagina Centre Audiovisual in Barcelona on 12 June. The summit will explore cutting-edge advancements in sports production, focusing on the latest innovations in AI-driven production, cloud-based workflows, cost-effective content creation and the future of centralised and remote production. After […]

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Registration is now open for the first Sports Production Innovation Summit, taking place at GRUP MEDIAPRO’s Imagina Centre Audiovisual in Barcelona on 12 June.

The summit will explore cutting-edge advancements in sports production, focusing on the latest innovations in AI-driven production, cloud-based workflows, cost-effective content creation and the future of centralised and remote production.

After an opening panel assessing the state of the European sports production industry, sessions will explore topics including sustainability in sports production, innovation in new and challenger sports, esports’ influence on production, and how AI-driven enhancements are impacting live sports production. Sessions will be in a mixture of English and Spanish – a translation service will be available.

To find out more and to register, visit www.svgeurope.org/sports-production-innovation-summit-2025.





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Trump’s Mideast visit opens floodgate of AI deals led by Nvidia – East Bay Times

By Michael Shepard, Mackenzie Hawkins and Ian King, Bloomberg The Trump administration is clearing a path for two key Persian Gulf allies to pursue their artificial intelligence ambitions — and some of the biggest US tech companies are seizing on that opening with plans to spend billions of dollars in the region. Under agreements with […]

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By Michael Shepard, Mackenzie Hawkins and Ian King, Bloomberg

The Trump administration is clearing a path for two key Persian Gulf allies to pursue their artificial intelligence ambitions — and some of the biggest US tech companies are seizing on that opening with plans to spend billions of dollars in the region.



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Hybrd App Launches To Support Athletes Training Across Disciplines

As hybrid training takes off, Hybrd has emerged from an invitation-only private beta to give athletes a dedicated place to track strength and cardio Hybrd, a performance-tracking app designed for endurance and strength athletes, has launched publicly on the iOS App Store after six months in invitation-only beta.  Built by a team of former Whoop […]

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As hybrid training takes off, Hybrd has emerged from an invitation-only private beta to give athletes a dedicated place to track strength and cardio

Hybrd, a performance-tracking app designed for endurance and strength athletes, has launched publicly on the iOS App Store after six months in invitation-only beta. 

Built by a team of former Whoop staffers, national rowers, triathletes and ultramarathoners, Hybrd is unifying fitness data, such as cardio, strength and wearable metrics, solving what its creators call a major pain point: the lack of a unified platform for hybrid athletes.

The app drops at a time when hybrid athletics is booming. Earlier this month, the VTLZR Hybrid Athlete Retreat held its second festival in New York’s Catskill Mountains, drawing everyone from hybrid fitness enthusiasts to seasoned pros. As Hybrd notes, interest in “hybrid athletics” has grown significantly, with search traffic tripling in the past three years and growing tenfold over the last decade.

According to the company, early users of Hybrd include Olympic medalists, professional athletes, national champions, Navy SEALs, Green Berets, Ironman Kona finishers and Hyrox winners.

credit: Hybrd

Hybrd tackles the fragmentation by integrating with popular fitness tools and using AI to streamline data logging across disciplines, delivering what the company says is a complete, personalized view of how an athlete’s total training load is impacting performance.

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A demo of the app is available here. 

In the spirit of community and a shared love of hybrid athletics, Hybrd also offers free fitness groups access in Boston and San Francisco, featuring weekly workouts and social events.





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Cisco shares gain on positive sales forecast as AI buoys demand – East Bay Times

(Bloomberg/Dina Bass) — Cisco Systems Inc. shares rallied after the company issued a solid forecast for revenue in the current quarter, a sign the largest seller of networking gear is benefiting from demand for systems using artificial-intelligence technology. Sales in the period ending in July will be $14.5 billion to $14.7 billion, Cisco said in […]

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(Bloomberg/Dina Bass) — Cisco Systems Inc. shares rallied after the company issued a solid forecast for revenue in the current quarter, a sign the largest seller of networking gear is benefiting from demand for systems using artificial-intelligence technology.

