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Registration Open for Sports, Entertainment and Innovation Conference July 8-10 in Las Vegas   — Syracuse University News

The inaugural SEICon event in 2024 featured this large contingent from the Falk College and Syracuse University. Representatives will once again play prominent roles during SEICon II July 8-10 in Las Vegas. The second annual Sports, Entertainment and Innovation Conference (SEICon)—named by Zoomph as one of the best sports business conferences of 2025—will be held […]

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Group of people posing in front of a banner that reads "SEI CON SPORTS ENTERTAINMENT INNOVATION,' with many wearing name badges and dressed in business casual attire.

The inaugural SEICon event in 2024 featured this large contingent from the Falk College and Syracuse University. Representatives will once again play prominent roles during SEICon II July 8-10 in Las Vegas.

The second annual Sports, Entertainment and Innovation Conference (SEICon)—named by Zoomph as one of the best sports business conferences of 2025—will be held from July 8-10 at MGM’s iconic Bellagio Hotel in Las Vegas.

SEICon is a partnership between UNLV Sports Innovation Institute and the David B. Falk College of Sport, in collaboration with the Las Vegas-based guest experience agency Circle, and it serves as a platform for professionals to discuss strategies and innovations shaping the future of the sports and entertainment industries.

SEICon II will bring together industry leaders from the public and private sectors and academia and feature fully catered lunchtime keynotes, insightful panel discussions and curated networking opportunities focused on emerging trends, digital transformation, and the future of fan engagement, media rights, sponsorships and entertainment technology.

All-inclusive registration for SEICon II is now open. Visit the SEICon website to register and to find more information about SEICon II and satellite 2025-26 SEICon events in Houston, London and Atlanta. Syracuse University alumni will receive $200 off the cost of registration by using the code SU ALUMNI.

“This is your chance to connect with industry leaders, share insights and explore the latest innovations in sports and entertainment,” says alumnus and Circle CEO Shawn Garrity ’86. “We’re thrilled to build upon last year’s momentum, bringing together thought leaders for another unforgettable experience. Expect compelling content, intimate connections and top-notch hospitality that only Vegas can offer.”

Building on the success of its inaugural year, SEICon is moving to the legendary Bellagio Hotel, which is known for its fountains and world-class amenities. This year’s event will focus on key emerging areas within the industry, including women in sports and entertainment, motorsports and golf.

“We are incredibly proud and excited to host SEICon II at the prestigious Bellagio,” says Jay Vickers, COO of UNLV Sports Innovation Institute. “Returning to Las Vegas and partnering with such an esteemed venue, alongside the invaluable support of our partners, underscores SEICon’s growing influence and our commitment to providing an unparalleled experience for our invited guests.”

SEICon will include nearly 30 panel conversations and two keynote speaker events. One keynote is with Oklahoma City Mayor David Holt, who in June will become president of the U.S. Conference of Mayors. The second keynote features two Syracuse alumni, veteran news and media executive Chris Licht ’93 and New York Post CEO Sean Giancola ’90, along with a representative from Gannett/USA Today, the presenting sponsor of SEICon II.

Several faculty members will lead panels, including David B. Falk Endowed Professor of Sport Management Rick Burton (The World Cup and the Rise of MLS: A New Era for Soccer); Assistant Teaching Professor of Sport Management Alexia Lopes (Women in Racing); Sport Analytics Undergraduate Director and Professor Rodney Paul (Get with the Program: Entreprenuership); and Professor of Sports Law John Wolohan (Post House–The Future of College Athletics).

Growing Partnership

The connections between the Falk College and UNLV Sports Innovation Institute continue to grow beyond the annual SEICon event.

Group of twelve people posing indoors in front of a projection screen displaying a presentation, with some individuals holding items like a smartphone, suggesting an event or conference setting.

SEICon’s Business of Sport conference for the Australian National Rugby League featured Falk College faculty members Rodney Paul (middle row, left), Rick Burton (middle row, right) and Alexia Lopes (first row, second from right).

This past March, the National Rugby League (NRL) from Australia opened its regular season with men’s and women’s games at Allegiant Stadium in Las Vegas. In advance of those games, SEICon hosted a Business of Sport conference for the NRL at the UNLV Sports Innovation Institute that included the signing of a partnership between SEICon and the Australian Sports Technologies Network. Burton, Lopes and Paul attended the conference, and Paul served as the moderator for a discussion on The Tech Playbook: Innovations for Shaping the Future of Sports.