Sales in the period ending in July will be $14.5 billion to $14.7 billion, Cisco said in a statement Wednesday. Analysts polled by Bloomberg had predicted $14.5 billion on average. Profit, excluding some items will be as high as 98 cents a share, compared with an average analyst estimate of 95 cents.

Cisco is getting a boost from corporations and cloud computing providers expanding their networks — in part to handle a surge in artificial intelligence software. The outlook suggests that spending will continue even as some large data center operators, like Microsoft Corp., pare back certain projects and some corporations hold off spending amid uncertainly about the economy and tariffs.



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What Is Hyrox? The Fitness Race for Every Body

THE SUN BEATS DOWN, stadium jams blare from Skrillex and Imagine Dragons, and hordes of scantily clad people throng around me—stretching instead of dancing. It’s the first day of June, and I’m at Manhattan’s Pier 76 along with 5,300 other competitors for Hyrox, the German fitness-racing phenomenon. I’m working up a sweat just weaving through […]

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THE SUN BEATS DOWN, stadium jams blare from Skrillex and Imagine Dragons, and hordes of scantily clad people throng around me—stretching instead of dancing. It’s the first day of June, and I’m at Manhattan’s Pier 76 along with 5,300 other competitors for Hyrox, the German fitness-racing phenomenon. I’m working up a sweat just weaving through the masses to reach the warmup corral inside a giant hangar next to the Hudson River before my 11:30 heat time.

We’ve signed up to tackle a series of eight movement stations connected by one-kilometer runs, a competitive amalgamation of a CrossFit event, a half marathon, and an urban obstacle race. There’s a mixture of cardio work (SkiErgs and rowers), strength challenges (sled pushes and pulls and farmer’s carries), a CrossFit staple (wall balls), and flat-out punishments (walking sandbag lunges and burpee broad jumps). The exercises are meant to be approachable for all gym-goers, but they’re still tough. The average Hyrox finishing time is about an hour and a half. I’m aiming to be faster.

a group of men in shorts

GIACOMO FORTUNATO

Each heat massed at the starting line, under an inflatable tunnel.

By 11:20, my heat of more than 20 guys is raring to go. I’m running in the Open individual division, so it’s all men. (You can also take on the course with a partner or four-person relay team and mix women and men together.) There are the lean, muscular guys in the group you’d expect at any masochistic fitness event, but there are other bods, too, guys sporting knee braces and bellies. We mass at the line, the clock hits zero, and I sprint off to the first station, the SkiErg.

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HYROX STARTED AS an idealistic concept: an event in which everyday exercisers could share the same space as top athletes and where anyone could conceivably tackle every aspect of the course. This dynamic exists in CrossFit’s annual Open event and in road and trail running races, but Hyrox cofounder and CEO Christian Toetzke, an endurance-racing junkie who organized events for years, believed he could create a fitnessy sport with broader appeal. He set out to engineer a contest that could bring mass participation to the gym and running space and teamed up with Moritz Furste, a former German Olympic field-hockey champion.

The special sauce in Hyrox is its mix of eight movements that requires a blend of strength, power, and endurance. You work through key movement patterns (push, pull, run, throw, and carry). Running was essential, since (almost) everyone can do it, but Toetzke and Furste also chose exercises that could be assessed quickly by officials on the course, since the idea was to hold events with large waves of competitors. The moves needed to be (relatively) safe to do under fatigue and couldn’t be more difficult for women than men. (Box jumps were nixed for the former reason, monkey bars for the latter.) Hyrox was born in 2017.

The first event was held in Hamburg in November 2017 with 650 participants. Nearly seven years later, Hyrox is on pace to host 45 events for 425,000 athletes in five continents this year, according to the company’s stats. It also has a healthy spectator culture: along with the over 5,000 competitors, company reps say 7,000 spectators attended the NYC event. A slew of partnerships with brands like Puma (apparel), Chris Hemsworth’s Centr (equipment), and F45 (group training) have bolstered Hyrox’s corporate status. TIME named it one of the world’s most influential companies for 2024.