“We are excited about the growing collaborations with UNLV Sports Innovation Institute and Circle for SEICon and the opportunities for our faculty to share their work and research from the programs in the new College of Sport: sport management, sport analytics, esports, exercise science, and nutrition,” says Paul. “We are most excited, however, to show off our greatest asset, our students, and provide them with an unparalleled experience in one of the most dynamic sports and entertainment markets in the world.”

Analysts predict the global sports market to reach $2 trillion, which is 2% of the $100 trillion world economy, bolstered by an influx of money from new sources, emerging technologies and growing demand. Already the entertainment capital of the world, Las Vegas has become an emerging sports destination and is perfectly positioned to host an annual conference focused on the intersection of sports, entertainment and innovation.

The inaugural SEICon in 2024 included 775 attendees and 183 speakers ranging from presidents and founders to venture capitalists and government officials. Visit the SEICon website to learn more about the inaugural 2024 event and what’s planned for 2025 and beyond.

David B. Falk College of Sport

On July 1, 2025, Syracuse University will make history by launching the David B. Falk College of Sport—the first college on a high-research activity (R1) campus dedicated exclusively to sport-related disciplines. Named after visionary benefactor and legendary sports agent David B. Falk, this new college stands at the intersection of academic excellence and industry innovation. The college will unite our distinguished programs in sport management, sport analytics, exercise science, nutrition and esports (offered jointly with the prestigious Newhouse School of Public Communications) under one dynamic academic umbrella.



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Sports tech company Machaxi raises $1.5 million from Prakash Padukone, Rainmatter, others

Disclaimer We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or […]

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Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Website Upgradation is going on for any glitch kindly connect at office@startupnews.fyi



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Wearable fitness trackers can make you seven times more likely to stick to your workouts – new research

The hardest part of any workout regime is sticking with it. Around half of those who start an exercise programme stop within six months. But our recent study found that using wearables (such as a smartwatch) not only makes people more likely to start working out, they’re also seven times more likely to still be […]

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The hardest part of any workout regime is sticking with it. Around half of those who start an exercise programme stop within six months.

But our recent study found that using wearables (such as a smartwatch) not only makes people more likely to start working out, they’re also seven times more likely to still be active after six months compared to those who didn’t use a smartwatch.

Our study focused specifically on adults who had recently been diagnosed with type 2 diabetes. Physical activity is a cornerstone of type 2 diabetes management, as it helps regulate blood sugar, supports cardiovascular health and improves quality of life.

Yet around 90% of people with type 2 diabetes fall short of weekly physical activity recommendations. Common barriers include low motivation, uncertainty about what activity is safe and a lack of tailored support.


Get your news from actual experts, straight to your inbox. Sign up to our daily newsletter to receive all The Conversation UK’s latest coverage of news and research, from politics and business to the arts and sciences.


Our study tested a new approach using wearable technology and remote coaching to overcome these barriers. We found that people who followed a smartwatch-supported remote coaching programme were ten times more likely to start a workout regime than those who received remote coaching alone.

The study involved 125 adults aged between 40 and 75 from the UK and Canada who had recently been diagnosed with type 2 diabetes. All participants worked with an exercise specialist to co-design a personalised six-month physical activity plan. The focus was on gradually increasing both moderate-to-vigorous exercise (with a target of 150 minutes per week) and daily lifestyle activity. Support was delivered remotely through phone or video calls.

Half of the participants were randomly assigned to use wearable technology to support their personalised activity plans. The smartwatch had movement and heart rate sensors, a mobile app to track activity and personalised text messages based on their recent progress. They could also message their coach, receive real-time feedback and adjust their activity plans accordingly.

The results were striking. Compared to the control group, those who were given a smartwatch were ten times more likely to start working out regularly, seven times more likely to still be active after six months and three times more likely to remain active one year later – even after support had ended.

At the end of the programme, over 50% of the smartwatch group were meeting recommended activity levels. In comparison, only 17% of the control group were.

Feedback from participants showed that the flexibility of plans, personalised messages and smartwatch data were key motivators. While some faced early challenges with the technology, most adapted quickly.