The crowd around me shows how much Hyrox has grown. I jog through the inflatable yellow gate from the run course into the “Roxzone,” an area within the barriers where attendants hand out cups of water and sports drinks. The run structure confuses me; I can’t remember if I’m required to run two or three loops around the course each round, and I’m pretty sure I skipped a lap by accident between the first station (Ski-Erg) and second (sled push). There’s a rush of running bodies flowing in and out of the event space and tracking anyone else from my heat is near impossible, since everyone runs the race at their own pace. Ultimately, this is a race against myself. I look to the turf for Station 4, burpee broad jumps, and trudge over for one of the toughest challenges of the day.

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FROM THE WALL balls to the Ski-Erg to all those burpee broad jumps, it’s difficult for anyone with knowledge of the last 15 years of fitness to describe Hyrox without comparing it to CrossFit. Look at Hyrox division winners, and you’ll see a lean, shredded body atop the podiums—much as you would at a CrossFit competition. (Elite CrossFit athletes like Chandler Smith and Lauren Fisher also ran the New York Hyrox event, by the way). While Hyrox trumpets itself as a race “for every body,” it’s still a competitive event. It has an Elite 15, a ranking of the top individual men and women competitors who race for the overall crowns at a World Championship event (recently held in Nice, France, where Austria’s Alexander Rončević took the gold in 56:21).

rope pull hyrox

GIACOMO FORTUNATO

Station 3, the sled pull. Men’s Open competitors pull sleds loaded with 103 kg (about 227 lbs) for 50 meters.

Hyrox’s growth trajectory is also close to CrossFit. David Magida, the 2023 North American Champion and Hyrox 365 Global Programming Director, says the company is currently developing educational materials for coaches and is working with affiliate gyms to provide programming, not unlike CrossFit’s top-down organizational structure. According to the company, 2,000 gyms and trainers globally are already part of its affiliate network. But there’s more in the pipeline that could make Hyrox more standardized than CrossFit, which typically allows gym owners to determine what their spaces look like. Magida says the company plans to open Performance Centers, with floor plans specific to Hyrox training, and will also help gym owners understand how to retrofit their spaces for ideal use to train for the race.

Not that you need a “Hyrox-affiliated” gym to prep for your first Hyrox competition. If you’re working through a basic strength routine that includes cardio, you’ll be able to gut out this competition, especially since the race never changes (notably unlike CrossFit).

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AS I HIT the penultimate event, the sandbag lunge, I can see positives and negatives to Hyrox’s open-for-all mindset. Running with all kinds of competitors is thrilling. But there are bottlenecks at the stations whenever slower competitors catch their breath. I nearly burpee broad-jumped into the back of someone’s legs, and now I’m lunging my way around guys sucking air. I try to keep moving.

Hyrox is actually a good event to test strength and stamina. The race fits directly in the middle of the group-exercise spectrum. On one end, there’s CrossFit and those who train hard and challenge themselves to do ultra-tough workouts. On the other, there are those who love group fitness for its social aspects. But CrossFit can be technically difficult for casual exercisers while group fitness training doesn’t truly let you gauge your progress. Hyrox bridges that gap.

But races are equal parts mental and physical tests. MH Advisory Board member David Otey, C.S.C.S., points to the lunges: All told, it may take you 50 or more lunges per leg to finish the 100-meter course. That’s not building strength; it’s surviving. “This is something where I can see it as a great test of someone’s fortitude,” says Otey. In other words, Hyrox is a good challenge, and training for Hyrox will improve your fitness—but you won’t build strength or muscle like you would with a more traditional lifting regimen.

hyrox recovery center ice bath

GIACOMO FORTUNATO

Vendors and activations, like these ice plunge tubs, offered competitors space to recover at the event.