A person checks their heart rate on their fitness watch.
Half of those who used a smartwatch met recommended weekly activity levels.
Melnikov Dmitriy/ Shutterstock

These findings support growing evidence that wearable technology can help people become – and stay – more active. While our study focused on people with type 2 diabetes, similar benefits have also been observed in the general population.

For example, one trial found that inactive adults (aged 45-75) who were given pedometers and walking advice increased their daily step count by around 660 steps after 12 weeks compared to a control group. Those given a pedometer were also more active three years later.

Since then, wearable technology has advanced. Modern smartwatches now capture a wider range of metrics beyond steps – such as heart rate and activity intensity. A 2022 systematic review and meta-analysis, which analysed more than 160 randomised controlled trials, found that fitness trackers and similar devices were effective at increasing physical activity by an average of around 1,800 steps per day. Importantly, the most sustained improvements occurred when wearables were paired with personalised feedback or behavioural support.

Together, these studies suggest that wearables can be powerful tools for long-term behaviour change and may help us better stick to our fitness goals.

Wearable fitness trackers can extremely helpful – but only if you use them purposefully. Our research, along with findings from other studies, shows that wearables are most effective when they help you apply proven behaviour-change strategies.

Here are some evidence-based tips to help you get the most out of your device:

1. Set realistic, specific goals

Plan exactly when and how you’ll move. Apps can help you set daily or weekly targets. Research shows that breaking down big, vague intentions – such as “get fit” – into small, concrete steps makes it easier to stay motivated and avoid feeling overwhelmed.

2. Schedule activity and stick to it

Use reminders or calendar prompts to build a regular routine. Consistency builds habits, and scheduled activity reduces the chance of skipping workouts due to forgetfulness or lack of planning.

3. Track your progress

Monitoring your activity helps you stay motivated and accountable. This feedback boosts motivation by showing that your efforts are making a difference, increasing your sense of control and accountability.

4. Use small rewards

Many devices include features such as badges or streaks, which reinforce progress. Celebrating small wins triggers feelings of accomplishment, which encourages you to keep going and helps build long-term habits.

5. Share with others

Whether it’s a friend or coach, sharing your progress can boost commitment. Knowing others are aware of your goals can increase motivation, provide encouragement, and help you overcome challenges.

6. The tracker is a tool, not the solution

It won’t change behaviour on its own. Its value lies in how it supports your goals and helps you build lasting habits.

These techniques don’t just encourage short-term change – they build motivation, self-belief and routine, which are key for maintaining healthy habits over time.

Our research shows that when wearable tech is used as part of a structured, supportive programme, it can make a real difference – especially for people managing health conditions such as type 2 diabetes. By combining wearable technology with personalised coaching and proven behaviour change techniques, you might just have a better chance of sticking with your physical activity goals.



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Wearable fitness trackers can make you seven times…

The hardest part of any workout regime is sticking with it. Around half of those who start an exercise programme stop within six months. But our recent study found that using wearables (such as a smartwatch) not only makes people more likely to start working out, they’re also seven times more likely to still be […]

Published

on


The hardest part of any workout regime is sticking with it. Around half of those who start an exercise programme stop within six months.

But our recent study found that using wearables (such as a smartwatch) not only makes people more likely to start working out, they’re also seven times more likely to still be active after six months compared to those who didn’t use a smartwatch.

Our study focused specifically on adults who had recently been diagnosed with type 2 diabetes. Physical activity is a cornerstone of type 2 diabetes management, as it helps regulate blood sugar, supports cardiovascular health and improves quality of life.

Yet around 90% of people with type 2 diabetes fall short of weekly physical activity recommendations. Common barriers include low motivation, uncertainty about what activity is safe and a lack of tailored support.


Get your news from actual experts, straight to your inbox. Sign up to our daily newsletter to receive all The Conversation UK’s latest coverage of news and research, from politics and business to the arts and sciences.


Our study tested a new approach using wearable technology and remote coaching to overcome these barriers. We found that people who followed a smartwatch-supported remote coaching programme were ten times more likely to start a workout regime than those who received remote coaching alone.

The study involved 125 adults aged between 40 and 75 from the UK and Canada who had recently been diagnosed with type 2 diabetes. All participants worked with an exercise specialist to co-design a personalised six-month physical activity plan. The focus was on gradually increasing both moderate-to-vigorous exercise (with a target of 150 minutes per week) and daily lifestyle activity. Support was delivered remotely through phone or video calls.