At the final station of the course, Wall Balls, I’m exhausted but exhilarated as I squat down on number 90 of 100 total reps, then explode up to heave the 14-pound medball to the target. There have been some bumps along the way—the missed lap, the backups on the field, and at one point the aid station ran out of water. But I’m finishing my first Hyrox. Even as I slow down, I feel myself getting more excited. The crowd at my back cheers, and I dig to find the strength to knock out the final 10 reps all in one go. I drop the ball and jog the short distance up the ramp to the finish. I’m now a Hyrox finisher, a status that might soon be bandied about the way marathoners or Ironman competitors consider participating in those events integral aspects of their identities. I’m thrilled.

For the moment, though, I need a seat, a cold drink, and maybe an ice plunge. This might be a race for everybody, but that doesn’t mean it was easy.

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3 EXERCISES TO TRAIN FOR HYROX

ADD A DOSE of Hyrox into your own workouts (and prep for your first race too!) by mixing these three moves from David Magida into your training. Do each twice a week.

Substitute For Sled Push — Single Leg Bench Step-Ups

Do 2 to 3 sets of 8 to 10 reps per side.

preview for Step Up | Form Check

Hyrox’s 50-meter sled push decimates quads, glutes, and core. Train for it with single-leg step-ups: Holding dumbbells at your sides, place your right foot on a bench, step, or chair. Drive through your right foot as you stand tall on the box, then lower with control. Do 2 to 3 sets of 8 to 10 reps per side.

Substitute For Sled Pull – Romanian Deadlifts

Aim for 2 to 3 sets of 6 to 8 reps.

preview for The Romanian Deadlift | Form Check

The 50-meter sled pull that follows isn’t rocket science: You’re pulling something heavy. Deadlifts ready you for those big pulls—and blast your forearms, too. Stand holding heavy dumbbells at your sides, then push your butt back and lower your torso until it’s at a 45-degree angle with the ground. Stand and squeeze your glutes. Do 2 to 3 sets of 6 to 8 reps.

Substitute Wall Balls – Thrusters

Aim to do sets for time, not reps: Think 3 sets of 60 seconds of work.

preview for Dumbbell Thruster | Form Check

Ready yourself for wall balls, which have you squatting then throwing a ball overhead at a target, by doing thrusters. Stand holding dumbbells at your shoulders, then push your butt back and bend at the knees, lowering into a squat. Stand and drive the dumbbells overhead as you do. Keep the weight ultra-light, since your goal is to build endurance. Focus on time, not reps; do 3 60-second sets.

Headshot of Brett Williams, NASM

Brett Williams, NASM-CPT, PES, a senior editor at Men’s Health, is a certified trainer and former pro football player and tech reporter. You can find his work elsewhere at Mashable, Thrillist, and other outlets.





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Dick’s Sporting Goods to acquire Foot Locker, expand global reach

Dick’s Sporting Goods announced on Thursday it intends to acquire Foot Locker to create a “global leader in the sports retail industry.” The announcement comes as President Donald Trump has implemented tariffs on imported goods, which are expected to have a profound impact on shoes and apparel. According to the U.S. International Trade Commission, over […]

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Dick’s Sporting Goods announced on Thursday it intends to acquire Foot Locker to create a “global leader in the sports retail industry.”

The announcement comes as President Donald Trump has implemented tariffs on imported goods, which are expected to have a profound impact on shoes and apparel. According to the U.S. International Trade Commission, over 96% of footwear in the U.S. is imported.

Nearly 42% of the shoes worn in the U.S. are from China. President Trump recently dropped the tariff rate he imposed on goods from China from 145% to 30% for 90 days to facilitate trade negotiations. He has also imposed a 10% tax on imports from other countries.

Nearly 31% of the shoes worn in the U.S. are made in Vietnam.