Half of the participants were randomly assigned to use wearable technology to support their personalised activity plans. The smartwatch had movement and heart rate sensors, a mobile app to track activity and personalised text messages based on their recent progress. They could also message their coach, receive real-time feedback and adjust their activity plans accordingly.

The results were striking. Compared to the control group, those who were given a smartwatch were ten times more likely to start working out regularly, seven times more likely to still be active after six months and three times more likely to remain active one year later – even after support had ended.

At the end of the programme, over 50% of the smartwatch group were meeting recommended activity levels. In comparison, only 17% of the control group were.

Feedback from participants showed that the flexibility of plans, personalised messages and smartwatch data were key motivators. While some faced early challenges with the technology, most adapted quickly.

A person checks their heart rate on their fitness watch.
Half of those who used a smartwatch met recommended weekly activity levels.
Melnikov Dmitriy/ Shutterstock

These findings support growing evidence that wearable technology can help people become – and stay – more active. While our study focused on people with type 2 diabetes, similar benefits have also been observed in the general population.

For example, one trial found that inactive adults (aged 45-75) who were given pedometers and walking advice increased their daily step count by around 660 steps after 12 weeks compared to a control group. Those given a pedometer were also more active three years later.

Since then, wearable technology has advanced. Modern smartwatches now capture a wider range of metrics beyond steps – such as heart rate and activity intensity. A 2022 systematic review and meta-analysis, which analysed more than 160 randomised controlled trials, found that fitness trackers and similar devices were effective at increasing physical activity by an average of around 1,800 steps per day. Importantly, the most sustained improvements occurred when wearables were paired with personalised feedback or behavioural support.

Together, these studies suggest that wearables can be powerful tools for long-term behaviour change and may help us better stick to our fitness goals.

Wearable fitness trackers can extremely helpful – but only if you use them purposefully. Our research, along with findings from other studies, shows that wearables are most effective when they help you apply proven behaviour-change strategies.

Here are some evidence-based tips to help you get the most out of your device:

1. Set realistic, specific goals

Plan exactly when and how you’ll move. Apps can help you set daily or weekly targets. Research shows that breaking down big, vague intentions – such as “get fit” – into small, concrete steps makes it easier to stay motivated and avoid feeling overwhelmed.

2. Schedule activity and stick to it

Use reminders or calendar prompts to build a regular routine. Consistency builds habits, and scheduled activity reduces the chance of skipping workouts due to forgetfulness or lack of planning.

3. Track your progress

Monitoring your activity helps you stay motivated and accountable. This feedback boosts motivation by showing that your efforts are making a difference, increasing your sense of control and accountability.

4. Use small rewards

Many devices include features such as badges or streaks, which reinforce progress. Celebrating small wins triggers feelings of accomplishment, which encourages you to keep going and helps build long-term habits.

5. Share with others

Whether it’s a friend or coach, sharing your progress can boost commitment. Knowing others are aware of your goals can increase motivation, provide encouragement, and help you overcome challenges.

6. The tracker is a tool, not the solution

It won’t change behaviour on its own. Its value lies in how it supports your goals and helps you build lasting habits.

These techniques don’t just encourage short-term change – they build motivation, self-belief and routine, which are key for maintaining healthy habits over time.

Our research shows that when wearable tech is used as part of a structured, supportive programme, it can make a real difference – especially for people managing health conditions such as type 2 diabetes. By combining wearable technology with personalised coaching and proven behaviour change techniques, you might just have a better chance of sticking with your physical activity goals.

The Conversation

Matthew Cocks receives funding from the Medical Research Council.

Katie Hesketh receives funding from Diabetes UK and NIHR.

This article was originally published on The Conversation. Read the original article.





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Chicago Sports Network launches mobile game for White Sox broadcasts

Chicago Sports Network this week launched a new mobile game around its White Sox pre- and in-game broadcasts with the help of mobile game developer Aquimo. “The CHSN Home Run Challenge” game is home run derby formatted, with users controlling their swing timing by quickly tilting their phone. While there is no set schedule for […]

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Chicago Sports Network this week launched a new mobile game around its White Sox pre- and in-game broadcasts with the help of mobile game developer Aquimo.