The deal to acquire Foot Locker is expected to cost Dick’s Sporting Goods $2.4 billion. In return, the company is offering Foot Locker shareholders $24 or 0.1168 shares of Dick’s Sporting Goods stock for each share of Foot Locker stock.

The agreement will be subject to regulatory approval.

RELATED STORY | Why does the government interfere with big company mergers?

“We have long admired the cultural significance and brand equity that Foot Locker and its dedicated Stripers have built within the communities they serve,” said Ed Stack, executive chairman of Dick’s Sporting Goods. “We believe there is meaningful opportunity for growth ahead. By applying our operational expertise to this iconic business, we see a clear path to further unlocking growth and enhancing Foot Locker’s position in the industry. Together, we will leverage the complementary strengths of both organizations to better serve the broad and evolving needs of global sports retail consumers.”

Foot Locker has 2,400 locations in 26 countries, which also include Kids Foot Locker, Champs Sports, WSS, and Atmos stores. Dick’s Sporting Goods has about 850 locations, which include Golf Galaxy, Public Lands, and Going, Going, Gone! stores.

RELATED STORY | Trump tariffs aimed at reviving US jobs, but experts warn of complex challenges

The companies say the merger will create a global platform within the growing sports retail industry, serve a broader set of consumers across differentiated concepts, strengthen relationships with brand partners through global reach, invest in future growth through an industry-leading omnichannel experience, and unlock operational efficiencies that create shareholder value.





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Crunch Franchise Brings State-of-the-Art Fitness Facility to Marrero, Louisiana

MARRERO, La., May 15, 2025 /PRNewswire/ — Crunch Fitness today announces the opening of Crunch Marrero in Marrero, Louisiana. The $5 million, 40,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee Fitness Ventures LLC, Crunch Marrero will be located at 5005 Lapalco Boulevard, creating a new fitness offering for residents of the […]

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MARRERO, La., May 15, 2025 /PRNewswire/ — Crunch Fitness today announces the opening of Crunch Marrero in Marrero, Louisiana. The $5 million, 40,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee Fitness Ventures LLC, Crunch Marrero will be located at 5005 Lapalco Boulevard, creating a new fitness offering for residents of the Greater New Orleans area.

Fusing fitness with entertainment, Crunch Marrero offers Crunch’s 3.0 modernized look, featuring a revamped entry area, a larger and upgraded HIIT Zone, more functional training space, and a stronger focus on strength training. The new design also includes enhanced personal training zones and a reimagined ‘Relax & Recover’ wellness studio.

Fitness Ventures LLC owns and operates Crunch Fitness locations across the U.S. Crunch Marrero will be the Fitness Ventures LLC’s 69th location nationwide and third location in Louisiana, with plans to open at least 10 more gyms this year.

“We are excited to bring the Crunch brand to Marrero. Crunch is for everyone – from the first-time gym-goer to the seasoned athlete,” said Brian Hibbard, CEO of Fitness Ventures LLC. “With a high-energy and fun environment, and memberships starting at $9.99 per month, we have options to meet everyone’s goals and budget.”

Crunch Fitness ranked #1 in the fitness category for the second year in a row and #32 overall in the annual Entrepreneur Franchise 500® – the world’s most comprehensive franchise ranking. Crunch Fitness continues to expand nationwide and push the bar with innovative offerings for its members.

Prospective members can visit CrunchMarrero.com for more information about memberships and to sign up. The first 500 founding members to lock in their rate will receive $1 down, one month free, a complimentary t-shirt, discounts on small group and personal training, and more.

Crunch is also expanding its team within the Marrero community and is looking for individuals who are eager to help their community experience fitness, wellness, relaxation, and recovery. Crunch believes in not only being the best place to work out but also the best place to work. Interested applicants can apply today at CrunchMarrero.com.

About Crunch:

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of ‘No Judgments.’ Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves three million members with over 500 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India. Crunch is rapidly expanding across the U.S. and around the globe.

SOURCE Crunch Fitness



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