“The CHSN Home Run Challenge” game is home run derby formatted, with users controlling their swing timing by quickly tilting their phone. While there is no set schedule for when the game will appear, it will be live during CHSN’s June 12 and 13 broadcasts.

The game will be promoted regularly with live reads by CHSN talent before and during games, CHSN EVP/Experience & Engagement Dan Jones said. The top 10-scoring players each night will receive prizes including autographed memorabilia and gate giveaways.

“One of our north stars [when CHSN launched last year] was to engage fans different ways and try to take a typical, transactional viewing experience and change that dynamic,” Jones told SBJ. “This is step one in several steps that we’ll take to do that.”

In the future, Jones added, that could mean elements like interactive prediction contests. But on the mobile gaming front, he said Aquimo stood out because of the ease of access to its games — fans will enter using an on-screen QR code without needing to download an app — and the compelling nature of the games themselves.

Underpinning the latter dynamic is patented technology Aquimo developed that uses the motion sensors in a mobile device to control games. In sports, the company has primarily deployed that technology for in-venue activations but recently began working with broadcasters for at-home viewers as well; the CHSN deal is Aquimo’s second in this category, joining an activation around Sportsnet’s “Hockey Night in Canada” telecasts late last year.

Aquimo founder & CEO Mark Jeffery told SBJ the Sportsnet games, which were promoted through 30-second television ads, saw a 6% audience conversion rate, but he expects the CHSN games to net out closer to the 11% the company typically sees in NFL stadiums (from a much smaller pool of potential players than at-home TV viewers) because promotion will be woven throughout the broadcasts.

No sponsors are currently attached to the CHSN home run game, but Jones said they will enter the market with it soon.

“We feel like this is really ripe for a brand partner,” Jones said. “We can integrate them into the game itself, we can integrate them into all of the promos that we’re doing on the network. They can be integrated into the prize pools. And there’s a data collection element they can benefit from.

“We wanted to soft launch it. Now we’ll enter the hard launch phase, now we’ll have proof of concept that we can bring to brands and examples of the integrations.”



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Matrix Debuts Stretch Platform in UK

The commercial fitness brand is pushing into recovery with a mobility-focused platform designed for high-traffic gyms Matrix Fitness, a leader in the commercial fitness space, is expanding beyond treadmills and weight machines with the launch of a new recovery-focused product: the Stretch Platform. Built to support flexibility and mobility, the Stretch Platform taps into rising […]

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The commercial fitness brand is pushing into recovery with a mobility-focused platform designed for high-traffic gyms

Matrix Fitness, a leader in the commercial fitness space, is expanding beyond treadmills and weight machines with the launch of a new recovery-focused product: the Stretch Platform.

Built to support flexibility and mobility, the Stretch Platform taps into rising demand for more holistic fitness experiences alongside traditional cardio and strength training.

Developed by Matrix’s global product team, the platform is designed to be approachable for users of all levels. Key features include numbered zones for guided stretching, contoured hand grips for added reach and stability and accessible foot pegs for enhanced support.

“Recovery is no longer an afterthought — it’s an expectation,” Matrix Fitness UK managing director Matthew Pengelly said. “The Stretch Platform meets that expectation by offering a superior stretching experience that supports strength gains, reduces injury risk and promotes overall wellness. It’s a powerful addition to any facility seeking to deliver a complete, end-to-end fitness journey.”

For fitness operators, the Stretch Platform is designed with easy entry and exit to accommodate high-traffic gym environments. It also includes a placard highlighting target muscle groups and an integrated device holder for guided routines or entertainment.

See Also

Personal trainer working out with client

The Matrix Stretch Platform is now available in the UK market.





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Sponsor interview: LucidLink’s Tom Holmes

Tom Holmes, media and entertainment workflow consultant at LucidLink, speaks to SVG Europe’s Jo Ruddock about the challenges facing sports production teams when it comes to workflows, especially given the growth in hybrid teams and remote production. He also shares how LucidLink is helping to ease those pain points, along with future development plans for […]

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Tom Holmes, media and entertainment workflow consultant at LucidLink, speaks to SVG Europe’s Jo Ruddock about the challenges facing sports production teams when it comes to workflows, especially given the growth in hybrid teams and remote production. He also shares how LucidLink is helping to ease those pain points, along with future development plans for the storage collaboration platform.






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